Harley Reed CIM Training Information Pack

Harley Reed Overview

Why study with Harley Reed

The CIM programme

Awards & Qualifications

Routes to full membership of CIM

Description of study methods

General Guidance Notes

What we are offing you

CIM study methods summary

Entry Requirements & Assessment methods

Key dates

Registration

Meeting the needs of Corporate Clients

Contacts

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Contents

Harley Reed is a multidisciplinary professional services group, headquartered in the UK

with additional offices in Ghana, Nigeria, Malawi, Zimbabwe and South Africa. Further

openings are planned across the African continent.

The core service offerings are Advisory Services, Assurance and Accounting Services

and Training Services.

The offices also work together to assist in the international business development of

organisations targeting emerging markets, having been engaged in projects across

Africa and Asia.

Harley Reed has delivered a full range of services to Public, Private and Third sector

organisations, and our clients range from individuals and partnerships, private

enterprises, through to state owned enterprises, governments and multinationals.

Harley Reed Overview

Harley Reed Overview

Management and Strategy Consulting

Operations, Manufacturing and Technology

Consulting

Supply Chain Management and Procurement

Consulting

Community Finance and Microfinance

Sustainability, Social and Financial Inclusion,

Corporate Governance and Corporate Social

Responsibility

Business Start-Up, Market Entry and Market

Research

Restructuring, Working Capital & Cash

Advisory Services

Capacity Building and Change Management

Performance Management

Monitoring and Evaluation

Book-keeping, Accounting, Tax and Payroll

Services

Preparation of Management Accounts

Budgeting, Cash Flow Forecasting, and other

Management Information

Setting up of new businesses

Dispute Analysis and Financial Investigation

Services

Outsourced Administration, Shared Services

and Company Secretarial Services

Outsourced procurement services

Training needs assessments

Sector focused seminars

Purchasing & Supply professional courses

(CIPS)

Accountancy professional courses

(ACCA/CIMA)

Marketing professional courses (CIM)

Leadership, team building and Management

Sustainability, Social Responsibility and

SROI

Corporate Governance

Courses for social enterprises, charities and

voluntary organisations

Generic skills training (e.g. presentation

skills, business writing,)

Advisory Services Training and Knowledge

Development Assurance and Accounting

Why Study with Harley Reed?

Students are at the centre of all we do. We provide our students with tailored course materials

, including approved text books, and passcards from BPP, Publishing .

We provide experienced, qualified, designated tutors and a full-time team to guide and

support our students. Our team boasts of seasoned and experienced Marketers and financial

consultants with extensive experience in consulting for large corporate firms, small and

medium size firms in a wide range of industries.

We offer affordable fees, whilst still offering a comprehensive learning programme and a

first class experience.

We teach in a well equipped, modern, air conditioned environment.

The CIM Programme

CIM Facts

The Chartered Institute of Marketing (“CIM”) is the world's leading organisation for professional marketers.

CIM was founded in 1911 and supports 40,000 members worldwide

With over 100 years of experience, CIM has built and developed strong relationships with a vast network of

employers, governmental bodies and professional institutes across the world.

CIM qualification open doors for you. CIM unique set of qualification will make a real difference in your career

Membership Benefits

CIM membership will help you stand out from the crowd no matter where you are in your career

CIM helps you get the most out of marketing through:

knowledge sharing.

Cutting Edge - weekly e-bulletin with essential marketing news.

The Marketer – CIM publication that brings you innovative articles from global experts.

Marketing resources - access to CIM online knowledge base and research papers.

CIM Direct - a huge selection of business and marketing books.

Practical insights through online events (eg webinars).

net-working and career development.

Consultants' Directory - search or advertise.

Market interest and local groups - to share ideas and network.

Reduced entrance fee to the majority of regional, branch and Market Interest Groups events.

Awards & Qualifications CIM provides suites of awards and qualifications for its students – Harley Reed is able to support you all the way:

Foundation Certificate in Marketing (Level 3): This is for those who want to find out more about marketing - whether they are in marketing related jobs or not. It answers the question: What is marketing? It also aims to develop knowledge and skills for people

basic marketing tasks roles. No previous experience or knowledge of marketing required.

Certificate in Professional Marketing (Level 4): This gives you the practical skills and knowledge to devise and execute marketing

activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants).

Diploma in Professional Marketing (Level 6): This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional

Certificate level with a future marketing management role in mind. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to

communications, along with specialist areas like new product development.

Postgraduate Diploma in Professional Marketing (Level 7): This is a challenging, high-level two part marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status. The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientated approach. It will also enable them to contribute along with other directors and senior managers to the organisation's

competitive strategy and manage the organisation's marketing activities in line with the customer.

Routes to CIM membership

Affiliate Associate (ACIM) Member (MCIM) Fellow (FCIM)

Open to anyone:

who is studying

marketing

Considering a

career in

marketing

Actively engaged

in marketing role

Open to people with:

CIM Diploma

CIM Postgraduate

Diploma

CIM Chartered

Postgraduate Diploma

University Degree with

major in marketing

Equivalent level diploma

with major in marketing

Open to people with ACIM

Qualification

Practical Experience Required:

At least three years

experience in a recognized

area of marketing

At least one year marketing

management

At least one year teaching in

the field of marketing

Fellowship eligibility criteria:

Fellowship eligibility after a period

of membership

Senior marketing background

including roles such as:

Chief Executive

Marketing Director

Professor of Marketing

Senior Marketing

Consultant for a minimum

15 years period

Senior Management Entry Scheme

Considerable marketing experience at a senior marketing , consultancy, or board level but have no marketing qualification

Chartered Marketer

This status is achievable through a combination of knowledge, experience and continuing professional development.

Open to MCIM and FCIM members

Exclusive logo for Chartered Marketers to indicate achievement

Chartered CPD Program: Open to all members. Flexible framework that enables members to manage their professional

development

We offer flexible range of study options for our students with respect to location, duration, start date and

learning method.

Classroom and Blended Learning students receive an interim and final test during their study, and a mock

exam. These tests are marked by our experienced tutor team with individual feedback provided to students

Classroom Learning

Delivered in a traditional classroom setting with students able to attend full-time weekday intensive (where

available), evening, or weekend sessions, involving teaching and intensive support in and out of the

classroom. We ensure that learning is embedded through classroom interactions and exam focussed

question practice.

Distance Learning

Students on this package self study using the study materials, and get tutor support via phone and email.

Our tests and mock exams are also available to these students.

Description of Study Methods

Harley Reed automatically enrols students onto our pass plus scheme. This allows

students to go through our courses to resit exams providing all requirements were

fulfilled (including attending all tuition, feedback and 1-2-1 meetings requested by the

tutor and completing all tests / assignments). Full terms are provided in the training

terms and conditions to registered students.

CIM has assessments in April, July and December each year

Whilst students are free to attempt as many papers at 1 sitting as they wish, it is our

recommendation that students attempt a maximum of 2 papers per examination

Students should be prepared to dedicate up to 80 hours per module when choosing

their preferred progression speed

General Guidance Notes

What we are offering you

Components of Harley Reed CIM courses Classroom

Learning

Distance Learning

Assistance with student registration with CIM

Course delivered through classroom teaching sessions X

Unlimited personal tutor support by email, Skype or phone X

Tutor support limited to email X

Classroom based exam course/revision course X

Additional practice question and answers

Individual feedback given on interim tests/assignments

1 mock exam with detailed personalised feedback given X

Access to Harley Reed library at Harley Reed offices X

Enrolment onto Harley Reed „Pass Plus‟ scheme X

CIM Study Methods Summary

Study method Timetabling * Additional requirements Suitable for:

Classroom Learning –

Weekday Intensive

programme

Full time study program

covering both tuition and

exam preparation/revision

• Students are expected to attend classes/study session

daily (09h00 to 16h00), to review material covered in

lectures, complete assignments, progress tests, and

complete 1 mock examination.

• Attend Harley Reed orientation course

School leavers or students preferring to

study full time during the day

Individuals not working full-time / able to

take a sabbatical seeking qualification in

the shortest time possible

Classroom Learning -

Evening classes

6 - 9 evening tuition classes,

PLUS 3 exam

preparation/revision classes.

• Students are expected to review material in advance of

the class, to review material covered in lectures, complete

progress tests, and complete 1 mock examination.

Students unable to attend weekend

classroom sessions due to work or other

commitments

Classroom Learning -

Weekend classes

6 - 9 weekend tuition classes,

PLUS 3 exam

preparation/revision classes.

• Students are expected to review material in advance of

the class, to review material covered in lectures, complete

progress tests, and complete 1 mock examination.

Students unable to attend evening

classroom sessions due to work or other

commitments

Blended Learning -

Supported Learning

Environment

Flexible to student learning

timescale.

- Exam course held close to

examinations.

• Students are required to dedicate time to progressing

through provided materials and contact tutors for

additional support

• Students are expected to attend exam course, complete

progress tests, and complete 1 mock examination.

Students unable to attend classroom

tuition sessions due to their location or the

nature of their work preventing advanced

scheduling.

Students preferring to study at their chosen

speed

Distance Learning Flexible to student learning

timescale.

• Students are required to dedicate time to progressing

through provided materials and contact tutors for

additional support

Students wishing to study at their chosen

speed who are not located close to Harley

Reed offices and not able to attend any

classes

Entry Requirements and Assessment Methods

Level Entry Criteria Modules Assessm

ent Mode

Certificate in

Professional Marketing

Senior Secondary Certificate Examination

Group Diploma in Marketing (LCCI) or

Advanced Business Certificate

Bachelors or Masters degree in any field

Marketing (Mandatory)

Integrated Communications (Mandatory)

Customer Experience (Elective)

Digital Marketing (Elective)

Written Exam

Assignment

Assignment

Portfolio

Diploma in

Professional Marketing

CIM Professional Certificate holders

Bachelor degree holders in Business with

one-third of credit in marketing

Bachelor degree in Marketing or equivalent

Masters degree

Strategic Marketing (Mandatory)

Mastering Metrics (Mandatory)

Driving Innovation (Elective)

Digital Strategy (Elective)

Written Exam

Assignment

Assignment

Portfolio

Post graduate Diploma

in Professional

Marketing

CIM Professional Diploma in Marketing

CIM Advanced Certificate in Marketing

Bachelors degree (180 credits) in Business

and Marketing or Masters degree (90

credits) with half of the credits come from

Marketing

Stage I

Corporate Digital

Communications

Global Marketing

Decisions

Creating

Entrepreneurial

Change

Stage II

Leading Marketing

Assignment

Written Exam

Assignment

Assignment

Students can register to study with Harley Reed at any point during the year. The

registration process is:

1. Students should complete the Harley Reed Student Registration pack and return signed

copies by email. Students should determine the appropriate entry level based on the

entry level requirements and their existing qualifications. Harley Reed‟s training team is

able to assist students in establishing the entry level.

2. Harley Reed will usually discuss the contents of the registration and chosen

assessment method with the students to establish the most appropriate route.

3. Harley Reed will confirm the papers the student wishes to enter , their chosen exam

route, and the student‟s course schedule and issue an invoice.

4. Students must register as a student with CIM and register to sit specific exam with CIM

before the examination entry deadline if they intend to sit examinations at the next

sitting. An initial registration fee is payable direct to CIM via the CIM online platform,

which covers their initial registration and membership for the next 12 months. Students

with relevant qualifications or experience may be eligible for exemptions.

Registration

Enrolling a group? Then contact us for our corporate pricing schedule

Need general marketing training, either for junior staff or strategic training for senior management?

We are able to conduct CIM courses on an in-house basis for groups starting from 5 students. This

allows the course structure and timetable to be flexibly built around the work of employer and employees

Harley Reed conduct training needs assessments with the objective of identifying competency gaps within the target groups. The assessment is part of the training planning process enabling us to:

Determine and finalise the specific training relevant to target groups

Determine what training will improve performance

Group individuals into appropriate training groups

Link improved job performance with the organisation‟s goals

Harley Reed delivers a number of staff development courses focusing on areas of topical interest, ranging from 1 day to 5 days in duration.

All our interactive courses are tailored to the needs of our clients and their employees in terms of the scope, depth and nature of the training and can be delivered in-house or on location at our offices

We are also able to offer significant discounts on our standard pricing for groups. Please contact our training team for more information

Meeting the needs of Corporate Clients

For further information or to discuss our services in further detail, please contact your local

office:

Contacts

Training Administrator

Harley Reed (Ghana)

Tel: +233 302 223 943 cimgh@harleyreed.com

Training Administrator

Harley Reed (Nigeria)

Tel (Lagos): +234 1 342 8544 / +234 706 846 7317

Tel (Abuja): +234 803 4080488 nigeria@harleyreed.com

Training Administrator

Harley Reed (Malawi)

Tel: +265 1 827 050/ +265 992 971 220 malawi@harleyreed.com

This document has been prepared by Harley Reed.

This information is supplied on the condition that Harley Reed, and any director or employee of

Harley Reed and companies within the group of companies owned by Harley Reed International

are not liable for any error or inaccuracy contained herein, whether negligently caused or

otherwise, or for loss or damage suffered by any person due to such error, omission or inaccuracy

as a result of such supply.

Any schedules contained in this document are preliminary and are for discussion purposes only.

Disclaimer