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HOTEL
ALFRED PROJECT
“The butler by your side”
One stop shop for all your hospitality needs
Worldwide Hospitality Awards
MARKETPLACE
A NEW WAY TO SHOP
MEETING AGENDA
PROJECT PRESENTATION
OUR WEBSITE
PROJECT SCOPE & TEAM
Worldwide Hospitality Awards
MARKETPLACE
A NEW WAY TO SHOP
MEETING AGENDA
PROJECT PRESENTATION
OUR WEBSITE
PROJECT SCOPE & TEAM
Worldwide Hospitality Awards
OUR AMBITION
BEING THE REFERENCE B2B MARKETPLACE IN HOSPITALITY
FROM A TRADITIONAL « PURCHASING » ORGANIZATION TO A
« SERVICE PROVIDER » BUSINESS
MODEL
By implementing a Marketplace
platform targeting all hospitality clients (from restaurants to hotels, whether they are Accor
or non-Accor hotels)
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THE ACCOR MARKETPLACE
BEING THE REFERENCE B2B MARKETPLACE IN HOSPITALITY
Hosts transactions and manages sellers. Improve your offer, increase sales volume, and increase profitability
MARKETPLACE OPERATOR
SELLERS = SUPPLIERS
CUSTOMERS = HOTELS
Hold inventory and fulfill ordersGain brand visibility, increase sales
Buy off Operator site.Gain a better total offer, more competitive prices
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MARKETPLACE & E-COMMERCE TECHNOLOGIES ARE OPENING
A WORLD OF OPPORTUNITIES FOR ACCOR
SINGLE ENTRY POINT
BUY
MARKETPLACE
ALL CONTENTS
ALL PRODUCTS
& SERVICES
USER FRIENDLY
INTERFACE
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MARKETPLACE & E-COMMERCE TECHNOLOGIES ARE OPENING
A WORLD OF OPPORTUNITIES FOR ACCOR
Hossegor Seminary, June 2018 BUY
MARKETPLACE
It works as a
BOOSTER FOR YOUR
BUSINESS
• Better Time to Market
• Make our offer more transparent
• More visibility and reputation
• Improved market knowledge thanks to data collection
• More frequent marketing operations
• Broader range of services
• New revenue sources
THE ACCOR MARKETPLACE WILL BRING
THE ENTIRE HOSPITALITY WORLD IN A SINGLE SHOP
Accessories
Plants
Bedding
Laundry Food & Beverages
Culinary art Furniture
BUY
MARKETPLACE
WE ARE BRINGING ADVANCED B2C FEATURES INTO THE B2B MARKET
Basis Catalog Product Offer Order Client Country
Mirakl (marketplace) Segmentation Product sheet Multi-offers Cart Front office connected Deposit
Akeneo (PIM) Category Configurable Vendors directory Operator promotion Oder tracking
Magento (ecommerce) Filter Bundle Vendor page Delivery method Back office client
Multi-country ready Research Simple service Vendor promotion Order summary Sending incidents
Multi-language ready Merchandising Activation / deactivation Stock management Fax Open front office
Simple monitoring of
flowCMS Attributes Vendor back-office Workflow of validation Incidents, issues & claims
SSO Advanced merchandising Control of publication Declining prices Requisition list User management
Analytics Advanced researchCross-sells
Up-sellsControl of publication Quote
Advanced monitoring of
flowAdvanced CMS Products rating
Monitoring offer
variation Delivery time calculation
Accor IT
IntegrationComparison Vendors rating Return
Offers
segmentationClaim/mitigation
Services order workflow
STEP 1
CORE MODEL
Prototype
Step 1 (June)
Step 2 (September)
Step 3 (March 2019)
Workflow of validation
Delivery Time Calculation
Deposit
AnalyticsCross Sells Upsells
Products Ratings
Comparison
Vendors Ratings
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FOCUS ON ARCHITECTURE
A flexible Core Model developed for all
countries including a few customized
functionalities for each country website
“N” website for “N”
Countries
Common base for more
stability, more scalability
and to optimize build/run
costs
Management of the local
suppliers
COUNTRY MANAGEMENT(Contents/ Marketing/ Trade / Merchandising)
CORP MANAGEMENT(Technical support/ Development )
COUNTRY MANAGEMENT(Sourcing/ Onboarding vendor/ BI)
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MARKETPLACE
A NEW WAY TO SHOP
MEETING AGENDA
PROJECT PRESENTATION
OUR WEBSITE
PROJECT SCOPE & TEAM
Worldwide Hospitality Awards
OUR TEAM IS COMPOSED OF TOP CONSULTANTS AND ACCOR
EMPLOYEES FROM WELL-KNOWN E-COMMERCE COMPANIES
Digital & FunctionalManager
Mélissa VAGNE
Marketing Manager
Florence MARESMA
Marketing team
Yolanda LEONDAS
Tests & Training Manager
Mahmoud JRADI
Assignment Manager
Chenjun YUAN
QA & Training team
Karine LAM
Change Manager
Jean-Olivier CALLONI
Digital team
Sarah BOUSCHARAIN
Technical support
Christophe COSTA
Change Manager
Stanislas MAGNIN
Lead QA & Training
Bérengère MEROUZE
Technical support
Ludovic SZOJCHERT
IT Manager
Emmanuel BARBOSA
UX & Functional QA
Annabelle ZIZA
QA & Administrative support
Kamar EL GUERMAI
Marketplace manager
Karen CASTETS
Project Technical Director
Vikram RAMDUL
PROJECT TEAM
PROJECT DIRECTION PROJECT MANAGEMENT OFFICE
Program PMO
Gabriel de ST GUILHEM
International
PMO
Marie VIDAL
Onboarding Manager
Arnaud CERCY
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OUR PROJECT IS SPREADING ACROSS THE WORLD!
ENVISIONED ROLL-OUT WAVES
T1 2018: A PROTOTYPE STARTED IN
FRANCE SINCE FEBRUARY
22 pilot hotels
already live
30 pilot suppliers
already live
2018: 4 SETS OF COUNTRIES TO BE
DEPLOYED
2019–2020 ROADMAP
BRAZIL
PORTUGAL
SPAIN
USA
CANADA
SINGAPORE
ROMANIA
CZECH REPUBLIC
HUNGARY
AUSTRIA
SWITZERLAND
UNITED-KINGDOM
MEXICO
ITALY
FRANCE
GERMANY
BELGIUM
LUXEMBOURG
NEDERLANDS
POLAND
UNITED ARABIAN EMIRATES
SAUDI ARABIA
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Change Management
PROJECT PLANNING
2018 ROADMAP
2018 2019
Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb
Technical implementation
Go-live
(step 1)
Step 1 Roll-out
France roll-out preparation
Germany roll-out preparation
Benelux roll-outs preparation
Poland roll-out
Go-live
(step 3)
Change Management (roll-out preparation, target processes & organization, trainings, etc.)
Marketplace Design
Build step 1
Build step 3
Build step 2
Go-live
(step 2)
United Arabian Emirates & Saudi Arabia roll-out
Website
opening
Website
opening
Website
opening
Website
opening
Website
opening
WHAT HAVE WE ACHIEVED SO FAR?
A PROGRESS STATUS
CHECKLIST
Our first deployment (France) is doing very well!• French Prototyprdesigned and launched within only 6 months
• Full French website live since September, designed in 5 months
• More than 100 suppliers onboardedand eager to start transactions, both in food and non food industries
• Around 1.700 hotels to be onboardedby the end of 2018
We are successfully implementing innovative market solutions• Saas solutionMIRAKL
• 1st in class e-commerce solutionMagento
• Customer service solutionZendesk
We are already deploying the project internationally :• German MVP launched in June 2018 and full website to be rolled-out shortly
• Poland, Arabian Emirates and Belgium/Luxemburg are planned to go live next December
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MARKETPLACE
A NEW WAY TO SHOP
MEETING AGENDA
PROJECT PRESENTATION
OUR WEBSITE
PROJECT SCOPE & TEAM
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OUR WEBSITE
THE HOME PAGE
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OUR WEBSITE
BROWSING A CATALOG
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OUR WEBSITE
PRODUCT PAGE
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OUR WEBSITE
SHOPPING CART DETAILS
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OUR WEBSITE
CHECKING AN ORDER DETAILS
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OUR WEBSITE
MY PROFILE PAGE
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OUR WEBSITE
MY PROFILE – ORDER TRACKING
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OUR WEBSITE
ACCOR PROCUREMENT PAGES
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HOTEL
ALFRED PROJECT
“The butler by your side”
One stop shop for all your hospitality needs
THANK YOU!
Worldwide Hospitality Awards
HOTEL
MARKETPLACE PROJECT PRESENTATION
B2B MARKETPLACE
Worldwide Hospitality Awards
THANK YOU!