djax adserver : company profile
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www.djaxadserver.com
www.djaxadserver.com
About us
We at dJAX Adserver, provide ad serving software and standalone applications to the advertising
companies to enhance their online advertising business.
Our products enable the advertisers, publishers, ad network and ad agency to run their ad campaigns
successfully in a display, mobile and video platforms with IAB standard sizes and ad formats of image,
text and video.
Our ad server software allows the users to set up an independent ad network or it helps the users to
enhance the existing online advertising business.
Our white label ad server provides various ad serving solutions like customizing the user interface,
redefining bid algorithm, integrating new ad formats to connect third party ad exchanges and building API
interface for ad delivery.
We provide ready-to-use ad server products like mobile ad server, display ad server and video ad server.
And we also provide ad serving solutions for predictive analytics, IPTV and In-game.
www.djaxadserver.com
dJAX Ad Server Solutions
Agencies
Ad agency or advertising agency is a service oriented business, which involves creating the
ads, planning for the ads and delivering the ads to the respective client. Ad Agency is the
intermediate concern to connect the Advertisers and Publishers.
Publishers
The publisher can be a website owner or an organization that allocates free space to the
advertiser for publishing the ads in their website.
Advertisers
The advertiser can be an individual or an organization that place the advertisement in any
media sources like the internet, newspaper, and television, to popularize their brand product
among the audience.
www.djaxadserver.com
Ad Server Products
dJAX Mobile Adserver dJAX Video Adserver
dJAX Display Adserver for Agencies dJAX Enterprise Adserver
dJAX Premium Display Adserver dJAX Ad Exchange Framework
www.djaxadserver.com
dJAX Mobile Ad Server
The dJAX Mobile Ad Server is specifically designed for mobile advertisers and publishers. It involves
buying and selling of ad inventory with the help of internal real-time bidding and targeting.
Types of targeting features available in mobile ad server are,
Device targeting - It helps to deliver the ads with respect to mobile screen size and resolution.
OS targeting
Manufacturer targeting
Profile targeting
Browser targeting
The mobile ad server delivers the ads in android and iOS mobiles and tablets, and it supports IAB
standard ad sizes like IAB rising stars and MRAID.
The mobile detection library feature will deliver the ads only to targeted mobile devices and avoid sending
it to irrelevant customers.
www.djaxadserver.com
dJAX Video Ad Server
The video ad server sets up an individual ad network, which helps publishers to search and sell ad spaces
to advertisers for serving their ads.
The ads delivered by video ad server follows the targeting models set up by the advertisers or agency and
the publisher will display the delivered ads in their website.
The video ad server follows ad formats like in stream (pre-roll, mid-roll and post-roll, overlay and
companion ads); in-banner and in-text ad formats.
Features of video ad server
Revenue reporting - It allows the publisher and advertiser to monitor their daily expenses, earnings and
commissions.
Fraud detection - It will monitor the fraudulent clicks made on the advertisements and helps to protect the
publisher’s site from anonymous users and hackers.
www.djaxadserver.com
dJAX Display Ad Server for Agencies
The Display Ad Server provides simple ad serving solution to the agencies by allowing them to set up an
independent ad network that can simplify the ad operations for all users in the network.
The ad network allows users to manage report and serve digital ad campaigns for all ad formats and its
targeting feature will deliver the ads to the right audience.
The types of targeting available in display ad server are,
Geo-targeting - It allows advertisers to target the audience based on their geographic locations.
Demographic targeting – It targets the users according to their age, gender and other personal details.
The real-time bidding feature helps the users to earn more revenue with less bid rate, and the frequency
capping feature limits the number of times the ad delivered to a specific customer.
www.djaxadserver.com
dJAX Enterprises Ad Server
The Enterprise Ad Server allows online advertising companies to start their independent ad network to run
advertising business. It helps users to deliver the ads in websites, mobile devices, and online video
platforms using single server.
It supports IAB standard ad sizes for media platforms like display, mobile, and video. The mobile ad
delivery can be done using the ad size called IAB rising stars and MRAID.
Features of enterprise ad server
Reporting and analytics – It is used to improve the performance of publisher’s website by measuring the
web traffic rates. It also allows the users to track the customer’s browsing behavior, purchase status, and
traffic.
Dynamic alert system – It will communicate with both advertiser and publisher and provides instant
updates on the events occurred in the system. Thus, the users can take immediate actions based on the
updates.
Reliable security and management system - Helps to detect the fraudulent clicks occurred in the
publisher’s site and help to prevent the hackers and anonymous users of the site, this feature can be
customized by users for easy access.
Template engine support – It allows the user to choose their desired template based on their business or
they can customize their own template for the ad server.
Mobile SDK - It delivers ads in android and iOS mobile devices with IAB standard sizes of image and text.
The mobile SDK supports ad formats like interstitial and expand ad format.
www.djaxadserver.com
dJAX Premium Display Ad Server
The Premium Display Ad Server is specially designed for display advertising, it provides excellent features
to set up an ad network and helps to manage, serve and report digital ad campaign in all major ad
formats.
Features of premium display ad server
Platform reporting – This feature provides transparent reports on the performance of the ad network. It
allows the admin to customize the reports by choosing several options like conversion metrics, statistical
reports, filters and group by.
Inventory management – It allows admin to manage both advertiser and publisher in the ad network and
it lists all the campaigns and zones associated with advertiser and publisher respectively.
Revenue reporting - This feature provides a quick overview of the amount spent by the advertiser and
earned by the publisher. The admin can able to get revenue details for the certain period of time.
Optimized database - Our excellent database can able to handle about ten million impressions per day and
can able to manage high volume ad traffic and even crash and attacks.
Frequency capping - Limits the visibility of advertisement for every user of the publisher’s website.
Demographic targeting - It allows a user to deliver the ads based on their gender, age, and their profile.
Geo targeting - This feature delivers the ads based on the geographic location of the end user.
www.djaxadserver.com
dJAX AdExchange Framework
The dJAX AdExchange Framework provides a platform to integrate the third party ad exchanges and helps
to perform buying and selling of ad inventory through real-time bidding. Thus, the advertiser and
publishers can collect immediate revenue with the help of this process.
The ad exchange framework allows admin to configure the third party ad exchanges like pubmatic, Google
ads and OpenX into dJAX AdExchange Framework.
Features of ad exchange framework
The ad exchange framework allows admin to configure the third party ad exchanges like pubmatic, Google
ads and OpenX into dJAX AdExchange Framework.
Demand Side Platform - It allows advertisers to buy online media advertising for display, mobile and video
from ad exchanges for advertisers. This feature provides ad pricing and ad placements for the advertisers.
Supply Side Platform - It allows publishers to sell online media advertising from ad exchanges for
publishers, it maximizes the revenue of the publisher.
Global RTB - This feature allows the ad exchange to decide the value for ad impression and helps to find
whether the bid is real time. It handles the ad request and response based on the real-time bids.
Targeting - This feature allows advertisers to target the right customers from best location by using
available targeting techniques.
Pass back tracking system - It tracks all ad requests and traffic details from the publisher and also stores
corresponding ad response for the ad request.
Net-X payment – This feature allows admin to make payment to the publishers and helps to generate
invoices for the same.
www.djaxadserver.com
Business Service Locations and Clients
AMER – Americas
APAC - Asia Pacific
EMEA - Europe, Middle East, Africa
www.djaxadserver.com
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www.djaxadserver.com
Contact Details
Email-id : [email protected]
Phone No: +1 408 786 5525
Skype id : djaxadserver
URL : www.djaxadserver.com