guy davis marketing communications overview

guy davis MARKETING COMMUNICATIONS Corporate Overview 3 A Few Highlights Approximately 500,000 square feet of oﬃce space in six locations Locations include: Dallas, TX Frisco, TX Melbourne, FL Monroe, LA Denver, CO San Diego, CA Nearly 2,000 mortgage professionals on staﬀ or available Executive team experience at Fannie Mae, Freddie Mac, Wells Fargo, JPMorgan Chase, Bank of America, Castle Peak, First Franklin, Morgan Stanley, Saxon, Washington Mutual, First American, LPS and others 17 CROSSMARK was engaged to reset Frito-Lay’s entire salty snack section at Wal-Mart stores nationwide in six weeks. Before you could say “R - R - R - Ruffles Have Ridges,” CROSSMARK was on the job. Utilizing the CROSSMARK field support team, real-time set information was delivered to Frito-Lay daily. Collaborating closely with Frito-Lay personnel, CROSSMARK representatives worked the snack aisles in Wal-Mart stores after peak hours. By the sixth week, nearly 3,000 stores had been successfully set, meeting Frito-Lay and Wal-Mart’s expectations. Faster resets translate to less disruption in-store, higher sales, pleased store managers, and happy customers! It’s safe to say that CROSSMARK helped Frito-Lay and their customers “get their smile on!” FRITO-LAY Crunch Time! Resetting Wal-Mart’s Snack Section 24 Each week a team of 450 full-time CROSSMARK retail representatives are solely focused on the success of the Wal-Mart notebook program. They complete a variety of tasks, including placing demo models, signs and fact tags, performing audits to ensure compliance, and making sure that all stores are set to the most up-to-date modular. The representatives also spend time with the Electronics Department Manager reviewing the specifics of new models so that they can assist Wal-Mart customers in making educated purchases. Managed from the CROSSMARK offices in Bentonville, Arkansas, and deployed at Wal-Mart stores nationwide, the retail representatives cover all stores within five days. Their focus and attention helps ensure that Wal-Mart customers have a pleasant experience in the store and an easier time choosing the notebook computer that is right for them. CROSSMARK’s retail team performs 1.3 million retail hours at Wal-Mart annually. Each week, CROSSMARK’s team performs 85,000 retail tasks at Wal-Mart, totaling 4.4 million tasks each year. WAL-MART Helping Consumers Become Computer Savvy HEROES & HOPE SPONSORS HEROES & HOPE Award-winning marketing communications executive with proven track record in driving sales and achieving increased awareness for organizations and corporate clients. Recognized as an innovative corporate communicator with expertise in marketing, public relations, advertising, website devel- opment, special events and conferences, internal and external communications, social media, and marketing collateral. Clients include St. Jude Medical, Wingspan Portfolio Advisors, HIT Entertainment, Frito-Lay, Children’s Medical Center, Disney, Scholastic, PepsiCo and others. Recipient of more than 65 marketing and communications awards. [email protected] 972.335.6583

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guy davisMARKETING COMMUNICATIONS

Corporate Overview

A Few Highlights

Approximately 500,000 square feet of office space in six locationsLocations include:

Dallas, TXFrisco, TX

Melbourne, FLMonroe, LA

Denver, COSan Diego, CA

Nearly 2,000 mortgage professionals on staff or available

Executive team experience at Fannie Mae, Freddie Mac, Wells Fargo, JPMorgan Chase, Bank of America, Castle Peak, First Franklin, Morgan Stanley, Saxon, Washington Mutual,

First American, LPS and others

CROSSMARK was engaged to reset Frito-Lay’s entire salty

snack section at Wal-Mart stores nationwide in six weeks.

Before you could say “R - R - R - Ruffles Have Ridges,”

CROSSMARK was on the job.

Utilizing the CROSSMARK

field support team, real-time

set information was delivered to

Frito-Lay daily. Collaborating

closely with Frito-Lay personnel,

CROSSMARK representatives worked

the snack aisles in Wal-Mart stores

after peak hours. By the sixth week,

nearly 3,000 stores had been successfully

set, meeting Frito-Lay and Wal-Mart’s

expectations.

Faster resets translate to less disruption

in-store, higher sales, pleased store

managers, and happy customers!

It’s safe to say that CROSSMARK

helped Frito-Lay and their customers

“get their smile on!”

FRITO-LAYCrunch Time! Resetting

Wal-Mart’s Snack Section

CM PortfolioOffset 1/6/07

6:54 PM Page 16

Each week a team of 450 full-time CROSSMARK retail representatives are solely focused on the success of the Wal-Mart notebook program. Theycomplete a variety of tasks, including placing demomodels, signs and fact tags, performing audits toensure compliance, and making sure that all storesare set to the most up-to-date modular. The representatives also spend time with the ElectronicsDepartment Manager reviewing the specifics of new

models so that they can assist Wal-Mart customersin making educated purchases. Managed from the CROSSMARK offices in Bentonville,Arkansas, and deployed at Wal-Mart stores nation-wide, the retail representatives cover all stores withinfive days. Their focus and attention helps ensurethat Wal-Mart customers have a pleasant experiencein the store and an easier time choosing the note-book computer that is right for them.

CROSSMARK’s retail team performs 1.3 million retail hours

at Wal-Mart annually.�

Each week, CROSSMARK’s team performs 85,000 retail tasks at Wal-Mart,

totaling 4.4 million tasks each year.

WAL-MARTHelping Consumers BecomeComputer Savvy

CM PortfolioOffset 1/6/07 6:55 PM Page 24

HEROES & HOPE SPONSORS

HEROES & HOPEHOPE

Award-winning marketing

communications executive

with proven track record in

driving sales and achieving