HELLO I’M MARIKA BEINDORFF AND THIS IS MY PRESENTATION FOR THE HOSPITALITY AWARDS 2015

-.-.-.-...-.-.-.

-.-.L 1234567890uv W-.-.

-.-.- 1234567890 .-.-.

A LITTLE ABOUT ME

y 24 YEARS OLD

y SWISS & BRITISH

y RAISED IN SWITZERLAND

y FLUENT IN ENGLISH & GERMAN -.-R ENZ BJB $^., YY V-.-

-.j FOQG BhB I dxcy $.-

-.-.-.-...-.-.-.

GRADUATED HIGHSCHOOL MAJORING IN LANGUAGES

GREW UP IN SWITZERLAND

BORN IN LONDON FELL IN LOVE

WITH READING &

BOOKS

DISCOVERED MY PASSION

FOR TRAVELLING

WORKED AS A WAITRESS

January  1991  

1993  -­‐  2013  

2009  

SUMMER  2009  

PREVIOUSLY..

PREVIOUSLY..

HEAD OF INTERNAL COORDINATION

FOR FÊTE FINALE

F&B INTERN AT ELOUNDA BEACH HOTEL - GREECE

GOT ACCEPTED TO ECOLE HÔTELIERE

DE LAUSANNE APRIL  2009  

SUMMER  2010  

SEP  2011  –  JUN  2012  

SALES & MARKETING INTERN FOR 2 STARTUPS IN MIAMI

JUN  –  NOVEMBER  2012  

PREVIOUSLY..

STUDENT DELEGATE AT THE LUXURY HOSPITALITY EVENT

HEAD OF MARKETING FOR TEDxEHL NOV  2013  –  JUN  2013  

MAY  –  JUN  2013  

GRADUATED BSC IN INTERNATIONAL

HOSPITALITY MANAGEMENT JULY  2013  

BECAME INFATUATED

WITH DIGITAL

MARKETING

BEEN THERE, DONE THAT..*

* AND MORE..

HEAD OF MARKETING FOR TEDxEHL IN CHARGE OF A GREAT TEAM OF 5 PEOPLE TO PROMOTE

THE TEDxEHL EVENT, RESULTING IN GREAT DIGITAL COVERAGE & ONLINE AWARENESS FOR THE EVENT ITSELF

& OVER 45K YOUTUBE VIEWS POST-EVENT.

2013,  LAUSANNE  

AUG  2013  –  DEC  2014  

STUDENT ECOLE HOTELIERE DE LAUSANNE

SETUP A COMPANY BLOG & SOCIAL MEDIA

IN AN EFFORT TO INCREASE AWARENESS & DRIVE TRAFFIC TO

THEIR WEBSITE.

2012,  MIAMI  

STRATEGIC INVESTMENT DAYS CHALLENGE WINNER

WINNING TEAM OF NEGOTIATING THE MOST BENEFICIAL MANAGEMENT CONTRACT TERMS WITH NICOLAS MAYER, PWC, & TOM HAWLEY,

HYATT, AS JUDGES.

2013,  LAUSANNE  

EXECUTE ONLINE

MARKETING

STRATEGIES

CONTENT MARKETING

STRATEGIZE & EXECUTE SEO DRIVE REVENUE THROUGH EMAIL MARKETING

TEMPORARILY RESPONSIBLE FOR SOCIAL

MEDIA FOR 2 HOTELS IN MUNICH

WORK ON STARWOOD’S EMERGING DIGITAL

PLATFORMS

AUG  2013  –  DEC  2014  

DIGITAL FIELD MARKETING EXECUTIVE GERMANY, AUSTRIA & SWITZERLAND

MANAGE A PORTFOLIO OF 5 HOTELS

INCLUDING THE LARGEST CONFERENCE

HOTELS IN SOUTHERN GERMANY &

THE W HOTEL IN SWITZERLAND

PREVIOUSLY..

MAXIMISE REVENUE

THROUGH PUSHING

WEB INTERNAL CHANNELS

vs. OTAs

BEEN THERE, DONE THAT..*

* AND MORE..

MEETING SITES HELPED PILOT A

PROJECT FOR NEW MEETING WEBSITES

THAT WAS THEN ROLLED OUT TO + 150

HOTELS IN EAME WEBSITE REVAMP

ACTIVELY PARTICIPATED IN STRATEGIZING THE REVAMP OF HOTEL’S WEBSITES INCLUDING USER EXPERIENCES, DESIGN ELEMENTS, SEO &

ENHANCED CONTENT, WHICH WAS ROLLED OUT TO 34 HOTELS

AUG  2013  –  DEC  2014  

DIGITAL FIELD MARKETING EXECUTIVE GERMANY, AUSTRIA & SWITZERLAND

`THE EARLY BIRD CATCHES THE WORM` CAMPAIGN TO COMBAT OTA BOOKINGS

AIM WAS TO GENERATE MORE BOOKIGS VIA WEB INTENRAL CHANNELS BY OFFERING UP TO 40% OFF WHEN BOOKING AT LEAST 30 DAYS IN

ADVANCE. RESULTS: +33.5% REVENUE VIA INTERNAL CHANNELS

JAN  2015  -­‐  PRESENT  

DIGITAL FIELD MARKETING MANAGER MIDDLE EAST

HELP OPEN NEW HOTELS IN THE REGION INCLUDING

GRAND HILLS BROUMANA, STARWOOD`S FIRST LUXURY COLLECTION HOTEL IN LEBANON &

ST. REGIS DUBAI, W DUBAI & WESTIN DUBAI AL HABTOOR CITY STARWOOD`S LARGEST COMPLEX OUTSIDE OF LAS VEGAS &

MACAU WITH 1600 ROOMS

INDEPENDENTLY MANAGE A PORTFOLIO OF HOTELS

INCLUDING

3 HOTELS IN BAHRAIN & 2 MAJOR HOTELS IN DUBAI

TOTALING 2000 ROOMS & MAKING 14`000K REVENUE YTD`15

THROUGH WEB INTERNAL CHANNELS ALONE

SPECIALIZE ON DESTINATION

MARKETING FOR MIDDLE EAST

CURRENTLY..

IDEATE & EXECUTE

ONLINE MARKETING

STRATEGIES

DRIVE REVENUE THROUGH ONLINE PLATFORMS

MANAGE THE HOTELS’ ONLINE PRESENCE

INCL. OTAS, WEBSITES

STRATEGIZE & EXECUTE

CAMPAIGN MANAGEMENT

& EMAIL MARKETING

OVERSEE SOCIAL MEDIA

WORK ON STARWOOD’S EMERGING DIGITAL

PLATFORMS

ACT AS A CONSULTANTS FOR THE SALES, REVENUE & MARKETING

TEAMS ON PROPERTY

HEAVILY FOCUS ON

F&B MARKETING

HELP HOTELS BUDGET FOR 2016

JAN  2015  -­‐  PRESENT  

DIGITAL FIELD MARKETING MANAGER MIDDLE EAST

CURRENTLY..

HELP TRAIN NEW HOTEL MARKETING MANAGERS &

COLLEAGUES

BEEN THERE, DONE THAT..*

* AND MORE..

“#DISCOVER ARABIA” CAMPAIGN ONE OF THE MAIN TEAM LEADERS IN DEVELOPING A

DESTINATION MARKETING STRATEGY FOR SPG MIDDLE EAST. GREW + 1350 INSTAGRAM FOLLOWERS IN 5 MONTHS.

STARTING TUMBLR BLOGGING TO INCREASE AWARENESS THROUGH UNIQUE DESTINATION CONTENT. ORGANIZING

#DISCOVER ARABIA EVENTS TO INVOLVE THE LOCAL COMMUNITY & HOTELS TO CREATE MOMENTUM.

ONGOING…

JAN  2015  -­‐  PRESENT  

DIGITAL FIELD MARKETING MANAGER MIDDLE EAST

INCREASED REVENUE +30% 4`672K REVENUE GENERATED YTD JUL`15 THROUGH DIGITAL PLATFORMS ALONE FOR MY HOTELS – AN

INCREASE OF +30% COMPARED TO LAST YEAR

PATICIPATE IN WEBSITE RELAUNCH TASKFORCE

BEEN SELECTED TO PARTICIPATE IN A TASKFORCE TO RELAUNCH OVER 400

WEBSITES IN EAME IN 1.5 WEEKS

COMING SOON…

“I worked very closely with Marika for 1.5 years, in which she quickly learnt the trade & excelled with her day to day tasks. This led to her being lead on three major digital initiatives by Starwood. Marika helped plan, design, optimize and ultimately distribute the new meeting sites.

ENDORSEMENTS..

Furthermore, she worked on driving revenue through a new segmental platform called Rooms With A View, and used her SEO knowledge to strategize the best way to revamp all our hotel’s websites. “ - by Sascha Ross, Senior Digital Field Marketing Manager, Germany, Austria & Switzerland

“Since Marika joined us here in Dubai, she has been a valued team member and has successfully taken care of her portfolio of up to 11 hotels, including the recent opening of Grand Hills Broumana in Lebanon. Currently, she is intensively working with other colleagues on planning & conducting a destination marketing strategy for our region, which includes the Instagram & Tumblr account ‘Discover Arabia’ where they are continuously growing followers & awareness.

ENDORSEMENTS..

Several future activities are yet to come, which will result in more awareness for the Middle East as a one-of-a-the-kind travel destination. - By Jeremie Lannoy, Senior Digital Field Marketing Manager, Middle East

“Marika set up all relevant social media platforms, grew our audience, created content and continuously communicated throughout all channels. Finally, she set up an additional tool (Hootsuite) that allows for easy and structured posting going forward. I can say that Marika created and maintained social media for two companies from scratch and exceeded our expectations in doing so. I only provided objectives and all tools necessary to perform the tasks at hand but did not give much directive aside from occasional update meetings. Because of her highly structured and apprehensive behavior she solved all tasks assigned very quickly.” - by Sebastian Lang, President of Lang & Schwander and system4

ENDORSEMENTS..

-.-.-.-...-.-.-.

-.-.L 1234567890uv W-.-.

-.-.- 1234567890 .-.-.

KEEP IN TOUCH

y EMAIL marika.beindorff@starwoodhotels.com

y TWITTER MarikaBeindorff y INSTAGRAM MarikaBeindorff y PHONE +971 56 682 53 92 -.-R ENZ BJB $^., YY V-.-

-.j FOQG BhB I dxcy $.-

-.-.-.-...-.-.-.