Customer case study

How BAN.pl uses Smart AdServer Rich Media solution to deliver great ad experiences

§  Objectives •  Provide advertisers with stable and reliable delivery

of ad impressions on high quality content websites •  Create advanced ad experiences with rich media ad

formats •  Do not hire a dedicated team with design and

technical skills •  Be independent from creative agencies to avoid third

party costs

§  Solution

1 - A Rich Media library integrated in the ad server Smart AdServer has a very unique approach of Rich Media management. The ad server directly integrates a rich media library with a wide range of pre-defined Rich Media ad formats suitable for any type of supports – web, mobile web and applications. The Rich Media templates are in the trafficking workflow which significantly improves ad operations effectiveness.

BAN.pl is a premium advertising network focused on business (e.g. Money.pl, LinkedIn.com) and lifestyle sites (like Endomondo.com, Menshealth.pl, Runners-World.pl). They have been working with Smart AdServer since 2010 and deliver ads on all type of supports: web, mobile web, mobile apps as well as video.

12 million unique visitors

500 million ad impressions

“We recommend

Smart AdServer as it is

a powerful tool that

allows us to deliver

premium services to our

clients.”

Paweł Ścieszko, Head of

Traffic, BAN.pl

3 - New templates and custom development The local experts of Smart AdServer have partnered with BAN.pl team to adapt existing Rich Media templates to BAN.pl particular needs. In addition, BAN.pl takes advantage of all new templates that are developed by Smart AdServer’s rich media team and can propose to advertisers brand new ad formats that drive user engagement.

www.smartadserver.com | contact@smartadserver.com | 2014

Campaign costs are 15-30% lower than through a rich media vendor

Ad Format : Galleryboard

CTR : 0,86% Interaction rate : 25%

2 - Easy set up and trafficking Building Rich Media ads just requires you to upload simple assets and a few clicks in the trafficking interface. No need for technical skills, it is just a matter of ticking boxes and adjusting parameters.

1. Ad template

selection

§  Results

Campaign successes

Ad Format : Video Screening

CTR : 1,96% Interaction rate : 18,65%

2. Creative files

upload

3. Ad

customization