social media monitoring. horton hears a whos
TRANSCRIPT
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Do You Hear the Whos?
Social Listening Strategies
By Noland Hoshino | Bcause Media Social Communications
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Define Objectives
Why should you listen?
Short-term Objectives
Long-term Objectives
1
2
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Who Should You Listen To
The Whos
The Yous
The Yahoos
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The Whos • Community
• Influencers
• Supporters
• Demographics
• Location
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The Yous • Key personnel in
your organization
• Social media accounts
• Water cooler
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The Yahoos • Competitors
• Nay-sayers
• Threats
• Yappity-Yap
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What to Listen For
• Brand Monitoring
• Competitive Intelligence
• Industry Monitoring
• Thought Leadership
• Lead Generation and Sales
Source: Radian6.com
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What to Listen For
• Customer Service
• SEO (keywords)
• Crisis Communication
• Product Development
• Advertising and Marketing Effectiveness
Source: Radian6.com
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Prioritize
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Tic Tock
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Use (Free) Tools
• Social Mention
• Twazzup
• Addictomatic
• LinkedIn Signals
• Monitter
• Keotag.com
• Netvibes and iGoogle dashboards
• Amplicate (sentiment rating)
• Content Idea Generator http://goo.gl/yKiFK
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Build Your Team
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Here. There. Everywhere.
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Listen. Take a Deep Breath. React.
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Develop a Plan
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CRESA 911 – Clark Regional Emergency Services Agency
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American Red Cross Digital Operations Center | Photo: Fastcoexist.com
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Be Like Horton
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“A person’s a person, no matter how small”
Source: Dr. Seuss book Horton Hears a Who!
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Noland I Am (not Sam)
Noland Hoshino Social Good Marketing Strategist at [B]cause Media
Creator and co-author of SMO Books series at SMObooks.com
@NolandHoshino
LinkedIn.com/in/NolandHoshino
Pinterest.com/NolandHoshino
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Exercise
(keywords, search terms, industry trends)
(person, place or thing, influencers, competitors)
(tools and tactics)
(name | contact | expertise)
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What to Listen For • +/- Company name
• Names of products or services
• Misspellings
• Industry terms/keywords
• #hashtags
• Competition product
• Key issues
• Sentiment
• URLs
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Who to Listen to • Community chatter
• Public perception
• Response to advertising messages
• New customers
• Crisis conversations
• Potential threats
• Specific person
• Names of key employees
• Conferences and events
• Twitter handles
• Industry experts
• Competition key personnel
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Tools and Tactics • Hootsuite. Integrates top social channels including Facebook, Twitter, and Linkedin
allowing you to manage, measure and monitor all social activities from one dashboard.
• TweetDeck. You can track conversation, customize layouts; join a conversation of your choice and stay updated with its insights.
• Social Mention. It allows you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.
• Addictomatic. Instant listening dashboard that searches the best live sites on the web
• Monitter. Monitors the Twitter world with keywords and relevant tweets live stream
• Monitor This. Searches 25 different search engines.
• Twazzup. Filters the news on Twitter and identifies the influencers on given topics.
• Netvibes. All-in-one dashboard intelligence platform for real-time social media monitoring
** Ask your colleagues what social listening tools are they using
** If you’re still unsure, Google it. There is an app for it!
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Response Team
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NCVS 2012
(tools and tactics)
(name | contact | expertise)
#NCVS, #NCVSYouth #TurningPoint,
#NCVSHON, Volunteering, Volunteer
Conference
@NCVS @amyrsward @ntenhross
NPower's Melinda Chang @bobfilbin
@volmatchRobert @NolandHoshino
People in the room
• Hootsuite
• Meet face-to-face at conference