hc_medica kit summer_fall 2014
DESCRIPTION
Media Kit/GrossTRANSCRIPT
Financial Wellness
2014 Media Pricing & Opportunities
Primary Demographics & Target Audiences Primary
1. Females between ages 28 and 70 Active moms and professionals - the key household decision makers for all things health & wellness
2. Males between ages 25 and 70 Active dads and professionals
Income Range: $88K to $2.2M à Front Range & Intermountain Residence à Undergraduate Degrees or Equivalent Life Experience à Actively Employed/Recently Retired à Small Business Owners (34%) à Mid-level to Executive à Active Lifestyle and in the Community à Families w/2+ Children/Baby Boomers/Empty Nesters
Secondary: Employers, state destinations and attractions, medical & healthcare facilities, individuals with chronic conditions, those needing access to care, young couples and families, newly retired families/individuals, health charities
Copyright © 2014 Healthy Coloradan Multimedia – A Division or Medical Voyce Sciences & Multimedia, Inc.
Our mediums & awesome media partnerships that give us even more visibility Healthy Coloradan Digital – E-Zine: See our Inaugural Edition by clicking HERE – distributed via opt-in email database of more than 38,000 HealthyColoradan.com – Website: The state’s largest public database of providers, health and wellness resources, health journey stories, inside access to health systems and medical advice, feature exposes on businesses, health and wellness experts, and countless other topics specific to resources found here in Colorado. Our Web site has become a trusted community resource for health consumers throughout the state. We’ve been live for three years and have enjoyed tremendous traffic with an average stay of nearly 4.5 minutes, viewing up to 6 pages per visit. Healthy Coloradan’s social media presence is steadily increasing and is included in the promotional aspect of advertising. Healthy Coloradan Magazine: Due to the success of our Digital Edition, we’re printing 50,000 copies of our new high-gloss, perfect bind, 4/C print edition. New subscription inquiries will expand the market yearly.
Strategic Partners & Distribution Channels In southern Colorado, Healthy Coloradan is embedded on KKTV’s main Web site and is the primary 11 For Health content provider. KKTV is the CBS affiliate found on Channel 11 – Ranked #1 Web site in southern Colorado by the Colorado Broadcasters Association. Click HERE to view. Our Radio partner in Southern Colorado is KVOR AM740 – reaching the same age categories as Healthy Coloradan. We also are their Health & Wellness tab. Click HERE to view. We are currently building new TV relationships in the Denver/Ft. Collins markets, but still reach more than 55,000 Coloradans via our massive physician database and an additional will be placed 10,000 freestanding, branded racks in health systems and medical offices throughout the region. Updated: May/June 2014
Pricing, Frequency, Options Healthy Coloradan Magazine & Digital Edition: Monthly w/up to 2 optional special editions! HealthyColoradan.com: Ongoing Daily, 24/7/365 PACKAGE FEES after 5 . 2014 Magazine Quarter Package: Includes 4/C quarter page print ad, small Web ad $895/edition Magazine Half Package: Includes 4/C half page print/digital ad, block Web ad up to 350-word Web article $1,095/edition Magazine Full Package: Includes 4/C full page print/digital ad, block Web ad and 650-word Web article $1,850/edition Magazine 14’Ner Package: Included IBC or IFC cover full page print/digital ad, block Web ad and 1-page Web article + Facebook page promotions $2,850/edition Magazine Mile High Package: Outside back cover print & digital, top block ad on all Web pages, hotlinks, Facebook promotions, and 1-page of print and digital editorial $3,495/edition Web site ONLY: Includes up to 350-word editorial per month + block ad (12 mos.) $495/month Special Feature: 4-pp spread in print/digital – pages used at client’s discretion, 2nd placement on Web, block ads, Facebook promo (writer & photographer included] $4,895/insert Other programs: Reprints, tip-ins, BRCs, full edition overruns, gatefold ads, other: Call for Pricing
Copyright © 2014 Healthy Coloradan Multimedia – A Division or Medical Voyce Sciences & Multimedia, Inc.
Policies Cancellation policy: Written notice to Publisher at least 30-days in advance of next placement. Emails must be submitted 30-days in advance of next placement to: [email protected], and must have a confirmation return email from Healthy Coloradan. Written submissions sent to: P.O. Box 2942 – Monument, Colorado 80132. Payment policy: Payment for initial placements due at time of print in full. Subsequent placements will be NET 30-days with business credit approval, from date of print distribution, which will show up on invoices. Other mediums may appear sooner than print distribution date. Late payment policy: Payments arriving after 30-days will incur a 2.0% late payment penalty accrued daily after day 35. Payments not made by subsequent placement dates will be sent to collections and ads/editorial will be removed from all mediums. To make payment arrangements, contact publisher immediately for assistance: 719.884.1184.
Contact & Mailing Information Healthy Coloradan is a division of Medical Voyce Sciences & Multimedia, Inc – A Colorado S-Corporation. Send payments and written requests to: Mail: P.O. Box 2042 – Monument, CO 80132 Phone: 719.884.1184 (multiple extensions) Fax: 719.884.1189 Email: [email protected] Web site: www.HealthyColoradan.com Digital edition link: HealthyColoradanDigitalEdition Healthy Coloradan accepts the following forms of payment: Visa, MasterCard, American Express, and checks. To request a sample of our insertion orders, please email Publisher: [email protected]
Come, celebrate Colorado with us and reach your ideal audience!