heard & seen horeca 2011

30 - Hospitality News - N° 76 - JUNE / JULY 2011

HEARD & SEEN HORECA 2011

18th editionHORECA 2011 surpasses all expectations

The largest hospitality and food exhibition in Lebanonopened its doors and confirmed Beirut as “Capital of Taste”

Under the patronage of His Excellency the caretaker Minister of TourismFady Abboud, HORECA inaugurated its much-awaited annual foodservice and hospitality exhibition at Biel on March 29, in the presence ofhigh profile personalities.

Following the protocol ribbon cutting ceremony Randa DammousPharaon, HORECA project manager, expressed her pleasure to haveFrance as the “Country of Honor” explaining that fifteen companieswhere grouped under the "France Pavilion" to promote French hospitalitymanagement expertise in the fields of food, wines, spirits, culinaryproducts, materials and services.

The highlight of this year’s inauguration was the signingof the Beirut Capital of Taste charter. Indoing so, Fady Abboud, caretaker Minister of Tourism;Mohamad Choucair, President of Commerce, Industry,and Agriculture of Beirut and Mount Lebanon; NaamatFrem, President of the Association of LebaneseIndustrialists; Pierre Achkar, President of the Federationfor Tourism Association and President of Lebanese HotelAssociation; Paul Ariss, President of the Syndicate ofOwners of Restaurants, Cafes, Night Clubs and Pastries;Georges Nassrawoui, President of the Syndicate ofLebanese Food Industries; Nouhad Dammous,President of ADFTH, and Joumana Dammous Salamé,

Managing Director of Hospitality Services, all united to put Beirut on themap as a world leader with its international standards in terms ofinnovation, inspiration, know-how and conviviality.

“We are thrilled to have this charter finally signed”, said Salamé, “Wehave been working on this plan for the past 3 years, and we stronglybelieve that Lebanon will be up to the title [of Capital of Taste].”

By bringing together European and Middle Eastern countries andstrengthening Lebanon’s international bonds, HORECA serves as aneconomic boost adding to the development of the country attractingthousands of visitors yearly.

HORECA FACTS Exhibitors: More than 350 Visitors: 16,000Square meters:6,000 sqm of stands & 2,000 sqm of daily events Pavilions: France, Poland & TurkeyIndividual companies:Egypt, Iran, Jordan, KSA, SriLanka, Syria, Tunis & UAE



Hospitality Services Annual Awards sets the seal on HORECA 2011

COFFEE CATWALK WINNERSConceptualized in 2010 as the ChocolateCatwalk, this year’s 18 dress CoffeeCatwalk is the creation of Esmod students,a school of fashion in the heart of Beirut,and Randa Dammous Pharaon projectmanager Horeca Lebanon. Sporty, elegant,funky and dramatic designs weresponsored by the coffee industry. ForNescafé the winner was Bashar Assaf, forLaVazza Elio Abou Faycal and for BaristaBedros Seghomonian. The judging panelincluded André Békhazi ALBA, NicoleMalhamé Harfouche ALBA, AdolpheYoussevitch ALBA and Viken SeikeldjianAtelier Viken s.a.r.l

ADFTH president Nouhad Dammous,and Hospitality Services managingdirector Joumana Dammous Salamé,presented this year’s HospitalityServices Annual Awards during aglittering ceremony at Le Royal Hotel onThursday March 31.

The 2011 LifetimeAchievement Awards went to HE Fady Abboud, theLebanese caretaker Minister of Tourism, HE Zaid Goussous the JordanianMinister of Tourism, Michel de Bustrosof Chateau Kefraya, Serge Hochar ofChateau Musar and Zafer Chaoui ofChateau Ksara.

All of these notable recipients havedemonstrated throughout their long anddistinguished careers a lifelongcommitment to excellence in thehospitality and food services industry. Allof them have worked tirelessly topromote iconic products and servicesthat signify quality, and each has actedas a goodwill ambassador for theirnation.

In a surprise move Nouhad Dammouswas himself presented with aLifetime AchievementAward for his inexhaustiblecontribution to the hospitality industryfrom the International Hotel andRestaurant association by its presidentGhassan Aidi.

Student Anthony El Khoury waschosen out of numerous students from17 Lebanese universities to receive theNouhad Dammous StudentExcellency Award 2011. ElKhoury, a student at Sagesse UniversityFaculty of Hospitality Management alsoreceived a check of 5,000 USD fromDammous himself, in recognition of hisoutstanding performance and academicresults. For the second year in a row, astudent from the faculty was therecipient of this award.



HOSPITALITY SALON CULINAIRE

gold medal winners take a bow

Live Mezza Gold - Naim Soboh & SebatienLebbous Sofil Catering 1Live Meat Dish Competition 1st Gold - Rouba Ahmadieh &Jessica Daaboul Phoenicia HotelBeirut 2Gold - Hassan Alaa Eldine & Ziad AlHaber Phoenicia Hotel Beirut 3Live Creation Gold - Assaad Akl & Tony AbouZeid Burgundy Restaurant 4Live Sushi Competition Gold - Crisanto Tabunot Le RoyalBeirut 5Live Junior Chef CookingCompetition 1st Gold - Ibrahim Jomaa &Michael El Murr Notre DameUniversity 6Gold - Ali Arzouni & FatmeDimashkieh YWCA 7Live Junior Cold Sandwich MakingCompetition 1st Gold - Hussein Abbas USJ,Institut de Gestion des Entreprises 8Gold - Michel Salameh InstitutMGR. Cortbawi & Joseph MerhebAUSTLive Cold Sandwich MakingCompetition 1st Gold - Charbel Trad Shtrumpf 9Gold - Serge Jarjoura Casino DuLiban 10Gold - Nicolas Sodette Sofil Catering 11Single-Tier Novelty Cake 1st Gold - Khaled Hawi MövenpickHotel And Resort 13

Gold - Hassan SaadehInterContinental Le Vendome Beirut 12Chocolate Showpiece Gold - Mohammed Dirani FourSeasons Hotel Beirut 14Cup Cake Competition Gold - Sandra Salguero PhoeniciaHotel Beirut 15Arabic Sweet Gold - Mazen El Baba Al BabaSweets 16Live Fruit & Vegetables Carving Gold - Issam Wehbeh GefinorRotana 17Cold Canapes 1st Gold - Georges Sarkis SofilCatering 19Gold - Amer Kanso Coral BeachHotel & Resort 18Six Course Set Dinner Menu Gold - Imad El Sayegh Casino DuLiban 20Three Plated DessertPresentation Gold - Wael Daher Le Gray Hotel 21Cold Platter of Fish, Poultry,Meat or Vegetables Gold - Miled Attieh Le Royal Beirut 22Three Tier Decorated WeddingCake Gold - Kassem Majed PhoeniciaHotel Beirut 23Bread Creation & Viennoiserie Gold - Mohammad Abbas FourSeasons Hotel Beirut 24

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At the center of an entire arena of winerybooths dedicated to promoting the Lebanesewine industry – be it large wineries or boutiqueand vintage newcomers – the Wine Lab shonea light on all newcomers.

In order to further push the newcomers andbaby boomers alike, the Wine Lab, which tookplace at HORECA, held blind and revealedwine tasting competitions that took placeover a four day period. Amateurs and the presstook part in a revealed tasting, whereas wineprofessionals and connoisseurs took part in ablind tasting. Each day brought to the table aspecific type of wine from all the Lebaneselabels presented at HORECA. The first dayintroduced white wine, the second rosé andlight red wines, the third full bodied red wines,and finally sparkling wines and Arak. Animatedand hosted by Najib Moutran, sommelier andconsultant, Terroirs Conseils, the idea was tointroduce the public to the different notesinvolved in wine tasting.

For the first time in Lebanon a competitionwas held to find the best wine waiter and thebest restaurant wine list. Entrants from bo thhotels and restaurants nationwide vied for thetop prize. After much deliberation, the bestwine list was won by Soho Restaurant inBeirut’s Achrafieh district.

THE WINE LABtakes its place on the center stage

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Best Wine Service Competition1st Chady Tannous, Le Gray Hotel 12nd Alain Khoury, Phoenicia Hotel 23rd Alaa Ghamloush, Soho Restaurant 34th Georges Saaiby, Phoenicia Hotel 4

Wine Selections• Best White Wine Press Selection -

Cloud Nine 2010 Karam Winery 5• Best Red Wine Old Vintage Amateurs

Choice - Cuvé Zakher 2010 Mountain St. Jean 6

• Best White Wine Amateurs Choice - Chardonnay & Best Specialty Wine Press Selection - Batroun Mountains 7

• Best Red Wine Young Vintage Press Selection - Cuvé 2009 Chateau Musar 8

• Best Arak Amateurs Choice - Arak Brun Domaine Des Tourelles 9

• Best Rosé Wine Amateurs Choice - Myst 2010, Best Specialty Wine Amateurs Choice - Lacrima d’Oro & Best Arak Press Selection - Arak de Kefraya Chateau Kefraya 10

• Best Rosé Wine Press Selection - Sunset 2010 Chateau Ksara 11

• Best Palate Wine Lovers - Rania Choueifati, S. Pelligrino 12

• Best Red Wine Young Vintage Amateurs Choice - Rouge 2008 Domaine Des Tourelles 13

• Best Red Wine Old Vintage Press Selection - Symphonie 2006 Chateau Khoury 14

37Hospitality News - N° 76 - JUNE / JULY 2011 -

The Lebanese Bartenders competition

leaves the audience wanting more

The competition hosting leading talentsdemonstrating their mixology expertise,revealing tricks, and exquisite blends offlavors for both eye and taste budsresulted in 3 winners

Born in the Middle East

For the first time ever, the birth of the2011 True Original took place right herein the Middle East, with an event towitness the birth of a “True Original”Bacardi Superior Rum Legacy Cocktail.

It all went down at 4 pm on April 1, duringa mix & match “head to head” lockdownheld at HORECA. The fierce competitionbetween the region’s best bartenders,trying an assortment of mixtures using thebest Bacardi Flavors in the world, in anattempt to reach the ultimate BacardiSuperior Rum Legacy cocktail. After thepanel of judges carefully analyzed everydetail of each presented cocktail mix, aproud winner ConstantinosConstantinide was selected proving,without any doubt, that originals aren’tborn, they’re made.

Gold Charbel Kayal - Phoenicia Hotel Beirut Silver Aram Ashlanian - Le Gray Hotel

Bronze Jimmy Berro - Alcazar



The National Extra VirginOlive Oil Contesttakes its place on the center stage

The National Extra VirginOlive Oil Contesttakes its place on the center stage

The Best Productof the Year Award

Best Extra Virgin Olive Oil1st Olive Growers Coop in Nabatiyeh,

Hassan Salameh 12nd Antoine Lakkis, Kfarzeina Zghorta 23rd Qadisha Valley, Guy Khoury 3

Best Label and Bottle 1st Qadisha Valley 42nd Ardouna 53rd Sidonia 6

Commercial Kitchen Equipment FaHeater, Cooktech, Solarco •Refrigeration & Ice Machines GT1 Soft Serve Machine, SPM DrinkSystems Italy, Armobel • Bar & Beverage Equipment and DisposablesBlender Model BRLY-07, Oster by Sunbeam, Mint Consulting &Contracting • Catering and Display Material & Catering EquipmentPanini Grill, Electrolux, Solarco • Concession Equipment Coffee MakerModel 4281, Oster by Sunbeam, Mint Consulting & Contracting •Kitchen Tools, Knives, Small-Wares & Kitchen Disposables Cocking, ChefKenwood, Fattal • Tableware & Dining Mamba Decanter, RiedelDecanter, Solea • Janitorial Equipment and Materials Roomba RoboticVacuum Machine, iRobot, Mint Consulting & Contracting •Technology – Hardware and Software Butler XP, LRS, Long RangeSytems • Eco Friendly Product Positive Plastics

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heard & seen horeca 2011

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