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Hayley E. Martin
Public Relations Specialist
East Tennessee Children’s Hospital
Twitter for the Communications
Professional
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Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets."–Wikipedia
What is it?
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Hot topic in all markets
“FREE,” disseminate information, foster relationships, support the bottom line
Has caused problems
The Social Network, @BronxZooCobra, Osama Bin Laden’s death
What is all the fuss about?
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College students
Kids
Parents
Grandparents (22% of grandparents over 60)
Who is using it?
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Pastors
Agencies
Hospitals
Organizations
…everything in between
Who?
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Why?“free”
Keeps your organization relevant and current
2-way communication
Short bursts of info
Way to reach a very specific market
Links
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FacebookMore than 6,000 “likes”Address negative comments
Twitter @EastTNChildrensMore than 1,000 followersPosts about health info, research, product
recalls, months of interest, fundraisersYouTube
**Put 1-2 people in charge
Children’s Hospital’s social media
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#WeAreAlabama@CNN, @FEMA@tuscaloosacity (138 tweets) @UofAlabama
(37 tweets) in 48 hoursPhone numbers, missing students, power
outages, dispel rumors, locate supplies, debris cleanup , food, pictures, videos, give blood
Twitter was only form of contact for some
Would you use in a crisis situation?
Crisis- Tuscaloosa Tornado
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The Nitty GrittyTwitter
More than 106 million accounts640 tweets per second
140 characters
Handle
Profile Bio
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@HayleyMartin87“Warm weather and SEC football enthusiast.
UTK grad. PR Specialist. Chronic windows-down driver. Southern through and through.”
@msnbc_health“Health, diet and nutrition news from
msnbc.com. Curated by @melissadahl, @jonel_aleccia and others.”
@Chickfila“This is the official Twitter account for Chick-
fil-A. We didn't invent the chicken, just the chicken sandwich! http://www.chick-fil-a.com”
Bios
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Who to FollowFollow 255 hospitals, gov’t organizations, local
news personalities, sponsors, donors, guardians etc…
Shorten linksBit.ly, owl.ly
RT@replies#
#DWTKS
Nitty Gritty
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Catch-allsTweetdeck
Hootsuite AnalyticsAdd social networks (Facebook, Twitter,
LinkedIn, Wordpress, Foursquare)Schedule messagesCreate tabsShorten links owl.ly
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February 11, 2011 @ 11:24 p.m. via Hootsuite
“@RedCross Ryan found two more 4 bottle packs of Dogfish Heads Midas Touch beer….when we drink we do it right #gettngslizzerd”
A lot can go wrong in 140 characters
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Red Cross admitted it accidently tweeted something intended for a personal account on it’s blog then tweeted a clever response-
“@RedCross We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”
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Dogfish Beers asked fans to donate to the Red Cross and Red Cross used a clever fundraising pitch
“Please join Dogfish Head Craft Brewery in raising money for the American Red Cross. If you’re interested in donating a pint, please click here to learn more about Red Cross blood drives. Note: Alcohol can often make you more dehydrated. Dogfish Head recommends not drinking immediately before or after donating!”
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Phone- Ubersocial/TwitterBE CAREFULUse discretionThursday and Fridays are the most active
days of the week for Twitter. Each taking 16% of total Twitter Use. 10-11 p.m. taking up 4.8% of tweets in a day.
A study from Buddy Media says that you get most engagement if you post at 7 a.m., 11 p.m. and 5 p.m.
I tend to post between 9-11, at noon (so people can check on their lunch break) and about 3:30
Don’t do it unless you have something to say
My helpful hints
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Chance to be the expert
Makes us marketable
A voice to be heard
Easy
Research
Why Us?
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Questions?