hayley e. martin public relations specialist east tennessee children’s hospital
Post on 22-Dec-2015
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Hayley E. Martin
Public Relations Specialist
East Tennessee Children’s Hospital
Twitter for the Communications
Professional
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets."–Wikipedia
What is it?
Hot topic in all markets
“FREE,” disseminate information, foster relationships, support the bottom line
Has caused problems
The Social Network, @BronxZooCobra, Osama Bin Laden’s death
What is all the fuss about?
College students
Kids
Parents
Grandparents (22% of grandparents over 60)
Who is using it?
Pastors
Agencies
Hospitals
Organizations
…everything in between
Who?
Why?“free”
Keeps your organization relevant and current
2-way communication
Short bursts of info
Way to reach a very specific market
Links
FacebookMore than 6,000 “likes”Address negative comments
Twitter @EastTNChildrensMore than 1,000 followersPosts about health info, research, product
recalls, months of interest, fundraisersYouTube
**Put 1-2 people in charge
Children’s Hospital’s social media
#WeAreAlabama@CNN, @FEMA@tuscaloosacity (138 tweets) @UofAlabama
(37 tweets) in 48 hoursPhone numbers, missing students, power
outages, dispel rumors, locate supplies, debris cleanup , food, pictures, videos, give blood
Twitter was only form of contact for some
Would you use in a crisis situation?
Crisis- Tuscaloosa Tornado
The Nitty GrittyTwitter
More than 106 million accounts640 tweets per second
140 characters
Handle
Profile Bio
@HayleyMartin87“Warm weather and SEC football enthusiast.
UTK grad. PR Specialist. Chronic windows-down driver. Southern through and through.”
@msnbc_health“Health, diet and nutrition news from
msnbc.com. Curated by @melissadahl, @jonel_aleccia and others.”
@Chickfila“This is the official Twitter account for Chick-
fil-A. We didn't invent the chicken, just the chicken sandwich! http://www.chick-fil-a.com”
Bios
Who to FollowFollow 255 hospitals, gov’t organizations, local
news personalities, sponsors, donors, guardians etc…
Shorten linksBit.ly, owl.ly
RT@replies#
#DWTKS
Nitty Gritty
Catch-allsTweetdeck
Hootsuite AnalyticsAdd social networks (Facebook, Twitter,
LinkedIn, Wordpress, Foursquare)Schedule messagesCreate tabsShorten links owl.ly
February 11, 2011 @ 11:24 p.m. via Hootsuite
“@RedCross Ryan found two more 4 bottle packs of Dogfish Heads Midas Touch beer….when we drink we do it right #gettngslizzerd”
A lot can go wrong in 140 characters
Red Cross admitted it accidently tweeted something intended for a personal account on it’s blog then tweeted a clever response-
“@RedCross We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”
Dogfish Beers asked fans to donate to the Red Cross and Red Cross used a clever fundraising pitch
“Please join Dogfish Head Craft Brewery in raising money for the American Red Cross. If you’re interested in donating a pint, please click here to learn more about Red Cross blood drives. Note: Alcohol can often make you more dehydrated. Dogfish Head recommends not drinking immediately before or after donating!”
Phone- Ubersocial/TwitterBE CAREFULUse discretionThursday and Fridays are the most active
days of the week for Twitter. Each taking 16% of total Twitter Use. 10-11 p.m. taking up 4.8% of tweets in a day.
A study from Buddy Media says that you get most engagement if you post at 7 a.m., 11 p.m. and 5 p.m.
I tend to post between 9-11, at noon (so people can check on their lunch break) and about 3:30
Don’t do it unless you have something to say
My helpful hints
Chance to be the expert
Makes us marketable
A voice to be heard
Easy
Research
Why Us?
Questions?