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Department of Media and Communication

EXTENDED PROJECT PORTFOLIO

Academic Year 2016/2017

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Harr WarneYear 2 – Digital Design &

Animation Unit 13/14 – Extended Project

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CONTENTS

CONTENTS.........................................................................................................................................2

LIST OF FIGURES.............................................................................................................................5

LIST OF TABLES...............................................................................................................................5

DEFINITION OF TERMS...................................................................................................................5

Unit 13/14 - Project Proposal...............................................................................................................6

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Project Action Plan and Timetable.......................................................................................................8

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CHAPTER 1...........................................................................................................................................10

Introduction........................................................................................................................................10

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The Background of my Project........................................................................................................11

Who am I?...................................................................................................................................11

What did I learn on my course?..................................................................................................11

What is my project about?.............................................................................................................12

Why my project is important?........................................................................................................12

My Research Plan............................................................................................................................12

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CHAPTER 2...........................................................................................................................................14

Literature/Resources Review.............................................................................................................14

.........................................................................................14

Introduction....................................................................................................................................14

Practitioners Report........................................................................................................................15

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study.....................15

CHAPTER 3...........................................................................................................................................16

Research Design..................................................................................................................................16

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Introduction....................................................................................................................................16

Research Questions........................................................................................................................17

Research Design Evolution..............................................................................................................18

CHAPTER 4...........................................................................................................................................20

Research Findings...............................................................................................................................20

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Data analysis...................................................................................................................................21

Conclusion - How did the research help me with my project?......................................................21

CHAPTER 5...........................................................................................................................................21

My Project...........................................................................................................................................21

.................................................................................21

Introduction....................................................................................................................................21

Pre-Production................................................................................................................................21

Production.......................................................................................................................................22

Post-production..............................................................................................................................22

Presentation....................................................................................................................................22

CHAPTER 6...........................................................................................................................................22

MY EXTENDED PROJECT – FINAL PRODUCT........................................................................................22

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CHAPTER 7...........................................................................................................................................23

Project Evaluation...............................................................................................................................23

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APPENDICES........................................................................................................................................24

Extended project in creative media production Learning Outcomes and Assessment.................24

1. Be able to initiate and develop a creative media production project proposal.......................24

2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.......................................................................................................................24

3. Be able to solve practical, theoretical and technical problems in a creative media production project.........................................................................................................................................24

4. Be able to plan, organise and produce a creative media production project..........................25

5. Be able to use practical methods and skills in a creative media production project................25

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6. Be able to use evaluative and reflective skills in the production of a creative media product.25

7. Be able to present a creative media production project..........................................................25

REFERENCES........................................................................................................................................25

LIST OF FIGURES

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Figure 1- What is research...................................................................................................................17Figure 2- How to ask good questions...................................................................................................18Figure 3 - My exercise 1.......................................................................................................................18

LIST OF TABLES

Table 1 - Project Proposal......................................................................................................................7Table 2 - Project Action Plan and Timetable........................................................................................10Table 3- My research Plan...................................................................................................................12

DEFINITION OF TERMS

EP – Extended ProjectUAL – University of the Arts London

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Unit 13/14 - Project Proposal

Candidate Name

Harry Warne

Candidate Number

01197878

Pathway Digital Design & Animation

Project Title Photorealism in Architecture

Section 1: Rationale (approx. 150 words)

My main interest in this project is architecture, and how it can be used within modern living-spaces, to create both efficient, easy to make, and functional spaces. This, of course, coincides with my 3D design hobby, and with the geometrical, almost ‘minimalistic’ outlook on modern architecture, makes it the perfect candidate for a 3D-based project. With this, I hope to also refine and hone my 3D Design skills, as well as a bit more experience with Unreal Engine, too. This, of course, will also rely heavily on Texturing and Modeling, Texturing being one of my more weaker subjects, unfortunately. Though, with the project, I hope to overcome that, and bring my texturing skills to a par that matches the one of my 3D Design.

Section 2: Project Concept (approx. 200 words)

The main concept of my project will be an interactive advertisement, made in Unreal Engine, to advertise the ‘modular living’ lifestyle à la Hivehaus, Coodoo, etc, both of which also have their own ‘virtual tour’ element on their sites, one of which utilizes the Unity Web Player, and the other HTML5.

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Modular housing, or ‘Prefab Housing’ has been around for a while, and is starting to bud more and more in the UK, and the Nordic regions, like Denmark, with companies such as ‘ONV-prefab’. These types of housing concepts are both efficient, stylized, and can easily be built, and then delivered to the site of choice, rather than taking months to be built on site, whilst being much easier to expand and enhance.

The product will advertise, and hopefully spread the idea of modular, prefabricated homing choices, as well as a ‘virtual tour’ of an example prefab home. The target audience will be around 18 – 25, aimed towards somewhat middle-classed adults who are thinking about buying a cheap, affordable home.

Section 3: Evaluation (approx. 150 words)

My project will be evaluated by the fidelity of the final piece, with potential reviews from third parties, too. Potential playtesters, sending screen captures and/or video playthroughs of it to certain prefab companies to see what they think of it, too. The finalized product should be able to run with (Hopefully) no bugs, and come with a readable research document, indicating the steps of research, development and final stages of the finished product, too. It will include screencaps, scans as well as notes and storyboards all done within the development phases of the product, as well as the research phases, too.

Proposed Research Sources and Bibliography (Harvard Format)

Architizer. (2017). Architizer. [online] Available at: https://architizer.com/ [Accessed 20 Apr. 2017].

AVR London. (2017). Home. [online] Available at: http://www.avrlondon.co.uk/ [Accessed 20 Apr. 2017].

Bekerman, R. and Bekerman, D. (2017). Ronen Bekerman - 3D Architectural Visualization & Rendering Blog. [online] Ronen Bekerman - 3D Architectural Visualization & Rendering Blog. Available at: http://www.ronenbekerman.com/ [Accessed 20 Apr. 2017].

Guthrie, P. (2017). Work. [online] PETER GUTHRIE. Available at: http://www.peterguthrie.net/ [Accessed 20 Apr. 2017].

Hivehaus.co.uk. (2017). Hivehaus » Modular Living Space. [online] Available at: http://hivehaus.co.uk/ [Accessed 20 Apr 2017].

Hogrefe, A. (2017). Visualizing Architecture | by Alex Hogrefe. [online] Visualizingarchitecture.com. Available at: https://visualizingarchitecture.com/ [Accessed 20 Apr. 2017].

Onv-prefab.dk. (2017). onv.prefab. [online] Available at: http://www.onv-prefab.dk [Accessed 20 Apr 2017].

Table 1 - Project Proposal

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Project Action Plan and Timetable

This section provides you with an opportunity to outline your planning and organisation over a period of weeks and the activities you will need to carry out to complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.

At the back of the Learner’s Progress Tracker Book, is an academic calendar. Please refer for dates.There is also an Academic Calendar available on the VLE.Project Action Plan and Timetable

Week Date WeekBeginning

Activity / What you are intending to do - including independent study

Resources / What you will need to do it - including access to workshops

1 24/04/17Research start, inspiration from other architects of our age.

Library, PC, Word processor

2 01/05/17Continuing research into Photorealism, for the creation of the renders and test projects.

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3 08/05/17Research into architecture drafting, work on a draft for the 3D Render.

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4 15/05/17Practical research; Working on texturing and 3D aspects

Photomanipulation suite (Photoshop, Illustrator.), Word Processor, 3D Suite (3DS Max)

5 22/05/17Evaluation of practical research Word Processor

6 29/05/17Research into different architecture movements, chosing which ones will be used within the final renders.

Internet access, Library, Word Processor.

7 05/06/17Working on the examples, making sure everything is ready for the research document.

3D Suite, Word Processor, Photomanipulation Suite.

8 12/06/17Final renders and Post-processing, double checking research document.

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9 19/06/17Evaluation of final piece Word Processor, Library.

Table 2 - Project Action Plan and Timetable

CHAPTER 1

Introduction

This project portfolio is a report of my Extended Project; Modular Living, for my second-year Extended Diploma in Creative Media. The project is a 3D environment of a potential modular home design, both fully walkable, with an asset showcase. The first chapter of the portfolio goes through the basics, including writing about myself, things I have found upon the course and what bought me to this point with my extended project.

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The Background of my Project

I have always been fascinated with architecture since a relatively young age, from the classics to the newer, more modern neoclassical and ‘minimalistic’ nature that it has evolved into today. A new trend in the architecture scene seems to have been cropping up a lot recently, with the realization that most, if not all shipping containers are usually left at the docks after the shipment finished, as it was usually much too expensive to melt it down, or send them back to their original dock. Some of the modern architects have been using these ‘modular blocks’ as a base for a lot of their latest projects… almost like they were prefabricated building blocks. I hope to contribute, and help get some extra eyes upon the movement, as well as create a 3D Representation of such a field, too.

This section is intended to provide a context for your project. It answers this question: “What special factors were at work that might have influenced the conceptualisation and execution of your project?”

Here you can take some of your previous writings and blog posts to address some of following questions. You can use any medium (Videos, photos, audio, sketches, etc.)

What is it that makes me do my project? My personal experiences that influence my choices (idea for the project, my role in the

project, how it relates to my future career) What is the basic premise of my project? What do I seek to achieve and how it relates to my target audience?

Who am I?

(Unit 12 work here)

What did I learn on my course?

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Demonstrate your achievements through proposing and realising a project, which integrates the skills, knowledge and understanding acquired throughout the course. Write about your two-year experience on the course and what you have learned during the course. Also, compare where you were when you enrolled on the course and where you are now.

Use timeline you created where you depicted skills and knowledge you acquired during your course.

What is my project about?

When defining your interest and or topic and or theme, define it regarding some observable event. For example:

Today more and more teenagers are completing their education without real prospect to

find a job which will pay bills and offer a decent start in life. Facing the challenge of not

being employed and having to pay the bills, Maria a 23-year-old veterinary nurse has

decided to look for alternative ways of earning money. The film I have created for my

EXTENDED PROJECT is a story about Maria’s struggle to earn money to pay the rent. To

avoid being evicted from her home by the Landlord who gave her 24 hours’ notice to find the

money. Faced with the deadline and not heaving job or someone to borrow the money,

Maria in desperation turns to crime. She decided to rob the local shop.

My role in this project is writer/producer and film director.

Why my project is important?

Describe this in general sense as a statement of why you wanted to do the project. For example, as a desire to improve something or a desire to understand something, to entertain, inform, educate, to develop skills and knowledge in given media industry context, etc.

Write a short version of this chapter straight into your Research Plan.

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My Research Plan

Table- My Research Plan

EXTENDED PROJECT - RESEARCH PLAN No of Words

Interest/Topic/Theme 150

• This should include researching existing similar media products.• Anything and everything that is already written and done about your

interest/topic in the form of written work, video, audio, interactive elements such as websites, blogs, Facebook, Twitter, Instagram posts, etc.

• Make sure that your research does not include internet based sources only. You should include at least two books, the range of magazines and other non-online sources.

Why is it important? - Importance 100

This is a short version of the chapter above.

My research question(s) 100

What am I trying to find out?

Research Design 100

Here you have to introduce the design of the research. What you have going to

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research and how data was collected (research methods).You have similar chapter later in this report. Here you should write a short version of what you write in the report.

Subject you are going to research Target audience Skills and techniques to be used Production research

Refer to your research methodologies and methods in Unit 12.

Literature (Proposed Sources – Harvard Format)

Please, copy this part straight into your Project Proposal.

CHAPTER 2

Literature/Resources Review

Introduction

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As population starts to grow, so does the need for housing, with quick, and effective and modular housing to go with it, too. The ‘Prefabricated’ Housing craze has taken higher population areas in the Nordic regions by storm, and has been working remarkably well. It has both managed to solve a potential crisis, whilst not damaging the appearance of the cities it has been put into. This provides a solid foundation for my extended project, as well as the finalized 3D Environment that will follow suit.

This chapter will show a review of different sites, studies and books I have referenced within the timeframe of this project, as well as the development of the final idea of the project, too. The chapter will start off with my practitioner’s report, where I had studied several different prefab companies and architects that had worked with the concept, as well as the fundamentals and requirements to some of the modular architecture ‘movement’ as a whole.

Practitioners Report

[POST PRACTITIONER’S REPORT HERE]

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study

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CHAPTER 3

Research Design

Introduction

This chapter is ‘How-to’ section of your EXTENDED PROJECT. In this chapter you have to introduce the design of the research, how data was collected.

The introduction should be relatively brief, simply providing an overview of the chapter. For example:

This chapter explains research design for my EXTENDED PROJECT. It starts with research questions and follows by the description of the research design and research methods used in my project.

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Figure 1- What is Research

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Research Questions

Start with stating the intent of your EXTENDED PROJECT. What are the key aims and objectives of your project? Outline the key characteristics of your project. Write about your questions? You have to base your research design on questions and interests. Ask yourself: “What do I want to find out?” Write to the reader clear research questions, what you wanted to find out?

Figure 2- How to ask good questions

Figure 3 - My exercise 1

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Research Design Evolution

In this chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your data (research activities). Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions. You can write following chapters about findings and analysis using same themes (see below) for the sub-titles.

You can use following research themes as separate sub-titles:

• Subject you are going to research (this will be primary research you conducted; the secondary research about subject will be in literature review)

o This is anything done by you, and it could be such:o Online questionnaire – you could ask your Facebook friends to comment on your

project idea and give you some additional ideas how you can make it better.o Get the feedback from your lecturers and comment on it. o You can contact companies, council, artist depending on what is your project about to

get their opinion on your project idea. o You can use your phone or tablet to research, take photos of possible locations and

places that you can use in your project.

• Target audience

Ask yourself questions: Who? What? Where?

o Who is your target audience? Who are you aiming your product at?o What type of audience is it? Investigate the target demographic and record the type of

media or entertainment they consume. o Where can you find this out? You can use, ‘YouGov Profiles’ site to find out about your

target audience demographic. (secondary)o You can set up interviews or record a ‘Vox Pops’ (primary) to find information about

your audience.

• Skills and techniques

o Come up with the plan of what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

o For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary)

o Experiment with range of skills yourself (primary)

• Production research

o Explain what and how:

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o People needed for the production/availability (how: emails, Facebook, Skype conversation, etc.)

o Research production roles that you will need to carry out and how to do it successfully (how: the internet, media books, etc.)

o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for permission,

etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Visual ideas (storyboard optional) (How: take images, create sketches, get inspired by

other people ideas, etc.) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (techniques, hardware, workflow) ( how: research what you need / how:

try it yourself) o Post -production (Edit, colour correction, VFX, etc. ( how: read, watch how other

people/professionals do it, try it yourself)

List all research activities; what activities you conducted to answer your questions and collect the data? Write about the data you collected; your choice of data presentation and how you structured your data analysis.

The research activities should be identified e.g:-

Observations (observational drawings; using photography, video and audio to collect data)

Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements

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CHAPTER 4

Research Findings

In this chapter, you will summarise the collected data and the statistical treatment, and/or mechanics, of analysis. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1).

Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised data. Select method of presenting data carefully.

In a quantitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data). Next, descriptive statistics (e.g., frequencies/percentages for categorical variables, means, standard deviations, and ranges for continuously measured variables) are presented.

In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc.

Data analysis

What strategies did you use to analyse your data? What did you find out?

Conclusion - How did the research help me with my project?

What did you learn from your research and how it informed your project?

Originate a range of ideas – list all ideas you had and explain how you chose the final idea Analyse each idea for viability - use focus groups and lecturer to support Fill out the project proposal form

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CHAPTER 5

My Project

Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production

Produce Pre-Production Portfolio which will formally define your project (location survey; risk assessment; treatment; script; budget; schedule etc.).

Pitch your proposal to the production board (video recording of your production board presentation)

Analyse your target audience. Investigate the target demographic and record the type of media or entertainment they consume

Production Project management techniques, (notes of team meetings; production and post-

production schedules; call sheets, etc.) Team and individual performance monitoring (weekly check against schedule) Development – Demonstrate development (photos from the shoot, screenshots from

computers). Keep daily production and post-production diary and reflect on your production process.

Post-production Describe post post-production of your project. Assess your production and post-production process. Describe, and critically analyses any

production problems and the solution you experienced.

Presentation

In this chapter, you should demonstrate the degree of competence and proficiency shown in the organisation and presentation of yourself and your work to an audience. Your EXTENDED PROJECT has to be presented appropriately (effectively; imaginatively) presented with suitable (relevant; purposeful) media conventions to suit the target audience.

Write about what influenced your decision to present your work in a certain way.

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CHAPTER 6

MY EXTENDED PROJECT – FINAL PRODUCT

Here present your final EXTENDED PROJECT media production.

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CHAPTER 7

Project Evaluation

Critically evaluating your final media project against the agreed requirements and parameters. Answer following questions:

Introduce the project in your words List five strengths and five weaknesses in your final design Was there a theme for the design ideas? Can you describe it? Can you reference any

influences here? - art movements, designers, media companies/campaigns, etc. What experiments and exploration did you do (what happens if). How did it affect your

development? Find a similar type of design publication - place it next to your own - what

comparisons/difference can you identify? What were the key areas of development in this project? - use your daily reflections to

help you with this Review your proposal - what changed, what developments did you make, did you manage

to complete everything you set out to achieve? What did the client think of your concept? How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project? Does it sufficiently answer your

brief? Reflect on your pitch to the board; how did you feel about it before? Did it go better or

worse than you expected? What was the feedback from the client/lecturer? What do you think you could improve next time?

Did it go better or worse than you expected? What was the feedback from your lecturer? What do you think you could improve next time?

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APPENDICES

http://www.hivehaus.co.uk/wp-content/uploads/2013/10/Hivehaus-PDF-brochure.pdf

Extended project in creative media production Learning Outcomes and Assessment

1. Be able to initiate and develop a creative media production project proposal.

1.1. Use critical and contextual perspectives to initiate a creative media production project proposal.

1.2. Use analysis and evaluation to clarify and develop ideas for a creative media production project proposal.

2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.

2.1. Use research to support the development of a creative media production project.

2.2. Use analytical and evaluative skills to develop creative solutions to realise a media production project.

3. Be able to solve practical, theoretical and technical problems in a creative media production project.

3.1. Solve practical and technical problems within a creative media production project. 3.2. Solve theoretical problems within a creative media production project.

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4. Be able to plan, organise and produce a creative media production project.

4.1. Demonstrate the ability to plan, organise and produce a creative media production project within an agreed timeframe.

5. Be able to use practical methods and skills in a creative media production project.

5.1. Demonstrate the exploration, adaptation and application of practical methods and skills in the realisation of a creative media production project.

6. Be able to use evaluative and reflective skills in the production of a creative media product.

6.1. Maintain evaluative and reflective records of the development and production of a creative media project.

6.2. Use evaluative and reflective skills to make decisions for a creative media production project.

7. Be able to present a creative media production project. 7.1. Explore strategies to present a creative media production project.

7.2. Present a creative media production project to a specified audience.

REFERENCES

Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

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