hootsuite - 2011 presentation
DESCRIPTION
Presentation at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videosTRANSCRIPT
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HootSuite — Social Media Dashboard
Get to know HootSuite
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Who is this blonde?
@Krystyl@Krystyl
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@Invoker Reacts to the news of rebranding with Unicorns and
Rainbows
Rebranding to Unicorns
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What does it do?
Spread MessagesMonitor Conversations
Track ResultsCollaborate with Teams
All social tasks, across networks, with one web tool
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Spread Messages
Schedule and send messages to desired networks
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Manage & Reply
Broadcast: Pre-schedule updates, Create drafts
Amplify: Re-Tweet, Reply-to-all, Forward by email
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Monitor Conversations
Search the social web:
•brand mentions•product enthusiasts•campaign feedback•competitive insight•industry info + news
Gather reactions & opinion from public & customers
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Collaborate with Teams
Securely invite teams to:
•Share important columns•Assign + respond to tasks •Collaborate on messaging•Customize workflow•Track follow-ups
Delegate tasks without sharing passwords
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Measure Campaign Success
See what’s working with:
•Click-through summary•Individual message stats•Most popular messages•Referral source•Regional breakdown
• Export to PDF & CSV ++• Overlay with Google Analytics• Campaign specific stats
Understand social media ROI
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Understand Reach
Increase message amplification:
•Filtering by influence or keyword•See who ReTweeted •Identify key mentions•Target your outreach
Learn patterns to help grow audience and brand
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Identify Influencers
Gather audience insights by:
•Filtering by influence score•Understanding social web behaviour•Creating lists of key brand evangelists
Find opportunities and influencers in your network
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Local Everywhere
Use geo-search to:
•Tap into local conversations•Distribute regional promotions•Increase location-based engagement
Target audiences geographically for focused results
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Choose your Platform
5 Mobile platforms available – for free!
Variety of desktop apps
and plug-ins
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Internationalized
Localized on web and mobile
Plus on-board translation on iPhone
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What is HootSuite University?
Wait....what was that thing you said you did earlier?
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What is HootSuite University?
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Thanks from @HootSuite
Sign-up: hootsuite.com/plansHelp Desk: help.hootsuite.com Feature Requests: feedback.hootsuite.com Learning University: learn.hootsuite.com
Twitter @hootsuite, @hootsuite_u, @krystyl