hang ten gold styleguide

GLOBAL BRAND GUIDELINES

VERSION 1. | ISSUE DATE: 12.03.12 | UPDATED: 12.09.12

© 2013 AMERICAN BRAND HOLDINGS - ALL RIGHTS RESERVED HANG TEN™ IS A REGISTERED TRADEMARK OF AMERICAN BRAND HOLDINGS

TABLE OF CONTENTS

GUIDELINESLegal Overview

OFFICIAL BRANDSIGNATURE2 color | clear area

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UNAUTHORIZEDLOGO USES

7

FONT

8

RETAILCOLLATERAL

9

HANGTAGS

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BRAND MARK

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GUIDELINES: LEGAL OVERVIEW

THE MARK OF AUTHENTICITY. The brand signature is the mark of authenticity for the brand. Therefore, it must be represented on all product and marketing materials that represent the brand and touch the consumer. No exceptions.

CLEAR AND OBVIOUS. The official brand signature must be represented in a clear and obvious way. This means that the brand signature must be 100% accurately represented. In addition, the brand signature must be large enough and placed on the product or marketing in such a way that it is obvious to the consumer that it is the brand signature. In other words, that brand signature cannot be so small or placed in such an obscure part of the product or marketing material that the consumer is confused regarding the significance of the brand signature.

ACCURATE REPRESENTATION. The official brand signature must be represented exactly as it is shown in the Hang Ten brand guidelines. It cannot be embellished even 1%.

ADEQUATE SPACE. There must be clear and adequate space around the official brand signature on all product and marketing materials. Enough clear space that the clarity and significance of the brand signature is not compromised.

OTHER GRAPHICAL ELEMENTS. Other graphical elements can be used on

product and marketing materials. However, they cannot be used so ubiquitously or appear to be too similar to the brand signature that they create confusion in the minds of the consumer regarding the true identity of the official brand signature.

BRAND ICONS. Brand icons can be used on Hang Ten product and marketing materials according to the guidelines detailed in the brand guidelines. However, brand icons are not replacements for the official brand signature/mark of authenticity. The official brand signature must still be represented on all product and marketing materials according to the brand guidelines.

COLLECTION LOGOS. From time to time there will be logos created to represent collections within the Hang Ten brand. In some cases, these collections will have logos created to help segment them from the rest of the Hang Ten collection. These Collection Logos can be used on Hang Ten product and marketing according to the brand guidelines. However, Collection Logos are not replacements for the official brand signature/mark of authenticity. The official brand signature must still be represented on all product and marketing materials according to the brand guidelines.

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OFFICIAL BRAND SIGNATURE – 2C

FLAT:

SPOT:

Pantone 871 U

Process BLACK C

C 20 / M 25 / Y 60 / K 25

C 40 / M 80 / Y 20 / K 100

CMYK:

5

.2X

.2X

.2X .2X

To insure the authorized brand signature maintains its prominence and position, there must be a minimal “clear” area around the brand signature. The “clear” area is to be defined as having no

graphics, illustrations, typography or other logos in that area. The only exception is the approved usage of the brand signature for product packaging.

CLEAR AREA GUIDELINES

CLEAR AREA

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BRAND MARK

This graphic element has been created for Hang Ten in an effort to broaden the design scope of the brand identity design package. This additional element is helpful when designing different types of products or marketing materials. It needs to be emphasized that this additional element is meant to compliment the authorized brand signature and does not replace the need to represent the authorized brand signature according to the brand guidelines.

BRAND MARK USAGE

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UNAUTHORIZED LOGO USES

The following examples show some of the brand signature applications that are NOT allowed. There are many others. In order for product and marketing material submissions to be approved, please follow the authorized brand signature guidelines.

Do not make ‘Key line’ out of Logo.

Do not change or re-arrange the dimensions of the Logo.

Do not mis-scale, stretch, or compress the Logo.

Do not change color of just parts of Logo.

Do not change the symmetry or dimensions of the Logo.

UNAUTHORIZED LOGO APPLICATIONS

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FONT

BERTHOLD AKZIDENZ GROTESK - LIGHTabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

V BERTHOLD AKZIDENZ GROTESK - LIGHT

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

HEADER

SUB HEAD

V Berthold Akzidenz Grotesk - LIGHTabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

BODY

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RETAIL COLLATERAL

The Hang Ten Gold brand signature at retail must be displayed in accordance to the Brand Guidelines.

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HANGTAGS

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