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‘From Haiti to Paris’

Sponsorship

Opportunity

Frankie Lambert

7/1/2011

For further info contact [email protected]

From Haiti to

Paris A film of how

Five homeless women represent their country

in The Homeless World


Some Quotes

"The Homeless World Cup has shown that football is a powerful tool in changing people’s

lives, and it's great that we can play a part in that."

Sir Alex Ferguson, Manager, Manchester United

"Everybody needs to wake up in the morning with a goal. That is the main thing. The

Homeless World Cup brings this opportunity, to go training, to change your life."

Eric Cantona, Ambassador, Homeless World Cup

"The Homeless World Cup brings thousands of players a phenomenal once in a lifetime

opportunity to play football for their country and change their lives forever. The

determination and tremendous human spirit expressed as they have the courage to take this

opportunity and overcome obstacles to create a new world, is true inspiration for us all. This

isa powerful experience they will carry with them forever and never look back. They are real

stars. Get into the Homeless World Cup. Participate in sport changing the world."

Ringo Starr, The Beatles

"All over the world, I want to say, we've got to end homelessness. Everyone should have a

home; it's a right and not a privilege. People treat the homeless as if they're sub-human. In

order to overcome this discrimination, we have to unite against homelessness as we did when

we fought apartheid."

Desmond Tutu at the Cape Town 2006 Homeless World Cup


Overview

What is ‘The Homeless World Cup’ (THWC)

10 years ago Mel Young 53, recognised as one of the world’s leading social entrepreneurs by

the Schwab Foundation for Social Entrepreneurship and Austrian born Harald Schmied

attempted to invent an international language to enable homeless people to communicate with

each other around the world. When they realised one already existed – football – the

Homeless World Cup was born. (www.homelessworldcup.org). Since 2003 the competition

has gone from strength to strength. 25,000 players participated in training and trials for the

Copenhagen 2007 Homeless World Cup from which 381 players went on to represent their

country in Copenhagen. More than 200,000 homeless people have had their lives touched by

this global competition and more than 600 will be representing 64 national teams at the finals

in Paris this year

This year MB Films is planning to follow the journey of the team from Haiti on their journey

to Paris. A team which, against all odds, has risen to the challenge inspite of the disasters

and hardship which has befallen their country.

Why the Team from Haiti

Despite having common cultural links with its Hispano-Caribbean neighbors, Haiti is the

only predominantly Francophone independent nation in the Americas. It is one of only two

independent nations in the Americas (along with Canada) that designate French as an official

language; the other French-speaking areas are all overseas départements, or collectivités, of

France. It was a no brainer for us to follow the journey of the team from this tiny country in

their pilgrimage back to their French roots.

Outline

The Homeless World cup has became one of the most popular sporting events over the last

few years, and in 2007 Scotland won the world cup! Through word of mouth and media

coverage it has became a yearly talking point from players and supporters throughout the

world.

We want to publicize the World Cup but more importantly the legacy that the company

creates around the sporting event.

Our plan is to bring the tournament to a wider audience, through a feature film documentary

spanning the whole spectrum of the event not just the games. We want to tell the personal

stories and focus on how the world cup has helped them to change their lives for the better.

We want to take it from the passing conversation to a tournament that countries can be

patriotic about supporting.


We want to make it a very personal film talking to the individuals and really highlighting the

great work that the World cup promotes, we would like to interview the ambassadors about

why they are involved, people at Nike and other sponsors about why they support the

Homeless World Cup. How do they pick the teams, players who are the coaches?

Our Goals

1. To create a feature length Documentary for Cinema Distribution

Our aim is to make a 90 min documentary for the Homeless world cup with a focus on this

years Haiti team. The film will be distributed through film festivals, limited cinema release

and Video on demand (ITunes for example) sites.

To highlight and educate the general public about the Homeless World Cup and the impact it

has on its participants.

The legacy of the Homeless world cup is an important part of what we see the documentary

being about. What happens to the players after the World Cup, where did the Haiti players

end up, what effect did being involved in this game have on there lives? We want to show

how the homeless world cup has a positive impact on not just the individual but the

community they are a part of.

Haiti has been at the forefront of the world’s mind over the last year after the earthquake that

destroyed so much of the country. This year is the first year Haiti have played in the homeless

world cup and we would like to follow the preparation of the team and there matches over the

world cup and what happens to them when they get back to Haiti.

2. The personal stories of the individual players

The moving and emotional stories of the individual players are truly amazing, we want to

focus on these and really show how the players have over come great tragedies in their own

lives to get to a position where they can engage in the World Cup. How did they come to

being picked, what do they have to sacrifice to be part of the tournament. Does this give them

an escape from their lives. Will it change them for a positive or is it just a brief escapism

before they have to return to their everyday routines.


3. Past & Present Players

A focal point for our film is to highlight the effect this competition has on the individuals.

The tournament itself is a driving force but we want to make it about the personal stories on

and off the field, the participation/ the team work, the personal journey to get to where they

are and how they got there. How they interact with their teammates, how their stories interact.

Why are they getting involved? Why do they want to play football. Are they playing to win

the tournament, or do they want to be recognized and prove a point to themselves and others,

is this their moment to shine.

Style

We will use a mixture of HD footage/graphics and animations to create a stunning

Documentary that really showcases the amazing job that the homeless world cup does. It will

take in the flavor and scale of the games focusing on the individuals and the backgrounds

they come from it is a global sport and will highlight the vastly different backgrounds that

each country and each player comes from.

Distribution

The finished production will be distributed via the following channels

Distribution will be through film festivals, limited cinema release and Video on demand as

well as placed on the Oscars watch list.

Distribution includes:

• San Jose Film Festival

• Cannes Film Festival

• Raindance Film Festival

• British Urban Film Festival

• Edinburgh International Film Festival

• Tribeca Film Festival

• London Film Festival

• London International Documentary Festival

• Melbourne International Film Festival

• Red Bull TV Block on ServusTV


• ING

• Outdoor Sport Channel®

• ESPN

• Sky

• BBC

• iTunes

• Netflix

The last film made about the THWC was ‘Kicking it’ (2008) narrated by Colin Farell and

produced by Directed by Susan Koch http://en.wikipedia.org/wiki/Kicking_It_(film) .

See a clip at YouTube http://youtu.be/3cQlKplEp64


The Shoot Team

Matt Brown, Producer/ Director (BECTU member) http://mattbrownfilms.blogspot.com/

• 10 years of work in the film

• Winner of Scottish BAFTA for Technical Excellence

• Winner of the Christopher Johnston award

• Nominee for BBC production team of the year

• Nominee for YouTube do-gooder of the year

• Currently working as a Freelance Producer/Director

• BBC radio 4comedians storm the royal mile, produced and shot with a large team

covering 3hours of live comedy on the royal mile.

• Produced and shot 2 series of the talk of the fest with Paul Provenza

• Produced and shot 48 shows over the Edinburgh fringe festival

• Produced atv series in the Gobi Desert followed a group of ultra marathon runners for

3weeks.

Patrick Murray DOP

• Technical Co-coordinator / Camera Operator: ‘Human Planet’

• Broadcast–Technician: Visual Impact Ireland

• Director and Camera Operator: E.P.K "New Town Killers”

• Lighting Assistant: ‘Valhalla Rising’

• Winner2007 BAFTA Craft Award for Technical Excellence Film & TV Awards

• Nominated best new work BAFTA


About MB Productions

MB Productions was created by Scott Thomson (retired footballer) and Matthew Brown in

early 2011 to create great documentaries and TV shows that highlight great sporting

achievements. The aim of the company is to showcase the most amazing personal stories and

how sport can make a difference at every level to peoples lives.

Coming from a production background Matthew Brown has 10 years of experience working

in the film and TV industry, he has worked for clients that include : The BBC, Manchester

United, O2, Bigelow tea, The ministry of defence, ITV and the Scottish Government to name

just a few. He has run several production houses in the past and is now looking to concentrate

on creating feature length films.

Scott Thomson after having a very successful football career decided that he wanted to give

something back to the sporting community and working with Matthew feels that to highlight

and educate the public in the incredible things that are going on in sport across the world is

one of the most effective ways he can do that.

The production Schedule

Date Location Activity

14th

August 2011 Haiti Filming

20th

August 2011 Paris Filming

28th

August 2011 Haiti Filming

25th

October 2011 UK Final edit

31st October 2011 San Jose film festival

Deadline

Gala Screening

2nd

February 2012 General Release


Marketing support for the film launch to include

• Website

• Associated Press promotional distribution across all news rooms

• Extensive cross media public relations campaign

• TV, Newspaper reviews

• Facebook page

• Online blogs etc…

• On-line virals


Deliverables – what’s in it for you?

• A single logo holding screen at the end of the production

• Logo and information about the company on the film website

• Interview/ mini featurette with the company representative that will go into the DVD

release and also have a presence online

• Product placement throughout the film

• Within interviews and articles written in the press the company will be referenced.

• On the DVD box (back cover)

• Sponsor tag line “ xxxx company is proud to be a sponsor in the making of this

film”

• Directors credit for the sponsor

• X50 boxed copies

• Usage rights for promoting the sponsorship (UK only) in its social media activity

• Right to use selected clips with its own intro and outro for on-line video sites such as

Youtube

• Tickets x10 to the Gala screening (travel and expenses at the sponsors expense)

• X2 VIP tickets for the THWC Finals for the sponsor to create their own funded prize

trip to the event (Eurostar or flights and hotel in Paris at the sponsors expense)

• X10 VIP tickets to the finals

• Creation of film facebook page to include sponsors logo and like back to sponsors

own facebook page

• Endorsement quote from Sir Alex Ferguson for the sponsor – wording to be agreed

• Companies logo board backdrop for Paris interviews


Investment

Your investment for this comprehensive sponsorship relationship will be:

• £150,000 GBP

Some food for thought

• 71% Consumers feel more positive towards sponsors that invest in community

initiatives (S: Comm: Global sponsorship report 2009)

• 65% Sponsors favour sponsorships which help them connect with communities

(Source: SMG Insight/ You Gov 2010)

• 44% Sponsors wish to better integrate CSR and sponsorship (Source: SMG Insight/

You Gov 2010)

• One off charitable donation

For further information contact:

Frankie Lambert

Frankie Lambert Consulting

[email protected]

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