How a Single Change Can Boost E-book Sales

“Self-publishing is a learn-as-you-go

process. Authors must constantly adapt and try new tactics in order to get their books in front of the right

audience.

1. Advertise to the right list, even if that list doesn’t look like it accepts advertising

● Find a blog geared towards targeted audience and ask toadvertise

● Ask the blogger to■ recommend your book

as required reading■ send an email to his list

teasing the book

2. Get smart with email drip marketing

● Set up a drip marketing sequence● Direct readers to a subscribe page,

where they can instantly download a free sample chapter from the book

● Send follow-up emails for insight over the next few days after a user downloads the sample

3. Repackage what has sold successfully before

● Bundle already-published material into a boxset

● The investment is low since the material already exists○ The cost to create a bundle is

mainly formatting, cover design, and advertising

4. Redesign the cover

● Redesigning a book’s cover is a cost-effective way to bring new attention

● Promote it with a paid cover re-reveal blitz and sale

● Use PickFu to test cover designs and find the one that audiences find most appealing

Thank you!

Read the full article: http://blog.pickfu.com/boost-e-book-sales/