Hira Ahmad, Tatiya Chattanapanich, Daniel Chia, Thang Duong, Miguel Juarez

Problem● Average American produces 4.5 pounds of solid waste each day

● Americans produce approximately 251 million tons of waste annually

● Many people do not recycle

● Landfill space quickly declining

How Can We Help?● Aim to increase awareness of need for recycling in city of Dallas

● Includes recycling incentive program to reward residents based on how much they recycle

Recycle Bank● Largest consumer-facing engagement platform for all things sustainability

● Educates about and rewards ‘green’ actions

● Focused in major cities around U.S.

Texas Campaign for the Environment● Non-profit organization

● Holds events to create awareness for environmental problems

● Campaigns to create public support for green causes

Race

● March 29, 2014 Fair Park in Dallas, TX

● Two heats, about an hour each

● Approx. 3 miles long

● Prizes for finishers from sponsors

● $40 at door; $30 in advance

Race TimelineTime Event

5:00 A.M. Event setup begins at Fair Park

7:00 A.M. Check-in for participants begins

9:00 A.M. Run begins (wave 1 of 2)

~10:00 A.M. First finishers expected to cross finish line

11:00 A.M. Awards ceremony for 1st-3rd in respective divisions

11:30 P.M. - 1:00 P.M. Live entertainment and food on-site, new racers begin checking in

1:00 P.M. Run begins (wave 2 of 2)

~2:00 P.M. First finishers expected to cross finish line

3:00 P.M. Awards ceremony for 1st-3rd in respective divisions

3:30 P.M. Closing address

4:00 P.M. Participants expected to leave, park cleanup begins

March 29, 2014

Staffing● Volunteer help: Check-in, signing waivers, dropping bags, water stations,

obstacle staff

● First aid care/Nurse

● Police officers

● Food trucks

● Dr. Pepper employees: Two compensated days off

● Students: Volunteer hours, receive a special T-shirt

Item Cost Estimated total cost

Raw Materials $1,200 (Per obstacle) $10,800(9 obstacles)

Tires $6.50 (Per tire) $650 (100 tires)

Hurdles $173.18 (Package of 8) $692.72 (4 packs)

Lease of Fairpark $10,000 $10,000

Electronic Signs $100 $1000 (10 signs)

Police Officers $200 $2000 (10 officers)

Nurse $175 $175

Water $863.84 (144 cases of 24) $863.84 (3456 bottles)

Advertising $2,200 $2,200

T-shirts $5.07 (Per T-shirt) $10,647 (2,100 shirts)

Final Total Cost $39,529.56

Marketing● Website: www.theresmoretoit.com

● Google Adwords

● Social media: Facebook, Twitter, Instagram

● Local media outlets

Recycling Campaign● Recyclebank will collect recyclable goods

● Dr. Pepper/Snapple will provide participants with coupons

● Coupons will be funded with money raised from race

Questions?