hotel channel management
DESCRIPTION
A quick guide to hotel channel management and online distribution.TRANSCRIPT
How To Get
Your Channel Management Right?
© eRevMax Proprietary 2014
Introduction A prudent distribution, pricing and revenue
strategy is the need of the hour!
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Hoteliers update
their rates up to 5 times a day to secure occupancy levels.
DID YOUKNOW ?
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Ensure that your rates are consistently reflective of market conditions.
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Identify Your Customer
Identify your target audience
Build a whole
personality profile
Market your
property in right
avenues
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Revamp Your Website
» Make it user-friendly» Have clear descriptions, photos and
directions» Integrate a booking engine to invite
viewers to book direct» Invest in Search
Engine Optimization (SEO).
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» Distribute inventory to multiple sales channels.
» Establish a balanced market mix consisting of global OTAs, regional OTAs, wholesalers and alternate channels
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» Design a long-term strategy.» Identify prospects on Facebook,
Twitter, YouTube» Assess your hotel’s reputation
through online reviews. » Respond to reviews and
feedbacks. More so for negative ones
Get Social
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Price Shopping» Know your competitors.» Use market analysis to identify the rate range
and average rate in your market» Position your rate accordingly
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Expand
» List a set of additional websites to target your guest
» Invest in channel management technologies.
» Ensure rates are accurate across all websites .
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Invest in Digital Marketing
» Attract guests with the right promotions.
» Place your marketing messages and advertising across the most relevant websites
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Switch to Automated Channel Management
» Access to market data.» Make quick and informed rate
decisions.» Manage rate and inventory
allocation automatically.
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Pillars Of Effective Channel Management5
Know your product, competitors and the market
KnowledgeGather business intelligence to analyze understand your position
Data
Ensure rate & inventory allocation is updated in real-time to maximize bookings
Access
Market the hotel to the right audience to increase reservations
ExposureUse market analytics to optimize RevPAR through effective allocation
Analysis
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Important Pins
» Continually reassess and analyze hotel data.
» Focus your market and develop stable revenue streams.
» Be adaptable to market changes.
YouThank
UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: [email protected]
US Sales Office:eRevMax Inc.
37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630 E-mail: [email protected]
Visit us at www.erevmax.com
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