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  • 1

  • INTRODUCTION P. 3

    PROGRAMMING P. 6

    SPORTS P. 14

    REACH AND AUDIENCE P. 16

    BENEFITS & POLICIES P. 26

    2

  • INTRODUCTION

    3

    OUTDOOR RECREATION & SPORTS

  • 24/7 Pay TV Outdoor sports & recreation channel Launch in HD in 4th quarter 2015 French/German/English/Russian 400+ hours fresh programming per year 100+ million Europeans participate in outdoor sports Europeans spend 20 billion per year on outdoor gear Global adventure travel, growth market - 230 billion

    4Source: Adventure Travel Trade Association (ATTA)

    KEY POINTS

  • 5

    MANAGEMENT TEAM

    Laurence Fox Hopper CEO / Co-Founder- 20 years media experience- founder & CEO of Nautical Channel Limited (distributed in 45 countries) until 2014- Skier, hiker, snow shoer, biker, runner, sailor, cross country trekker, camper, adventure traveller

    Philippe Deleplace COO / Co-Founder- 20 years entertainment & media experience- COO at Cyber Press Publishing, Novovision, MotorsTV (distributed in 40 countries)- Deep sea diver, hiker, skier, mountain biker

  • PROGRAMMING

    6

    Bringing the world of outdoor sports & recreation to you!

  • 7

    Nature

    Adventure

    Recreation

    SportsWater

    Mountains

    Countryside

    Offroad

    Snow

    Ice

    Climbing

    Running

    CyclingMountain biking

    Skiing

    Snow boarding

    Scuba diving Kayaking

    Camping

    Stand Up Paddle

    TrekkingKite surfing

    Technology

    Equipment

    updatesRegional cuisine

  • 8

    Nature

    Adventure

    RecreationSports

    Extreme Updates

    Lifestyle

    PROGRAMMING

  • PROGRAMMING

    Bringing international outdoors sports & recreation to you Sports represent 45% of total programming

    10% of sports is out of the ordinary extreme 55% Active lifestyle , travel, adventure, etc 25% original programming Bi-weekly clothing, equipment and sports updates 50% total programming mountain lifestyle & adventure accessible and

    relevant to a wide range of viewers

    9

  • EXCITING SHOWS AND SERIES WORLD SPORTS OUTDOOR REPLAY MOUNTAIN GOURMET RECREATIONAL VEHICLES ROUND UP TRAILS & TREKS BEST IN WORLD PACKING PARKS & PEAKS ACHES AND PAINS DOC JOHN PLUNGE TO YOUR DEPTH WALK TALK HANGING FROM CLIFFS MONDAY MOUNTAIN MADNESS BIKE VOYAGE OF DISCOVERY AMAZING HIKES IN HISTORY

    10

  • 11

    Wild Descent New Zealand 261 km 4 days

    Stand-Up Paddle world tour

    Boulder Roubaix cycling (40% paved)

    National Ultra Endurance Series (MTB)

    Toughest climbs Tour de France/ Giro DItalia

    Iron Man kids & adults

    CISM world winter and summer military games

    Cross country world Cup Queen of the

    Dolomites

    World Snow Shoe Championships

    Frisbee world championship

    Marathon of the Alps

    Free Diving World Championships

    SPORTS over 350 events

  • Cycling races Surf, stand up, kite

    Mountain bikes Running. trail

    Triathlon/Iron man Snow shoe championships

    Ultimate Frisbee Mountain challenges

    Alpine Extreme running Gliding / paragliding

    Deep sea diving Winter bike, board, ski

    Mountaineering

    Cave exploration

    Ultra marathons

    Bungee Jumping 12

    SPORTS / LIVE 35%

    EXTREME SPORTS 10%

  • Backpacking all year Mountain discovery

    Hike & History Destinations

    Canyoning Survival

    Winter wild Dog sledding

    Rec vehicles Health Fitness Moun heroes

    Clothing/Gear/T

    echnology

    TrekkingDrone video

    Dive/Snorkel

    World Update RE Regional foods & wines

    Safety

    Walk, run Active Travel Mountain Film

    13

    RECREATION & LIFESTYLE 40%

    ADVENTURE 15%

  • 14

    50%26%

    11%

    PROGRAMMING (PART OF 24/7 SCHEDULE)

    SPORTS

    LIFESTYLE

    ADVENTURE

    EXTREME SPORTS

    Monday Tuesday Wednesday Thursday Friday Saturday Sunday

    17.00 BIATHALONGLIDING OUTDOOR ICE HOCKEY WOMENS FITNESS ROLEX SPIRIT OF YACHTING MOUNTAIN GOURMET COLD WATER CLASSIC17.15

    17.30 FAT BIKE RACE17.4518.00

    TOP PARKS & PEAKS

    MARATHON

    HANGING OFF CLIFFS DOWNHILL SKI PLUNGE TO YOUR DEPTH BEACH VOLLEYBALL

    RV WORLD18.1518.30

    SNOWBOARD TRAILS & TREKS18.4519.00 WORLD OUTDOOR SPORTS REPLAY19.15 MARATHON DOWNHILL MOUNTAIN BIKE TRIATHALON IRON MAN MOUNTAIN BIKE FAT BIKE iINVITATIONAL BEST OF CYLcING SNOW SHOE RACE19.3019.45

    MOUNTAIN MADNESS MONDAYARCTIC DOGSLED RACE FRISBEE WORLD

    DANGER ON THE BEACHMEN ACTIVE FITENSS

    ICE CLIMBING Health & Wellness ROUND-UP20.0020.15 OCEAN SURVIVOR ARCHERY CANOEING20.3020.45 WORLD OUTDOOT SPORTS REPLAY21.00

    CAMPING IN WORLD OF DISCOVERY

    Nutrition for Dummies KAYAKING OUTDOOR DISRUPT STAND UP PADDLE RECREATIONAL VEHICLES FAT BIKE MAHIKAN RACE 21.15

    21.30 DISCOVERY TREK CREW ROW21.4522.00 WORLD OUTDOOR SPORTS REPLAY22.15 ROWING WORLD OF ATHLETIC SHOES CROSS COUNTRY ORIENTEERING OBSTACLE COURSE SURFER WORLD WILD RUNNING22.3022.45

    MILITARY WINTER GAMES BASE JUMPING OUTDOOR GEAR WEEK FREE RIDE WORLD TOUR EXTREME CAMPING OUTDOOR SHOW EUROPEDANGER IN THE JUNGLE

    23.0023.15 SURVIVAL TECH23.3023.45 WORLD OUTDOOR SPORTS & RECREATION REPLAY0.00 BIKE WORLD TOUR SNOW BOARD FREE RIDE OFF ROAD RACING FIITNESS TRAIL RUNNING NORDIC WALK0.150.30

    Regional Cheeses, winnes & cuisine Ultra Trail du Montblanc MOUNTAIN MYSTERIESWEAR &TEAR

    GLIDER WORLD IRON MAN WALK TALK0.451.00 RIPPLE EFFECT1.15

  • 15

    GLOBAL STRATEGY

    Production CompaniesEvent OrganizersIndustry / BrandsSports Associations

    Production Acquisition UGC

    Video ContentData Base

    TechnologyMAMData MiningDigitalizationCloud

    MCN/InternetMobile OTTPay TV

    Brand Content

    Social Marketing / Targeted communication / Interactivity / Content curation

    Outdoor Enthusiasts / Communities

  • 16

    SPORTSLets get everyone outdoors!

  • 17

    Wild Descent New Zealand 261 km 4 days

    Stand-Up Paddle world tour

    Boulder Roubaix cycling (40% paved)

    National Ultra Endurance Series (MTB)

    Toughest climbs Tour de France/ Giro DItalia

    Iron Man kids & adults

    CISM world winter and summer military games

    Cross country world Cup Queen of the

    Dolomites

    World Snow Shoe Championships

    Frisbee world championship

    Marathon of the Alps

    Free Diving World Championships

    LIVE SPORTS over 350 events

  • REACH & AUDIENCE

    18

    Bringing the outdoor audience to you!

  • Outdoor Sports & Recreation

    Dynamically growing MASS market

    European market for outdoor gear and equipment : 20 billion Euros Representing 20% of total sales of sports equipment Fastest growing sector - 4 x faster than other sports equipment Constant technological equipment innovation (Ski, snowboard, Kite

    surf, Hiking poles, running shoes, energy replenishment, connected devices)

    19(Source : NPD Group 2013 research covering 36 Europ ean countries)

  • 20Strictly Private and Confidential

  • Outdoor Sports & RecreationEnormous MASS market

    European market for outdoor gear and equipment : 20 billion Euros

    21

    Breakdown by country

    (Source : NPD Group 2013 research covering 36 Europ ean countries)

    38%

    24%

    23%

    15%

    Breakdown by activity

    Hiking, Trekking, Camping

    Others (diving, kayaking, trail running, climbing, paragliding, fishing, canyoning)

    Winter sports

    Mountain bike

    Germany

    Scandinavia

    GB + Irl.France

    CH + At

    Russia

    Italy

    BeneluxOthers

    25.7%

    13.5%

    13.4%12.2%

    10.6%

    6.3%

    5.7%

    4%8.6%

  • participants MASS MARKET

    More than 100 million participants in Europe

    22

    Outdoor Sports & Recreation

    Example France:

    20 million outdoor sports participants90% : several outdoor activities10 million : running15.5 million : cycling or mountain biking7.2 million : hiking

    (Source : FIFAS 2013)

  • Competition Sports channels

    23

    Outdoor Sports / Recreation / Lifestyle non-live

    Multi-thematic Mono-thematic

    Main top league Live Sports

    LEquipe 21Infosport +Sky Sports News

    EurosportSky SportsBeing Sport1

    ExtremeTrekRedbullFuel

    HorseSailingMountainsHunting

    GolfMotorsSoccer

  • Competition

    Nothing comparable on TV

    ONLY combined Outdoor sports and recreational activities that reach out to general public across many countries

    International or national generalist sports channels broadcast only mainstream sports events (soccer, basketball, Olympic sports, etc..)

    A couple of Extreme only sports channels Specialized channels are focused on very narrow niches (Motors, Golf, Sailing,

    Horses, Hunting & Fishing) Nationally or regionally oriented and funded outdoor channels

    24

  • EUROPEAN VIEWER PROFILE

    Annual household income:

    Less than 25,000 euro 18%25,000-50,000 euro 24%50,000-100,000 euro 31%More than 100,000 + 27%

    40% of EU population play a sport at least once a week

    65% of EU exercise at least once a week.

    % play a sport at least once a week:Age 15-24 : 61%Age 25-39 : 44%Age 40-54 : 40%Age 50-69 : 33%

    50% of married couples participate in a sport at least once a week60% involved in informal exercise - cycling, walking, dancing, gardening

  • Programming information and promotion Viewer feedback, content and interaction Feed to social networks Facebook, Twitter fan page YouTube network with channels for all activities Continuous outdoor sports news and events Reference for everyday outdoor sports activities

    26

    www.horizonsports.tv

  • Partnerships with outdoors press

    Sponsorship of sports & other events

    Activity on social networks

    Partnerships with equipment & clothing manufacturers

    Partnerships with mountain & sports associations

    Partnership with local/ national organizations to promote active outdoors

    Promote green & grey economy

    27

    MARKETING

  • Outdoor Forum, Germany

    ISPO Munich, China

    EuroBike, Germany

    Freizeit Bolzano, Italy

    Alpitec Bolzano, IT / China

    The Outdoors Show, UK

    Grand Ski Chambery France

    Le Salon Du Randonneur France

    Nordic Outdoor Gotheborg Sweden

    Adventure sports Sao Paolo, Brazil

    Tournatur - Germany 28

    TRADE SHOWS

  • 29

    BENEFITS & POLICIESExpanding the OUTDOOR World!

  • Outdoor Sports & Recreation

    Trendy, entertaining and relevant to mass participants

    Growing Nature & environmentally sound vacations promoting sensitivity to environmental and sustainability issues

    Free from urban stress healthy and nature oriented

    Social and outdoor activities (family, friends)

    Outdoors at forefront of development even for the disabled

    Constant international growth despite economic crisis

    Cutting-edge technology in outdoor equipment

    Supported by European Commission policy (Nature & Sport EuroMeet)

    30

  • 31

    Only channel of its kind

    Innovative and exciting channel for active and outdoor recreation & Sports enthusiasts

    Live sports coverage

    Unique relationship with massive outdoor community

    Viewer participation & relevance

    Incredibly large and growing demographic

    Created by outdoor recreation & sports experts

    Growing outdoor fitness and recreation participation

    BENEFITS

    40% of world participates in outdoor sports !

  • 32

    Broad appeal & mass market focus

    Subscriber fee & advertising business model

    Sports tier or extended tier positioning

    Live Sports content

    TV Everywhere rights

    VOD, SVOD, Catch Up VOD available

    Cross-marketing: local and national

    POLICIES

    40% of world participates in outdoor sports !