http://talance.com/blog/2009/05/14/who-uses-youtube/

Users by age

• Video sharing website • Activated February 2005• Official launch November 2005• Videos <15 minutes long• Most content is user uploaded

Viral videos of:Babies dancingTeenagers lip singing Cute videos of childrenPeople hurting themselvesOld commercials

Yes…but there’s also other stuff

You Tube in the Medical LiteratureStudy of personal narratives in cancerAnalysis of quality as a sources for information for

videos for MelanomaKidney stonesSmoking CessationHuman papilloma virus vaccination

As a way to enhance teaching

Blogs

A journal that is frequently updated and is intended for general public consumption

Generally represents the personality of the author(s) of the site

http://prismsa.wordpress.com

Blogs of Patients Sharing Their Illness

http://living-with-alzhiemers.blogspot.com/http://sarahchidgey.blogspot.com

The Power of Social Media in Action:

The Morphine Case

April 2009

Slide modified from C. Sinclair

Re-tweeted again in few minutesand in a few hours

Blog12 hrs

For more details on how social media/networking reversed the FDA in 9 days see Slideshare

March 31 April 1-5

Congress

April 6 April 9

Group

Slide from C. Sinclair

Social Media Usage Potential Pitfalls Liability RisksPrivacy concerns (HIPAA)

Physicians on Twitter

260 physicians with ≥500 followers ≥20 tweetsFollowers range: 500-1,910,700 (average, 17 217; median,

1426).

5156 tweets analyzed:49% (2543) health or medical related21% (1082) personal communications14% (703) retweets 58% (2965) contained links3% (144) Unprofessional

JAMA. 2011;305(6):566-568. doi: 10.1001/jama.2011.68

Social Networking and PhysiciansIn a survey of medical students, residents, and practicing physicians:

Among the practicing physicians 15% had visited the online profile of a patient or family member 28% were aware of a patient or family member visiting their

personal site 35% received a "friend" request from a patient or family member5% of had requested to be a "friend" with a patient or family

member 22% of all respondents felt it was ethically acceptable for physicians

to visit the online profiles of patients within personal online social networking sitesJ Gen Intern Med 2011 26(10):1168–74(doi:10.1007/s11606-011-1761-2)

Social Media Policies

Veterans Affairs:Use Of Web-based Collaboration Technologies June 2011

AMA Policy: Professionalism in the Use of Social MediaHealthcare blogger code of ethicsUTHSCSA Graduate Medical Education

Policy of use of internet and social networking sites May 2010

Avoid HIPAA Violations In Social MediaDon’t talk about patientsDon’t give specific medical adviceDon’t be anonymousIf you wouldn’t say it in the cafeteria near a big

table with patients and their families don’t put it on line

Use an appropriate toneRemember that if you post it on line someone

will find it!

Summary

Social media and networking is all aroundProviders and patients are increasing the use of social

mediaConversations are happening

How are you involved?This is just the beginning

Questions?Jeanette Ross, MD, AGSF

Emailrossj@uthscsa.edu

Twitter@rossjeanette

FacebookPersonal

LinkedIn:http://www.linkedin.com/pub/jeanette-silva-ross/11/970/663

Let’s Get Connected

Skype: Jeanette.s.ross

Slideshare: Jeanettesross