Hi… it’s great to be back with another interactive monthly

webinar & welcome you all to an action-packed learning session!

If this is your first time, let’s get to know each other little bit. I am

based in Singapore and head Digital Marketing at Web Spiders.

More info @ www.webspiders.com

I love digital media, sharing insights based on user behavior &

our interaction with technology! Today’s session is all about

Digital Marketing for Higher Education. Let’s get started!

BTW, you can find me on social media (of course!) @

LinkedIn: www.linkedin.com/in/kavitaj

Twitter: @write2kavita

Facebook: www.facebook.com/kavitaj

E-mail: kavita@webspiders.com

Director

Top Universities Rocking Digital Marketing

Social Media Marketing - Boston University

➔ Multi-channel

presence

➔ Shareable content

➔ Cross promotion

➔ Event promotion

➔ Real-time updates

➔ Regular contests

➔ Community

engagement

Blog Marketing - Oxford University

➔ Mobile friendly

➔ Easy to navigate

➔ Regular updates

➔ Relevant content

➔ Multiple formats

➔ Website & social

media integration

➔ Smart search

option

Video Marketing - Harvard University

➔ Native across

multiple platforms

➔ Relevant

description

➔ Cross promotion

➔ Prominent branding

➔ Regular updates

➔ Use of hashtags ➔ High quality,

engaging clips

Higher Education & Digital Marketing: Best Practices

1. Different Tones for Different Folks

Prospects

Boost enrollment Social media outreach programs, banner ads, keyword targeting

Students

Parents

Alumni

Donors

Engage, Inform & Retain

Solve Queries, Get Feedback

Engage, Collaborate, Promote

Build Relationship, Raise Funds

EDMs, podcasts, blogs, videos, communities, contests

EDMs, surveys, news portal, blogs, feedback forms

Niche communities, forums, LinkedIn groups, Twitter chats

Social listening, personalised mails, targeted campaigns

Student Engagement @ University of California

Audience: Students

Engage, Inform & Retain

Blog

Website

News Portal

Social Media

Videos

2. A Website that WOWS

Responsive, user friendly, attractive design.

Interactive & engaging - videos, helpdesk, polls

Links to social media networks, blogs.

Clear CTA, share & subscription buttons

SEO optimised, behavioural targeting

Trust factors - testimonials

Be conversational, informative & helpful

Don’t overwhelm with too many headlines, walls of text

Use persuasive copy, address the audience directly

Be unique, innovative & leverage trends

Develop your voice and be authentic

Maintain consistency but don’t be boring!

ELEMENTS

TONE

Inspirational Tone

Clear CTA

Social Links

Interactive Features

Branding

News & Updates

Visitor Engagement

Key Website Features - University of Maryland

3. Multi-Platform (Much like Millennials!)

Native videos, visual content, hyper targeted specific communities, native advertising

Real-time updates, Twitter chats, trending topics , news updates, Twitter handles for different groups

Hashtag marketing, event photos & videos, cross promotion

Students & alumni boards, place pins, campus photos, fun infographics

Tutorials, interactive videos, video testimonials & storytelling, event & promotional videos

Career updates, university blogs, program centric groups, industry news

Social Media Engagement - Singapore Polytechnic

4. Content Creates Clicks Assets Topics/Ideas Frequency

Newsletters University news, course/program updates, upcoming events, announcements

1 EDM/month

Social Media Creatives

Success stories, news, user generated content 4-5 updates/week (more during events)

Blogs Blogs by students, alumni, faculty, blogs on campus lifestyle, hobbies, career/industry updates

Minimum 1-2 blogs/week

Infographics Trending topics, stats & topics relevant for target audience 1 every month or 2 months

Videos Campus videos, event coverage, faculty messages, user generated

1 video/month (more during festivals, events)

Testimonials & Whitepapers

Recent research, eBooks, PDFs Testimonials from current students, faculty, alumni.

Update as often as possible

Infographics

Content Assets - Nanyang Technical University

5. Multi-Channel Nurture (Prospective Students)

Address Queries

(Website, Online

Helpdesk)

Share

Success Stories

(EDMs, Website,

Social Media)

Program/Campus

Info

(Website, Videos)

Invitation to Open House

(EDM, Website, Social Media)

Course Fees

(Website,

Helpdesk)

Attract Visitors

(Banner Ads, Social Media,

SEO)

6. Show Some Love for the Alumni

Alumni Social Media Channels

Custom Content - EDMs, Blogs

Campaigns & Contests

Offline Integration

Apps & Gamification

Alumni Section on Website

Facebook Apps

Alumni Engagement - SP Alumni

Online Contest Ideas

Caption This

Spot the College Hangout

Click selfie with ________

Sweepstakes

Memorable Moments Contest

7. Run Regular Campaigns & Contests

Offline Event Promotion

Annual Sports Campaign

Founding Day Promotion

Inter-college Events

University Fests

Student Faculty Competitions

Campaign Types

Photo Contests

Alumni Campaigns

Crowdsource Contests

Event Promotion Campaigns

App Based Contests

Monitor & Measure Campaign Performance

● Customized editorial calendar

● Team progress tracking

● Collaborative editing, content workflow

● Crowdsourcing, content marketing map

● Campaign planning, execution

● Audience engagement

● Campaign impact analysis

● Collaboration feature for ideas, content

● Targeted advertising

● Auto-schedule, social profile mgmt.

● Real-time social success tracking

● Multiple platform campaign mgmt.

● Campaign performance analysis

Free Mid-Range Mid-Range Enterprise

● Cross channel campaign mgmt.

● Interactive, customized brand experiences

● Social curation feature

● Multiple device, language support

Web Spiders provides 360 ° Digital

Marketing Services:

Search+Social+Content Marketing

#shamelessplugin

Speak to us at 8499 7403 to

discuss more!

www.webspiders.com

On-Demand Learning webinars.webspiders.com/on-

demand-learning/digital-marketing