Hello!

Anna hears about the BH project from her friend on SM, so she started a quick search.

• She found that the Book Hunter Project is a free-to-use, comprehensivecollection of the Hungarian literature ever published, put together by users.

• So she decides to create her BH account at telekom.hu/BookHunterProject

How the Book Hunter Project works

Anna uploads herfavourite book in text

format to Telekom’s libary

She gets „T-coins” inreturn

Which she can spend ondiscount coupons

Anna’s smart Tip: Use apps which convertpictures/dictation/PDFs into word documents.

You can also earn T-coins by reviewingother users’ allready uploaded documents

Cinema TicketSmartphones Videotéka

Freetime Sports Music Restaurants

Data traffic

Anna subscribed to the weekly newsletter, so she is always up-to-date about the latest offers

Telekom Partners can join as a CSR activity with different discounts and offers

MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 MONTH 8 MONTH 9 MONTH 10 MONTH 11 MONTH 12

Search

Social

RTB – retargeting, hyperlocal

Anna would meet the following ads in the next year

Outdoor

TV Spot

Outdoor

TV Spot TV Spot

The strategy would be updated based on the previous year’s experiences

50%

20%

10%

15%5%

Mediamix – budget ratio

TV

Outdoor

Social

RTB

Search

Budget / year: 100.000 Eur

TV: 20” spot – relatively cheap way to build awareness.Outdoor: Citylights – mass awareness builderSocial: creating a social buzz RTB: hyperlocal targeting at bookstores and librariesSearch: Google Search – always on presence

Anna likes the fun facts about books, she found on Citylights