helm society ceo round table nyc - slideshare post event
TRANSCRIPT
BUSINESS DESIGN THINKING Helm Society 10th May 2016, NYC
YOUR PARTNER (TABLE)
ARE YOU READY?
NEW SKILLS NEW MINDSET
NEW TOOLS
` FROM CORPORATES
` TO START-UPS
THREE BOOKS
SOLD OVER 1m COPIES
PUBLISHED OCT ‘14
COMING THIS FALL
WHY?
BUSINESS AS USUAL IS DEAD
BUSINESS PLANS ARE SO 1980
LESS TALK MORE ACTION
RULES AND ROLES FOR TODAY
WE ARE IN IT TOGETHER
EXERCISE 1
Warm-up exercise: Who is your customer? What problem are you solving?
Guidelines: • Draw from the heart using the
sharpie and paper provided, don’t worry about the ART!
• Be open and honest • Think about the story
2mins
PRESENT TO NEIGHBOUR 1min EACH TO
WHY DID WE DO THAT?
WE’VE BEEN VISUALIZING FOR A WHILE
Marc is an experienced strategy consultant and business designer who is responsible for our office in Chicago, USA.
He supports organizations by the use of his bold strategic thinking, creative visual design and practical implementation skills.
Marc kicked off his career as a Software & Data Architect. Rapidly qualifying as a PRINCE2 practitioner he found himself leading a team of approx 40 high caliber consultants across mainland Europe centered in London. More recently, in 2008 he co-founded a UK based Innovation Consulting firm before launching our Business Models Inc operation in Chicago early 2014.
With 13+ years of consulting experience helping corporates, SME’s and energetic start-ups hubs within a wide range of industry sectors, most notably Finance, Technology & Energy, he enjoys applying his practical experience, use of visualization and authentic energy in delivering the job-to-be-done.
Marc speaks English. 23
MARC MCLAUGHLIN – Strategy Designer
I LIKE TO DESIGN & BUILD STUFF
I WANTED TO BE AN ARCHITECT
I STUDIED ENGINEERING
DESIGNED & BUILT SOFTWARE
CONSULTANCY BUSINESS
EARLY MID-LIFE CRISIS? STARTUP FEVER
SELF PUBLISHED
+ 1.000.000 BOOKS 30 TRANSLATIONS
NICE REMINDER
MICRO TO MACRO
DESIGNING BETTER BUSINESSES
WE (RE-) DESIGN BUSINESSES
CREATING RESULTS WITH TEAMS
HELP ORG’S TO HELP THEMSELVES
DIRECT RESULTS IN THE BOTTOM LINE
CORPORATES
STARTUPS
OUR INTERNATIONAL TEAM
CONTINUES TO GROW
NEW SKILLS NEW MINDSET
NEW TOOLS
NEW SKILLS NEW MINDSET
NEW TOOLS
TODAY
YOU
THINK LIKE DESIGNERS!
48
DESIGN IS NOT JUST WHAT IT LOOKS LIKE DESIGN IS HOW IT WORKS.
Steve Jobs
WHY IS BUSINESS MODELING SO POPULAR?
FREEDOM TO THINK
FREEDOM TO ACT
OUTDATED PROCESSES
OUTDATED INFRASTRUCTURE
BUSINESS ENGINE vs INNOVATION ENGINE
WE HAVE LOTS OF IDEAS!!
IDEAS ARE
CHEAP!
FORGOTTEN OUR CUSTOMERS
DISRUPT BEFORE WE ARE DISRUPTED
WHERE IS VALUE CREATED?
HOW DOES IT CONNECT TO VISION, CONTEXT AND STRATEGY
THINKING TO ACTION
THINKING TO ACTION
THIS IS A NON LINEAR
PROCESS!
THE BUSINESS MODEL
THE BUSINESS MODEL CANVAS
EXAMPLE
BUSINESS MODEL CANVAS NESPRESSO
VALUE PROPOSITION
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY ACTIVITIES
PARTNER NETWORK
KEY RESOURCES
The Business Model of Nespresso
Households
Retail Mail Order
Nespresso Club
Produc8on
B2C Distribu8on Marke8ng
B2C Produc8on
Produc8on Marke8ng
Machine Manufacturer
1 x Machine Sales
Repe88ve Pad Sales
Business
Call Center
Nespresso Stores
Nespresso.com
Nespresso Machines
Nespresso Pads
Patents Brand
Coffee Produc8on Facili8es
Distribu8on Channels
BUSINESS MODEL CANVAS GROUND RULES
RULE Avoid writing directly on the canvas but use sticky notes instead. 1
RULE No BLAH BLAH BLAH 2
RULE Get Started!!!!! 32
Key Partners Key Activities
Key Resources
Value Proposition
Channels
Relationships Customers
Revenue Streams Cost Structure
BUSINESS MODEL CANVAS
Customer
Key Partners Key Activities
Key Resources
Value Proposition
Channels
Relationships Customers
Revenue Streams Cost Structure
BUSINESS MODEL CANVAS
Value proposition
RULE Never use Bullet Points 4
UNDERSTAND TOOL DESIGN TOOL
EXERCISE 2
Business Modeling Exercise: Map out UBER makes money today and assess +/-
Guidelines: • Get Started! Use post-its, no writing on the
canvas! • Starting with their Customer Segments (Paying &
Non-Paying) move through the BMC and map your current state Business Model
• What Strengths do you see? • What Weaknesses do you see? • Select a Presenter! Dry run!
20mins
Presentation 2 mins PER
TOP 3 STRENGTHS
TOP 3 WEAKNESSES
WHAT DID WE LEARN?
THINK LIKE DESIGNERS!
87
DESIGN IS NOT JUST WHAT IT LOOKS LIKE DESIGN IS HOW IT WORKS.
Steve Jobs
Reid Hoffman, Founder LinkedIn
IF YOU ARE NOT EMBARRASED BY YOUR FIRST PRODUCT, YOU’VE LAUNCHED TOO LATE
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LESS TALK MORE ACTION
