homestay & venture breaks
DESCRIPTION
Homestay and venture breaks identified the need to improve website, social media and e-communication with customers leading to bookings and better engagement. This work largely centred around blogs, twitter and e-mailshots. A strategic approach to analytics and customer understanding will further support the focus of on-line activity.TRANSCRIPT
DIGITAL DESTINATIONS
Dr Philip Alford Bournemouth University
www.digitalhub.co.uk
www.pinterest.com/digitaldest www.slideshare.net/DigitalHub
@schooloftourism | @philipalford
#DDBU
Digital Destinations project is an ESRC funded research project, delivered by Bournemouth University,
with an overarching aim to:
‘capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy.
Through increased understanding and use of emerging digital technologies, visitor economy businesses will be in a position to increase their marketing and management effectiveness, and
develop new products and services that will provide an enhanced experience for visitors to their destinations’
The businesses benefited from 4 workshops which covered: Background to on line marketing
Individual Business objectives
Developing the strategy
Measuring impact
Reporting outcomes via case studies
All course material can be found at http://www.slideshare.net/DigitalHub All business outcomes and blogs can be found at http://www.budigitalhub.co.uk/
The following presentation is the case study provided by Homestay and venture breaks Homestay and venture breaks identified the need to improve website, social media and e-communication with customers leading to bookings and better engagement. This work largely centred around blogs, twitter and e-mailshots. A strategic approach to analytics and customer understanding will further support the focus of on-line activity.
For more information on DIGITAL DESTINATIONS contact:
Dr Philip Alford, Bournemouth University
@schooloftourism | @philipalford
#DDBU