hedgren aw15 new way leaflet
DESCRIPTION
ÂTRANSCRIPT
- 15 - - 16 -
A New Wayfor everydayNew Way celebrates dynamic individuals and their day-to-day life, by bringing some casual cool to everyday bag wear for men.
WHO THEY ARE:Age: 25-40Gender: Male
WHAT THEY DO:Interests & Lifestyle: first professional challenges, movies, music, art, follow new technologies, independent, committed, blogs, home cooking
WHERE THEY SHOP:Shops: Department stores, mallsPrice sensitivity: Average price sensitive
KEYWORDS• Dynamic• Functional• Unique
AUTUMN WINTER 2015
N E W W A Y
New Way
- 18 -
HNW 03WITCHLOCK
CROSSOVER SHOULDER BAG VERTICAL
cm: 28 x 5 x 22inch: 10.9 x 2 x 8.6
volume: 3,1 l weight: 400 gr
HNW 02UNION
CROSSOVER SHOULDER BAG HORIZONTAL
cm: 23 x 4 x 30inch: 9 x 1.6 x 11.7
volume: 2,8 l weight: 500 gr
HNW 01LEXINGTON
SMALL CROSSOVER SHOULDER BAG VERTICAL
cm: 21 x 6 x 17inch: 8.2 x 2.3 x 6.6
volume: 2,1 l weight: 200 gr
HNW 12OZONE
CLASSIC BACKPACK 14”
cm: 44 x 15 x 30inch: 17 x 5.9 x 11.8
volume: 20 l weight: 600 gr
HNW 11ROCKAWAY
BACKPACK 15”
cm: 43 x 29 x 11inch: 16.9 x 11.4 x 4.3
volume: 13,7 l weight: 700 gr 99 €
HNW 10CORONA
2 WAY BACKPACK 13”
cm: 35 x 27 x 10inch: 13.7 x 10.5 x 3.9
volume: 9,5 l weight: 1000 gr
- 17 -
HNW 06PELLHAM
ATTACHÉ 13”
cm: 26 x 5 x 37inch: 10.1 x 2 x 14.4
volume: 4,8 l weight: 500 gr
PEACOAT BLUE644
BLACK003
HNW 04BURNSIDE
EXPANDABLE MESSENGER BAG
cm: 33 x 38 x 11inch: 12.9 x 14.8 x 4.3
volume: 13,8 l weight: 600 gr
NEW
WA
Y /
/ BU
SIN
ESS
HNW 19KENTISH
SLIM ATTACHÉ 15”
cm: 28 x 7 x 38inch: 10.9 x 2.7 x 14.8
volume: 7,4 l weight: 640 gr
HNW 07LONGWOOD
BUSINESS BAG 15”
cm: 30 x 7 x 40inch: 11.7 x 2.7 x 15.6
volume: 8,4 l weight: 700 gr
HNW 08 EBROOK E
3 WAY BUSINESS BAG 15” EXPANDABLE
cm: 31 x 12 x 41inch: 12.1 x 4.7 x 16
volume: 15,3 l weight: 1020 gr
HNW 08BROOK
3 WAY BUSINES BAG 15”
cm: 31 x 10 x 41inch: 12.1 x 3.9 x 16
volume: 12,7 l weight: 900 gr
COMBINED MATERIAL:900D Polyester with PU coating
MAIN MATERIAL: 100D*200D 100% Twill Nylon