VIDEO ON THE MOVE

16th of July 2015 Hanna Kouri@KouriHanna @newsrewired

April 15, 2023 Presentation name2

ISTV – WHAT IS IT?

IIta-Sanomat is part of Finland’s biggest media group Sanoma Media Finland.

with tv- and radio channels, magazine publisher, newspapers and new businesses

& start up’s. llta-Sanomat is the largest news media in Finland, weekly reach 2 450 000. IS has rapidly transformed from traditional tabloid into the leading multi-channel

media in Finland and is #1 in all its channels – including mobile. 90% of the reach from digital channels: desktop and mobile. Mobile has exceed

desktop use. Digital sales are growing more rapidly than print sales are decreasing. IS slogan is “If it’s interesting it’s in Ilta-Sanomat”:

- we cover news, entertainment, sports , lifestyle and themes.

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THE FUTURE OF TV – ONLINE TV

ISTV is the online video channel of itasanomat.fi Leading video channel in Finland with over 4 million weekly video starts Crucial part of IS multi-channel strategy Video content enriches the articles on the site Dozens of video clips produced and published daily 10 weekly studio programs and mini serials Several live broadcast every day Live sport games (free and paid content) ISTV has hired videographers and IS editors have turned into video reporters ISTV and every editorial department produce video content as a part of IS multi-

channel strategy ISTV distributes video content from other Sanoma units Video content from news agencies, production companies , freelancers…

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CRITICAL SUCCESS FACTORS IN ONLINE VIDEOS

Online native video content

- Don’t force feed, cheat with topic or do print on video. Show, don’t talk! Cost efficiency in production

- Don’t buy a tv-company and produce b-class tv-shows. Get out of the studio! Multible video sources and variety of processes

- Take off your shoes! You can’t do this without getting your toes wet… Video as key part of the strategy

- If you are not going to invest in it, don’t do it. It takes too much time, effort and money. Unmanaged change and constant development

- Get used to it and run as fast as you ever can! You’ll have time to sleep in few years. Content, technology, analytics and commerce

- Say hi to your new best friends. You will work with all of them 24/7. ”Videos don’t work”. Talent, passion and professionalism

- It will be the hardest thing you have ever done but the work will pay off!

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HOW TO MAKE IT ON MOBILE

On the end it’s all gonna be mobile… Mobile first strategy: If it doesn’t work on mobile, don’t bother to do it at all All the formats work: It doesn’t have to be short or without the voice It must be relevant! Video point of view, topic and the content The right timing is everything. Plan a publishing clock based on the analytics Create formats for different types of content, but don’t get stuck on those Define what is your key competitive advange and learn how to do it on video format It’s all about journalism, you know how to do it!

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QUESTIONS & COMMENTS, PLEASE?

Thank you!