How Can a Social Media Analytics Platform Benefit Your Business?

Social media has become the next great thing in online marketing. People use sites like Facebook

and Twitter to discuss where they go, what they eat, and what their interests are. For businesses

looking to increase their customer base by finding the right target customers, there is no better

resource than social media. But it can be difficult to cut through the conversations and get the

information needed to determine which customers are the right ones for your business. The use

of a social media analytics platform can narrow down your search and a lot more.

Synthesio helps brands and agencies find valuable social insights to drive real business value

through their simple-to-use social media platforms. The features of their products allow you to

cut through the social noise and find the conversations that are in line with your business. You

can easily track and measure your online reputation, have real conversations that allow you to

build relationships with potential customers, and manage your relationships all with a single

platform. These products take the frustration out of searching for the right people and let you use

your time online to full advantage. You also have the resources to manage your reputation and

deal with issues as they arise.

Target Your Research The social media platform lets you narrow down your research according to the country, city, or

zone that is important to your business. With access to social and mainstream media in more than

fifty languages and over two hundred countries, you can listen to networks that are relevant to

you. The Flash Dash feature provides you with important insight in just minutes, or you can

create a custom platform that will provide you with the specific information you need.

Crisis Prevention The longer it takes you to address negative feelings towards your company, the harder it is to

turn consumer sentiment around. With Synthesio, real-time social media tracking lets you track

and analyze all conversations and sentiment towards your company and the entire industry, so

that you can deal with crises immediately and not after they escalate.

Build Your Brand Social media provides an unlimited pool of potential customers for your products. Building

brand awareness and creating a positive reputation around your brand will make you

recognizable in the geographic location you choose for all of the right reasons. SynthesioRank

helps you identify top influencers and generate targeted awareness of your brand. Instead of

using traditional methods to link your website to publications, you become a part of the

conversations, so you make a connection with your employees and customers. You can also scale

how much each of your team members is involved through workflow and automation.

Fast and Easy Quality Customer Service No other factor is more important to customers than having their questions and concerns

addressed quickly and accurately. Each customer wants to feel like they matter to you.

Synthesio offers the best social media monitoring tools for providing first-class customer service.

You monitor conversations about your company and automatically route the content to the

person or team within your organization best suited to providing the accurate response.

New Opportunities and New Talent Two things any company needs to grow are new opportunities and the new talented employees

needed to address them. Synthesio lets you use social channels to seek out new prospects and

gain an understanding of what today’s consumer wants and needs. You listen to the

conversations at the point of need, and then follow and intercept conversations between the

consumer and the competition to gain opportunities to engage.

Find new talent online, too, by listening, monitoring and defining your geographical location to

find the qualified talent you want for your company, close to home. Searching for relevant

hashtags and keywords makes finding the best candidates for your organization a fast and simple

process.