h i – t e c h m a r k e t r e s e a r c h
DESCRIPTION
H I – t e c h m a r k e t r e s e a r c h. About us. SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals We are members of the associations BIG and AIMRI. Main activities :. Market research. Media research. - PowerPoint PPT PresentationTRANSCRIPT
H I – t e c h m a r k e t r e s e a r c h
About usAbout us
SOCIS was founded in April 1997SOCIS was founded in April 1997
Since 2002 SOCIS is a member of ESOMAR, Since 2002 SOCIS is a member of ESOMAR, the world association of research professionalsthe world association of research professionals
We are members of the associations BIG and AIMRIWe are members of the associations BIG and AIMRI
Research isResearch is carried out under carried out under the ESOMAR Codethe ESOMAR Code
Main activitiesMain activities:: Main activitiesMain activities::
Media researchMedia research Media researchMedia research
Sociological researchSociological research Sociological researchSociological research
Fieldwork is controlled by Fieldwork is controlled by ““Socis Basis Fieldwork” Management SystemSocis Basis Fieldwork” Management System
Market researchMarket research Market researchMarket research
Company structureCompany structure
Client-service Dept.Communication with clients
Quantitative Dept.Quantitative Dept.Management and controlManagement and control
of fieldworkof fieldwork
Technical DepartmentTechnical DepartmentData enteringData entering
Technical support of projectsTechnical support of projects
Retail-Audit Dept.Retail-Audit Dept.Store-checking Store-checking
Mystery-shoppingMystery-shopping
CATI CenterCATI CenterTelephone Telephone interviewinginterviewing
Qualitative Dept.Qualitative Dept.Management of Management of
qualitative studiesqualitative studiesModeratorsModerators
Our teamOur team
Roman OgloblinManaging [email protected]
Daria ParfenovaHead of Client-Service Department
Julia PanchenkoHead of Qualitative Department
Katya MochalovaProject Manager
Maria KamkinaProject Manager
Natalia PanchenkoCATI Manager
Alexei MyasoedoffIT Manager
Alexei VinokuroffDP Manager
Lyuba KulikovaCATI Manager
Asia AitovaCATI Manager
We offer:We offer:
1. 1. Customer researchCustomer research
“Socis Russian Omnibus”
““Barometer”Barometer”
target group analysistarget group analysisawareness/usageawareness/usage
segmentationsegmentationcompetitive positioncompetitive position
We offer:We offer:
2. Brand research
•Packaging tests
•SOCIS Ad-TEST
•Product testing
•SOCIS Price TEST
•Price testing
•Hall-TEST
•Retail trade network research
•Retail audit
We offer:We offer:
3. Advertising and media research
• Concept tests (by introducing a new brand name)
• Ad effectiveness research(brand awareness and loyal consumers dynamics, competitive position)
SOCIS Ad-TestSOCIS Ad-Test
SOCIS Target ScanSOCIS Target Scan
We offer:We offer:
4. Media research
Unique large-scale project “MediaMix Russia”
• representation of local marketsrepresentation of local markets• up-to-date softwareup-to-date software DataFriend 5.5.DataFriend 5.5.• an opportunity to plan campaigns using TV, press an opportunity to plan campaigns using TV, press and radio at the same timeand radio at the same time• making media plans using target group preferencesmaking media plans using target group preferences
We offer:We offer:
5. Personnel research
Mystery shoppingMystery shopping
Service companiesService companiesRetail trade networksRetail trade networks
RestaurantsRestaurantsBanksBanks
Quality of servicesQuality of services
Facilities:Facilities:
Focus-room
• large one-way mirror
• comfortable client’s room
• professional audio equipment
• DVD recording
• simultaneous translation
Facilities:Facilities:
CATI-Center (CATI-Center (60 workstations60 workstations))
• Tracking and monitoring researchTracking and monitoring research
• Media researchMedia research
• Omnibus researchOmnibus research
• Measuring Measuring ad campaign ad campaign effectiveness effectiveness
Among our clients (fieldwork):Among our clients (fieldwork): Among our clients (fieldwork):Among our clients (fieldwork): MR industryMR industry
•IPSOS IPSOS •GFK GFK •COMCON - Research International COMCON - Research International •A/R/M/I - Millward Brown A/R/M/I - Millward Brown •ACNielsen ACNielsen •IMCA IMCA •Synovate Synovate •GIM GIM •GMI GMI •IPK International (Germany) IPK International (Germany) •IRI - Infores (UK) IRI - Infores (UK) •TNS Infratest (Germany) TNS Infratest (Germany) •Performance Research (USA) Performance Research (USA) •IRB Europe (Belgium) IRB Europe (Belgium)
•ICMA (Belgium) ICMA (Belgium) •Evalueserve Evalueserve •Produkt + Markt (Germany) Produkt + Markt (Germany) •Avantium (Spain) Avantium (Spain) •Plus Four (UK)Plus Four (UK)
AdvertisingAdvertising
•MediaCom MediaCom •SPN Ogilvy PR SPN Ogilvy PR •Head Made Head Made •ArtvisArtvis
Manufacturers / retailersManufacturers / retailers
•Pentland Group plcPentland Group plc•Home centersHome centers
THANK YOU FOR YOUR ATTENTION!
Prospect Oktyabrya, 47150040 Yaroslavl, RussiaTel. +7 / 4852 73 03 66Fax +7 / 4852 73 03 66