housing goes digital social business transformation pdfs/presentations/hgd...housing goes digital...

Housing goes digital –

social business transformation

4 June 2014

Colmore Gate, Birmingham #hgd14

Housing goes digital – social business transformation

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Firstly, thank you for coming to the event, we hope that you enjoy the day here with us in Birmingham. The Events Team is based in Coventry, and here at the event today is Amanda Thurlow, Event Organiser, to help you with any queries, problems or comments you may have. To get the most from the event, please take part - get involved in discussions, ask questions and share ideas. Respect everyone’s right to opinions and allow everyone a space to express their thoughts. Information which may be helpful to you: Appraisal Forms, if you can try to remember to fill in the appraisal forms and leave them on the registration desk before you leave the conference. We really do value your comments and take your views into account when planning next year’s conference and future events. We take all comments seriously. Short Courses and Seminars, if you have enjoyed this event and are interested in other topics which relate to this event, why don’t you try one of our short courses. We cover a wide range of subjects and topics and if you can’t find what you are looking for, then why not contact us about having your training requirements delivered “In-house”. We hope you enjoy your day and if you require any further information please contact the Events Team on 02476 851722, email us at [email protected] or visit our website www.cih.org/events

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Chartered Institute of Housing

Events


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http://www.cih.org/events


9.15 Registration and refreshments

10.00 Chairs welcome and overview

Nick Atkin, Chief Executive, Halton Housing Trust @nickatkin_hht

10.25 Digital Participation – Don’t believe the hype

Martyn Wallace, Head of Digital Sales, Telefonica O2 UK Despite Government Digital Services transforming 25 of the top public used

government websites for the past couple of years , they have only just published their digital participation strategy on the 14th April 2014. With a world of challenges and benefits of a digital channel shift what should we consider today to create a "virus for change" and help those who are not digitally enabled to make use of technology for their own personal benefit which in turn can help save cost and develop new services which we can jointly deliver.

10.50 Social landlord to social business, how to create a meaningful change

David Leach, IT Director, Orbit Services, Orbit Group Ltd @Leachdj As Orbit strive for a strategic change this session looks at their aim of having 75% of customers online by 2020.

11.30 Refreshments and interactive digital zone In the break you will have the chance to meet the experts who will be able to answer all of your digital and social media questions.

11.45 Workshops

1. The future of social business – A manifesto for change Chair: David Loudon, Director, DtL Creative

Paul Taylor, Innovation Coach, Bromford @PaulBromford Thom Bartley, Lab Creative, Bromford @ThomBartley

Social and Digital business is beginning to reshape our organisations and the housing sector itself. But this is nothing compared to the transformation that lies ahead….. Paul Taylor will lead discussion around wider trends in the development of social and digital business – including examples from the UK and around the world. Thom Bartley will lead a debate around what that means for non-profit organisations and our communities. The outcome of the workshop? A Manifesto for Change - a step by step approach to accelerating our approach to social business.

2. Case study: From silence to sound

Asif Choudry, Sales and Marketing Director, Resource @AsifChoudry

Lee Grasby, Marketing Manager, Resource This workshop looks back on how previous social media events have helped Asif and his organisation implement social media effectively. Asif will also provide examples of integrated campaigns using multiple channels to engage customers.

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3. Making a connection: Helena Partnerships Caroline King, Head of Communications and Engagement, Helena Partnerships Find out how Helena Partnerships has tackled channel shift from the inside out. You will learn about Helena’s plans to expand their digital offer and lots about their change journey. By the end you will discover that most of the answers are there already, you just need to learn how to unlock them.

12.45 Lunch and interactive digital zone During lunch speakers will also be on hand to answer questions and help with individual queries.

13.45 Workshops (repeated from morning)

14.45 Big data

Jim Vine, Director of Innovation and Business Development, HACT @jim_vine

Paul Foster, Principle Technical Evangelist, Microsoft UK @paulfo

It has been suggested that it’s time the housing sector raised its game on data, creating its own shared big data resource, pooling data resources from across the sector for shared insights, data-led innovation and the development of new tools. But it shouldn't stop at existing sources of data, and if we’re going to make the most if it, we need to look beyond the sector for ground breaking expertise. Our two expert speakers will explain why.

15.30 Chairs closing remarks and summary of the day

Nick Atkin, Chief Executive, Halton Housing Trust @nickatkin_hht

* Programme may be subject to minor changes

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Presentations for this event can be found at:

www.cih.org/Presentations/hgd14

Alternatively, scan the QR code for the same link as above and to access the appraisal form

http://www.cih.org/Presentations/hgd14


Speaker

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Nick Atkin, Chief Executive, Halton Housing Trust @nickatkin_hht Nick has been fully paperless for the last 12 years and has driven through a fully flexible/ remote working approach as part of his current role as Chief Executive at Halton Housing Trust. He is a keen advocate of the use of social media and particularly the linkages to Gen Y and Z issues. He tweets on a regular basis (@nickatkin_hht) and has a stated aim to move the Trust away from all internal email by 2014 and for 90% of Trust customers to be accessing services online by 2018. For the last three consecutive years he has been voted as one of the most influential person in housing in the 24 Housing Top 50 Power Players List. The Trust is also the most digitally connected organisation in the Visceral Business 2013 Connected Housing Index in which Nick was the most influential digital leader.

Martyn Wallace, Head of Digital Sales, Telefonica O2 UK As Telefónica O2 UK moves towards its goal of a true Digital Telco, Martyn is responsible for taking the full Telefónica Digital portfolio to market in the UK. He works with O2’s Private, Enterprise, Public Sector and Passenger Services Channels and helps promote business benefits in products and solution within Machine to Machine (m2m,IoT), Cloud Services, Mobile Enterprise Application Platforms (MEAP), Big Data and Managed Security Services as well new emerging products and Technologies which Telefonica are developing and bringing to market.

David Loudon, Director, DtL Creative After a number of years as Head of Corporate Services in a Housing Association David now owns and leads a vibrant and fast growing consultancy that specialises in digital and ICT change projects across the sector. He is also an advocate for digital strategies and new media and it’s use in social housing.

David Leach, IT Director, Orbit Services, Orbit Group Ltd @Leachdj David has an MBA from Nottingham University and has worked across Europe in the Logistics and Financial Service sectors. David is now focussed on helping the Orbit Group use technology to improve services to residents and improve organisational effectiveness.


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Paul Taylor, Innovation Coach, Bromford @PaulBromford Paul leads the Innovation Lab at Bromford – a social investor based in the Midlands. A true believer in the power of social tools to achieve social good – Paul is an enthusiast of cultural transformation driven by technology. Work/Life has fused together so life at Bromford is now combined equal parts with Travel, Tech and Tweeting.

Thom Bartley, Lab Creative, Bromford @ThomBartley Thom’s work for Bromford focuses on creating digital solutions that focus on providing an easy to understand, fun to use and useful user experience for their customers. Alongside this he is a blogger who isn’t afraid to highlight and discuss what he perceives to be UK Housing’s flaws, a photographer, musician and yoyoer!

Asif Choudry, Sales and Marketing Director, Resource @AsifChoudry Asif Choudry is Sales & Marketing Director at Resource Housing. He has 17 years experience in marketing communications and is a Chartered Marketer. Asif has delivered campaigns across multiple offline and online channels for private and public sector organisations. He has worked with social housing comms teams since 2002.

Lee Grasby, Marketing Manager, Resource Lee is a multi-channel marketing strategist. He’s held senior positions at leading creative agencies and worked on leading brands across a variety of sectors from retail to financial services, both public and private sectors and a more recent foray into housing and charity.


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t Caroline King, Head of Communications and Engagement, Helena Partnerships Caroline heads up communications and engagement at North West Housing Association Helena Partnerships. She is one of the leaders transforming Helena’s digital customer offer and is a self-confessed employee engagement fanatic, believing that the skies the limit if your team is truly engaged and signed up to change.

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Jim Vine, Director of Innovation and Business Development, CEO, HACT Jim Vine is a Director at HACT, where he leads on several technology- and evidence-focused projects. HACT is a small national charity that works as a social enterprise to help housing providers deliver for their tenants and communities. Jim is a Fellow of the CIH; he holds an MA in Housing Policy and Practice and an Executive MBA from Cranfield University.

Paul Foster, Principle Technical Evangelist, Microsoft UK Since joining Microsoft in 1994, Paul Foster has worked across a wide range of sectors and customers, providing a mix of technical and strategic guidance around the creative use of technology in relation to their business needs. Paul is the CTO in residence at the Microsoft Ventures London start-up incubator. For a short time Paul was a member of a high-wire flying trapeze circus troupe, and is a keen roboticist.


First Name Last Name Job Title Employer Delegate Type

Alex Claydon Group Media and Communications Coordinator

ASRA Delegate

Anita McDermott Sales and Marketing Officer (Midlands)

ASRA Delegate

Thom Bartley Lab Creative Bromford Speaker

Paul Taylor Innovation Coach Bromford Speaker

Bill Heywood Tenancy Manager Bushbury Hill Estate Management Board

Delegate

Niki Walton Senior Knowledge Management Administrator


Delegate

Louise Fisher Communications and Media Manager


Delegate

Tom Woodman Head of Strategy DCH Group Delegate

David Loudon Director DtL Creative Sponsorship Representative

David Loundon Director DtL Creative Speaker

Claire Gough Marketing and Communications

Festival Housing Group

Delegate

Victoria Walsh Communications and Marketing Assistant

Festival Housing Ltd

Delegate

Mike Handscomb ICT Support Manager

Gloucester City Homes

Delegate

Lesley Williams Head of IT Gloucester City Homes

Delegate

Donna Wilkins System Administrator

Gloucester City Homes

Delegate

Jim Vine Director of Innovation and Business Development, CEO

HACT Speaker

Nick Atkin Chief Executive Halton Housing Trust

Chair

Rhianna Campbell Trainee Communications Advisor

Helena Partnerships

Delegate

Nicola Capper Senior Communications Advisor

Helena Partnerships

Delegate

Caroline King Head of Communications and Engagement

Helena Partnerships

Speaker

Andrew Sinden Director Kaldien Ltd Delegate

Frances Jelly Support Services Team Leader

Lincoln City Council

Delegate

Paul Foster Principle Technical Evangelist

Microsoft UK Speaker

Attendan

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First Name Last Name Job Title Employer Delegate Type

Kathryn Smith Marketing Manager

Muir Group Housing Association Ltd

Delegate

David Leach IT Director, Orbit Services

Orbit Group Ltd Speaker

Tom Ramadan Digital Services Team Leader

Radian Delegate

Asif Choudry Sales and Marketing Director

Resource Speaker

Lee Grasby Marketing Manager

Resource Speaker

Lee Grasby Marketing Manager

Resource Print Solutions

Delegate

Karim Islam Marketing and Communications Officer

Spectrum Property Care

Delegate

Christopher Elliott Head of IT Stafford and Rural Homes

Delegate

Richard Bramwell Assistant Communications & PR Manager

Symphony Housing Group

Delegate

Martyn Wallace Head of Digital Sales

Telefonica O2 UK Speaker

Wayne Gethings Director of Asset Management

The Wrekin Housing Trust

Delegate

Jon Coe Director of Customer Services

Two Rivers Housing

Delegate

Claire Slough Communications Assistant

Westward Housing Group

Delegate

Attendan

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Workshop

Company: DtL Creative

Contact: David Loudon

Address: 1 Riselaw Rd, Edinburgh

Telephone: 07903 174083

Email: [email protected]

Website: www.dtl-creative.co.uk

DtL Creative is one of the UK’s established social housing ICT and change management consultancies, helping social landlords realise the full potential of their ICT and Digital strategies. Creative in approach and creative in philosophy DtL Creative ensure their clients benefit all the way through to their customers, the tenants. We know social housing, we know systems, and we know how to make the ICT, social media and business world’s work in harmony. David Loudon, the founder and owner of DtL Creative was also a senior management team member in a Housing Association and has been there, seen it all and has the T-shirt to ensure our clients now get the best possible service and results.

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