honey i shrunk the world - snapshot

8/14/2019 Honey I Shrunk the World - Snapshot

1/14

The essential global digital media handbook

shrunkTHEi

world


2/14

As pioneers in the digital marketing field, Ignitee is committed to

seeking out interesting little nuggets that can add value to

strategies, presentations and of course, coffee table

discussions. Often, our in-house research team spends long

hours looking for that one critical fact that will change a

perspective, drop a jaw, and finally get brand managers to take

the digital world seriously.

Yet, we do not believe in keeping our findings secret.

Practitioners of the faith that knowledge grows when it is passed

around the table, we have already published several

eNewsletters, which we circulate to clients and colleagues

every fortnight.

When we looked back on the phenomenal digital leaps taken inthe last eighteen months, we found ourselves exclaiming,

There's too much we know. Why don't we transfer our findings

into one little, fat book so everyone who requires this

information can thumb through it at will?

Unanimously we agreed that this was a marvellous, noble idea,

certainly worthy of seeing the light of day.

And so we began by putting down interesting digital statistics we

collected from around the world. These iConic Figures form the

spine of this book.

While searching for technological breakthroughs, we

discovered that some brilliant folks had made mind-blowingweb products, and so we excitedly added these in, too.

In our effort to bring you only the best, we dug deep for rare

websites and blogs and excavated 200 gems that shone the

brightest. You will find all these snuggled safely within the

middle of this book in the Password Protected section.

If you are eager to know how rapid digital developments have

impacted the world, do read the CybeAge Times section.

But if you'd rather head into the past, to the time when the

foundations of the digital industry were being laid, you could

read the NetSetSow section, first.

It has taken us six non-stop months to make this interactive

little, fat book especially for you. Do pass on the precious things

we've collected to your colleagues, friends and family. We did.

And heart-warmingly, are still being thanked for it.

Harminder Kaur

Chief Strategy Officer

Ignitee Digital Solutions Private Limited


4/14

Honey, I Shrunk the World

Section 2: iConic Figures

Egypt

South Africa

Asia

China

India

Indonesia

Japan

Malaysia

Pakistan

Phillipines

South Korea

Taiwan

Thailand

Vietnam

World

Africa

Caribbean

Central AmericaMexico

Europe

France

Germany

Italy

Russia

Spain

United Kingdom

Middle EastUAE

North AmericaCanada

United States

OceaniaAustralia

South America

Argentina

Brazil

Columbia

Section 1: NetSetSow

Banners

Email Marketing

Search Engine Optimization

Search Engine Marketing

Social Media Optimization

Online Reputation Management

Viral Marketing

Widgets

Mobile Marketing

Internet MarketingWebsites, Microsites

SMS

MMS

Games

WAP

Shortcodes

Push Communication

Pull Communication

Interactive Communication

Section 3: Password Protected

The Bookmark Collection

Top 100 Web products

Top 100 Websites

Top 100 Blogs

Pearl Harbor100 Undiscovered Websites

Best Finger ForwardTrends

Predictions

Section 4: CybeAge Times

Back Button

Heavy Metal

Cyborgs

Appendices

Tables for Section 2

Glossary

References

List of Tables and Figures

Acknowledgements

About Ignitee


5/14

AAAA (American Association of Advertising Agencies)

Abandonment

Abort

Accessibility

Actionscript

ActiveX

Activity audit

Ad/advertisement

: Founded in 1917,

the American Association of Advertising Agencies (AAAA) is the national

trade association representing the advertising agency business in the

United States.

: When a user leaves a shopping cart with something in it

prior to completing the transaction.

: When a Web server does not successfully transfer a unit of content

or ad to a browser. This is usually caused by a user hitting the stop button or

clicking on another link prior to the completion of a download.

: Concerns the various steps taken in design and development

by website owners to enable disabled Internet users to view, t ransact and

engage with web pages as easily and ably as non-disabled users,

especially when using computer-based assistive technologies.

: An Object-Oriented Programming (OOP) language used in

Adobe Flash animations / websites. Actionscript makes it possible for the

developers to create rich onscreen environments (such as games, tutorials,

and e-commerce applications) that can respond to user input through the

keyboard or mouse.

: A set of technologies created by Microsoft to enable interactivecontent on Websites. With activeX, Websites can be animated using

multimedia effects, interactive objects, and sophisticated applications that

create a user experience comparable to a high-quality CD-ROM.

: Independent verification of measured activity for a specified

time period. Some of the key metrics validated are ad impressions, page

impressions, clicks, total visits, and unique users. An activity audit results in

a report verifying the metrics. Formerly known as a count audit.

: A commercial message targeted to an advertisers

customer or prospect. For Web advertising, an ad is almost always a

banner, a graphic image of a designated pixel size and byte size limit. It is

usually animated. An ad or a set of ads for a campaign is often referred to as

the creative. Banners and other special advertising that include an

interactive or visual element beyond the usual are known as rich media. : An ad which moves across the user's screen or floats

above the content.

: An ad which changes size and which may alter the

contents of the webpage.

: A method by which a large ad will be downloaded in smaller

pieces to minimize the disruption of the content being viewed

: An ad which changes the background of the page being

viewed.

: A banner ad that looks like a dialog box with buttons. It

simulates an error message or an alert. : A new window which opens in front of the current one,

displaying an advertisement, or an entire webpage.

: Similar to a Pop-Up except that the window is loaded or

sent behind the current window so that the user does not see it until s/he

closes one or more active windows.

: Similar to a banner ad, except that instead of a static or

animated image, actual moving video clips are displayed.

: Text or graphics linked from, and appearing in or over, a

location on an electronic map such as on Google Maps.

: An SMS text or multi-media message sent to a cell phone.

: The number of unique users exposed to an ad within a

specified time period.

: A graphic image or other media object used as an

advertisement. See iab.net for voluntary guidelines for banner ads.

: Software on a users browser which prevents advertisements

from being displayed.

: An activity audit for a specific ad campaign.

: Audience measurement derived from a third-

party ad server's own server logs.

: A click on an advertisement on a website which takes a user to

another site.

: When an ad is successfully displayed on theuser's computer screen.

Floating ad

Expanding ad

Polite ad

Wallpaper ad

Trick banner

Pop-up

Pop-under

Video ad

Map ad

Mobile ad

Ad audience

Ad banner

Ad blocker

Ad campaign audit

Ad centric measurement

Ad Click

Ad display/Ad delivered

GLOSSARY

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Ad download

Address

Ad impression

Ad impression ratio

Ad insertion

Ad materials

Ad network

Ad recall

: When an ad is downloaded by a server to a users browser.

Ads can be requested, but aborted or abandoned before actually being

downloaded to the browser, and hence there would be no opportunity to

see the ad by the user.

: A unique identifier for a computer or a site online, usually a URL

for a Website or marked with an @ for an e-mail address. Literally, it is how

one computer finds the location of another computer using the Internet.

: 1) An ad which is served to a users browser. Ads can be

requested by the users browser (referred to as pulled ads) or they can be

pushed, such as emailed ads; 2) a measurement of responses from an ad

delivery system to an ad request from the user's browser, which is filtered

from robotic activity and is recorded at a point as late as possible in the

process of delivery of the creative material to the user's browser --therefore the closest to the actual opportunity to see by the user. Two

methods are used to deliver ad content to the user - a) server-initiated and

b) client-initiated. Server-initiated ad counting uses the publisher's Web

content server for making requests, formatting, and re-directing content.

Client-initiated ad counting relies on the user's browser to perform these

activities. For the organizations that use a server-initiated ad counting

method, counting should occur subsequent to the ad response at either the

publisher's ad server or the Web content server. For organizations using a

client-initiated ad counting method, counting should occur at the

publisher's ad server or third-party ad server, subsequent to the ad request,

or later, in the process. See iab.net for ad campaign measurement

guidelines.

: Click-throughs divided by ad impressions. See click

rate.

: When an ad is inserted in a document and recorded by the ad

server.

: The creative artwork, copy, active URLs, and active target

sites which are due to the seller prior to the initiation of the ad campaign.

: An aggregator or broker of advertising inventory for many

sites. Ad networks are the sales representatives for the Websites within the

network.

: A measure of advertising effectiveness in which a sample of

respondents is exposed to an ad and then at a later point in time is asked if

they remember the ad. Ad recall can be on an aided or unaided basis. Aided

ad recall is when the respondent is told the name of the brand or category

being advertised.

Ad request

Ad Rotation

Ad serving

Ad space

Ad stream

Ad transfers

Ad view

Advertiser

Adware

Adwords

: The request for an advertisement as a direct result of a user's

action as recorded by the ad server. Ad requests can come directly from the

users browser or from an intermediate Internet resource, such as a Web

content server.

: Ads are often rotated into ad spaces from a list. This is usually

done automatically by a software on the Website or at a central site

administered by an ad broker or server facility for a network of Websites.

For example, Latitude90, a leading ad broker, provides an ad delivery

service, called admonitor, for the network of independent sites that it sells

impressions and sponsorships for.

: The delivery of ads by a server to an end user's computer on

which the ads are then displayed by a browser and/or cached. Ad serving is

normally performed either by a Web publisher or by a third-party ad server.Ads can be embedded in the page or served separately.

: The location on a page of a site in which an advertisement can be

placed. Each space on a site is uniquely identified. Multiple ad spaces can

exist on a single page.

: The series of ads displayed by the user during a single visit to a

site (also impression stream).

: The successful display of an advertiser's Website after the

user clicked on an ad. When a user clicks on an advertisement, a click-

through is recorded and re-directs or "transfers" the user's browser to an

advertiser's Website. If the user successfully displays the advertiser's

Website, an ad transfer is recorded.

: When the ad is actually seen by the user. Note that this is not

measurable today. The best approximation today is provided by ad

displays.

: The company paying for the advertisement.

: Adware refers to any software application in which advertising

banners are displayed while the program is running. These ads are

commonly viewed through pop-up windows or through a bar that appears

on a computer screen.

: The brand name of Google's pay-per-click advertising service

which currently dominates the pay per-click-market. A very cost-efficient

form of advertising where charges only apply if visitors actually click the

advertised hyperlink on Google (or its advertising network) to actually visit

511 next >


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545 next >

No.

1.1

2.01

2.11

2.122.13

2.14

2.15

2.16

2.17

2.1.11

2.1.21

2.21

2.22

2.23

2.24

2.25

2.26

2.27

2.2.11

2.2.21

2.2.31

2.2.41

2.2.51

2.2.61

2.2.712.2.81

2.2.91

2.2.101

2.2.111

2.31

2.32

2.33

2.34

2.35

2.36

2.37

2.41

2.42

2.43

2.44

2.45

2.46

2.47

2.4.11

2.51

2.522.53

Title

Digital Communication Tools

World - Netizens in Mn

Africa - Population Statistics

Africa Population Statistics - Median AgeAfrica Population Statistics - Literacy Rate

Africa Economy Statistics - Inflation

Africa Economy Statistics - GDP (US$) per capita

Africa - Internet Statistics

Africa - Mobile Statistics

Egypt - Netizens in Mn

South Africa - Netizens in Mn

Asia - Population Statistics

Asia Population Statistics - Median Age

Asia Population Statistics - Literacy Rate

Asia Economy Statistics - Inflation

Asia Economy Statistics - GDP (US$) per capita

Asia - Internet Statistics

Asia - Mobile Statistics

China - Netizens in Mn

India - Netizens in Mn

Indonesia - Netizens in Mn

Japan - Netizens in Mn

Malaysia - Netizens in Mn

Pakistan - Netizens in Mn

Philippines - Netizens in MnSouth Korea - Netizens in Mn

Taiwan - Netizens in Mn

Thailand - Netizens in Mn

Vietnam - Netizens in Mn

Caribbean - Population Statistics

Caribbean Population Statistics - Median Age

Caribbean Population Statistics - Literacy Rate

Caribbean Economy Statistics - Inflation

Caribbean Economy Statistics - GDP (US$) per capita

Caribbean - Internet Statistics

Caribbean - Mobile Statistics

Central America - Population Statistics

Central America Population Statistics - Median Age

Central America Population Statistics - Literacy Rate

Central America Economy Statistics - Inflation

Central America Economy Statistics - GDP (US$) per capita

Central America - Internet Statistics

Central America - Mobile Statistics

Mexico - Netizens in Mn

Europe - Population Statistics

Europe Population Statistics - Median AgeEurope Population Statistics - Literacy Rate

No.

2.54

2.55

2.56

2.572.5.11

2.5.21

2.5.31

2.5.41

2.5.51

2.5.61

2.61

2.62

2.63

2.64

2.65

2.66

2.67

2.6.11

2.71

2.72

2.73

2.74

2.75

2.76

2.772.7.11

2.7.21

2.81

2.82

2.83

2.84

2.85

2.86

2.87

2.8.11

2.8.12

2.91

2.92

2.93

2.94

2.95

2.96

2.97

2.9.11

2.9.21

2.9.31

Title

Europe Economy Statistics - Inflation

Europe Economy Statistics - GDP (US$) per capita

Europe - Internet Statistics

Europe - Mobile StatisticsFrance - Netizens in Mn

Germany - Netizens in Mn

Italy - Netizens in Mn

Russia - Netizens in Mn

Spain - Netizens in Mn

United Kingdom - Netizens in Mn

Middle East - Population Statistics

Middle East Population Statistics - Median Age

Middle East Population Statistics - Literacy Rate

Middle East Economy Statistics - Inflation

Middle East Economy Statistics - GDP (US$) per capita

Middle East - Internet Statistics

Middle East - Mobile Statistics

United Arab Emirates - Netizens in Mn

North America - Population Statistics

North America Population Statistics - Median Age

North America Population Statistics - Literacy Rate

North America Economy Statistics - Inflation

North America Economy Statistics - GDP (US$) per capita

North America - Internet Statistics

North America - Mobile StatisticsCanada - Netizens in Mn

USA - Netizens in Mn

Oceania - Population Statistics

Oceania Population Statistics - Median Age

Oceania Population Statistics - Literacy Rate

Oceania Economy Statistics - Inflation

Oceania Economy Statistics - GDP (US$) per capita

Oceania - Internet Statistics

Oceania - Mobile Statistics

Australia - Netizens in Mn

Australia - Media Consumption

South America - Population Statistics

South America Population Statistics - Median Age

South America Population Statistics - Literacy Rate

South America Economy Statistics - Inflation

South America Economy Statistics - GDP (US$) per capita

South America - Internet Statistics

South America - Mobile Statistics

Argentina - Netizens in Mn

Brazil - Netizens in Mn

Columbia - Netizens in Mn

FIGURES

Pg No.

5

27

37

3838

39

39

40

41

45

47

55

56

56

57

57

58

59

61

69

79

82

88

94

9698

104

109

112

117

118

118

119

119

120

120

123

124

124

125

125

126

126

128

135

136136

Pg No.

137

137

138

139141

147

153

159

164

169

181

182

182

183

183

184

184

188

193

194

194

195

195

196

196198

202

213

214

214

215

215

216

216

218

219

227

228

228

229

229

230

230

232

236

242


8/14

No.

1.1

1.2

1.3

1.42.01

2.02

2.03

2.04

2.05

2.06

2.07

2.08

2.09

2.01O

2.011

2.012

2.013

2.014

2.11

2.12

2.13

2.14

2.15

2.16

2.172.18

2.19

2.1.11

2.1.12

2.1.21

2.1.22

2.1.23

2.1.24

2.1.25

2.1.26

2.1.27

2.1.28

2.1.29

2.1.210

2.21

2.22

2.23

2.24

2.2.11

2.2.12

2.2.132.2.14

2.2.15

Title

Digital Lingo

Indian Microsites

The New Age Consumer

Online Reputation Management ToolsWorld Internet Usage And Population Statistics

World Mobile Penetration

World Internet User By Age Group

World Internet User By Gender

World Top 20 Genres

World Top 10 Highest Growing Genres

Online Buyer Penetration

World Social Media Statistics - Penetration

World Social Media Statistics - Number Of People

World Social Media Statistics - Frequency Of Usage

Global Advertising Expenditure By Medium

Global Share Of Total Ad Spend By Medium

Global Mobile Advertising Spends Worldwide

Global Statistics - Snapshot

Africa - Population Statistics

Africa - Economy Statistics

Africa - Internet Statistics

Africa - Mobile Statistics

Africa - Top 20 Genres

Africa - Top 10 Highest Growing Genres

Africa - Online Consumer BehaviorAfrica - Top 10 Web Domains

Africa - Top 10 Properties

Egypt - Projected Total Advertising Revenue By Media

Egypt - Top 10 Mobile Sites

South Africa - Internet Users By Age Group

South Africa - Internet Users By Gender

South Africa - Top 20 Genres

South Africa - Top 10 Highest Growing Genres

South Africa - Online Consumer Behavior

South Africa - Most Engaging Sectors By Average Time

South Africa - Most Engaging Websites

South Africa - Top 10 Web Domains

South Africa - Top 10 Properties

Asia - Population Statistics

Asia - Economy Statistics

Asia - Internet Statistics

Asia - Mobile Statistics

China - Internet Users By Age

China - Internet Users By Gender

China - Internet Users By PlaceChina - Internet Users By Education

China - Internet Users By Profession

South Africa - The Fastest Growing Brands 2008

No.

2.2.16

2.2.17

2.2.18

2.2.192.2.11O

2.2.111

2.2.112

2.2.113

2.2.114

2.2.115

2.2.116

2.2.117

2.2.118

2.2.119

2.2.120

2.2.121

2.2.122

2.2.123

2.2.21

2.2.22

2.2.23

2.2.24

2.2.25

2.2.26

2.2.272.2.28

2.2.29

2.2.210

2.2.211

2.2.212

2.2.213

2.2.214

2.2.215

2.2.216

2.2.217

2.2.218

2.2.219

2.2.220

2.2.221

2.2.222

2.2.223

2.2.224

2.2.225

2.2.226

2.2.227

2.2.2282.2.229

2.2.230

Title

China - Internet Users By Income

China - Number Of Years Since Using Internet

China - Place Of Internet Access

China - Surfing EquipmentChina - Resources

China - Activities Undertaken Online

China - Top 20 Genres

China - Top 10 Highest Growing Genres

China - Online Consumer Behavior

China - Social Media Activities

China - Frequency Of Social Media Activities

China - Top 10 Brands

China - Type Of Digital Media Being Used

China - Top 10 Digital Advertisers By Value

China - Top Publishers

China - Favored Ad Formats

China - Top 10 Web Domains

China - Top 10 Properties

India - Internet Users By Age Group

India - Internet Users By Gender

India - Internet Users By Age Group

India - Internet Users By Gender

India - Internet Users By Education

India - Internet Users By Socio-economic Classification

India - Internet Users By City Class (market Size)India - Internet Users By Occupation

India - Number Of Household Members Using Internet

India - Years Of Experience In Using Internet

India - Place Of Access

India - Duration Of Usage (online And Offline Media)

India - Activities Undertaken Online

India - Top 20 Genres

India - Top 10 Highest Growing Genres

India - Online Consumer Behavior

India - Internet Users' Response To Online Marketing Stimuli

India - Total Online Shoppers

India - Online Shopping Market Revenue

India - B2C Market

India - Social Media Activities

India - Frequency Of Social Media Activities

India - Current Ad Spends By Top 500 Marketers

India - Ad Spends By Vertical

India - Rational Behind Media Budget Allocation

India - Stage Of Using Digital Marketing Execution

India - Marketing / Advertising Objective Of The Top 500 Marketers

India - Objective Of Using The Internet As A Marketing MediumIndia - Share Of Spends By Type Of Execution

India - Typical Measurement Of Effectiveness

TABLES

< previous 546

Pg No.

4

7

13

1626

26

27

27

28

28

29

30

30

30

31

31

32

33

390

402

410

412

42

42

4343

43

46

46

47

47

48

48

48

49

50

50

51

51

416

424

428

430

61

61

6162

62

Pg No.

62

62

62

6263

63

63

64

64

65

65

65

66

66

66

66

67

67

69

69

69

69

69

70

7070

70

70

70

71

71

72

72

72

73

73

73

73

74

74

74

75

75

75

75

7576

76


9/14

No.

2.2.231

2.2.232

2.2.233

2.2.2342.2.235

2.2.236

2.2.237

2.2.31

2.2.32

2.2.33

2.2.34

2.2.41

2.2.42

2.2.43

2.2.44

2.2.45

2.2.46

2.2.47

2.2.48

2.2.49

2.2.410

2.2.411

2.2.412

2.2.413

2.2.512.2.52

2.2.53

2.2.54

2.2.55

2.2.56

2.2.57

2.2.58

2.2.59

2.2.510

2.2.511

2.2.512

2.2.513

2.2.61

2.2.71

2.2.72

2.2.81

2.2.82

2.2.83

2.2.84

2.2.85

2.2.862.2.87

2.2.88

Title

India - Level Of Satisfaction With Various Types Of Executions Undertaken

India - Estimated Ad Spend (2009-2010)

India - Favored Ad Formats

India - Top 10 Web DomainsIndia - Top 10 Properties

India - How People Use Mobile

India - Share Of Time Spent On Mobile Internet

Indonesia - Categories Of Blogs

Indonesia - Language Used For Blogging

Indonesia - Activity Status For Blogging

Indonesia - Favored Ad Formats

Japan - Internet Users By Age Group

Japan - Internet Users By Gender

Japan - Duration Of Usage Of Internet And Offline Mediums From Home

Japan - Top 20 Genres

Japan - Top 10 Highest Growth Genres

Japan - Online Consumer Behavior

Japan - B2C E-commerce Sales

Japan - Social Media Activities

Japan - Frequency Of Social Media Activities

Japan - Top 10 Web Domains

Japan - Top 10 Properties

Japan - Top Mobile Web Activities

Japan - Mobile Media Ad Spend

Malaysia - Internet Users By Age GroupMalaysia - Internet Users By Gender

Malaysia - Internet Users By Place

Malaysia - Household Usage Of Internet (time)

Malaysia - Number Of Broadband Subscriptions

Malaysia - Top 20 Genres

Malaysia - Top 10 Highest Growing Genres

Malaysia - Online Consumer Behavior

Malaysia - Household Usage Of Internet (activity)

Malaysia - Malaysian Ecommerce Habits

Malaysia - Trust In Media Channels

Malaysia - Top 10 Web Domains

Malaysia - Top 10 Properties

Pakistan - Social Media Activities

Philippines- Social Media Activities

Philippines- Top Online Destinations

South Korea - Internet Users By Age Group

South Korea - Internet Users By Gender

South Korea - Frequency Of Accessing Internet

South Korea - Device Used To Access Internet

South Korea - Place Of Access

South Korea - Number Of Years Since Using InternetSouth Korea - Time Spent On The Internet

South Korea - Activities Undertaken Online

j

Age

No.

2.2.810

2.2.811

2.2.8122.2.813

2.2.814

2.2.815

2.2.816

2.2.817

2.2.818

2.2.819

2.2.91

2.2.92

2.2.93

2.2.94

2.2.95

2.2.96

2.2.97

2.2.98

2.2.99

2.2.910

2.2.911

2.2.912

2.2.913

2.2.1012.2.102

2.2.103

2.2.104

2.2.105

2.2.111

2.2.112

2.2.113

2.2.114

2.2.115

2.2.116

2.31

2.32

2.33

2.34

2.41

2.42

2.43

2.44

2.4.11

2.4.12

2.4.132.4.14

2.2.89

2.4.15

Title

South Korea - Top 10 Highest Growing Genres

South Korea - Online Consumer Behavior

South Korea - Internet Shopping SitesSouth Korea - Purchase Item By Online Shopping

South Korea - Social Media Activities

South Korea - Frequency Of Social Media Activities

South Korea - Favored Ad Formats

South Korea - Top 10 Web Domains

South Korea - Top 10 Properties

South Korea - Activities On Mobile

Taiwan - Internet Users By Age Group

Taiwan - Internet Users By Gender

Taiwan - Activities Undertaken Online

Taiwan - Wireless Internet Access

Taiwan - Location Of Using Wireless Internet

Taiwan - Top 20 Genres

Taiwan - Top 10 Highest Growing Genres

Taiwan - Online Consumer Behavior

Taiwan - Social Media Activities

Taiwan - Top 10 Brands

Taiwan - Type Of Digital Media Seen Being Used

Taiwan - Top 10 Web Domains

Taiwan - Top 10 Properties

Thailand - Online Activities UndertakenThailand - Most Popular Sites

Thailand - Top 10 Brands

Thailand - Most Popular Site By Category

Thailand - Trust In Media Channels

Vietnam - Internet Users By Age Group

Vietnam - Internet Users By Gender

Vietnam - Time Spent Online

Vietnam - Place Of Access

Vietnam - Activities Undertaken Online

Vietnam - Media Consumption

Caribbean - Population Statistics

Caribbean - Economy Statistics

Caribbean - Internet Statistics

Caribbean - Mobile Statistics

Central America - Population Statistics

Central America - Economy Statistics

Central America - Internet Statistics

Central America - Mobile Statistics

Mexico - Internet Users By Age Group

Mexico - Internet Users By Gender

Mexico - Top 20 GenresMexico - Top 10 Highest Growing Genres

South Korea - Top 20 Genres

Mexico - Online Consumer Behavior

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81

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84

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86

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87

87

8888

88

88

88

89

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90

90

91

92

92

93

95

97

97

98

98

98

99

99

9999

99

Pg No.

100

100

100

101101

101

102

102

102

103

103

104

104

105

105

105

105

106

106

107

107

107

108

108

109110

110

111

111

112

112

112

112

113

113

432

438

442

443

446

448

450

451

128

128

129129

129


10/14

No.

2.4.16

2.4.17

2.4.18

2.4.192.4.110

2.51

2.52

2.53

2.54

2.5.11

2.5.12

2.5.13

2.5.14

2.5.15

2.5.16

2.5.17

2.5.18

2.5.19

2.5.110

2.5.111

2.5.112

2.5.113

2.5.114

2.5.115

2.5.1162.5.117

2.5.21

2.5.22

2.5.23

2.5.24

2.5.25

2.5.26

2.5.27

2.5.28

2.5.29

2.5.210

2.5.211

2.5.212

2.5.213

2.5.214

2.5.215

2.5.216

2.5.31

2.5.32

2.5.33

2.5.342.5.35

Title

Mexico - Activities Undertaken Online

Mexico - B2C E-commerce Sales

Mexico - Social Media Activities

Mexico - Top 10 Web DomainsMexico - Top 10 Properties

Europe - Population Statistics

Europe - Economy Statistics

Europe - Internet Statistics

Europe - Mobile Statistics

France - Internet Users By Age Group

France - Internet Users By Gender

France - Top 20 Genres

France - Top 10 Highest Growing Genres

France - Online Consumer Behavior

France - E-commerce Sales

France - Social Media Activities

France - Frequency Of Social Media Activities

France - Influence Of Each Media On Decision

France - Advertising Spends (2008)

France - Top 10 Web Domains

France - Top 10 Properties

France - Online Display Advertising (CTRs)

France - Mobile Social Networking Usage

France - Mobile Internet Statistics

France - Activities Undertaken Via Mobile InternetFrance - Sites (category) Visited Via Mobile Internet

Germany - Internet Users By Age Group

Germany - Internet Users By Gender

Germany - Top 20 Genres

Germany - Top 10 Highest Growing Genres

Germany - Online Consumer Behavior

Germany - Ecommerce Statistics

Germany - Social Media Activities

Germany - Frequency Of Social Media Activities

Germany - Influence Of Each Media On Decision

Germany - Online Display Advertising (CTRs)

Germany - Top 10 Web Domains

Germany - Top 10 Properties

Germany - Mobile Gaming June 2008

Germany - Activities Undertaken On Mobile

Germany - Mobile Internet Statistics

Germany - Sites (category) Visited Via Mobile Internet

Italy - Internet Users By Age Group

Italy - Internet Users By Gender

Italy - Top 20 Genres

Italy - Top 10 Highest Growing GenresItaly - Online Consumer Behavior

Pg No.

146

146146

147

147

148

148

149

149

149

150

150

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154

130

130

130

131131

452

462

470

472

141

141

142

142

142

143

143

144

144

144

145

145

146

146

155

No.

2.5.36

2.5.37

2.5.38

2.5.392.5.310

2.5.311

2.5.312

2.5.313

2.5.314

2.5.41

2.5.42

2.5.43

2.5.44

2.5.45

2.5.46

2.5.47

2.5.48

2.5.49

2.5.410

2.5.51

2.5.52

2.5.53

2.5.54

2.5.55

2.5.562.5.57

2.5.58

2.5.59

2.5.510

2.5.511

2.5.61

2.5.62

2.5.63

2.5.64

2.5.65

2.5.66

2.5.67

2.5.68

2.5.69

2.5.610

2.5.611

2.5.612

2.5.613

2.5.614

2.5.615

2.5.616

Title

Italy - Category Products Most Frequently Purchased Online

Italy - Social Media Activities

Italy - Frequency Of Social Media Activities

Italy - Online Advertising Expenditure BreakdownItaly - Top 10 Web Domains

Italy - Top 10 Properties

Italy - Activities Undertaken On Mobile

Italy - Mobile Internet Statistics

Italy - Sites (category) Visited Via Mobile Internet

Russia - Internet Users By Age Group

Russia - Internet Users By Gender

Russia - Online Usage Behavior

Russia - Top 20 Genres

Russia - Top 10 Highest Growing Genres

Russia - Online Consumer Behavior

Russia - Social Media Activities

Russia - Frequency Of Social Media Activities

Russia - Top 10 Web Domains

Russia - Top 10 Properties

Spain - Internet Users By Age Group

Spain - Internet Users By Gender

Spain - Top 20 Genres

Spain - Top 10 Highest Growing Genres

Spain - Online Consumer Behavior

Spain - Social Media ActivitiesSpain - Frequency Of Social Media Activities

Spain - Top 10 Web Domains

Spain - Top 10 Properties

Spain - Activities Undertaken On Mobile

Spain - Sites (category) Visited Via Mobile Internet

United Kingdom - Internet Users By Age Group

United Kingdom - Internet Users By Gender

United Kingdom - Internet Users By Education

United Kingdom - Internet Users By Place Of Access

United Kingdom - Activities Undertaken Online

United Kingdom - SMS And MMS (volume)

United Kingdom - Type Of Short Video Clip Viewed

United Kingdom - Type Of Streaming Video Content Viewed

United Kingdom - Trusted Source Of Video Clip

United Kingdom - Top 20 Genres

United Kingdom - Top 10 Highest Growth Genres

United Kingdom - Online Consumer Behavior

United Kingdom - Online Shopping Statistics

United Kingdom - Retail E-commerce Metrics

United Kingdom - Social Media Activities

United Kingdom - Frequency Of Social Media Activities

Pg No.

156

156156

157

157

157

158

159

159

159

160

160

160

161

161

162

162

164

164

165

165

165

166166

167

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170

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171

171

171

171

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173

173

173

174

155

155

< previous 548


11/14

549 next >

No.

2.5.617

2.5.618

2.5.619

2.5.6202.5.621

2.5.622

2.5.623

2.5.624

2.5.625

2.5.626

2.61

2.62

2.63

2.64

2.652.66

2.67

2.68

2.69

2.6.11

2.71

2.72

2.73

2.74

2.7.112.7.12

2.7.13

2.7.14

2.7.15

2.7.21

2.7.22

2.7.23

2.7.24

2.7.25

2.7.26

2.7.272.7.28

2.7.29

2.7.210

2.7.211

2.7.212

2.7.213

2.7.214

2.7.215

2.81

2.822.83

Title

United Kingdom - Influence Of Each Media On Decision

United Kingdom - Online Display Advertising (CTRs)

United Kingdom - Top 10 Web Domains

United Kingdom - Top 10 PropertiesUnited Kingdom - Internet Access Via Select Mobile Devices

United Kingdom - Purpose Of Using Mobile Internet

United Kingdom - Activities Undertaken On Mobile

United Kingdom - Mobile Internet Statistics

United Kingdom - Activities Undertaken On Mobile

United Kingdom - Sites (category) Visited Via Mobile Internet

Middle East - Population Statistics

Middle East - Economy Statistics

Middle East - Internet Statistics

Middle East - Mobile Statistics

Middle East - Top 20 GenresMiddle East - Top 10 Highest Growth Genres

Middle East - Online Consumer Behavior

Middle East - Top 10 Web Domains

Middle East - Top 10 Properties

UAE - Projected Total Advertising Revenue By Media

North America - Population Statistics

North America - Economy Statistics

North America - Internet Statistics

North America - Mobile Statistics

Canada - Activities Undertaken OnlineCanada - Online Video Viewing

Canada - Social Media Activities

Canada - Online Ad Revenue

Canada - Top 10 Properties

USA - Internet Users By Age Group

USA - Internet Users By Gender

USA - Activities Undertaken By Type Of Connection

USA - Activities Undertaken Online

USA - Internet Usage Statistics

USA - Top 20 Genres

USA - Top 10 Highest Growth GenresUSA - Online Consumer Behavior

USA - Retail E-commerce Metrics

USA - Social Media Activities

USA - Frequency Of Social Media Activities

USA - Search Engine Marketing Spending

USA - Top 10 Web Domains

USA - Top 10 Properties

USA - Type Of Mobile Websites Visited

Oceania - Population Statistics

Oceania - Economy StatisticsOceania - Internet Statistics

Pg No.

174

174

175

175176

176

176

177

177

177

476

478

480

481

185185

186

186

186

189

482

484

486

487

198199

199

200

200

202

202

203

204

204

204

205205

205

206

206

207

208

208

209

488

494498

No.

2.84

2.8.11

2.8.12

2.8.132.8.14

2.8.15

2.8.16

2.8.17

2.8.18

2.8.19

2.8.110

2.8.111

2.8.112

2.91

2.922.93

2.94

2.9.11

2.9.12

2.9.13

2.9.14

2.9.15

2.9.16

2.9.17

2.9.182.9.21

2.9.22

2.9.23

2.9.24

2.9.25

2.9.26

2.9.27

2.9.28

2.9.29

2.9.210

2.9.312.9.32

2.9.33

2.9.34

2.9.35

2.9.36

2.9.37

3.1

3.2

3.3

Title

Oceania - Mobile Statistics

Australia - Internet Users By Age Group

Australia - Internet Users By Gender

Australia - Anticipated Growth In Online ActivitiesAustralia - Top 20 Genres

Australia - Top 10 Highest Growth Genres

Australia - Online Consumer Behavior

Australia - E-commerce Activities

Australia - Retail E-commerce Metrics

Australia - Social Media Activities

Australia - Favored Ad Formats

Australia - Top 10 Web Domains

Australia - Top 10 Properties

South America - Population Statistics

South America - Economy StatisticsSouth America - Internet Statistics

South America - Mobile Statistics

Argentina - Internet Users By Age Group

Argentina - Internet Users By Gender

Argentina - Broadband Subscription By Access Technology

Argentina - Top 20 Genres

Argentina - Top 10 Highest Growing Genres

Argentina - Online Consumer Behavior

Argentina - Top 10 Web Domains

Argentina - Top 10 PropertiesBrazil - Internet Users By Age Group

Brazil - Internet Users By Gender

Brazil - Broadband Subscription By Access Technology

Brazil - Top 20 Genres

Brazil - Top 10 Highest Growth Genres

Brazil - Online Consumer Behavior

Brazil - Social Media Activities

Brazil - Frequency Of Social Media Activities

Brazil - Top 10 Web Domains

Brazil - Top 10 Properties

Columbia - Internet Users By Age GroupColumbia - Internet Users By Gender

Columbia - Top 20 Genres

Columbia - Top 10 Highest Growing Genres

Columbia - Online Consumer Behavior

Columbia - Top 10 Web Domains

Columbia - Top 10 Properties

Top 100 Web Products of 2008

Top 100 Websites Of 2008

Top 100 Blogs (as updated July09)

Pg No.

500

218

218

220220

221

221

221

222

222

222

223

223

502

506508

509

232

232

232

233

233

233

234

235236

236

236

237

237

238

239

239

240

240

242242

243

243

243

244

244

264

286

300


12/14

No.

3.4

4.1

4.2

4.34.4

4.5

4.6

4.7

4.8

4.9

4.1O

4.11

4.12

4.13

4.14

Title

100 Undiscovered Websites

Digital Media Awards 2008

ABBYs 2009

Cannes Lions 2009The Webby Awards (Special Achievement Awards)

Mobile Awards - Webbys Choice

Mobile Awards - People's Choice

Website Awards - Webbys Choice

Website Awards - People's Choice

Interactive Advertising Awards - Webbys Choice

Interactive Advertising Awards - Peoples Choice

Online Film And Video Awards - Webbys Choice

Online Film And Video Awards - Peoples Choice

Clio Awards

Global Mobile Awards 2009

Pg No.

314

335

344

346351

352

353

354,356,358,360

355,357,359,361

362

363

364,366

365,367

368

370

< previous 550

* For Market Statistics Summary Sheet refer to the pouch on the last page


13/14

< previous 552

We continue to enjoy long-standing relationships with Tata AIG,

Sony Television, Tata Corporate, Canon, Yamaha, Toyota,

Blackberry, Lufthansa, Frankfinn, DLF, Religare, Cisco, Kidzee,

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If you would like Ignitee to customize a complete advertisingsolution for you, do call Harminder Kaur, our Chief Strategy

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We look forward to being of assistance to you.

We DID start the fire

Ignitee Digital Solutions Pvt Ltd was established nine years ago,

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14/14

The marketing world and particularly the online world will find this book a wealth of knowledge. The interesting checklist of

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ISBN-9789380069715

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honey i shrunk the world - snapshot

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