happimaa company presentation 2013

At Happimaa we offer services throughout the life-cycle of a product or a service. Our work extends from analysis to design and follow-up. We work on both physical and virtual worlds, depending on the need.

In the heart of our service world is the end-user. We actively observe, look for weak signals and collect data in order to develop our cutting edge solutions. End-user’s point of view is the pro-founding element in our approach. Our task is to ensure that each party will gain the maximum benefit in a sustainable and profitable way.

HAPPIMAA - Retail EnvironmentsCompany presentation 2013

design

deliver

define

discover

Copyright Happimaa 2013

store design

In an ever rapidly changing and competitive world, the new forces of technology and social networking have encouraged companies to develop new ways of engaging the customer. To do this successfully, it is important to truly understand customers’ desires, needs and motivations. We believe that by creating engaging environments that support true dialogue with the flexibility to adjust to those discoveries is one step towards making a culture of experience.The role of the shop to meet this engagement offers interesting opportunities. Conveying a company’s beliefs and creating an effective sales environment is a fun challenge. In addition to new ways of thinking about retail, it is essential to understand the conventional elements of shop design; from lighting, furniture and layout zoning. Often successful solutions start from a simple furniture detail or concept viewed in a different way.At Happimaa we engage our clients to develop customer oriented solutions that meet the needs of business while focusing on the customer overall experience. Our services include any number of the following

• store and format strategies• premise evaluations• store concepts & design• store implementation coordination• design manual development• display and product design


MarimekkoKalevala Koru

Nordea

concept design

A successful retail environment is one where trade can occur in the most natural way. As designers, we focus on the relationships between property owner, shopkeeper and customer.Each project is approach by defining a PURPOSE which will become the STRATEGY. After the strategy is well COMMUNICATED and accepted, we move forward to develop a CONCEPTfor the design of the whole retail environment.

This includes:

• Architectural Design Concept• Interior Design Concept• Lighting Design Concept• Landscaping• Marketing and Communication Concept

Material produced is used to communicate the ideas and their formal solutions not only to the building owner but also to the operator, the tenants, the service providers, the city officials, the press and of course, reaching the general public who will be the customers.After this phase, may start the implementation design phase, including:

• Construction permit documents• Detailed design• Coordination with other designers• Author supervision during construction


Panorama Center, TallinSpice Center, Riga

Torikeskus, JyväskyläKoskikeskus, Tampere

Kaivopiha, HelsinkiÅkersberga Center, Sweden

NordeaKalevala Koru

interior design

”Today’s commercial environment has changed radically. Finally it is possible to see that the END-USER is in the CENTER of the business. It has been said that the hand which carries the shopping bag has the FINAL WORD. The market is end-user DOMINANT. Traditional approach is changing to something that has more presence – something that could be described as being part of – being PART OF truly – belonging.”

- Happimaa


Kristine Center, TallinnRocca Al Mare, Tallinn

Koskikeskus, Tampere

Arabia Center, HelsinkiÅkersberga, Sweden

Nordea

graphic design


Kalevala Koru

Mythworks helps our clients to create a dialog between the end-users and the concept. It is designed to bring together the means of communication and the core values of a retail concept. With Mythworks process we create an environment where the concept is communicated to the public. Mythworks personalizes the message and create end-user based communication. It will use both orthodox and unorthodox methods to add designed effectivity to the communication. The process is designed to focus timing, quality and quantity in right way. Mythworks will make the communication of a concept more effective. The core of Mythworks is based on creating and fostering stories. Stories that are to be told in right way, right time and to the right audience.

Mythworks includes:

• Linking concept to story telling• Backstory / Myth building for concept• Communication plan with purpose

focused tools and methods• Communication and backstory

management

In the core of Mythwork is

• Uniqueness• Authenticity• Talkability

Story telling is an ever unfolding process which follows a loose script. The story is maintained and kept authentic through out the process.


communication designKalevala Koru

NCCNAKU (TM) - Happimaa Event

urban concept design

Our resent clients:

MarimekkoKalevala KoruNordea Private BankingCityconELLSPR VeripalveluSRVYITNCCOsuuskauppa ArinaKauppakeskus PasaatiRenorHYYJyväskylän Torikeskus

Find more about Happimaawww.happimaa.com


Kouvola Shopping DistrictKalasatama, Helsinki

Suurpelto, EspooKaivopiha, Helsinki

Contact us:Tero Helenius

[email protected]+358 40 720 4722