Happy Learning Centre

World Education

Elevator Pitch

• We create world class Entrepreneurs• We are personal performance trainers delivering value based

education with life skills.• We are a school for scientific Creativity for invention, innovation.• We create the Revolution in the World of Education.• We use Multiple intelligence methodology to decode the individual

learning pattern• We show case our kids at International competition for robotics and

in air shows by Airbus.

Vision

• Our vision is to create a chain of NASA Space Exploration schools worldwide.• Our Mission is to create a Revolution in the world of education for

entrepreneurship.

What does the company do?

• We are personal trainers teaching 4 -6 kids in a batch • We teach on memorisable methodology in class on the basis of

mental pattern reducing kids workload at home.• We have a teach back session recorded to ensure perfect

understanding of chapters.• Our kids revise at home in laptop recordings in their learning format• We give quality feedback through CCTV recording to kids, parents and

teachers on a regular basis.• We teach meditation to sharpen the mind and goal visualization

HLC :Benefits

• We have fun learning methodology of studying• We teach one or two standards higher in Maths and English to ensure

that our kids always feels superior competing in class.• Schools become a place for display of superior knowledge and

revision for kids.• Kids are highly confident in class since they have learnt at their own

learning cycle time in HLC centers.• Kids revise by teach back session which is recorded.

Pain Points in current Education

• Children don’t ask questions in class fearing ridicule• Kids lose interest in studies due to wrong methodology of teaching

and lack of proper attention in class by teachers• Schools have 40-80 kids in one class which is unmanageable for

Teachers.• Wrong methodology of studies imparted in schools

We are always different

• We create kids with High Emotional IQ • We create Power kids who have scientific creativity to be inventive &

innovative• We reward our kids at every Milestones• We create kids with strong foundation in logic.• We have kids with Winning Attitudes• We make every kid a Champion in his field

Market and Industry Environment

• At present mass education in school creates poor levels of confidence• A Bcom Graduate gets Rs 10,000 pm• Meru cab Driver make Rs 40,000 pm• Skill based education for business requirement does not exist.• Studio schools in UK has personal learning for entrepreneurship• 50 Studio schools exist in UK• Project Based learning.• Current education system in India is not skill based education

Value proposition

• Key products /Service differentiation:• Parents are fed up with the current system of mindless mugging of

information but there is no choice in the market.• Poor salary of school teachers leads to poor grade of teachers.• Parents don’t complain to schools management fearing victimization• There will be a huge shift of customers when personal education is

provided on the kids learning format.• At present we have 65 kids who pay 4 time the current market rate• http://www.happylearningcenter.in/why-us/

Parents feedback

• We have strong testimonials from parents who agree with our Teaching methodology.• The only way to solve the problem is to replicate the premium HLC

education system all over the country creating a strong follower base for better effective education for life skills.• http://www.happylearningcenter.in/kids-parents-testimonials/

Customers benefits

• Pre-School /Home based Premium tutorial education• Unlimited Personal attention with video recording• Value based education for money• Highly trained Trainers in psychometrics• Advanced learning creates confident super kids

• Learning becomes an enjoyable, exciting ,rewarding experience• http://www.happylearningcenter.in/advantages-of-happy-learning-

center/

Competitive scenario and entry barriers

• http://www.happylearningcenter.in/advantages-of-happy-learning-center/• Poor grade of teachers who provide Home based one to one tuition• Poor grade of skills of teachers who take group tuitions at home• Time minded tutorials, Money minded but not result oriented• 4/10 join us • We make 25-30 % fees on 6/10 whom we refer to other teachers who are in the training

process.

Exit Strategy

• We can pay double the investment in 4 years time• We play an important role in corporate social responsibility• We provide trained teachers to teach orphan kids at our cost• We teach slum kids as a part of social upliftment.

Capital

• We have invested 30 lacs in the US trip• High cost regular Advertisement newspapers , malls and movie halls

to get premium customers• US tour to study NASA centers to analyze better education system• We moved from 1 BHK to 3 BHK due to expansion in 2011• Bigger facility in 3 BHK Hiranandani meadows Rs 46,000 rent• We are moving to Peddar Rd facility with 8 lac rental pm in Aug 2015• Outsourcing tuitions to 25 teachers @ low rates

Risks and Gaps

• There are many Ignorant customers who are satisfied with the useless education system• The mindset of people has to change from marks based to value based • The launch of a new mobile creates a new set of customers• Huge segment of the society is happy with the Virus education system and continue tuition

with poorly trained teachers with our realizing the future consequence .• Parents say" We studied like that and our kids will follow the same method “• Parents don’t realize the benefit of our High cost Education system for a better lifestyle.• There are many schools with high cost technology and high comfort but poor grade of

teachers.• There is huge shortage of High Performance Teachers in the market.• We are a premium High cost High Performance Tutorials• People go to branded mass tutorials to get fooled later on

Business Model

• We run a premium education center through Pre-schools to cater to more customers at low operating cost• We pay our teachers @ Rs 500-2000 per hour• We teach only small batches to ensure High Performance.• We have high cost advertising strategy to get premium customers• High visibility in the Print media and internet and movie halls• High recall among potential customers

Key Partnership

• We have skyfi labs conducting Aero modeling , Quad rotor & Robotics• We have Irobokid conducting Robotics workshop regularly• We have Emotional IQ by Think Taps• We have Acting ,Drawing ,Art & Craft classes • All these programs brings product awareness and footfall to our center.• Parents come to know about our High Performance education system• Studio schools in UK• NASA educators• Ambassador for US Space and rocket center for Space camps to US

Pricing approach

• We charge 2-4 times of market rate of branded mass tutorials .• Parents don’t mind paying high fees for better attention and high

marks

Market Traction

• We have innumerous satisfied customers who will stick to us for life• We generally make a profit of 50% on fees• Poor performing students transform into top performing students• All Olympiad medals are won by Happy Kids.• Development of a balanced Personality.• We create future entrepreneurs

Core formula

• Meditation• Goal Visualization• Personal monitoring of kids on video• Multiple Intelligence based education.

Management Team

• Richa Kumar : Ex School coordinator Laurel Public school Thane• Anil Kumar :Black belt Quality from ISI,Chief Manager ICICI Bank

process Quality.• Nithya Nair :Senior Teacher for English in HLC