horizons sports presentation
TRANSCRIPT
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INTRODUCTION P. 3
PROGRAMMING P. 6
SPORTS P. 14
REACH AND AUDIENCE P. 16
BENEFITS & POLICIES P. 26
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INTRODUCTION
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OUTDOOR RECREATION & SPORTS
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24/7 Pay TV Outdoor sports & recreation channel Launch in HD in 4th quarter 2015 French/German/English/Russian 400+ hours fresh programming per year 100+ million Europeans participate in outdoor sports Europeans spend 20 billion per year on outdoor gear Global adventure travel, growth market - 230 billion
4Source: Adventure Travel Trade Association (ATTA)
KEY POINTS
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MANAGEMENT TEAM
Laurence Fox Hopper CEO / Co-Founder- 20 years media experience- founder & CEO of Nautical Channel Limited (distributed in 45 countries) until 2014- Skier, hiker, snow shoer, biker, runner, sailor, cross country trekker, camper, adventure traveller
Philippe Deleplace COO / Co-Founder- 20 years entertainment & media experience- COO at Cyber Press Publishing, Novovision, MotorsTV (distributed in 40 countries)- Deep sea diver, hiker, skier, mountain biker
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PROGRAMMING
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Bringing the world of outdoor sports & recreation to you!
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Nature
Adventure
Recreation
SportsWater
Mountains
Countryside
Offroad
Snow
Ice
Climbing
Running
CyclingMountain biking
Skiing
Snow boarding
Scuba diving Kayaking
Camping
Stand Up Paddle
TrekkingKite surfing
Technology
Equipment
updatesRegional cuisine
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Nature
Adventure
RecreationSports
Extreme Updates
Lifestyle
PROGRAMMING
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PROGRAMMING
Bringing international outdoors sports & recreation to you Sports represent 45% of total programming
10% of sports is out of the ordinary extreme 55% Active lifestyle , travel, adventure, etc 25% original programming Bi-weekly clothing, equipment and sports updates 50% total programming mountain lifestyle & adventure accessible and
relevant to a wide range of viewers
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EXCITING SHOWS AND SERIES WORLD SPORTS OUTDOOR REPLAY MOUNTAIN GOURMET RECREATIONAL VEHICLES ROUND UP TRAILS & TREKS BEST IN WORLD PACKING PARKS & PEAKS ACHES AND PAINS DOC JOHN PLUNGE TO YOUR DEPTH WALK TALK HANGING FROM CLIFFS MONDAY MOUNTAIN MADNESS BIKE VOYAGE OF DISCOVERY AMAZING HIKES IN HISTORY
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Wild Descent New Zealand 261 km 4 days
Stand-Up Paddle world tour
Boulder Roubaix cycling (40% paved)
National Ultra Endurance Series (MTB)
Toughest climbs Tour de France/ Giro DItalia
Iron Man kids & adults
CISM world winter and summer military games
Cross country world Cup Queen of the
Dolomites
World Snow Shoe Championships
Frisbee world championship
Marathon of the Alps
Free Diving World Championships
SPORTS over 350 events
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Cycling races Surf, stand up, kite
Mountain bikes Running. trail
Triathlon/Iron man Snow shoe championships
Ultimate Frisbee Mountain challenges
Alpine Extreme running Gliding / paragliding
Deep sea diving Winter bike, board, ski
Mountaineering
Cave exploration
Ultra marathons
Bungee Jumping 12
SPORTS / LIVE 35%
EXTREME SPORTS 10%
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Backpacking all year Mountain discovery
Hike & History Destinations
Canyoning Survival
Winter wild Dog sledding
Rec vehicles Health Fitness Moun heroes
Clothing/Gear/T
echnology
TrekkingDrone video
Dive/Snorkel
World Update RE Regional foods & wines
Safety
Walk, run Active Travel Mountain Film
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RECREATION & LIFESTYLE 40%
ADVENTURE 15%
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50%26%
11%
PROGRAMMING (PART OF 24/7 SCHEDULE)
SPORTS
LIFESTYLE
ADVENTURE
EXTREME SPORTS
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
17.00 BIATHALONGLIDING OUTDOOR ICE HOCKEY WOMENS FITNESS ROLEX SPIRIT OF YACHTING MOUNTAIN GOURMET COLD WATER CLASSIC17.15
17.30 FAT BIKE RACE17.4518.00
TOP PARKS & PEAKS
MARATHON
HANGING OFF CLIFFS DOWNHILL SKI PLUNGE TO YOUR DEPTH BEACH VOLLEYBALL
RV WORLD18.1518.30
SNOWBOARD TRAILS & TREKS18.4519.00 WORLD OUTDOOR SPORTS REPLAY19.15 MARATHON DOWNHILL MOUNTAIN BIKE TRIATHALON IRON MAN MOUNTAIN BIKE FAT BIKE iINVITATIONAL BEST OF CYLcING SNOW SHOE RACE19.3019.45
MOUNTAIN MADNESS MONDAYARCTIC DOGSLED RACE FRISBEE WORLD
DANGER ON THE BEACHMEN ACTIVE FITENSS
ICE CLIMBING Health & Wellness ROUND-UP20.0020.15 OCEAN SURVIVOR ARCHERY CANOEING20.3020.45 WORLD OUTDOOT SPORTS REPLAY21.00
CAMPING IN WORLD OF DISCOVERY
Nutrition for Dummies KAYAKING OUTDOOR DISRUPT STAND UP PADDLE RECREATIONAL VEHICLES FAT BIKE MAHIKAN RACE 21.15
21.30 DISCOVERY TREK CREW ROW21.4522.00 WORLD OUTDOOR SPORTS REPLAY22.15 ROWING WORLD OF ATHLETIC SHOES CROSS COUNTRY ORIENTEERING OBSTACLE COURSE SURFER WORLD WILD RUNNING22.3022.45
MILITARY WINTER GAMES BASE JUMPING OUTDOOR GEAR WEEK FREE RIDE WORLD TOUR EXTREME CAMPING OUTDOOR SHOW EUROPEDANGER IN THE JUNGLE
23.0023.15 SURVIVAL TECH23.3023.45 WORLD OUTDOOR SPORTS & RECREATION REPLAY0.00 BIKE WORLD TOUR SNOW BOARD FREE RIDE OFF ROAD RACING FIITNESS TRAIL RUNNING NORDIC WALK0.150.30
Regional Cheeses, winnes & cuisine Ultra Trail du Montblanc MOUNTAIN MYSTERIESWEAR &TEAR
GLIDER WORLD IRON MAN WALK TALK0.451.00 RIPPLE EFFECT1.15
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GLOBAL STRATEGY
Production CompaniesEvent OrganizersIndustry / BrandsSports Associations
Production Acquisition UGC
Video ContentData Base
TechnologyMAMData MiningDigitalizationCloud
MCN/InternetMobile OTTPay TV
Brand Content
Social Marketing / Targeted communication / Interactivity / Content curation
Outdoor Enthusiasts / Communities
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SPORTSLets get everyone outdoors!
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Wild Descent New Zealand 261 km 4 days
Stand-Up Paddle world tour
Boulder Roubaix cycling (40% paved)
National Ultra Endurance Series (MTB)
Toughest climbs Tour de France/ Giro DItalia
Iron Man kids & adults
CISM world winter and summer military games
Cross country world Cup Queen of the
Dolomites
World Snow Shoe Championships
Frisbee world championship
Marathon of the Alps
Free Diving World Championships
LIVE SPORTS over 350 events
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REACH & AUDIENCE
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Bringing the outdoor audience to you!
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Outdoor Sports & Recreation
Dynamically growing MASS market
European market for outdoor gear and equipment : 20 billion Euros Representing 20% of total sales of sports equipment Fastest growing sector - 4 x faster than other sports equipment Constant technological equipment innovation (Ski, snowboard, Kite
surf, Hiking poles, running shoes, energy replenishment, connected devices)
19(Source : NPD Group 2013 research covering 36 Europ ean countries)
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20Strictly Private and Confidential
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Outdoor Sports & RecreationEnormous MASS market
European market for outdoor gear and equipment : 20 billion Euros
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Breakdown by country
(Source : NPD Group 2013 research covering 36 Europ ean countries)
38%
24%
23%
15%
Breakdown by activity
Hiking, Trekking, Camping
Others (diving, kayaking, trail running, climbing, paragliding, fishing, canyoning)
Winter sports
Mountain bike
Germany
Scandinavia
GB + Irl.France
CH + At
Russia
Italy
BeneluxOthers
25.7%
13.5%
13.4%12.2%
10.6%
6.3%
5.7%
4%8.6%
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participants MASS MARKET
More than 100 million participants in Europe
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Outdoor Sports & Recreation
Example France:
20 million outdoor sports participants90% : several outdoor activities10 million : running15.5 million : cycling or mountain biking7.2 million : hiking
(Source : FIFAS 2013)
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Competition Sports channels
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Outdoor Sports / Recreation / Lifestyle non-live
Multi-thematic Mono-thematic
Main top league Live Sports
LEquipe 21Infosport +Sky Sports News
EurosportSky SportsBeing Sport1
ExtremeTrekRedbullFuel
HorseSailingMountainsHunting
GolfMotorsSoccer
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Competition
Nothing comparable on TV
ONLY combined Outdoor sports and recreational activities that reach out to general public across many countries
International or national generalist sports channels broadcast only mainstream sports events (soccer, basketball, Olympic sports, etc..)
A couple of Extreme only sports channels Specialized channels are focused on very narrow niches (Motors, Golf, Sailing,
Horses, Hunting & Fishing) Nationally or regionally oriented and funded outdoor channels
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EUROPEAN VIEWER PROFILE
Annual household income:
Less than 25,000 euro 18%25,000-50,000 euro 24%50,000-100,000 euro 31%More than 100,000 + 27%
40% of EU population play a sport at least once a week
65% of EU exercise at least once a week.
% play a sport at least once a week:Age 15-24 : 61%Age 25-39 : 44%Age 40-54 : 40%Age 50-69 : 33%
50% of married couples participate in a sport at least once a week60% involved in informal exercise - cycling, walking, dancing, gardening
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Programming information and promotion Viewer feedback, content and interaction Feed to social networks Facebook, Twitter fan page YouTube network with channels for all activities Continuous outdoor sports news and events Reference for everyday outdoor sports activities
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www.horizonsports.tv
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Partnerships with outdoors press
Sponsorship of sports & other events
Activity on social networks
Partnerships with equipment & clothing manufacturers
Partnerships with mountain & sports associations
Partnership with local/ national organizations to promote active outdoors
Promote green & grey economy
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MARKETING
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Outdoor Forum, Germany
ISPO Munich, China
EuroBike, Germany
Freizeit Bolzano, Italy
Alpitec Bolzano, IT / China
The Outdoors Show, UK
Grand Ski Chambery France
Le Salon Du Randonneur France
Nordic Outdoor Gotheborg Sweden
Adventure sports Sao Paolo, Brazil
Tournatur - Germany 28
TRADE SHOWS
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BENEFITS & POLICIESExpanding the OUTDOOR World!
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Outdoor Sports & Recreation
Trendy, entertaining and relevant to mass participants
Growing Nature & environmentally sound vacations promoting sensitivity to environmental and sustainability issues
Free from urban stress healthy and nature oriented
Social and outdoor activities (family, friends)
Outdoors at forefront of development even for the disabled
Constant international growth despite economic crisis
Cutting-edge technology in outdoor equipment
Supported by European Commission policy (Nature & Sport EuroMeet)
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Only channel of its kind
Innovative and exciting channel for active and outdoor recreation & Sports enthusiasts
Live sports coverage
Unique relationship with massive outdoor community
Viewer participation & relevance
Incredibly large and growing demographic
Created by outdoor recreation & sports experts
Growing outdoor fitness and recreation participation
BENEFITS
40% of world participates in outdoor sports !
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Broad appeal & mass market focus
Subscriber fee & advertising business model
Sports tier or extended tier positioning
Live Sports content
TV Everywhere rights
VOD, SVOD, Catch Up VOD available
Cross-marketing: local and national
POLICIES
40% of world participates in outdoor sports !