home textiles today october 8th issue

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Monday, October 8, 2012 THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY | hometextilestoday.com | Vol. 33, No. 22 | $8.00 Paris When Inside This Issue FIT Names 2012 Carole Sloan Scholar................................. page 2 Déjà Vu .................................................................................. page 4 Q4........................................................................................... page 4 High Point Introductions ..................................................... page 10 BY JENNIFER WHITE KARP , N.Y. — Two major brands, successful for many years, just might be Macy’s secret weapons in home Not Martha or Ralph or Calvin. We’re talking about two private la- bels: Hotel Collection and Charter Club. The brands, which could be described separately as aspirational chic and cheerful basics, respec- tively, warranted a spe- cial edition of HTT ’s Face to Face focusing exclusively on Macy’s. A visit was made to the re- A Look at Macy’s Secret Weapons Martha Stewart will indeed be arriving at JCP stores next spring … but a little less of her and a little later That seemed to be the take from the man who should know: JCP president Ron Johnson, who addressed a Fashion Group International luncheon, co-sponsored by The Robin Johnson, in response to a question about the program, which has been tagged as the linchpin to the company’s new home strategy but has been mired down in a legal struggle with Macy’s, wasn’t overly talkative about the subject. “I’m not going to talk about it here. We’re in the middle of a legal Martha Still On Track For JCP Spring 2013 Rollout situation on it.” But then he added, “You will see a variety of products from Mar- tha Stewart and products designed by Martha Stewart this spring.” Court rulings in the case have so far prohibited JCP — John- SEE MACY’S PAGE 6 Hotel Collection offers an array of colors in its MicroCotton towel. Charter Club Classic Towels come in an eye-popping range of color. SEE JCP PAGE 28 surya.com pinterest.com/suryasocial facebook.com/suryasocial YOUR ONE-STOP SHOP FOR COMPLETE ACCESSORY SOLUTIONS OCTOBER 13-18

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Page 1: Home Textiles Today October 8th Issue

Monday, October 8, 2012

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY | hometextilestoday.com | Vol. 33, No. 22 | $8.00

Paris When It Sizzles

Inside This IssueFIT Names 2012 Carole Sloan Scholar ................................. page 2

Déjà Vu .................................................................................. page 4

Q4 ........................................................................................... page 4

High Point Introductions ..................................................... page 10

BY HERMINE MARIAUX

PARIS — Nowhere are trends in color and style more articulately stated and presented in the context of powerful infl uences impact-ing housing than here at the Maison & Objet show.

From the beginning, it was clear that the September show was confl icted between the continuation of all that Modern stands for – spare form, absence of embellishment, functionality, purpose – and the renewed emergence of romance and adornment recalling some of the most decorative periods in history.

“Less is more,” it seems, is no longer enough.Here are some of the most directional trends:

19th Century RevivalA re-examination of the heady brew of styles converging at the turn of the century – the 19th into the 20th, that is – drew attention back to the overlapping expressions of Victoriana, Art Nouveau, Ed-

SEE MAISON PAGE 15

Romance Makes a ComebackBY JENNIFER WHITE KARP

NASSAU, N.Y. — Two major brands, successful for many years, just might be Macy’s secret weapons in home textiles.

Not Martha or Ralph or Calvin. We’re talking about two private la-

bels: Hotel Collection and Charter Club. The brands, which could be described separately as aspirational chic and cheerful basics, respec-tively, warranted a spe-cial edition of HTT ’s Face to Face focusing exclusively on Macy’s. A

visit was made to the re-

A Look at Macy’s Secret Weapons

BY WARREN SHOULBERG

NEW YORK — Martha Stewart will indeed be arriving at JCP stores next spring … but a little less of her and a little later than originally planned.

That seemed to be the take from the man who should know: JCP president Ron Johnson, who addressed a Fashion Group International luncheon, co-sponsored by The Robin Report newsletter, here last week.

Johnson, in response to a question about the program, which has been tagged as the linchpin to the company’s new home strategy but has been mired down in a legal struggle with Macy’s, wasn’t overly talkative about the subject. “I’m not going to talk about it here. We’re in the middle of a legal

Martha Still On Track For JCP Spring 2013 Rollout

Tradition meets contemporary on this pillow from Atelier de France.

situation on it.”But then he added, “You will see a variety of products from Mar-

tha Stewart and products designed by Martha Stewart this spring.”Court rulings in the case have so far prohibited JCP — John-

SEE MACY’S PAGE 6

Hotel Collection offers an array of colors in its MicroCotton towel.

Charter Club Classic Towels come in an eye-popping range of color.

SEE JCP PAGE 28

Ron Johnson at last week’s Fashion Group International luncheon.

surya.compinterest.com/suryasocialfacebook.com/suryasocial

YOUR ONE-STOP SHOP FOR COMPLETE ACCESSORY SOLUTIONS

OCTOBER 13-18

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Page 2: Home Textiles Today October 8th Issue

surya.com

SHOWPLACE

Come by and check out Surya’s

FLAT WEAVEFRENZY!

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Page 3: Home Textiles Today October 8th Issue

Monday, October 8, 2012

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY | hometextilestoday.com | Vol. 33, No. 22 | $8.00

Paris When It Sizzles

Inside This IssueFIT Names 2012 Carole Sloan Scholar ................................. page 2

Déjà Vu .................................................................................. page 4

Q4 ........................................................................................... page 4

High Point Introductions ..................................................... page 10

BY HERMINE MARIAUX

PARIS — Nowhere are trends in color and style more articulately stated and presented in the context of powerful infl uences impact-ing housing than here at the Maison & Objet show.

From the beginning, it was clear that the September show was confl icted between the continuation of all that Modern stands for – spare form, absence of embellishment, functionality, purpose – and the renewed emergence of romance and adornment recalling some of the most decorative periods in history.

“Less is more,” it seems, is no longer enough.Here are some of the most directional trends:

19th Century RevivalA re-examination of the heady brew of styles converging at the turn of the century – the 19th into the 20th, that is – drew attention back to the overlapping expressions of Victoriana, Art Nouveau, Ed-

SEE MAISON PAGE 15

Romance Makes a ComebackBY JENNIFER WHITE KARP

NASSAU, N.Y. — Two major brands, successful for many years, just might be Macy’s secret weapons in home textiles.

Not Martha or Ralph or Calvin. We’re talking about two private la-

bels: Hotel Collection and Charter Club. The brands, which could be described separately as aspirational chic and cheerful basics, respec-tively, warranted a spe-cial edition of HTT ’s Face to Face focusing exclusively on Macy’s. A

visit was made to the re-

A Look at Macy’s Secret Weapons

BY WARREN SHOULBERG

NEW YORK — Martha Stewart will indeed be arriving at JCP stores next spring … but a little less of her and a little later than originally planned.

That seemed to be the take from the man who should know: JCP president Ron Johnson, who addressed a Fashion Group International luncheon, co-sponsored by The Robin Report newsletter, here last week.

Johnson, in response to a question about the program, which has been tagged as the linchpin to the company’s new home strategy but has been mired down in a legal struggle with Macy’s, wasn’t overly talkative about the subject. “I’m not going to talk about it here. We’re in the middle of a legal

Martha Still On Track For JCP Spring 2013 Rollout

Tradition meets contemporary on this pillow from Atelier de France.

situation on it.”But then he added, “You will see a variety of products from Mar-

tha Stewart and products designed by Martha Stewart this spring.”Court rulings in the case have so far prohibited JCP — John-

SEE MACY’S PAGE 6

Hotel Collection offers an array of colors in its MicroCotton towel.

Charter Club Classic Towels come in an eye-popping range of color.

SEE JCP PAGE 28

Ron Johnson at last week’s Fashion Group International luncheon.

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Page 4: Home Textiles Today October 8th Issue

2 Home Textiles Today News

ELITE SPONSORS

Intertextile

For more information on these Home Textiles Today advertisers, scan their QR tags below using a free QR scanner available at synqware.com.

Lenzing

Manhattan Properties

Protect-A-Bed

Softline Home Fashions

Surya Rugs

QR tags provided by Synqware, a leading technology company supplying connectivity tools to the businesses. Synqware.com.

A D V E R T I S E M E N T

FIT Names 2012 Carole Sloan Scholar

Online Technologies Conference to Tackle Retail Issues, Opportunities

ATLANTA — A handpicked group of experts will explore and ex-plain top technology challenges, opportunities and issues during Sandow Media’s third annual Online Technologies Confer-ence, set for Nov. 15 at Ameri-casmart here.

Sandow is HTT ’s parent company.

According to conference host Penny Schneck, this year’s theme, Online Goes Mobile, underscores the growing impor-tance that online technologies continue to play across all sectors of the home furnishings arena.

“When one considers that four out of five consumers use smartphones to shop and that 64% of consumers with smart-phones make purchases after seeing a mobile ad, it’s clear that our industry needs to understand and embrace the new technolo-gies that are rewriting the rule book at retail,” Schneck said.

Ron Gordon, vp of technolo-gy for Micro D, will kick off the conference with a presentation titled Prepare Your Website for

Smartphone Users!Gordon, who says there are

more than 280 million smart-phones in use in the Americas, will share the most important factors to make a website attrac-tive and highly useful when ac-cessed from a smartphone.

Steve Bryant, president of Right Mind Media, will provide ideas, skills and behaviors de-signed to help attendees convert iShoppers into iCustomers.

Industry veteran Brad Cates, senior vp of Natuzzi Group, will share how Natuzzi is successful-ly utilizing mobile tools, interac-tive kiosks and Web advertising to distinguish itself from the compe-tition while driving sales.

Mark Grondin, senior vp at Shopatron, a company that en-ables eCommerce for more than 800 merchant websites in 35 in-dustries, believes the theme for the future of retail is “no bound-aries.” During his presentation, Grondin will discuss the need for a strong mobile strategy and will also cover trends in mobile usage, flexible fulfillment and

how companies are using the new technology to boost the bot-tom line.

Showrooming, the practice where consumers shop a brick-and-mortar retail store then buy from a rival’s website, often at a lower price, has become one of the most challenging issues facing independent retailers today. In his presentation, Turn the Worldwide Web into Your Local Store Web, Andy Bern-stein, president of Furniture-Dealer.net, will share a variety of strategies currently working for brick-and-mortar retailers to minimize challenges from show-rooming.

To help attendees leave with new ideas, Tara Dikos, vp of sales for Whereoware, will reveal gift and home furnishings indus-try trends designed to shed new light on how specialty retailers interact with vendors. The pre-sentation, Five Surprising In-dustry Trends, will also equip attendees to take advantage of those trends and apply them to individual business models.

The wrap-up panel, Sales Case Studies from Real Retailers, will allow attendees to hear from key retailers such as Ash-Marie Evans of Atlanta-based furniture retailer Authenteak and online retailer Jeffrey Humphrey of Re-alDeals.net, who have embraced the power of online to build brand awareness and to drive cus-tomers into the store.

“It’s been said that if you take just one good idea away from any conference, your time and money have been well spent,” Schneck said, adding, “But with an early-bird rate of $99, good until Oct. 15, which includes lunch, a conference binder and ample time for networking, this is an unbeatable bargain.”

After Oct. 16, the cost to reg-ister is $189. To register online, visit furnituretoday.com/tech-con.

For addit ional informa-tion, contact Conference and Events Manager Heather Grant at (336) 605-1061 or email her at [email protected]

October 8, 2012

NEW YORK — Anne Gevers, a fi fth-semester student majoring in Home Products Development at the Fashion Institute of Tech-nology (FIT), has been named the 2012 Carole Sloan Scholar by the Fashion Institute of Tech-nology.

Gevers received $2,500 for achieving the highest GPA in the Home Products Development (HPD) program. The award is named for Carole Sloan, found-ing editor and at Home Textiles Today and senior editor at Furni-ture Today, who passed away in January 2011.

“We gratefully acknowledge the generous support of time and gifts from industry col-leagues in the home products industry,” said Ingrid Johnson, acting chair of the Home Prod-ucts Development program.

Stephen Pond, founder of Home Textiles Today and Furni-

ture Today, donated $50,000 to create the endowment. He con-tinues to challenge the industry to match his gift so the Carole Sloan Fund can reach its goal of $105,000.

Johnson added , “Anne Gevers is a perfect Carole Sloan Scholar because she excels in and out of the classroom. Anne [pronounced Anna] researched every program FIT offered and then met with me many times before applying to the Home Products Development pro-gram. Achieving the highest grade point average in her ju-nior year, it is apparent she pre-pares well and works hard to learn as much as she can from her professors, industry profes-sionals, and team project expe-riences. One of Anne’s impres-sive academic credentials is that she also is taking a minor con-centration in economics. The

Home Products Department is very proud that she is the recip-ient of the 2012 Carole Sloan Scholarship Award.”

Gevers commented, “I feel honored to have been selected for an award named after Carole Sloan, a woman who was infl u-ential in the industry and wanted

to see more women follow in her path. The Home Products Devel-opment major has been a forma-tive experience for me, especial-ly because of the opportunity to attend trade shows and interact with industry professionals. I have learned a great deal from my pro-fessors and peers, and feel grate-ful for their guidance and inspira-tion. Given how challenging this program is, I initially was appre-hensive about enrolling. Now I consider myself very wise to have taken that chance.”

Tax deductible contributions to the fund can be made to the FIT Foundation, Fashion Insti-tute of Technology, 227 West 27th Street, Room C204, New York, NY 10001. Please note “Carole Sloan Scholar Fund” on the check. For additional in-formation, contact Terry Culver, director of development at (212) 217-4109. HTT

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Page 5: Home Textiles Today October 8th Issue

Untitled-207 1 10/3/12 9:16:49 AM

Page 6: Home Textiles Today October 8th Issue

4 Home Textiles Today > hometextilestoday.com

OPINIONTodaY

October 8, 2012

SO, I T ’ S T H E S TA R T of the fourth quarter, do you know where your cus-tomers are?

For that matter, do you know where your margins are, where your products are and where your competitors are, not to mention where you are?

The business of the home business has sure gotten pretty complicated these days. In the middle of a prolonged, painfully slow recovery

from the worst economic downtown in 70 years, the home textiles market turns around and has one of the best market weeks in re-cent memory.

Following a run-up in cotton prices that would embarrass the oil industry after Hurricane Katrina, prices have plummeted nearly all the way back to historic levels.

And even though two of the most important retailers in the home busi-ness — Penney and Kohl’s — continue to strug-gle (albeit at vastly different levels), the overall retail business for these products remains rela-tively robust.

It’s as if instead of replacement refs in foot-ball, the market segment was suddenly pop-ulated with replacement people who don’t understand the rules and regulations of the industry.

So, what’s it going to be for the last 90 days of 2012? Beating the football metaphor nearly to death, allow me to offer up the following:

FIRST DOWN: The industry comes into the fourth quarter in better shape than most

people would have thought. Avoiding — or at least postponing — a dock strike means there will be ample levels of products in the stores when consumers come a shopping. Some stores may have loaded up a bit in anticipation of something going wrong but balanced out by increasing tendencies to control inventory lev-els it means there will be the right complement of goods on the fi eld when play starts.

NO PENALTIES: With cotton prices down to manageable levels and the speculators mak-ing too much money on corn and pork bellies to worry about little old cotton, the raw materi-al cost structure of the industry will not be red fl agged through the balance of the year. Even petrochemical prices have behaved ... for the most part.

FRONT LINE: The worldwide sourcing structure remains a muddled situation. China continues to be the center despite losing some strength in the off-season, but both Pakistan and India are guarded in their efforts — the former for ongoing political issues and the latter for in-ternal currency and supply questions that dog suppliers there. The pass rush from rookies like Bangladesh, Thailand, Vietnam and even Afri-ca has the potential to score.

THE RED ZONE: When it comes right down to the last few yards of the quarter when it really counts, it’s going to be a good Christ-mas. Americans will be relieved the election has been settled, their homes are starting to be worth a little more again, those who have jobs are confi dent they are likely to keep them and stock market-driven retirement plans are look-ing much, much better than they have in sev-eral seasons.

Americans will fi nally be able to get back to their favorite national pastime: Shopping. HTT

Q4IN R EM A R K S AT T HE Fashion Group International luncheon

last week, JCPenney ceo Ron Johnson seemed to confi rm what we were hearing during last month’s New York Home Fash-ions Market: some of the Martha Stewart merchandise being

contested by rival Macy’s as exclusive to its stores is headed to JCP minus the Stewart branding.

The Martha Stewart product categories at Macy’s, by the way, in-clude bedding, bath, furniture, casual and fi ne dinnerware, fl atware,

stemware, cookware, bakeware, giftware, orna-ments and barware. Now, if Macy’s is claiming all of those as exclusives — most of them were listed in the original 2006 announcement of the Macy’s/Martha deal — that negates a sig-nifi cant amount of Martha branding from JCP’s home department — which, as a reminder, is to be anchored by a 20,000-square-foot Martha shop. One supplier who’d seen a diagram of the prototype home department before the Ma-cy’s contretemps described it as a whole lotta Martha footage with minimal boutique spaces carved out for the other shop brands.

One assumes the architects working for Penney are redrawing the specs to refl ect the new reality. I can’t imagine Macy’s is going to stand for bedding, bath and tabletop carrying Stewart’s aesthetic stocked in a Stewart shop — even without the name attached.

Which brings to mind American Living, the huge, multi-cate-gory Ralph Lauren-designed program JCP launched in 2008. The Lauren name was nowhere to be seen in consumer advertising or on the merchandise. (Why? Macy’s.) People in the trade knew it to be Ralph design; the JCP consumer, not so much. The brand, which will end its run next year, never lived up to its billing. Whether the pricing, the economy or the lack of Lauren branding was to blame is a matter of debate.

Can JCP call the non-Martha Martha merchandise something like Living (after her magazine Martha Stewart Living) or Every-day (as in the old Martha Stewart Everything collection at Kmart)? Would that be too close to Stewart branding for Macy’s to tolerate — or too far from the Martha name to resonate with consumers?

We’ll fi nd out when the sheets hit the store in May. HTT

JenniferMarks

EDITOR-IN-CHIEF

Déjà Vu

Warren Shoulberg

PUBLISHER/EDITORIAL DIRECTOR

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Page 7: Home Textiles Today October 8th Issue

The Textile Building at 295 Fifth

New York is the market.

And the market in New York is the

home textiles

TEXTILEBUILDING

For 90 years, 295 Fifth Avenue has been the leading showcase for the home textiles industry, with the best location,

the best value per square foot, services that cater to your distinctive needs, high-profile traffic, high-tech security, a wi-fi buyers lounge

and the personal service of a staff of 15.

Give your business the best market, in the market. Call Lou Lombardi, President & CEO, Manhattan Properties, Inc.

212-685-0530 [email protected] on-site management

We are the market

Page 8: Home Textiles Today October 8th Issue

6 Home Textiles Today News

Solutions

Weaving Dying Digital Printing Cut & Sew Pillow Blowing EDI & XML

WE PROVIDE MANUFACTURING SOLUTIONS.

tailer’s location at the Roosevelt Field Mall in Nassau County, New York. The series otherwise examines merchandise at com-peting retailers. Macy’s execu-tives did not respond to requests for comment.

In May, when Macy’s beat Wall Street expectations, pow-ered in large part by the home department, the Hotel and Charter Club brands were sin-gled out as the strongest private labels in the department.

Still, one measure of Macy’s merchandising effort is brand awareness. Whether by default or by design, consumers seem somewhat unaware that they’re purchasing house brands when they buy Hotel Collection or Charter Club. And that’s a com-pliment. A scan of hundreds of reviews posted online for Hotel Collection and Charter Club sheets failed to turn up any mention of the brands’ prove-nance. But several consumers posted that they had received

Hotel Collection sheets as wed-ding registry presents. And many consumers used the word “luxu-ry” to describe them.

The Hotel CollectionThe Hotel Collection, now

in bedding, bath and mattress-es, makes a sophisticated im-

October 8, 2012

Above: Charter Club Damask bedding is the core offering of the collection. At left: The Celestial Collection from Hotel Collection, with intricate embroidery and beading, is the line’s highest priced look.

MACY’S FROM PAGE 1

Sibling Rivalry

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Page 9: Home Textiles Today October 8th Issue

7 Home Textiles TodayNews

Macy’s vs. Macy’s pression in person.

At Macy’s in Roosevelt Field, the Hotel Collection is posi-tioned at the front of the bed-ding department. Sleek, modern furnishings, such a dresser and bedside table with stainless steel tabletop accessories accompany the fi ve beds in vignettes that ap-pear lifted from a W Hotel. Fix-tures are neat and modern as well, a mix of wall shelving and freestanding units in contempo-rary wood and metal. Dimmer lighting heightens the chic.

Understatement is the state-ment here. Top of bed looks are neutrals, mostly tone on tone. Decoration is through texture and restrained embellishment. Stripes are about as showy as it gets.

The Hotel Collection goes deep in terms of its offering. Sold open stock, there is a wide range of items for the bed: com-forter covers, coverlets, shams, bedskirts, and multiple coor-dinating decorative pillows. Items ranged in size from twin to king.

The assortment is extensive as well, with 14 top of bed looks at the story HTT visited. However, a total of 24 collections are offered online, with additional closeout collections available as well.

The majority of sheets in the Hotel Collection are sold open stock. At the high end is the 800 thread Egyptian and a queen fl at or fi tted sheet is $139.99. At the lower end of Hotel Collec-tion sheets are 400 thread count MicroCotton sheet sets in solid as well as prints that feature two modern minimalist designs fea-turing interlocking squares or dashed lines. A queen sheet set runs $149.99.

Charter ClubFederated acquired Charter

Club when it bought R.H. Macy & Co. in December 1994. The brand was initially an apparel line but now extends to sports-wear, intimate apparel, jewelry, accessories, bedding and bath – making it one of the broadest lines in the store.

At Roosevelt Field, Charter Club bedding has two beds set up across an aisle from Hotel Collection. While sheet offer-ings are more extensive, top of

October 8, 2012

1. About half of top of bed looks seen in store2. Each sheet collection also available in extra deep pocket.3. Prices for bath textiles were lower in store than online

4. Three collections also available in extra deep pocket. 5. Only one collection, Classic, shown in store.

CATEGORY ASSORTMENT MATERIAL PRICE

Top of Bed

24 looks 1 with broad array of products 100% cotton, some blends $144.99-$269.99

Sheets

4 collections2 range from 400 TC to 800 TC Egyptian cotton, microfi ber $99-$129.99 for queen fl at or fi tted,

$149.99 for 440 thread count sheet sets

Basic Comforter

Choice of light, medium and heavyweight Hungarian goose down Full/queen $299.99-$469.99

Blankets, Throws

3 items in neutrals with textural weaves Micro cotton, acrylic, polyester/nylon Full/queen $99 -$179.99

Pillows

Range of fi rmness options down, down alternative $49 to $69 for standard/queen

Towels

3 collections including MicroCotton in 27 colors Cotton, micro cotton $17.99-$22.993 for 30-by-56 bath towel

Bath Rugs

2 collections in neutral, jewel tones cotton, silk blend $29.99 - $59.993 for a 22- by-35

CATEGORY ASSORTMENT MATERIAL PRICE

Top of Bed

1 collection in stripes or solid, 16 colors 500 thread count Pima Cotton Full/queen duvet cover $83.99

Sheets

9 collections4 from 300 TC to 800 TC cotton sateen, Pima cotton, Egyptian cotton Queen sheet set $59.99 -$109.99

Basic Comforter

Five choices for weight for warm to cool climes white down, hypoallergenic ecoDown $79.99 -$219.99 for full/queen

Blanket

Two styles in wide range of color options polyester, cotton $50 -$79.99 for a full/queen

Pillows

Pillows for back, side, and stomach sleepers duck down, latex, polyester fi ber fi ll $14.99 -$104.99 for standard/

queen in a range of fi rmness options

Towels

4 collections5 including Classic, in 22 colors pima cotton, Egyptian cotton $11.99-$24.993 for a bath towel

Bath Rugs

4 collections5 with prints available online nylon, cotton, cotton/viscose $35 - $43 for a 21-by 34

Hotel Collection

Charter Club

bed is less plentiful than Hotel Collection.

Clearly Charter Club bedding appeals to value fi rst – sheets here are sold in sets at prices far lower than Hotel. Sheets and comfort-ers are offered in good to premi-um assortments designed to step the consumer up to the best she can afford.

Another notable product is the Versatile Collection by Charter Club. These are revers-ible sheets so theoretically con-sumers can get a second look – or twice the use. The 600 thread

count sheets in 100 percent cot-ton reverse to cotton poly blend on the other and come in six solid color combinations. $69.99 for a queen sheet set.

Charter Club’s basic comfort-er comes in fi ve levels of mate-rial, construction and warmth. Signs on pedestals and over-hanging the two display beds ex-plain the differences among the products, which range from level one, a full/queen 250 thread count comforter for $129.99 to level five, a 375 thread count full/queen for $279.

In bath, Hotel appeals to a consumer’s sense of luxury with plush hand feels and extra large sizes, for example a MicroCot-ton 30”-by-56” bath towel in four colors for on sale in the store for $22.99. At the lower end is a 100% micro ringspun cotton in a whopping 27 colors online (about 16 were shown in the store). The 30”-by-54” inch is $17.99. Prices for Hotel and Charter Club bath textiles were lower in store than online.

Hotel Collectio’s lower-end towel is still priced above Char-

ter Club’s highe- end towels. Charter Club’s Classic Towel, featuring long-staple pima cot-ton, which comes in an eye pop-ping 27 colors online (about 22 colors in the store) was on sale in the store for $12.99 for a 30” by 56” bath towel.

Both collections are side by side along a back wall in the bath department, with towels stacked in shelves up to the ceil-ing, like a vertical rainbow. And you know what they say about rainbows – there’s a pot of gold at the end. HTT

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Page 10: Home Textiles Today October 8th Issue

8 Home Textiles Today > hometextilestoday.comOctober 8, 2012

Barclay Butera Balances Interior Design With Branded Product Lines And Lux Retail Shops

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FIRST MONDAY:

BY CECILE B. CORRAL

HOLLYWOOD, CALIF — Home textiles are at the heart of Bar-clay Butera’s design perspec-tive in his business — be it with his interior design work, for his expanding offering of branded home furnishings, or at his three retail specialty retail shops.

“Fabrics and textiles have always played a huge role in my interior design aesthetic and in my showroom displays,” Butera told HTT. “People often ask me, ‘why the collaboration with Kra-vet when I have my own line of fabrics?’ I fi nd it compelling to offer my signature look and life-

style fabrics as a way for us to create highly personalized envi-ronments for a very discerning clientele.”

That philosophy is the anchor of the designer’s three-unit retail business. In fact, textiles also play a huge role in his merchan-dising and interior design proj-ects, mixing and matching fab-rics and layering them “into a chic and sophisticated design.” And more often than not, the look incorporates his favorite color — blue, because “it’s clas-sic, and it’s the color I’m known for,” he noted — and “some sort of animal print.”

Butera opened his fi rst store in 1994 in Newport Beach, Calif. The fl agship store repre-sents the designer’s style at its purest — “all-America design with a sexy West Coast twist,” as it has been described. It is stocked with classic and iconic Barclay Butera furniture mixed with his licensed collections of rugs, fabrics, lighting, sisals, home fragrance, accessories and bedding. This location also fea-tures furniture from Ralph Lau-

ren, Baker and Hickory Chair, among other major upscale brands.

He opened the second shop in Park City, Utah in 1999. The environment there refl ects more of a chic Western/rustic/moun-tain aesthetic that still wears Butera’s stamp. All the while, he makes sure the offering here caters to the upscale town’s local and seasonal communities.

Butera opened his Los Ange-les location in 2006, only to move it to West Hollywood last

year. The smallest of the three, this site offers a boutique atmo-sphere — “a cozy and charm-ing dual-sided store right on La Cienega in the heart of the L.A. scene design district.” Here, the vibe is more modern and clean with a subtle contemporary twist. It also boasts a complete second space dedicated to private con-sultations for interior design for Butera’s high-profi le clientele.

The common threads of all three stores include: Full ser-vice interior design service and

Barclay Butera, below, and his flagship store in California, above.

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in-stock of all of Butera’s fab-rics and licensed product offer-ings, which includes the Bar-clay Butera Home couture line of pillows, fabrics, and furniture, and the Barclay Butera Lifestyle lines of lighting, bedding, sisal rugs, a variety of rugs and car-pets, home fragrance and deco-rative accessories.

With his brick-and-mortar presence well grounded and growing, Butera described his fourth retail arm — e-commerce — as “well underway.” His web-site — www.barclaybutera.com — is increasingly becoming another venue to showcase and sell his wares.

“We have a broad reach as it is right now, with the shops and the design studio,” Butera told HTT recently during the launch of his area rug collection with Nouri-son at the July Atlanta Interna-tional Area Rug Market.

Within home textiles, rugs

are a key element of Butera’s design and décor message, he said. When creating his in-store décor message as well as design-ing his branded product lines, the idea often works its way up from the fl oor.

“I teach my design staff that the rug is from where you build the rest of the room. The rug is a fundamental part of a room, and it’s what starts the [decorating] conversation,” he said.

Aside from Nourison, Butera has license partnerships in sev-eral other major other categories of goods. They include: Kravet Textiles and Carpets for fabrics and Kravet for Benjamin Moore Paint; Bradburn Lighting ; East-ern Accents for bedding; Merida for natural fi ber rugs; Wendover Art Group for wall art; and Zodax Home Décor and Fragrance.

Looking to reach a broad cus-tomer base that does not exclude the middle class, Butera has

crafted his brand into two seg-ments — Barclay Butera Home and Barclay Butera Lifestyle.

The Home line focuses on fi ne bench-made upholstery and case goods and is distributed to over 300 retailers and designers nationally. The mix for this line also includes a custom uphol-stery and pillow line for the

Hearst Castle Collection.The Lifestyle line is “a more

moderately priced collection of furnishings” that Butera said he developed to provide consum-ers with aspirational design at attainable prices to fulfill his better-best approach to design. Available in six collections, the product offering here comes in

the Town, Country, City, Mod-ern Beach, Plantation, Desert, Montecito, and Coast theses.

As Butera described how he approaches his design day to day for his increasingly diverse cus-tomers, “People like to live like they work,” adding: “Color offers diversity, and it can be applied broadly.” HTT

Living room and bedroom vignettes reflect Butera’s focus on casual elegance.

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10 Home Textiles Today > hometextilestoday.comOctober 8, 2012 High Point

1. Libeco Home expands its drapery portfolio with the Casper linen sheers, available in three colors with either tie top or rod pocket constructions.

2. C & F Enterprises introduces the Cora Bedding Collection, which is cotton filled, prewashed and oversized.

3. Traditional Linens describes its Antique Fern bedding as “couture for the country.”

4. Dallas Saunders introduces Histoire Naturelle dec pillows that are printed and sewn in the United States.

5. Michaelian Home’s Argyle pillow features a cotton velvet zippered back, with a either a removable poly fill insert or a down insert.

6. Protect-A-Bed’s new Luxury Adjustable Bed Kit combines the all-around protection of the company’s AllerZip Smooth Mattress Encasement with “silk-like” smoothness for sensitive skin.

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7. Softline Home Fashions introduces Lillian, a design that blends scroll and leaf patterns on a jacquard weave.

8. Kimlor introduces Michael Waddell’s Bone Collector bedding, a pigment print in a cotton-poly blend.

9. Robert Allen Design and DwellStudio team up to produce Coco, a graphic geometric on a linen slub.

10. The Auskin USA Arctic Collection features natural shaped single pelts, multiple pelt rugs and 16-inch double sided pillows with extremely long wool.

11. Company C’s Modern Traditions collection includes the Camille pillow, inspired by Monet’s garden

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1. Classic Home Rugs aims the spotlight on jute with this Tri Cable weave.

2. Feizy Rugs’ Mambasa Collection uses simple, African-inspired patterns made of hand-knotted bamboo silk.

3. Capel’s Thailand collection features ikat designs interpretted in two washed colorways. These rugs are woven in Belgium of 100% olefin.

4. Kas Rugs’ Cortico collection rugs are handwoven using a nobby weave technique. Made in India of New Zealand wool, these rugs come in several solid colorations, including ivory, mocha, beige, grey, and blue.

5. Art Resources debuts the Kotan hand-knotted rug as part of its Vintage collection.

6. The Rug Market America’s Grace offers artistic form with contemporary styling.

7. AMS Imports’ Shaded Sunshine is a reversible, hand-woven flat weave made of 100% llama wool in Peru.

8. Foreign Accents takes a contemporary tone in its Boardwalk collection of hand-tufted wool rugs.

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14 Home Textiles Today High Point > hometextilestoday.com

1. Rightside Design’s Dragonfly & Cattails pillow uses applique soft sculpture with croc vinyl, velvets, organzas with button eyes on citrus yellow panels trimmed in mutli color fringe.

2. Bedford Cottage/Kennebunk Home’s Marrakesh knit throw is made of acrylic and finished with an extra border detail.

3. Karastan adds Marietta Mocha to the Bellingham Collection, which is woven in the United States from fully worsted New Zealand wool.

4. G.E.A.R. specializes in “re-invented, re-cycled” products hand-made in Alabama.

5. Tapestries Ltd.’s French Alphabet takes a page from the work of the French encyclopedist Diderot and interprets it on a linen/cotton construction.

6. Comfort Revolution’s Mattress Caddy houses up to a 14-inch memory foam king mattress and can be re-used.

October 8, 2012

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15 Home Textiles TodayNewsNews> hometextilestoday.com October 8, 2012

wardian and even Second Em-pire extravagance, culminating in a Neo-Romantic spirit rem-iniscent of the Great Country Houses of Britain. Colors were rich, deep jewel tones set against deep sepia. Think “Downton Abbey” and you get the picture.

BaroqueBaroque was front and center as far as trends go, especially in in-teriors on display, and gaining considerable momentum since the fi rst straws in the wind sig-naled this direction roughly two years ago. By avoiding religious symbolism so widespread during this period, the style has found its groove in elaborately gilded carvings on furniture, mirrors and accessories, and in rich-ly embellished textiles reminis-cent of the bejeweled costumes and lavish interiors bathed in rich and moody colors as they appear in period paintings.

In textiles, some of the eye-catching designs bearing out the return to luxury and peri-od styles, especially in bedding, decorative pillows and uphol-stery included:

• Return of large scale dam-asks, jacquards, brocades and lu-minous silks;

• Velvet crowding out linen this time as most important solid;

• Tapestry and needlepoint looks re-emerging;

• Foulards, a reminder of smoking jackets and silk robes worn at the Fin de Sciecle;

• Pattern on pattern, an Ed-wardian return in mini wovens

and prints;• Paisleys in strong rebound;• Heavy use of metallics:

gold, silver, pewter, rose colored copper yarns;

• Embellishments, includ-ing embroideries, appliqués, feather and lace trims and sur-face mounted pearls and pre-cious stones (imitation);

• Contrast piping and button tufting seen often on curvaceous upholstery pieces;

• Animal skins: boat loads of fur, often real, along with snake skin and ostrich, shagreen, but-ter soft leathers and suedes — all predictable and timeless com-panions to luxury;

• Not quite ready for prime time but coming soon: print and woven renditions of minerals and semi-precious stones.

TechniqueLuxury was not just skin deep. It drew on long practiced tech-niques, crafts and almost forgot-ten skills. The touch of hand is once again an appreciated and important ingredient signal-ing demand for intrinsic quali-ty of materials and workmanship used in creating objects and fur-nishings. The only modern tech-nique contributing to “process”: digitally created prints.

ChiaroscuroThis is a buzzword you will hear more of. It is nature’s way of changing the perception of color. Chiaroscuro originally described the effects of deterioration and decay on surfaces exposed to the ravages of inclement weather, with frequent reference to the

once beautiful colors but fading architecture of Venice. Today we try to reproduce the resulting pa-tina with aging techniques emu-lating chiaroscuro in home tex-tiles, furniture and decorative objects.

The Surprise Comeback of Black

The ferocity with which black re-emerged as the lead color for all of the above came as a shock. Not that black was ever absent from the scene or comes as a new invention. The color (or neutral, if you prefer) has had its star turns in both appar-el and home furnishings more than once.

What makes black especial-ly interesting this time around is that it is interjecting itself into other colors by shading them into a new darker color palette to result in near black, such as blackened purple, shaded ruby red, blackened emerald, mid-night blue, blackened gunmet-al grays and, finally, black on black.

This color trend is only be-ginning but will accelerate as the pendulum swings away from the brights into new depths ap-propriate to and dramatizing pe-riod revivals.

Continuing and proliferating: Brights

Notwithstanding where color is headed from here, color now still relies on the neon power of fuchsias, bright purples, tur-quoise into teals and true blues, and acidic greens, but broaden-ing out into leafy jungle greens and dipping into emerald, Cit-

rusy yellows in zesty contrast to grays or lively companions to other brights often combined in patchwork designs.

They show no sign of dim-ming down. The brights also remain popular companions to ongoing Modern and Asian de-

signs. The latter manage to look both ancient and modern at the same time. Neither style is des-tined for the dustbin, but didn’t get as much attention at Maison & Objet as in previous seasons because of the strong re-emer-gence of Tradition. HTT

Maison & ObjetMASION FROM PAGE 1

A selection of paisleys from Becara.

Detail of pearl embroidery on a duvet cover at BluMarine.

Printed lace bedding at Essix Bedding.

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1. Jellybean is introducing a series of new seasonal fall/winter designs by Challis and Roos. Made in a 21-by-33 size, these rugs are machine washable and made from 35% recycled materials in a polypropylene and acrylic blend. Their construction is hand hooked for indoor or outdoor use and they are made in China. Seen here is the Autumn Colors arboreal pattern.

2. Couristan has arranged a fresh bouquet of colorful and over-sized contemporary floral patterns with its new Botaniqué collection. Hand-crafted of New Zealand blended wool in a cut and loop pile, each rug is finished with a special tip-sheared technique that is done by hand. Colors include coral, cranberry, teal, khaki, and sage.

3. cmi uses bright seasonal colors and subtle style details to give flair to its new Outdoor Tweed rectangle rug collection. It comes in 14 different color variations, including this bright blue and green combination, and features a contoured shape that works for outside as well as indoor living spaces. These rugs — which range in size from accent through 12-by-15 — are made in the United States of 100% polypropylene for easy care and cleaning and are stain and fade resistant.

4. Kaleen’s new Habitat collection feels right at home with its assortment of patterns and colors — like Salty Leaves seen here — that are made to reflect a more active lifestyle that invites the expansion of indoor living space to the outdoors. UV treated against fading and water protected, these hand-made rugs are made in China of 100% multiple-ply polypropylene and feature a non-skid backing.

Rugs

Summer 2012 Rug Review1 2

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1. Shaw Living’s latest addition to its shag program is the new Mirabella collection, which employs current trends in both color and yarn development. An ombre space-dyeing technique allows for each color to shift and blend, creating many shades within each rug. They are all machine woven in the United States with Shaw’s own recyclable EverTouch soft nylon and come in seven sizes ranging from accent to area.

2. Rizzy Home is beckoning the Highlands with this new India-made hand-tufted collection of 100% wool rugs that come in accent through room-size dimensions as well as rounds and runners.

3. Karastan is introducing more rugs to its Bellingham collection, including new wool styles — this one titled Britton, an overall traditional pattern with accents of gold, salmon and leaf green on a cream background. It is woven domestically of premium fully-worsted New Zealand wool on Wilton (Van de Wiele) looms.

4. Ebisons Harounian’s Kismet collection spans 100% cotton Dhurries from India. Designed with summer fun in mind, from sunrooms to beach settings, these rugs come in 4-by-6 to 6-by-9 sizes.

5. Fab Habitat is showing its Lhasa orange-and-violet rug, a new addition to the eco-friendly company’s non-skid soft floor covering offerings. Made in line with fair trade principles, Fab Rugs are made of recycled plastic straws tightly woven together.

Summer 2012 Rug ReviewRugs

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1. The Rug Market America’s latest additions to its Resort collection of weather-resistant, UV-coated polyester rugs for the outdoors and indoors include contemporary over-sized patterns like Suzani, seen here, as well as others like Moroccan Tile and Kiwi Fruit.

2. Surya Inc.’s Lybra collection is a new addition to the company’s Artistic Weavers division. Made to look modern yet timeless, it features a chevron pattern originally found on ancient pottery at the Palace of Knosis in Crete.

3. Company C takes Indian- and English-inspired paisley looks of yore and reinterprets them in modern-day hues on its new High Country collection. A series of intricate swirls, teardrops and richly colored paisleys are depicted in bold, over-scaled designs that are less traditional and more artistic than earlier similar styles — as seen here in the Devonshire pattern.

4. Kas Rugs’ new Optic collection comprises shag styles that are hand-tufted of multi-textured polyester and are manufactured in India. There are six designs in total, including this one called Jewel-tone Spiral, and three area rug sizes.

5. Nourison offers a different view on the season’s rugs with its new Vista collection.

Summer 2012 Rug ReviewOctober 8, 2012 Rugs

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All the productAll in one place

JANUARY 2013

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Summer 2012 Rug Review

1. Kalaty Rugs’ Artisan Collection, seen here in the sapphire colorway, is a lively assemblage of traditional motifs and patterns with narrow borders for a more transitional appeal. Each piece is hand knotted of 100% hand-spun wool.

2. Jaipur Rugs is expanding its Coastal Living collection with new hand-hooked 100% polypropylene styles for indoor and outdoor use. New looks take their styling cues from the ruggedly chic aesthetic of a casual seaside lifestyle — such as this piece called Wave Hello.

3. Capel Inc. gives a regal air to its line with the addition of the new Eminence collection, which is hand-knotted in India and made of wool. Available colors include charcoal, red, ivory, and chocolate, the latter seen here.

4. Momeni’s new Suzani collection is inspired by the tribal Central Asian embroidered textile style by the same name. These rugs are made of 100% wool in a hooked construction.

5. Oriental Weavers USA takes an exotic trip to Bali with this new grouping of neutral-colored rugs – in shades of ivory, cocoa, cool grays, and blues – accented with pops of bright gold. Made in Egypt, these rugs are machine-woven in polypropylene and are made in a textural loop construction for added surface interest.

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ATLANTAAmericasmart 3-F-3

HIGH POINTShowplace 3515

LAS VEGASWMC B520

NEW YORK7W 733

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CANNON FALLS, MINN. — Home decor, holiday and gift vendor Midwest-CBK has been pur-chased from MVP Group Inter-national by Toronto-based gift company Ganz. The acquisi-tion includes the Midwest-CBK brand name and holiday, gift and home, and outdoor décor busi-ness. MVP Group will retain the

Colonial Candle, Everybody’s Ayurveda, Genuine Monkeez & Friends, Monkeez Makes a Dif-ference and Goofballz brands, and Union City, Tenn., distri-bution facility and staff.

The Midwest-CBK product line and the MVP Group Inter-national brands of Colonial Candle, Everybody’s Ayurveda,

Genuine Monkeez, Monkeez Makes a Difference and Goof-ballz, will continue to be avail-able through the Midwest-CBK sales team.

“Midwest-CBK is a perfect addition to the Ganz family of brands, a company with a simi-lar heritage, strong values, expe-rience, and focus,” said Scott

Wehrs, president of Midwest-CBK. “By combining forces, both Midwest-CBK and Ganz will continue to grow and pro-vide the industry with excep-tional new product design and development, and outstanding service.”

“This acquisition unites two renowned and highly respected

Ganz Acquires Midwest-CBK

NEW YORK — Home décor fab-ric houses The Robert Allen Design Group and Scalamandré have formed a strategic alliance to serve the trade in the Dallas and Florida markets.

Effective immediately, The Robert Allen / Beacon Hill col-lections will be displayed at the Scalamandré Showroom in Hol-lywood, Fla., and Scalamandré’s collections will be featured in the Robert Allen / Beacon Hill Showroom in Dallas.

The combination of luxury brands includes fabric, wallcov-ering, trim, hardware and other custom choices.

“We believe the complemen-tary nature of our products and our diverse fabric solutions will offer not only elegant home fur-nishing solutions but also greater improvement in design accessi-bility and effi ciency,” said Philip Kowalczyk, president and ceo of The Robert Allen Design Group.

Steven Stolman, president of Scalamandré, added: “The reach that Robert Allen has, as one of America’s largest fi ne fab-ric and home furnishings com-panies, is exciting for us, as we continue to bring the extraordi-nary legacy of Scalamandré fab-rics, wallcovering and trims to the global design community.” HTT

market leaders, combining the strengths of both companies with best-in-class people, products, service and support for inde-pendent retailers,” said Howard Ganz, president of Ganz. Mid-west’s and Ganz’s product devel-opment and sales teams will con-tinue to operate independently thereby allowing each to focus on their strengths.

“This strategy brings many benefits and opportunities to retailers through an unmatched selection of holiday, gift and home décor products, innova-tion in products and programs, depth of design and outstand-ing sales and support teams, backed by a company with the combined resources of Midwest-CBK and Ganz.” HTT

October 8, 2012

Robert Allen, Scalamandré

Form Alliance

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Page 27: Home Textiles Today October 8th Issue

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26 Home Textiles Today > hometextilestoday.com

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MATTHEWS, N.C. — As Family Dollar ramped up consumables in the recent fi scal year, sales in the home department declined 1.4%.

The focus for the new fis-cal year in home and apparel will be on driving profitabil-ity through more direct sourc-ing and improving inventory productivity, president and coo Mike Bloom said during last week’s quarterly call with ana-lysts.

“We’ve hired some great tal-ent overseas,” he added. Family Dollar currently operates buying offi ces in Hong Kong and Shen-zen and will open an additional offi ce in Shanghai this year.

Chairman and ceo Howard Levine said the company plans to “severely curtail” receipts in some of its discretionary catego-ries. “The focus is not on comps so much but on sell-through and improving margin.”

For the fiscal year ended Aug. 25, net income rose 8.7% to $422.2 million, or $3.61 per share. Sales climbed 9.2% to $9.33 billion, with comps up 4.7%.

For the fourth quarter, net income inched up 1.4% to $80.9 million, with a negative impact of $7.2 million from a litigation charge. Sales jumped 10.8% to $2.36 billion, with comps up 5.4%. HTT

NEW YORK — Same-store sales were up 2.3% in the fi fth and fi nal week of Sep-tember following a 2.0% gain in the prior week, according to The Johnson Redbook Re-tail Sales Index.

Month-to-date, Septem-ber was up 2.4% compared to September of last year, out-pacing Redbook’s target of a 2.2% gain. Month-over-month showed a 1.6% gain, besting a tar-geted 1.5% gain.

Redbook analyst Catlin Levis noted, “Some retailers said that the outbreak of cooler weath-er in much of the country is driving demand for

fall apparel and has bolstered foot traffic in malls, although not all retailers agree with this view.”

Redbook’s preliminary target for October based on retailers’ plans is for a 2.2% comp in-crease, which equates to a month-over-month drop of 1.0%. HTT

Same-store sales

Comps Inch Upward Johnson Redbook Index

Fifth week of September, year-over-year % changeWEEK ENDED 9/1 9/8 9/15 9/22 9/29 MONTH TARGET

Department stores* 1.0 1.3 0.8 0.3 1.5 1.0 0.5Discounters 3.2 3.5 3.2 3.0 2.7 3.1 3.2Redbook Index 2.5 2.7 2.4 2.0 2.3 2.4 2.2

*Including chain stores and traditional department storesSource: Johnson Redbook Index

October 8, 2012

Home Performance Down During FY at Family Dollar

Business

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Page 30: Home Textiles Today October 8th Issue

28 Home Textiles Today News

360 Park Avenue South, New York, N.Y. 10010Tel: (646) 805-0227; Fax: (646) 365-2307

www.hometextilestoday.com www.facebook.com/httmag

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY®360 Park Avenue South, New York, NY 10010

Telephone: (646) 805-0227 Fax: (646) 365-2307 USPS 497-490HOME TEXTILES TODAY (USPS 497-490) (ISSN 0195-3184) is published 29 times a year except for the weeks of 1/16, 2/6, 2/20, 3/12, 3/26, 4/9, 4/23, 5/7, 5/21, 6/4, 6/18, 7/2, 7/16, 7/30, 8/13, 8/27, 9/17, 10/1, 10/15, 10/29, 11/12, 11/26, 12/10, 12/24 by Furniture/Today Media Group, 360 Park Avenue South, 17th fl., New York, NY, 10010 a subsidiary of Sandow Media LLC, 3731 NW 8th Ave, Boca Raton, FL 33431. Periodicals postage paid at New York, NY, and additional mailing offices. HOME TEXTILES TODAY copyright ©2012 by Sandow Media LLC. Annual subscription rates: U.S. and Canada $169.97; 1 year, other countries $325.99 for surface mail . All payments must be made in U.S. currency. Subscription inquiries: HOME TEXTILES TODAY, PO Box 5879, Harlan, IA 51593-1379. Phone: (866) 456-0405. HOME TEXTILES TODAY and THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY are registered trade-marks of Sandow Media LLC, used under license. Sandow Media LLC does not assume and hereby disclaims liability to any person for any loss or damage caused by errors or omissions in the material contained herein, regardless of whether such errors result from negligence, accident or any other cause whatsoever. (Posted under Canadian International Publication Agreement No.40624074. Sandow Media/CDS (Mint Hill)POSTMASTER: Send address changes to HOME TEXTILES TODAY, P.O. Box 5879, Harlan, IA, 51593-1379 Email: [email protected]. Return undeliverable Canadian addresses to: RCS International; APC; PO Box 503, RPO West Beaver Creek, Rich Hill, ON L4B 4R6

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FOUNDING EDITOR-IN-CHIEF Carole Sloan1979-2011

SANDOW MEDIA

PRESIDENT AND CEO Adam I. Sandow

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VP CREATIVE AND EDITORIAL Yolanda E. Yoh

EVP, GROUP PUBLISHER James N. Dimonekas

October 8, 2012

son’s name for the retailer still known to most of the world as J.C. Penney — from selling Martha Stewart branded product in the categories it is current-ly being sold under at Macy’s. That would include most core home tex-tiles classifi cations as well as a num-ber of other home areas.

Johnson’s answer could seem to imply that merchandise bearing her name will be on the floor in non-competing categories and that possi-bly products developed by her organi-zation will be sold but not under her brand name.

Whatever they are and whatever they are called, it seems as if they will be showing up a little later than origi-

nally announced. When Johnson fi rst unveiled his plan for the total reinven-tion of the retailer last winter — ex-actly 250 days ago he pointed out last week— the home roll-out was set for March. More recently the company has pointed to April.

At his presentation last week, he said “The Street” — the merchandis-ing name for the wider-aisled store lay-out that is a key component of the new plan — will be rolled out by May 1.

The Street is currently part of a closed door test at a JCP store in the Dallas area that Johnson talked about where 12 of the retailer’s new shop concepts are in place. Eventually 700 of the company’s 1,100 units — those above 50,000 square feet — will be remodeled into 100 shops, format-ted around both brands and classifi-

cations. Other home brands to be in-troduced, conceivably by next spring, include Michael Graves and Conran’s, although specifi cs have not been an-nounced yet.

Johnson took a series of questions both from moderator Robin Lewis, ed-itor of The Robin Report, and anony-mously from the audience via the In-ternet. Among them were:

Why didn’t he test the new mer-chandising plan rather than roll it out to all stores? “It was impossible to test. This was the only way we could do it. If you believe in it, you do it.”

Why not wait to implement the new pricing policy until the merchan-dising plan was in place? “We felt we had to get the pricing work down fi rst. Our sales being down is a temporary thing. But the pricing was too confus-ing so we changed it. We’re getting there, it just takes time.”

What will be the ratio of pri-vate label and exclusives to national brands? “We don’t view it this way ex-actly. If you look at department stores, their peak was at 25% private and 75% national. JCP is at 50% private now and we’ll reduce that.”

How has it gone changing the cul-ture at the company? “It’s been hard. Some people left and some have joined in what we’re doing. I think we’re making good progress.”

What are you doing about online? “The online area is the most promo-tional in retailing right now, but that’s a short-term thing. Home has been over half of our online business and we’ve been hurt by it.”

If you are successful who will you take market share from? “It’s going to come from the big players like Bed Bath & Beyond, Macy’s and Walmart, not only from one competitor.”

Johnson also talked about his per-sonal journey during the JCP transfor-mation. “I thought it was going to be fun … well, it’s been pretty fun so far,” he said, fl ashing his trademark smile, while touting the JCP sport shirt he was wearing. “I feel like I’m in the middle of a reality show.

“Will it work? I believe so. I’ve seen this movie before.” HTT

LEGAL NOTICESTATEMENT OFOWNERSHIP, MANAGEMENT AND CIRCULATION

(Act of August 12, 1970; Section 3685 title 39 U.S. code)

1. Publication title: Home Textiles Today2. Publication number: 497-4903. Filing date: 9/25/20124. Issue Frequency: 29 times a year except for the weeks of 1/16, 2/6, 2/20, 3/12, 3/26, 4/9, 4/23, 5/7,

5/21, 6/4, 6/18, 7/2, 7/16, 7/30, 8/13, 8/27, 9/17, 10/1, 10/15, 10/29, 11/12, 11/26, 12/10, 12/24.5. No. of issues printed annually: 296. Annual subscription price: US & Canada: $169.97, Other countries: $325.99 for surface7. Complete mailing address of known offi ce of publication: Sandow Media, Furniture Today Media

Group, 360 Park Avenue South, 17th Floor, New York, NY 100108. Complete mailing address of headquarters of publisher: Sandow Media, 7025 Albert Pick Road,

2nd Floor, Greensboro, NC 274099. Publisher: Warren Shoulberg, Publisher/Editorial Director, Sandow Media, Furniture Today Media

Group, 360 Park Avenue South, 17th Floor, New York, NY 10010; Editor: Jennifer Marks, Editor-in-Chief, Sandow Media, 10 Ocean Blvd. #8B, Atlantic Highlands, NJ 07716 ; Managing Editor: Julie Murphy, Sandow Media, 360 Park Avenue South, 17th Floor, New York, NY 10010

10. Owner: Sandow Media, 7025 Albert Pick Road, 2nd Floor, Greensboro, NC 2740911. Known bondholders, mortgagees and other security holders owning or holding 1 percent or

more of total amount of bonds, mortgages or other securities: None12. Not applicable13. Publication name: Home Textiles Today14. Issue date for circulation data below: September 24, 201215. Extent and nature of circulation Avg. no copies No. copies preceding nearest to 12 months fi ling dateA. Total number of copies 7,335 6,203B 1. Mail subscriptions, outside-county 5,573 5,397 2. Mail subscriptions, inside-county 0 0 3. Paid or requested outside the USPS 129 124 4. Other classes through USPS 0 0 C. Total paid and/or requested circulation 5,702 5,521D. Nonrequested distribution: 1. Outside-county 296 347 2. In-county 0 0 3. Other classes through USPS 0 0 4. Nonrequested outside the mail 1,044 47E. Total nonrequested distribution 1,340 394F. Total distribution 7,042 5,915G. Copies not distributed 293 288H. Total 7,335 6,203I. Percent Paid and/or requested circulation 80.97% 93.34%

This statement of ownership will be printed in the October 8, 2012 issue of this publication.

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions criminal sanctions (including fi nes and imprisonment) and/or civil sanctions (including civil penalties).

Warren Shoulberg, Publisher

JCP FROM PAGE 1

JCPenney “I thought it was going to be fun … well, it’s

been pretty fun so far. I feel like I’m in the mid-dle of a reality show.”

—RON JOHNSON, JCPenney

htt121001_001_028 28 10/4/2012 2:38:49 PM

Page 31: Home Textiles Today October 8th Issue

Anna’s Linens turns 25 this year and Home Textiles Today is celebrating with

a Special Commemorative Report in our December 3, 2012 Issue.

This Special Report will be all about Anna’s

– past, present and future – and will pay tribute to

the thousands of Anna’s employees, suppliers and

customers who helped make it all possible.

You’re invited to be part of the celebration with

a commemorative ad honoring Anna’s.

And a portion of all gross ad proceeds will

be donated to Anna’s favorite charity, the

St. Jude Children’s Research Hospital.

Jeff Reeves, [email protected]

Mary McLoughlin, [email protected]

Kaushal Shah, [email protected]

Your Home Textiles Today sales representative can give you

all the details.

T E X T I L E S I S O U R M I D D L E N A M E

HTT_Anna's Linens tab.indd 1HTT_Anna's Linens tab.indd 1 8/21/12 10:47:24 AM8/21/12 10:47:24 AM

Page 32: Home Textiles Today October 8th Issue

Call 877.275.7847 or email us at [email protected] to learn more. surya.com

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