HootSuite 4 Life#HootUpDallas

Christopher MillerHead of Digital Marketing

Tractorbeam@tophmiller2

Who Is Tractorbeam?

A Creative Agency, specializing in:

• Brand Strategy and Identity

• Print, Product and Web Design

• Digital Marketing and Strategy

• Specializing in Fashion, Retail and Hospitality

• @notaboutractors

@tophmiller2

#HootUpDallas

What is the Best Way to Manage My Social Networks?

To survive the world of marketing, you need 2 things:

1) Google Analytics

2) HootSuite

• The rest will fall into place naturally

• Rick Grimes might help, too

@tophmiller2

#HootUpDallas

A Quick Rundown

I got 99 problems, but HootSuite ain’t one

• HootSuite: seamless management of top social networks: Facebook, Twitter, Google+, LinkedIn and the other guys

• Top Features Include:

• Post Scheduling

• Monitoring Conversations

• Track Mentions

• Build Streams

• Analytics@tophmiller2

#HootUpDallas

But Wait, There’s More

Think of the HootSuite browser version as the burger. HootSuite gives you the fries and shake free.

• HootSuite Chrome and Firefox App

• Allows for sharing while browsing without having to switch back and forth between tabs

• Add images, schedule the post, drop a location, add tracking• HootSuite iPhone App

• Set up push notifications, schedule posts, URL shortener, general awesomeness

@tophmiller2

#HootUpDallas

Let’s Get RealHow do you run an integrated content marketing campaign across

every channel?• The contest renewed each week in December, with the goal of rewarding winners

with prizes/week

• Grand prize an all expenses paid stay at a luxury resort and spa

• All posts were scheduled with more than two weeks in advance

• Through HootSuite Analytics engagement and follower growth were tracked, which allowed for real-time optimizations to be made throughout the campaign

• Based on the success, the resort is planning some incredible giving campaigns in 2014

@tophmiller2

#HootUpDallas

Power to the PeopleKnowing your audience is key to launching a content marketing campaign• The Demographics Pro for Twitter app

helps gain insight into what your audience’s passions, spending habits, location and demographics

• Cross-reference data with Google Analytics demographic segments to guide the content you produce

• Understand your audience, their passions and socioeconomic backgrounds to create more engaging and effective content

@tophmiller2

#HootUpDallas

Fake It ‘Til You Make ItHootSuite: Allowing Marketers to Fake Services Since 2009When Google rolled out Penguin, SEOs had to become makeshift PR agencies. I accidentally pitched a blogger weekend promising top bloggers around the US would come to a client’s resort and write about it.

• “Yo, anybody know any influential bloggers?”

• Manually researching bloggers and media members is as awful as old school link building

• Boom. Klout integration on HootSuite, coupled with follower information to the rescue

• Following bloggers, building a rapport by retweeting, engaging in conversations and favoriting posts (all through HootSuite) was key to building trust

• Bloggers have egos for days!

• 10 bloggers and 15 articles later the weekend was deemed a success@tophmiller2

#HootUpDallas

Thank You!Christopher Miller

Head of Digital MarketingTractorbeam

chris@tractorbeam.com@tophmiller2