harish rawal

8/6/2019 HARISH RAWAL

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HISTORY OF BAJAJ COMPANYHISTORY OF BAJAJ COMPANY

Since 1986, there is a technical tieSince 1986, there is a technical tie--up of Bajaj Auto Ltd.up of Bajaj Auto Ltd.

with Kawasaki Heavy Industries of Japan to manufacturewith Kawasaki Heavy Industries of Japan to manufacturestatestate--of of--art range of latest twoart range of latest two--wheelers in India. The JVwheelers in India. The JV

has already given the Indian market the KB series, 4S andhas already given the Indian market the KB series, 4S and

4S Champion, Boxer, the Caliber series, and Wind125.4S Champion, Boxer, the Caliber series, and Wind125.

Kawasaki Heavy Industries is a Fortune 500 companyKawasaki Heavy Industries is a Fortune 500 companywith a turnover of USD 10 billion (Rs. 45,840 crore). Itwith a turnover of USD 10 billion (Rs. 45,840 crore). It

has crafted new technologies for more than hundredhas crafted new technologies for more than hundred

years. The technologies of KHI have redefined spaceyears. The technologies of KHI have redefined space

systems, aircrafts, jet engines, ships, locomotive, energysystems, aircrafts, jet engines, ships, locomotive, energy

plants, automation system, construction machinery, andplants, automation system, construction machinery, and

of course high reliability twoof course high reliability two--wheelers.wheelers.



COMPANY FLASH BACKCOMPANY FLASH BACK

�'Inspiring Confidence,' the tagline, has build up confidence, throughexcitement engineering, not only to domestic consumers but alsointernationally. Established just eight decades back in 1926 by JamnalalBajaj, the company has been vested with India's largest exporter of two andthree wheelers, 196,710 units in 2004-05, a great 26 per cent jump over the

previous year.

Bajaj Auto Ltd. sales have increased by approximately 21 per cent in theyear 2004-05, which exceeds Rs 65.4 billion, a record in the history of thecompany. The gross operating profit stands at Rs. 9.3 billion, again arecord. The profits after tax of the BAL are close to Rs. 7.7 billion, and thepre-tax return on operating capital is at an impressive 80 per cent.

The strength of the company is its quality products, excellence inengineering and design, and its ability to delight the customers. The Pulsar,introduced in November 2004, is continually dominating the premiumsegment of the motorcycle market, helping to maintain the marketsuperiority. Discover DTSi, one more successful bike on Indian roads, is inthe 'value' segment of the motorcycle market. It incorporates a high degreeof power with fuel efficiency of a 100 cc motorcycle



VISIONVISION

Maintaining a global viewpoint, we areMaintaining a global viewpoint, we are

dedicated to supplying products of thededicated to supplying products of the

highest quality, yet at a reasonable pricehighest quality, yet at a reasonable pricefor worldwide customer satisfaction.for worldwide customer satisfaction.



MISSIONMISSION

We convert fuel to energy, effecientlyWe convert fuel to energy, effeciently WHAT IS YOUTH WITH A MISSION ::WHAT IS YOUTH WITH A MISSION ::

Y WAM is an international movement of Christians from Y WAM is an international movement of Christians frommany denominations dedicated to serving Jesusmany denominations dedicated to serving Jesus

throughout the world. In Y WAM our passion is tothroughout the world. In Y WAM our passion is to knowknowGod and make Him knownGod and make Him known. Y WAM draws people from. Y WAM draws people froma variety of backgrounds and nationalities to worka variety of backgrounds and nationalities to worktogether in a broad spectrum of evangelistic activities.together in a broad spectrum of evangelistic activities.People of all ages from more than 160 nations arePeople of all ages from more than 160 nations areinvolved in our ministries.involved in our ministries.

Each year, over 38,000 people are involved in Y WAM'sEach year, over 38,000 people are involved in Y WAM'sshort short--term projects. Mobile ministries have gone intoterm projects. Mobile ministries have gone intoevery country of the world. We currently operate in moreevery country of the world. We currently operate in morethan 1000 locations in over 180 countries, with a fullthan 1000 locations in over 180 countries, with a full--time staff of 18,000.time staff of 18,000.



OBJECTIVESOBJECTIVES� It is the steep drop on the back straight of Bajaj Auto's fabulous test

track at Chakan and I am on my first quick lap astride what is afamiliar looking machine. What is not familiar is the way the bikesquats and holds firm as we make a rapid descent before beginningthe long uphill sweeping left corner to hit the long long long mainstraight. Earlier Bajaj Pulsars used to wriggle (and weavesomewhat) as you wound the throttle and this latter trait was allabout bravery coupled to skill on bikes which made the Indian

motorcyclist performance oriented.

The new - against all-new - Pulsar 220 DTSi is the bike of dreamsfor the Indian motorcycling masses, be it for the performanceoriented and also majorly for those who want to have somethingpowerful and supremely brilliant to handle in all types of ridingconditions.

Crouched as far as my huge girth would allow, the bike dropped intothe section I referred to and just continued on its intended trajectorywith no fuss or hint of waver. I was giving myself a chuckle that "boyriding my YamahaMT-01 had made me into an even better rider"but when I tipped the bike on its side and gave it more throttle thanat any times previous at this superb test track, I was howling with

delight!



GO ALSGO ALS Market LeadershipMarket Leadership

To provide quality, reliability and good value in the products we sell andTo provide quality, reliability and good value in the products we sell andservices we offer. To be sensitive and responsive to changing customerservices we offer. To be sensitive and responsive to changing customerneeds right from product development stage to afterneeds right from product development stage to after--salessales--service. To aimservice. To aimto become market leaders in whatever we take up for marketingto become market leaders in whatever we take up for marketing whetherwhetherin restricted areas for certain products or on an Allin restricted areas for certain products or on an All--India basis for others.India basis for others.

Price CompetitivenessPrice Competitiveness

To improve our competitiveness by constantly enhancing the performanceTo improve our competitiveness by constantly enhancing the performanceof our manufacturing, development, marketing and administrativeof our manufacturing, development, marketing and administrativefunctions. We would like to improve our profits by higher market sharefunctions. We would like to improve our profits by higher market sharerather than by higher margin.rather than by higher margin.

Consumer SatisfactionConsumer Satisfaction T

o develop the right relationship between the Company and all itsT

o develop the right relationship between the Company and all itscustomers, so that the customers needs are met simply and effectively.customers, so that the customers needs are met simply and effectively.Services should not just be a slogan; it should be our Dharma. We haveServices should not just be a slogan; it should be our Dharma. We havealready established a consumer cell to take care of consumer complaints asalready established a consumer cell to take care of consumer complaints asalso desired by the council for FAIR Business Practices.also desired by the council for FAIR Business Practices.



STRATEGY

� Bajaj Auto is creating a new brand strategy focusing on 4brands and dropping the parent name What do you thinkare the pros and cons of this strategy?

� Bajaj Auto is looking to style itself, as a ´garage of

independent brands like Hindustan Unileverµ whereinmarketing and branding focus is limited to four motorcycles ³ Boxer, Discover, Pulsar and KTM ³ aswell as the autorickshaw, while the parent brand takes aback seat. The entire organization will also be realigned,along these brand verticals, as part of the radical changein strategy.To quote the current CEO Rajiv Bajaj ´TheBajaj brand is very diffused, covering everything from

heaters and hair-oil to insurance and financial services.Correcting that problem is the biggest opportunity for thecompany.His father Rahul Bajaj ( Chairman of the Board) but withno executive responsibilities reportedly opposes thisstrategy.As a background, Bajaj is one of India's well knownBusiness Houses. The scooters from Bajaj Automonopolised the market for motorized 2 wheelers from1950 to 1990. The also manufacture the iconic 3



FEATURES O F P ROD UCTS FEATURES O F P ROD UCTS

Bajaj AvengerBajaj Avenger

Bajaj Avenger 200cc DTSi is a low rise cruise bike with a smart look and enhancedBajaj Avenger 200cc DTSi is a low rise cruise bike with a smart look and enhancedfuel economy. Read this review to find out its features, specifications and price infuel economy. Read this review to find out its features, specifications and price inIndia.India.

Bajaj Discover 135 D TS iBajaj Discover 135 D TS i New Bajaj Discover 135 DTSi is the latest offering with several similar features toNew Bajaj Discover 135 DTSi is the latest offering with several similar features to

Pulsar 150cc and better performance. Explore the review to get the features,Pulsar 150cc and better performance. Explore the review to get the features,technical specifications & price.technical specifications & price.

Bajaj Discover 150 D TS Bajaj Discover 150 D TS--ii Riding high on the sales of the 100cc Bajaj Discover, Bajaj India brings the BajajRiding high on the sales of the 100cc Bajaj Discover, Bajaj India brings the Bajaj

Discover 150 DTSDiscover 150 DTS--i. Read on for its technical specifications, latest features and price.i. Read on for its technical specifications, latest features and price. Bajaj Platina 100ccBajaj Platina 100cc Bajaj Platina 100cc is a popular bike with perfect visual satisfaction and outstandingBajaj Platina 100cc is a popular bike with perfect visual satisfaction and outstanding

mileage. Read the review to get the features, technical specifications & price in India.mileage. Read the review to get the features, technical specifications & price in India. Bajaj Platina 125 D TS Bajaj Platina 125 D TS--S iS i Claimed as the cheapest bike, Bajaj Platina 125 DTSClaimed as the cheapest bike, Bajaj Platina 125 DTS--Si is also the most fuel efficient Si is also the most fuel efficient

bike with DTSbike with DTS--Si technology. Explore the review to know the features, technicalSi technology. Explore the review to know the features, technicalspecifications, mileage & price.specifications, mileage & price.

Bajaj Pulsar 180 D TS iBajaj Pulsar 180 D TS i

New Bajaj Pulsar 180ccNew Bajaj Pulsar 180cc-- 2009 edition is the upgraded version resembling the Pulsar2009 edition is the upgraded version resembling the Pulsar200cc with slight increase in power. Read the review to get the features, technical200cc with slight increase in power. Read the review to get the features, technical

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