Access Hoover’s and First Research Industry Insight

Save Time and Close More Sales

May 2010

Confidential 2

Hoover’s provides both Depth & Breadth of information

Hoover’s large editorial staff provide proprietary insight and DEPTH on:

Approximately 45,000 leading global companies Approximately 575,000 executives Approximately 700 unique industry classifications

Leveraging the parent relationship to D&B - Hoover’s also offers BREADTH of information:

Over 68 Million global company records Over 85 Million executives worldwide Approximately 8 Million additional contacts with email and direct

dial phone numbers available through partnership with Jigsaw Approximately 2.8 MM unique corporate family trees Approximately 2,000 sources of news articles and press releases Access to thousands of records with full financial statements, SEC

filings, and stock data.

Confidential 3

Why Hoover’s?

Editorial content – Hoover’s is the only company in our industry with a live editorial staff offering actionable insight from industry experts. This provides the ‘depth’ of coverage within Hoovers.

D&B ownership - D&B invests $250M each year in a rigorous process (DUNSRight) to ensure data accuracy, completeness, timeliness and cross-border consistency. This provides the ‘breadth’ of coverage within Hoovers.

CRM Integration – With Access Hoover’s and API capabilities, you can be more efficient in pre-call planning, research, and prospecting efforts – allowing you to spend more time selling!

International Records – Hoover’s has the largest online database of International company records and executives to search and prospect on.

The Family Tree – Leveraging D&B linkage, the family tree is an invaluable tool for understanding and selling to corporate families

Tools - Individual custom news feeds, exportable competitive landscapes and financial insight, company & industry watch reports and alerts, plus much more.

Confidential 4

Access Hoover’s Functionality Summary

Search Hoover’s robust database for decision-makers and companies Control which people are added as leads and contacts, eliminate duplicates Build customized lists using more than 40 search criteria Enhance existing records with more than 50 Hoover’s data points:

Uncover cross sell and up sell opportunities using Hoover’s Family Tree to identify corporate family relationships

What Our Customers Say:

“It's very rare that you'll search for a company record that Hoover's doesn't have. We have a lot of smaller companies who are clients, and 9 times out of 10, those records exist on Hoover's, which is pretty amazing.”

Detailed Company Description

Employee Count

Executive Biographies Sales Size, Growth Rate

DUNS#, SIC, NAICS Industry Info

Contact Information Corporate Hierarchy “Family Tree”

Current/Historical Financial Info

Competitor Info

Stock Info News & Alerts

URL Executive Summaries

Credit/Risk Info (Jan 2010) Fiscal Year End

Confidential 5

Confidential 6

Confidential 7

Confidential 8

Confidential 9