head box case study 2015-12-08

© 2015, Brilliant Basics Ltd - Commercial in Confidence

HEADBOXCase Study

1

© 2015, Brilliant Basics Ltd - Commercial in Confidence2

HeadBoxPlatform where guests can find and book spaces listed by hosts Booking engine solves the following tasks: • Book in 4 clicks (even 3 if you drop payment!) • Book by day or by the hour • Add optional catering • Notify hosts of new requests and guests of

acceptance • Let hosts approve or decline booking requests • Automatically expire and finish bookings as the

time passes • Book multiple time slots at the same time • Manage availability • Prevent booking conflicts

Outside booking the platform also has: host-managed listings, multi-faceted search, online payments, internal messaging, review system, rewards scheme. All delivered in 7 months from inception to launch.


Building a space sharing marketplace from the ground up


PROPOSITION

Platform where guests can find and book spaces listed by hosts

to make brilliant things happen

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SCOPING AN MVP

5

Guests Hosts

Business

MVP

Minimal Viable Product is made up of the functionality that is essential to three audiences of the platform.

Finding what lies on the intersection and focusing on that is crucial for the successful launch.


SCOPING AN MVP

6

Amount of user stories

Identified

Prioritised

Included into MVP

Implemented

180

71

32

36

Early days of the project saw some severe prioritisation as the team was seeking the right focus.

The result is two-fold:

— High precision of delivery for closed beta and launch

— Roadmap for future development that can be assessed and executed


WORKSTREAMS

Practical flexibility at the heart of the approach:

—Core process following Agile approach (Scrum)

—Staggered sprints for Design and Development streams with tight drop-in points

—Other jobs scheduled in depending on the phase (User Testing, Infrastructure)

—Proportion between Design and Development varied depending on the phase

—Team changing bandwidth as needed whilst keeping the core intact

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Design Development

Infrastructure

Closed Beta launch

Public launch

Kick-off


TEAM

Product ownership shared between the founder and bb enabled effective merge of expertise and helpful balance of effort

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Operations,

Investor Relations, Sales

Execution

Product

Ownership

Founder ProductManager

Cross-functional team

ProductOwner

Strategy, BA, UX, Design,Dev, QA, DevOps

ScrumMaster


AGILITY BY THE BOOK

We believe that the Scrum method works, so with HeadBox we decided to:

— Skip no steps

— Avoid changes of team members

— Produce no waste (everything documented in user stories and graphic assets)

— Invest time into backlog clarity

— Use the ceremonies to the fullest

— Manage dependencies tightly

9 Image from: www.axosoft.com/scrum


TOOLS

Lean collaboration:

— Jira: Everything we need to do(epics, stories, tasks, defects)

— InVision: Everything we need to agree on(sketches, design explorations, comments and reviews)

— Dropbox: Everything we need to use (imagery, downloadable assets, content)

Outcomes:

— Very few places to go to for information

— No vanity time spent copying&pasting, translating, resending, reformatting

— Full transparency and tightest version control

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Closed beta launch (15-Jul) Ability to sign up and manage account Ability to list spaces and search for them Platform available for hosts to sign-up

C2C Workshop (13-Mar) Brand foundation Proposition and Vision Initial backlog

Review system launch (21-Sep) Ability to book and pay Ability to review spaces and guests Admin reports for HeadBox

Design ramps down (4-Jun) Core user journeys fleshed out Library of design models built Design moves into supporting role

© 2015, Brilliant Basics Ltd - Commercial in Confidence11

Conversation

CREATION2

Public launch (12-Oct) Platform made publicly available for guests Product launch and publicity Collections introduced

Reward Scheme launch (26-Oct) Ability to sign up for Membership Ability to earn rewards for finished bookings Ability to redeem rewards with major


Timing

12

4m 3m

From Beta launch to public launch

From inception to Beta launch


Development effort

13

17 20 125

Releases Development sprints

User stories implemented


Team

14

1–8 3–15

bb HeadBox


Platform

15

1910 5901 100+984

Guests Spaces Members Hosts

head box case study 2015-12-08

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