The beginning of a new year is always an exciting time – and 2013 is no exception! There is so much to look forward to… new ideas,

innovative products, and a host of new initiatives all set to be rolled out! Last year we saw some of our brands come out with highly

differentiated products. We are sure that this year will be no different!

Starting this issue, Balaji Prakash features as our guest columnist for the next 6 months, with his column 'Happiness Bytes'. The Raaga Team

regale us with their experiences at their product launches held at glamorous and glittering ceremonies in Bangalore and Hyderabad. And

one of our Management Trainees recounts his adventures in finding a sub- stockist.

Happy reading!

“Winning is a habit”, said Vince Lombardi. CavinKare has

been continuously proving this beyond doubt. Winning the

Employer Branding Awards 2012-13 under the category,

“Outstanding Contributions of Human Resources to Organizational

Development” is one such instance. Every year, the World HRD

Congress organizes the Employer Branding Awards- a HR Summit-

and gives out awards to Organizations and to Individuals in

appreciation of the shining contribution they have made to the HR

Industry. The core objective behind this is to “benchmark talent &

HR practices”.

he “Employer Branding Awards” are organized by

the Employer Branding Institute, which is an TOrganization consisting of Senior HR Leaders from

over 36 Countries. The awards are given out to notable HR leaders,

individuals, and to Organizations who do exemplary work and who

have made the HR Industry proud.

I had the honor to participate in the World HRD Congress thSummit held at Hyderabad on December 7 . Our participation

included a write up of around 2700 words about CavinKare's

Best HR practices in the area of Organizational Development

(OD), and supporting documents for those OD Interventions.

Based on our entry, the Jury scrutinized the work and shortlisted

CavinKare. The result was announced on the day of the function,

and the award was given on the same day by the Employer

Branding Institute. It was a proud moment that under this

category, CavinKare was the Single Winner. Some of the other

Organizations who participated in the Employer Branding

Awards include, EID Parry, Hitachi, HCL Technologies, GMR

Group, Dr. Reddy's Laboratories, Mahindra, Sivasakshi Group,

SHV Energy, Four Soft Ltd, Virtusa, UAE Exchange Services etc.,

Winning the Regional round automatically qualifies us

to participate at the National round which will happen on the th17 of February 2013.

-Laxmi Manimegalai, HRD

CavinKare at the Employer Branding Awards

Happy New Year to all CavinKareans!

Vol 2 | Issue 1 January, 2013

The highlights of the launches were the glamorous

fashion shows that enthralled one and all. The shows were

choreographed by Chennai's very own Karun Raman, a very well-

known fashion designer. The models walked the ramp wearing

beautiful clothes and sporting new hair styles and fashion hair

colors by Raaga Professional.

We can happily say that the launch of Raaga Professional

in Bangalore and Hyderabad was a resounding success. The Raaga

Team is now enthusiastically looking forward to take its amazing

products to all other cities across India with the same success!

s a first step to take it pan-India, Raaga

Professional launched their Hair and Skin Arange in the Bangalore and Hyderabad

markets. The launches were kicked off with style, glitz and

glamour at Le Meridien in Bangalore, and Marigold by Green Park

at Hyderabad.

The launches were attended by Hairdressers and

Beauticians from the professional salon industry. Like most

launches of a similar industry, the highlight of the event was the

glittering Fashion show and Technical demonstrations of the

products. The latest trends in Hair styling and Hair cut were

showcased by our very own Mr. Venky Charan, Regional

Technical Manager South. For the first time ever, the industry saw

creative hair styles like Square Curls, and witnessed other creative

hair cutting techniques.

The demonstration of the Skin care facial kits by Ms.

Mamta Singh, Regional Technical Manager North, was nothing

short of an “Aha!!” moment in the show. The crowd applauded

with gusto when Mamta peeled off the facial mask to reveal the

neat contours of the face intact! The crowd learned about various

massage strokes and pressure points which are used during a

facial treatment.

RAAGA PROFESSIONALNATURE CULTURE TECHNOLOGY

Little Sweet, Little Spicy!A

This festive season, CavinKare's Garden has come out

with its new range of Sweet & Namkeen combination gift packs. A

pioneer in introducing the Diet Range of Snacks like Diet Bhel, Diet

Chivda and Lemon Bhel, Garden has now introduced several

different combinations of namkeen and sweets in attractively

packaged gift packs – all set to woo the Indian consumers during

the year- end festivities.

Sweets include the delicious and mouth- melting

Rasgulla and Gulab Jamun in tins. The soft dumplings of Gulab

Jamuns are prepared especially in Desi Ghee to add on to the rich

taste and suit the Indian palate.

There are different combos available in the gift pack

range, each one specially put together to cater to the different

needs of the discerning customer. 'Kuch Khatta Kuch Meetha' – is a

combination of one box of khatta- meetha savory, and one box of

Elachi Soan Papdi; 'Meetha Nazarana' – comprises an assortment

of Rasgulla, Instant Bhel mix and Soan Papdi made with pure

Ghee; 'Meetha Magic' -- is an assortment of Orange & Elachi Soan

Papdi; 'Mithas Ki Saugat' – is a mouth- watering combo of Elachi,

Orange, Pineapple & Chocolate Soan Papdi. And for those with a

sweet tooth, there is 'Sweet Treat' – which is a combination of one

tin of Gulab Jamun and one tin of Rasgulla.

Do you want to be

Happy at Work?

Do you want to be

Happy at Work?

Do you want to be

Happy at Work?

Do you want to be

Happy at Work?Balaji Prakash

e are built upon our identities and we feel lost without

them. In truth, we are all a part of the organization that Wbrings us together and unifies us. When we cling to the

idea of being separate, we invite problems.

We are no In our minds, if we think that we are unconnected from

the rest, then we are sowing the seeds of discord. We turn selfish,

rigid, and opinionated. In other words, we become non-

performers.

Unity happens when we work with the spirit of a collective team.

When we work from the level of an individual, we dissect. But at

an organizational level, we work to unite. If we work as

individuals, then there is no room for progress and success. When

we are opinionated, we develop a barrier around us and then no

one is able to cross the barrier and connect with us. Drop your

opinions. Drop your perceptions. In truth, when you drop your

opinions and perceptions, you are actually dropping your ego.

When we are opinionated and rigid, we will neither be leaders,

nor will we be followers. We will only be standing alone in an

organization. This 'standing alone' will make us unhappy. So, our

happiness is within us, and not from outside. Merge with the

organizational objectives, resources, and thought. Work as a

unified ‘One’, and be happy!

BRAND QUOTIENT

HAPPINESS BYTES

Gaurav Nagar, Management TraineeThe Learning Curve -

The winners of the Spark Indoor Games announced!

Read to know who won the Carrom, Chess and Table tennis tournaments held

at the Corporate office.

Brand Quotient brings to you more insight about some of our products.

And CavinKare celebrates a Fun –filled Friday across all regions!

Stay tuned for all these, and more!

eing a Management trainee at CavinKare is my very first job, but somehow it feels

odd to call it a job! The reason being that each day I go out in to the market, I find Bmyself gaining new experiences, which in some cases, should be called adventures

(that are profitable to our company, of course!).

Having completed my first stint in Ahmedabad, I am now experiencing the market

penetration of our products in rural Gujarat. Initially, I believed that the rural market would be all

about Chik sachets and Indica dye. But I soon realised that the hold our team has on the markets is

phenomenal, especially if it has brought the likes of Adidas and Spinz deodorants to the paan shops

of locations with population less than 5000!

In an attempt to take this market penetration further, I undertook the task of

deconsolidating the Gujarat sub- stockist market by finding un-serviced areas along with my TSI.

The task turned out to be quite an undertaking. We realised this after hours of roaming through the

remote villages of Sabarkantha district (and taking a fall from my bike in a checkdam stream!), and

reached once such town with around 60 outlets. We enthusiastically started searching for a sub-

stockist, when suddenly I stumbled upon a sign board that read “Available - Chilled Beer”. That was

when we realised that our search for un-serviced areas had not only taken us out of our territory, but

also out of the dry state of Gujarat! Despite the minor hiccup, we did find a sub- stockist and

emerged victorious in our task.

Through my rural stint, I have come to understand that a strong hold over the market is not

just required for the company to grow in terms of turnover, but also to take new innovative products

such as Nyle Henna to remote corners of our market. And with new and revolutionary products that

hold the potential to double our turnover, the Sales team is well equipped to take them to its

consumers!

Coming in

February!“Tell us what you think of us! Email your feedback, suggestions and contributions to enjoyworking@cavinkare.com”