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    Sampling Methods 1 of 16

    Sampling Methods (Independent Module)

    Pri nt References

    1. Introductory Statistics, Neil A. Weiss2. Introducing Statistics, Graham Upton, Ian Cook3. AP Statistics 2008- 2009, Duane C. Hinders4. A Concise Course in Advanced Level Statistics with Worked Examples,

    J. Crawshaw and J. Chambers

    5. Elementary Statistics: A Step by Step Approach, Allan G. BlumanNon-print References

    1. Sampling Methodshttp://www.statcan.ca/english/edu/power/ch13/probability/probability.htm

    2. The following link contains some interactive Excel files that allow you toexperiment and compare the various sampling methods covered in this chapter.

    http://www.coventry.ac.uk/ec//~nhunt/meths/ss.html

    Objective: At the end of the chapter, students should be able to

    1. Understand the concepts of population, sample and random sample;2. Understand the purpose and appropriate use of the 4 sampling methods ( random,

    stratified, systematic and quota samples) in practical situations;

    3. Explain in simple terms why a given sampling method may be unsatisfactory, andsuggest possible improvements.

    1 Introduction

    1.1 The Purpose of Sampling

    In many practical statistical investigations,

    we are interested in gathering information

    about a population based on data derived

    from a sample of the population.

    This enables us to draw conclusions about a

    large set of data (population) by studying arelativelysmallamount of data (sample).

    For the sample to be useful, it has to be a

    representative sample, that is, it has the

    essential characteristics of the population

    being studied, and is free of any type of

    systematic bias.

    A sample should be large enough to give a

    good representation of the population but

    small enough to be manageable.

    population (see 1.2.1)

    What is a good sample size?

    large enough for a good

    representation of population

    small enough to be

    manageable (time & costs

    constraints

    sample

    (see 1.2.2)

    http://www.statcan.ca/english/edu/power/ch13/probability/probability.htmhttp://www.statcan.ca/english/edu/power/ch13/probability/probability.htmhttp://www.coventry.ac.uk/ec/~nhunt/meths/ss.htmlhttp://www.coventry.ac.uk/ec/~nhunt/meths/ss.htmlhttp://www.coventry.ac.uk/ec/~nhunt/meths/ss.htmlhttp://www.statcan.ca/english/edu/power/ch13/probability/probability.htm
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    1.2 Definitions

    1.2.1 Population

    is a complete collection of

    individuals or items about which

    statistical information is desired.1.2.2 Sample

    is a finite subset of a population.

    1.2.3 Sampli ng Frame

    is a list of all members of the

    population from which we can draw

    a sample.

    1.2.4 Random Sample

    is a sample drawn from a population

    such that every member of thepopulation has an equal chance of

    being selected.

    Subset means part of/contains some

    members of.

    2 Sampling Methods

    In this chapter, we shall study

    the following 4 sampling

    methods:

    (simple) random sampling

    systematic sampling stratified sampling

    quota sampling

    The first 3 methods will produce

    a random sample, whereas

    quota sampling will produce a

    non-random sample.

    population

    What methods can used to collect a sample?

    (simple) random sampling quota sampling

    systematic sampling

    stratified sampling

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    2.1 (Simple) Random Sampling

    In (simple) random sampling, every

    possible sample of the same size has an

    equal chance of being selected.

    Also, each member of the population has an

    equal chance of being included in the

    sample.

    2.1.1 Method for (Simple) Random Sampling

    Suppose we want to obtain a sample of size

    n from a population of sizeN.

    1. Number the list of all the members of

    the population from 1 toN.

    2. Make a random selection ofn of these

    numbers.

    (This can be done by generatingrandom numbers with a computer or

    GC using the command

    randInt(1, N, n).)

    3. The members corresponding to these

    n numbers will constitute the sample.

    Example of a contextual situation where the

    simple random sampling method can be

    carried out:

    A total of 100 students from IJC attended

    an enrichment class at Science Centre, fromwhich a simple random sample of 5

    students are selected to answer a

    questionnaire on the effectiveness of the

    programme.

    1. All the 100 students could each be

    assigned a number based on

    alphabetical order of their first names.

    2. Generate 5 random integers between 1

    and 100 using the GC command

    randInt(1, 100, 5).

    3. The students corresponding to the

    randomly selected numbers will form

    the sample.

    Example:

    12

    34

    5

    9899

    100

    population of size, N =100

    population of size, N =100

    1. Ang Chee Yong

    2. Chan Chee Tat

    3. Cheong Chong Yan

    4. ..

    ..99. Yang Yan Yan

    100. Zaina Bte Aman

    1

    Use computer or GC to generate

    n= 5 numbers at random2

    21172

    101

    32138

    101

    46316

    1764

    32338

    11100

    Some of the many samples of size n= 5.

    Each of these samples has the same

    probability of being selected.

    A simple random

    sample of size, n =5

    4. Cheong Chong Yan

    25. Feng Tian

    78. Lee Mary

    89. Tan Mei Mei

    99. Yang Yan Yan

    3

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    2.1.2 Use of the GC to generate random integers

    The syntax for generating n random integers between m andNinclusive is as

    follows:

    randInt(m,N, n)

    Example:

    Generate 5 random integers between 1 and 100 inclusive

    Keystrokes/Steps Screen Display

    Step 1:

    Start with the home screen.

    Press .

    Step 2:

    Scroll right to PRBby pressing .

    Press to select the function

    5:randInt(.

    Step 3:

    Key in 1 for the lowest value of the

    integers to be randomly generated, 100 for

    the highestvalue, and 5 for the number of

    integers to be randomly generated.

    Press to generate the 5 random

    integers.

    Hence the 5 random integers generated are95, 91, 15, 52 and 41.

    Lowest value of the

    integers to be

    randomly generated.

    Highest value of the

    integers to be

    randomly generated.

    Numberof integers

    to be randomly

    generated.

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    2.1.3 Advantages and Disadvantages of Simple Random Sampling

    Advantages Disadvantages

    Method can be carried out

    quickly and easily with the help

    of a computer or GC to generaterandom numbers.

    Sample obtained may happen to

    be one that is not representative

    of the population (see example1(iii) for illustration).

    Suitable only if the sampling

    frame is complete and up-to-

    date.

    Example 1:

    In a large country ASU, an opinion poll which concerned the support for the

    two presidential candidates Macane and Obaba was carried out before the

    presidential election. A simple random sample of 1000 people was interviewed

    and based on the results of the poll, an easy win was predicted for Macane.

    (i) Describe how a simple random sample of 1000 can be selected.

    (ii) Give one disadvantage of simple random sampling in the context of the

    question.

    (iii) When the actual election result was out, it turned out that Obaba won the

    election. Give one possible reason for this difference from the predicted

    result.

    Solution

    (i) Obtain the sampling frame of all

    eligible voters from the Electoral

    Board.Assign a number to each person in

    the sampling frame. Generate 1000

    random numbers with a computer.

    The people corresponding to these

    1000 numbers will constitute a

    simple random sample of 1000.

    Need to mention what the sampling frame

    (all eligible voters in country ASU) is.

    Need to assign a number to each member in

    the sampling frame before generating n

    (sample size) random (must mention this

    word) numbers from the list of assigned

    numbers.

    Need to mention that the people that have

    been assigned the chosen numbers make up

    the selected sample.

    (ii) Possible disadvantages:

    As the country is large, it maybe expensive to travel to the

    different parts of the country to

    interview those sampled.

    Some of those selected may not

    be available for interview.

    You may write any one of the possible

    disadvantage BUT must ensure that you

    write in context, and not the theoretical

    answer found in 2.1.3.

    (iii) Since the population is very large, a

    sample size of 1000 may not result in

    a representative sample. In fact, the

    sample chosen could happen to have

    been made up of a greater proportionof Macanes supporters.

    This is an important disadvantage of simple

    random sampling.

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    2.2 Systematic Sampling

    Systematic sampling is carried out by systematically drawing the sample from

    the population.

    2.2.1 Method for Systematic SamplingSuppose we want to obtain a sample of size n from a population of sizeN.

    1. Listall members of the population in some order (usually with reference to

    context and/or purpose of study).

    For example, we can have

    the pupils in a school arranged according to the school register if we want

    to choose a sample to interview them for their opinion on the school

    canteen food,

    the order in which customers enter a particular store if we want to survey

    how long they spend in the shop.

    2. Determine the sampling in tervalN

    kn

    (Round down to the nearest integer if

    necessary)

    3. Choose the first member of the sample at random from the first kmembers,

    i.e., choose an integer randomly from the numbers 1 to k.

    4. Choose every other kth

    member after the first member is chosen.

    Illustration with an example:

    Use systematic sampling to choose a sample of size 30 from the 400 pupils in a school

    to interview them for their opinion on the school canteen food.

    List all the students according to the school register.

    Sampling interval, k =400

    13.3 1330

    Suppose the random number selected in is 2.

    131 2 3 400..391

    1

    14 15 16 26

    2

    272829 39

    3

    378379380 390

    30..

    1

    2

    4 3

    3Choose a

    number

    from 1 to 13at random.

    131 2 3 400..391

    1 3

    378379380 390

    30

    14 15 16 26

    2

    272829 39

    ..

    215 28

    379

    ..

    A systematicsample of

    size 30

    13 13 13

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    2.2.2 Advantages and Disadvantages of Systematic Sampling

    Advantages Disadvantages

    Sample is more evenly spread

    over the population.

    Sample may be biased when the

    order in which members of the

    population are lined up have acyclic pattern.

    Example 2:

    A student councilor in a junior college is to conduct a survey of the graduating

    class concerning plans for Graduation Night. There are 800 students in the

    graduating class and he needs a sample of 80.

    (i) Describe how a systematic sample may be taken.

    (ii) Explain why the sample selected in (i) is a random sample.

    Solution

    (i) Get a list of all students from the

    graduating class arranged according

    to the school register (by classes).

    Sampling interval k

    Choose the first student at random

    from the first 10 names.

    Choose every 10th

    name after the first

    student has been chosen until a sample

    of 80 is obtained.

    It is meaningful to list the students by

    classes in the school register order as

    the information needed concerns the

    plans for Grad Night, and generally

    students from a more Science based

    subject combination may have different

    preference from that of a more

    Humanities based subject combination.

    With systematic sampling performed on

    this list, the sample will be one that ismore representative of the whole

    graduating batch of students.

    (ii) Since the first member is selected at

    random from the first 10 names, the

    first 10 students in the register have a

    probability of1

    10of being selected.

    The subsequent members of the

    sample are fixed once the first member

    has been selected. So every member inthe population has an equal chance,

    which is1

    10, of being selected to be in

    the sample. Thus a systematic sample

    is a random sample

    Recall that

    simple random sampling

    systematic sampling

    stratified sampling (section 2.3)

    produce random samples.

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    Example 3:

    A company has 20 departments, each of which has 20 employees. A list of

    employees is ordered by department, with the manager listed first, and then the

    other employees in descending order of seniority.

    A survey is conducted to find out about the employees opinions on their workenvironment. A systematic sampling approach was used to obtain a sample of

    size 20. Give one disadvantage of such an approach in this case.

    Solution

    As the sample size is 20,

    sampling interval is

    k .

    Thus every department

    will have an employee

    being selected.However, due to the

    cyclic pattern in which

    the employees are listed,

    it will result in a sample

    consisting of employees

    of the same seniority(e.g. only managers or

    only junior employees

    are chosen).

    The sample will thennot be representativeof

    all the employees

    opinions on their work

    environment.

    Suppose 19is the number obtained from the random selection

    of numbers from 1 to 20 (first twenty numbers)

    Note that you must give the disadvantage in context (see words

    in bold in solution) and not merelythe technical answer cyclic

    pattern as stated in the 2.2.2.

    20

    20

    M AM supv grp L JJ

    Department 1

    M AM supv grp L JJ

    Department 2

    M AM supv grp L JJ

    Department 3

    M AM supv grp L JJ

    De artment 19

    M AM supv grp L JJ

    De artment 20

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    2.3 Stratified Sampling

    Many populations contain identifiable

    strata, which are distinctive non-

    overlapping subsets of the

    population.

    Strata might be based on gender, age

    groups, ethnic groups etc.

    Stratified sampling ensures that the

    proportions of the population falling

    into these strata are reproduced by

    the sample. Thus a stratified sample is

    likely to be a representative sample of

    its population.

    However, a simple random sample is

    unlikely to reproduce these proportions

    and thus may provide a biased and

    non-representative view of the

    population.

    Gender, age groups, ethnic groups can be strata

    as a person can only be in 1 strata. For example,

    a person is either a male or female and not

    both!

    You may view a stratified sample as a

    miniature version of the population as the

    proportions are the same.

    A sample obtained from simple random sampling

    may happen to be one with a greater

    proportion of females which is not a good

    representation of the population.

    2.3.1 Method for Stratified Sampling

    1. Divide the population intomeaningful strata.

    Note: This method requires the

    sampling frame, together with

    additional information on the

    chosen strata, which will give the

    proportion for each stratum.

    2. Draw random samples separately

    from each stratum, with samplesize proportional to the relativesize of the stratum.

    3. These separate random samples are

    put together to form the sample of

    the population.

    The strata must be meaningful to the purposeof the study.

    For example, the strata for survey of

    preference for type of movies could be gender

    as boys and girls generally prefer different

    genre.

    sample

    male female

    populationmale female

    Sample (size = 12)

    S1 S2 S3

    435

    population (size = 120 )strata

    2 (S2)

    strata 1

    (S1)

    50 30

    strata 3

    S3

    40

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    2.3.2 Advantages and Disadvantages of Stratified Sampling

    Advantages Disadvantages

    Likely to give a good

    representative sample (for the

    purpose of study) of thepopulation.

    Strata may be difficult to define

    clearly.

    Example 4:

    In a company, the proportions of staff in different age-groups are as follows:

    Age under 40 between 40 and 60 over 60

    Percentage 38 40 22

    Describe how a stratified sample of 20 staff can be obtained.

    Solution

    Get a list ofall staff members. Divide them

    into age-groups under 40, between 40 and

    60, over 60.

    Age under 40between

    40 and 60over 60

    Number

    of staff

    3820

    100

    7.6 8

    40

    20 8100

    22

    20100

    4.4 4

    From each age group, draw a random

    sample of the required size as shown in the

    table.

    The three random samples drawn will

    together form a stratified sample of 20

    staff.

    For stratified sampling, additional info

    on the chosen strata (age in this case) is

    required.

    You must show how the sample size in

    each strata is obtained.

    Note that the numbers must be rounded

    to the nearest integer because number

    of people must be whole numbers. Also,

    the total number must be the requiredsample size.

    It is important that simple random

    sampling is conducted within each

    stratum.

    Need to say that the random samples

    from the strata together form the

    required sample which is a miniature

    version of the population with the sameproportions.

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    2.4 Quota Sampling

    Quota sampling is similar to

    stratified sampling in the

    sense that the population is

    also divided into distinctive,non-overlapping strata.

    However, the selection of

    respondents within the strata

    is left to the interviewer, and

    thus is non-random.

    Stratified sampling Quota sampling

    Divide population into non-overlappingstrata (which is

    meaningful to the purpose of study)Requiressampling frame

    and information on the

    strata chosen.

    Does not require a sampling

    frame.

    The sample size for each

    stratum is proportional

    to the relative size of

    the stratum.

    A quota for each stratum is

    specified (without

    reference to population) to

    define the sample.

    Random sample selected

    within each stratum.

    Selection of sample within

    each stratumis

    non-random, dependent oninterviewer/convenience.

    2.4.1 Method for Quota Sampling

    1. Divide the population into

    meaningful strata.

    Note: For Quota Sampling, unlike

    stratified sampling, a sampling

    frame is not required.

    2. A quota for each stratum is

    specified to define the sample.

    3. The interviewer will select a

    sample that meets the

    requirements of the quota.

    Like in stratified sampling, the strata must be

    meaningful to the purpose of the study.

    The quota is pre-determined.

    The interviewer can choose any person, at his

    discretion/convenience, that meets the criteria

    stipulated by the quota.

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    Example of a contextual situation where the

    simple random sampling method can be carried

    out:

    In a market survey, an interviewer is given an

    assignment to interview 20 people in the streetbased on the following quota.

    Sex Age Social Class

    Male 9 20 29 4 High 2Female 11 30 44 6 Middle 4

    45 64 7 Low 1465+ 3

    The choice of the sample is subjective. A possible

    choice that meets the quota set out is as follows:

    Social Class

    High Middle Low

    Sex

    /AgeM F M F M F

    20 29 1 1 1 1

    30 44 1 1 3 1

    45 64 1 1 2 3

    65+ 1 2

    This is the quota requirements set

    out for the sample.

    This is a possible choice because

    No. of males = 1+1+1+3+2+1=9

    No. of females

    = 1+1+1+1+1+1+3+2=11

    No. with age 20-29 =1+1+1+1=4

    No. with age 30-44 =1+1+3+1=6

    No. with age 45-64 =1+1+2+3=7

    No. with age 65+ =1+2=3

    No. of high social class =1+1=2

    No. of middle social class

    =1+1+1+1=4

    No. of low social class=1+3+2+1+1+1+3+2=14

    Note that the interviewer can have

    other choices but must ensure that

    the quota requirements are met.

    2.4.2 Advantages and Disadvantages of Quota Sampling

    Advantages Disadvantages

    Does not require a sampling

    frame.

    Information can be collectedquickly and easily.

    Lower cost of implementation as

    it is up to interviewers

    convenience.

    Sample obtained not random.

    Sample is not a good representative of

    the population as compared with othertypes of sampling.

    Bias as the interviewer may simply

    select those who are easiest to

    interview.

    However, quota sampling is widely used

    in market research, street interviews and

    opinion polls. It is very useful and

    convenient though it is non-random in

    nature.

    Note:Information gathered from quotasampling should be treated with caution.

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    Example 5:

    A market researcher has been commissioned to find out how many times per

    month members of the public visit their heartland shopping malls. She intends

    to take a quota sample of 80 adults in the 18 to 65 age range.

    Suggest suitable strata and describe how a quota sample may be taken. Give oneadvantage and one disadvantage of quota sampling.

    Solution

    As shopping habits depend on the age and

    gender, the strata to be considered are age group

    and gender.

    Divide the population into age groups of

    1825, 2635, 3655, 5665.

    Within each age group, take equal number of

    males and females.A possible quota for each stratum is as follows:

    Age group

    18

    25

    26

    35

    36

    55

    56

    65Total

    Male 10 10 10 10 40

    Female 10 10 10 10 40

    Total 20 20 20 20 80

    The market researcher selects a sample such that

    the quota is met.

    Possible advantages

    Quota sampling does not require a sampling

    frame. Therefore quota sampling is

    appropriate in this case because it would be

    difficult/impossible to obtain a sampling

    frame of all the shoppers visiting the mall.

    Quota sampling is easy to administer and the

    information can be collected quickly.

    Quota sampling involves lower cost as

    compared to other types of sampling methods

    because it only requires minimal logistical

    preparation.

    Possible disadvantages

    The sample is biased as the interviewer may

    select those who are easiest to interview.

    The sample is likely not a good representative

    of the population.

    The strata are chosen meaningfully

    so that it addresses the purpose of

    the survey.

    When describing the method of

    conducting quota sampling, need to

    state the

    strata & categories quota: the number to be chosen

    for each stratum

    State that the market researcher

    selects a sample that meets the

    requirements of the quota set out.

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    Example 6:

    There are 29 students in class A, 32 students in class B, 34 students in class C

    and 25 students in classD. The teacher wants to choose a sample of 20 students

    from these 4 classes. He decides to select 5 students at random from each class.

    (i) Explain why the sample formed is not a random sample.(ii) Suggest and describe a method to obtain a random sample of 20 students

    from all the 4 classes.

    Solution

    (i) The sample obtained is not a random sample because

    each student from the 4 classes does not stand an equal

    chance of being selected to be in the sample.

    The probability of choosing a student from class A, B,

    CandD are5

    29

    ,5

    32

    ,5

    34

    and5

    25

    respectively.

    The probability of choosing

    5 students at random from

    a class of 29 students is

    5

    29.

    (ii) The teacher may want to use stratified sampling to

    obtain the required random sample.

    Get a list of all the 120 students from the 4 classes.

    Categorize them according to theirclasses.Class A B C D

    No. of

    students

    2920

    120

    4.83

    5

    3220

    120

    5.33

    5

    3420

    120

    5.67

    6

    2520

    120

    4.17

    4

    From each class, draw a random sample of the

    required size as shown in the table.

    The four samples drawn will together form a

    stratified sample of 20 students from the 4 classes.

    Recall that a stratified

    sample is a random sample.

    The strata used here is

    the class.

    Summary

    Sample

    frame

    Random Advantage Disadvantage

    Random

    Sampling

    Yes Yes Quick and easy

    to carry out

    Difficult to get

    sample frame

    Systematic

    Sampling

    No Yes More evenly

    spread

    Maybe Cyclic, not

    representative

    Stratified

    Sampling

    Yes Yes Good

    representative

    Difficult to define

    and obtain strata

    Quota

    Sampling

    No No Easy and

    economical

    Non-random,

    maybe biased

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    Sampling Methods (Tutorial)

    1 (2010/Prelim/MI/10)

    A group of 10 students is to be selected for an overseas exchange programme

    from an institute of 3 pre-university (PU) levels, with a total enrolment of 1000

    students.

    (i) Describe how the selection may be done using simple random sampling

    and suggest an advantage of this sampling method in the context of the

    question. [3]

    (ii) Write down one disadvantage of this method of selection, citing an

    example in the context of the question. [2]

    (iii) State and describe a sampling method that gives a better representation

    of each pre-university level in the selection process, given that there are

    500 PU1 students, 300 PU2 students and 200 PU3 students.

    [3]

    2 (H2 Maths/9740/N08/II/5)

    A school has 950 pupils. A sample of 50 pupils is to be chosen to take part in a

    survey. Describe how the sample could be chosen using systematic sampling.

    [2]

    The purpose of the survey is to investigate pupils opinions about the spo rts

    facilities available at the school. Give a reason why a stratified sample might be

    preferable in this context. [2]

    3 (H2 Maths/9740/N09/II/5)

    A cinema manager wishes to take a survey of opinions of cinema-goers.

    Describe how a quota sample of size 100 might be obtained, and state one

    disadvantage of quota sampling. [3]

    4 (H1 Maths/8863/N09/I/11(a))

    An insurance company receives a large number of claims for flood damage. On

    a particular day the company receives 72 such claims. Because of staff

    shortages, it is only possible to process 8 of these claims.

    (i) Describe how you would choose a systematic random sample of size 8

    from the received claims. [2]

    (ii) Comment on whether this method of sampling gives a better indication

    of the value of the 72 claims as compared to simply choosing as the

    sample the first 8 claims received. [1]

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    Sampling Methods 16 of 16

    5 An employment agency wants to estimate the number of unemployed people in

    an HDB new town, and so decide to obtain information from a sample of its

    adults who are of working age.

    (i) Give one reason why it would not be appropriate to obtain the sample by

    stopping adults at the town centres supermarket during one workingday.

    (ii) The new town has 10 000 households and they can be classified as

    follows.

    Housing type No. of household

    3-room 1250

    4-room 4500

    5-room 2000

    Executive 1750

    Others 500

    Explain, using suitable calculations, how the agency could use this

    information to obtain a representative sample of 1000 households.

    (iii) In an attempt to obtain a representative sample of people, the agency

    considers two options:

    (A) to interview all the working age adults in the chosen household;

    (B) to interview one such person from each household.

    The agency decided on option A. Give one reason in favour of this

    decision.

    6 (H2 Maths/9740/N07/II/5)

    (i) Give a real-life example of a situation in which quota sampling could be

    used. Explain why quota sampling would be appropriate in this

    situation, and describe briefly any disadvantage that quota sampling has.

    [4]

    (ii) Explain briefly whether it would be possible to use stratified sampling

    the situation you have described in part (i). [1]

    7 A certain private estate contains many small houses (with small gardens) and a

    few large houses (with large gardens). A sample survey of all houses is to be

    carried out in this estate. A student suggests that the sample could be selected

    by sticking a pin into a map of the estate the requisite number of times, while

    blindfolded.

    (i) Give two reasons why this method does not produce a random sample.(ii) Describe a better method.