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HOW BIG DATA CAN PROVIDE REAL TIME

BUSINESS INTELLIGENCE

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WITH REAL TIME COMES REAL TIME PROBLEMS WHERE INTELLIGENCE AND ADAPTIVE DATA

MANAGEMENT IS REQUIRE

Collecting Smart

Gathering the data is a science. Interpreting the data is an art @chasemcmichael @infinigraph

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3 VS OF BIG DATA

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“IT’S NOT INFORMATION OVERLOAD. IT’S FILTER FAILURE.” ― CLAY SHIRKY

@chasemcmichel @infinigraph

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• On behalf of BT Germany GmbH & Co., the Experton Group carried out a study on the question of how big data is changing business and IT. The study, “Data Explosion in Business IT”, was carried out in March and April 2012 with 100 decision-makers working at companies with more than 500 employees. Most participants named mobile use of the Internet and cloud computing as the most important factors driving the growth of big data.

WHERE THE DATA IS COMING FROM

there is good Big Data, which is insight, and bad Big Data, which is noise

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Quick Poll –

Who is doing Big Data Projects?

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REAL TIME NEEDS REAL TIME SYSTEMS

Big data analysis is a mix of anthropology, social sciences and statistics.@chasemcmichael @infinigraph

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DATA CAN BE A BLESSING OR A CURSE

• Need the systems to monitor at a whole new level,

• Looking at usage patterns • Predicting future trouble before

the trouble even happens• Know a server pool needs tuning • real time provision of additional

services – Elastic

Real time has to have real time monitoring, automation and prevention

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3 STEPS TO EFFECTIVELY USING BIG DATA

• Marketers must define the problem they want to address-

• They must “separate the signal from the noise.”

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• Must continually test their insights.

Big data can offer insights, but to get the most out if it, it takes intellectual curiosity to turn insights into action. @chasemcmichael @infinigraph

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Brand are fighting for attention and fighting in the blind. They need to know more than ever what’s effective. What their target audience is finding relevant and more importantly what’s driving the consumer to act on what content that turns into sales.

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INFINIGRAPH SOLVES A PROBLEM FOR MARKETERS DROWNING IN DATA BY ENABLING THEM TO IDENTIFY

WHAT'S RELEVANT TO THEIR CUSTOMERS.

WE SIMPLIFY TREND IDENTIFICATION EMPOWERING BRANDS TO CREATE BETTER ENGAGEMENT THROUGH

BETTER CONTENT.

INFINIGRAPH IS LIKE THE COMSCORE / NIELSEN FOR ENGAGEMENT PERFORMANCE AND COMPETITIVE

INTELLIGENCE

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CONTENT ACTIONS IN REAL TIME

actionable insights is the most important part of collecting data @chasemcmichael @infinigraph

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INFINIGRAPH HAS INVESTED OVER 3 YEARS OF DATA ORGANIZATION/COLLECTION ON 250K BRANDS CATEGORIZED INTO INDUSTRY. THIS IS A BIG DEAL AND THE HISTORIC DATA ISN’T AVAILABLE UNLESS YOU CAPTURED IT. BRANDS NEED THIS LEVEL TO EXTRACT THE

RIGHT INSIGHTS INFINIGRAPH PROVIDES. THE SOCIAL GRAPH IS A MESS, BRANDS MUST HAVE CONTENT SCORING AND ANALYTICS TO MEASURE WHAT’S WORKING IN THEIR INDUSTRY NOT JUST THEMSELVES. HOW THEIR BRAND IS COMPARING WITH OTHERS AND

WHAT’S EFFECTIVE. MONTHLY REPORTS ARE CREATED ALONG WITH CONTENT CURATION FEEDS PROVIDS BRAND ONGOING

INTELLIGENCE USED ON EVERY MARKETING INITIATIVES. THE TOLL CREATES HIGHLY STRATEGIC AS WELL AS TACTICAL DATA ONGOING.

We have too much of a focus on the collection of data by keyword vs. segmented groups and communities @chasemcmichael @infinigraph

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• Big Data is a fact of life and needs to be addressed. Big Process is old wine in new bottles. Tightly couple processes and data to stay competitive.

BIG DATA AND REAL-TIME

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IN MEMORY IS KEY

Big data analysis is a mix of anthropology, social sciences and statistics. @chasemcmichael @infinigraph

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SAP® IN-MEMORY APPLIANCE (SAP HANA™)

Near-Zero Latency• capable of performing complex calculations

on complex data very fast. • process calculations as business event and

triggers occur• decisions executed immediately

Speed equals an “unfair” competitive advantage in real time big data @chasemcmichael @infinigraph

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SOCIAL SEGMENTATION

Social data is one of the most powerful ways to segment your audience @chasemcmichael @infinigraph

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HYPERCURATION™ IN REAL TIME

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LARGE SCALE INDUSTRY INSIGHTS

What is drive the greatest engagement in your business. is whats working @chasemcmichael @infinigraph

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HOW BIG?

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TREND IDENTIFICATION - HYPERCURATION™

Example: Real-Time trending content from 25 retail brands in one view. Know what your audience is resonating around.

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OUR BIGGEST REAL TIME CHALLENGES

1. Distributed Data Gathering (Drone / Broker Mesh)

2. Changing Landscape of Data (Changing API / Changing Data "Types" & Sources)

3. Categorization / Taxonomy Handling (Dealing with lots of disparate data)

Scale ScaleScale

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