guru nanak dev university amritsargndu.ac.in/syllabus/201415/eleceng/bcam semester i to vi.pdf ·...

FACULTY OF ENGINEERING & TECHNOLOGY

SYLLABUS

FOR

Bachelor of Computer Aided Management(B.CAM.)

(Semester: I – VI)

Session 2014-15

GURU NANAK DEV UNIVERSITYAMRITSAR

Note: (i) Copy rights are reserved. Nobody is allowed to print it in any form. Defaulters will be prosecuted.

(ii) Subject to change in the syllabi at any time. Please visit the University website time to time.

1BACHELOR OF COMPUTER AIDED MANAGEMENT (B.CAM.)

Eligibility: -10 + 2 (any stream) with at least 40% marks in aggregate.

Scheme

SEMESTER – I:

Paper No. Subject Max. Marks

Paper – I Computer Fundamentals & IT 75

Paper – II PC Computing 75

Paper - III Foundations of Management 75

Paper – IV Communication Skills in English–I 50

Paper – V Punjabi OR Basic Punjabi (Mudhli Punjabi) 50

Paper - VI PC Computing Lab 75

Total: 400


(SEMESTER–I)

Paper – I: Computer Fundamentals & IT (Introductory)

Time: 3 Hrs. Max. Marks: 75

Note: (i) Eight questions will be set and the examinees will have to attempt any five. (ii) The student can use only Non-programmable & Non-storage calculator.

Computer Fundamentals: Introduction to Computer, Computing units (Hardware, Softwareand Firmware), applications in various fields, capabilities and limitations, Machine language,Assembly Language and High level languages; Compiler, interpreter and assembler; CPU,Memory, Factors effecting processor speed : Registers Memory, Computation power; InternalClock, Bus Cache, Math Co-processor, Processors used in personal computers Intel, Motorola,RISC & Parallel Processors.

Interfacing with the Computer: Keyboard, Mouse, Light Pen, Touch Screen, Barcode Reader,Monitor, Printers : ( Dot Matrix, Inkjet, Laser and Plotter), Connecting Devices to computers :Expansion Slots, Adapter boards, Serial/Parallel I/O ports, SCSI, Magnetic Storage & OpticalStorage devices.

Number System: Decimal, Octal, Binary and Hexadecimal; Representation of integer, fixed andfloating points, Character Representation, ASCII, EBCDIC; Functional units of computer, I/Odevices, Primary and Secondary Memories.

Computers in Corporate Environment: Financial Accounting, Sales, Retail & Wholesales,Shipping & Receiving, Manufacturing & Purchasing, Marketing, Personnel & Human ResourceDevelopment.

Careers in Computers: Role of Programmers, Program Analysis, System Analyst, SystemAdministrators, System Managers, System Integrators, DTP Managers & Administrator, MISDirector.

Operating System: What is an operating system, evolution of OS, Types of Operating system,Brief history, Booting system

Recommended Books:

1. Peter Norton's Introduction to Computers

2. Using Information Technology (Tata McGraw Hill)


(SEMESTER–I)

Paper – II: PC ComputingTime: 3 Hrs. Max. Marks: 75


1. Introduction to Windows

1.1 Origin of Windows

a) Parts of Window Screen (Definition), The Desk Top, The Windows,Icons

b) Types of Windows, Applications Windows, Document Windows

c) Anatomy of a Window, The Title Bar, Minimize & Maximize Button,The Control Box, Scroll Bars, Scroll Buttons and Scroll Boxes.

1.2 Using the Program Manager

a) What is the Program Manager?b) Different ways to run programs

1.3 Creating and Using Groups

a) Creating Program Group & Program Iconsb) Adding Applications to a Group

1.4 Working File ManagerStarting File Manager

a) Displaying Directory and File Views.b) Expanding and collapsing directory levels.c) Creating a Directory.d) Deleting a Directorye) Searching for a specific file.f) Selecting files in a Directory.g) Opening Documents from the File Manager.h) Printing from the File Manager.i) Moving Files.j) Moving files and Directories to another disk drivesk) Copying Filesl) Deleting Filesm) Renaming Files and Directories


(SEMESTER–I)

2. Introduction to Word 2003

1. Introduction to Word.2. Introduction to parts of a Word Window (Title Bar, Menu Bar, Tool Bar, The Ruler,

Status Area.)3. Creating New Documents.4. Opening an Existing Document.5. To insert a second document into an open document.6. Editing a document.7. Deleting text, replacing text, moving and copying text.8. Page setup.9. Margins and Gutters.10. Changing Fonts and Font Size.11. To make text bold, italic or underline.12. Line Spacing.13. Centering, Right Alignment and Left Alignment.14. Page Breaks.15. Headers and Footers.16. Putting Page Numbers in Headers and Footers.17. Saving Documents w.r.t. different names, formats and disks.18. Spell Checking.19. Printing.20. Creating Table Menu.& its various options21. Borders and Shading.22. Templates and Wizards.23. Working with Graphics.24. Drawing Objects.25. Using Frames to Position Objects.26. Mail Merge.27. Using Word and Word Documents with other Applications.

3. Spreadsheets (Data Analysis Package)

a) Introduction to Spreadsheets.b) MS Excel.c) Creating a Simple Worksheet.d) Computations in a Worksheet.e) Printing the Worksheet.f) Graphs.g) What – if Analysis (Data Sort, Fill, Query, Filter).


(SEMESTER–I)

MS – Power Point 2003

1. Introduction to MS Power Point.2. Power Point Elements: Templates, Wizards, Views, Color Schemes3. Exploring Power Point Menu.

- Opening and Closing Menus.- Working with Dialog Boxes.

4. Adding Text, Adding Title, Moving Text Area, Re-sizing Text Boxes, Adding Art.5. Starting a New Slide.6. Starting a Slide Show.7. Saving Presentation.8. Printing Slides.9. Views: Slide View, Slide Sorter View, Notes View, Outline View.10. Formatting and enhancing text formatting.

a) Formatting

- Changing format with a new layout.- Using a pick look wizard to change format.- Alignment of Text.- Working with text spacing.

b) Enhancing

- Using Bullets.- Changing Text Font and Size.- Selecting text style, effect and color.- Picking up and applying styles.

11. Creating Graphs.12. Displaying slide show and adding multi-media.

MS-ACCESSIntroduction, Understanding Databases, Creating Tables, Queries, Forms, Reports, Adding graphto your report.

References:1. PS Software: By Rachpal Singh & Gurvinder Singh2. MS-Office 2003 Compiled by SYBIX.3. MS-Office 2003 BPB Publications.4. Introduction to Software Packages, Galgotia Publications.


(SEMESTER–I)

Paper – III: Foundations of ManagementTime: 3 Hrs. Max. Marks: 75


Concept, Nature, Scope and Functions: Management; Level of Management, Execution andFoundations of Management theories – Classical and Neo Classical, themes, Systems approachto organization, Modern Organization theory.

Management Planning Process: Planning objectives and characteristics, the concept ofProcedure and forecasting.

Organization: Meaning, importance and principles, Departmentation, Span of Control, Types oforganization, Types of authority, Delegation of authority.

Motivation: Co–ordination, Communication, Directing and Management Control, Decisionmaking, Management by objectives.

References:

1. Management Today, Burton & Thakur, Tata McGraw, 1st Edition, 2004.2. Principles and Practices of Management, C.B. Gupta, 2004.3. Management Principles, Tripathi & Redy.4. Principles of Management, Terry and Franklin, All India Traveller Book Seller, New

Delhi, 2000.5. Essentials of Management, Koontz O’ Donnel, McGraw Hill, 2004.6. Management, Stoner, Freeman and Gilbert, Prentice Hall, 2001.7. Principles and Practices of Management, L.M. Prasad, Sultan Chand & Sons, Educational

Publishers, New Delhi, 2006.


(SEMESTER–I)

PAPER–IV: COMMUNICATION SKILLS IN ENGLISH–I

Time: 3 Hours Max. Marks: 50

Course Contents:

1. Reading Skills: Reading Tactics and strategies; Reading purposes–kinds of purposes andassociated comprehension; Reading for direct meanings; Reading for understanding concepts,details, coherence, logical progression and meanings of phrases/ expressions.

Activities:a) Active reading of passages on general topicsb) Comprehension questions in multiple choice formatc) Short comprehension questions based on content and development of ideas

2. Writing Skills: Guidelines for effective writing; writing styles for application, resume,personal letter, official/ business letter, memo, notices etc.; outline and revision.

Activities:a) Formatting personal and business letters.b) Organising the details in a sequential orderc) Converting a biographical note into a sequenced resume or vice-versad) Ordering and sub-dividing the contents while making notes.e) Writing notices for circulation/ boards

Suggested Pattern of Question Paper:

The question paper will consist of five skill–oriented questions from Reading and Writing Skills.Each question will carry 10 marks. The questions shall be phrased in a manner that studentsknow clearly what is expected of them. There will be internal choice wherever possible.

10x5=50 Marksi) Multiple choice questions on the language and meanings of an unseen passage.ii) Comprehension questions with short answers on content, progression of ideas, purpose of

writing etc. of an unseen passage.iii) Personal letter and Official/Business correspondenceiv) Making point-wise notes on a given speech/ technical report OR

Writing notices for public circulation on topics of professional interestv) Do as directed (10x1= 10 Marks) (change of voice, narration, combination of 2 simple

sentences into one, subject-verb agreement, using appropriate tense, forms of verbs.

Recommended Books:1. Oxford Guide to Effective Writing and Speaking by John Seely.2. The Written Word by Vandana R Singh, Oxford University Press


(SEMESTER–I)

PAPER–V: gzikph (bkiawh)

;wK L 3 xzN/ e[b nze L 50gkm-eqw ns/ gkm-g[;seK

1H frnkB wkbk (ftfrnkBe s/ ;wki-ftfrnkBe b/yK dk ;zrqfj)(;zgH vkH ;fszdo f;zx, g'qH wfjzdo f;zx pBt?s), r[o{ BkBe d/t :{Bhtof;Nh,nzfwqs;o, 2007b/y L gjhnk gqd{FD, Go{D jZfsnk d/ d/F ftu, Bkoh Fesh, tksktoDh gqd{FD ns/

wB[`y, J/v} L fJe rzGho ;zeN.

2H gzikp d/ wjkB ebkeko (pbtzs rkorh), r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o.

b/y L nzfwqsk F/ofrb, e/Hn?bH;fjrb, pV/ |[bkw nbh yK, ;'Gk f;zx, fgqEthoki

eg{o, GkJh ;w[zd f;zx

3H g?oQk ouBk

4H g?oQk gVQ e/ gqFBK d/ T[`so.

5H (T) gzikph X[Bh ftT[_s L T[ukoB nzr, T[ukoB ;EkB s/ ftXhnK, ;to, ftnziB, ;[o.

(n) GkFk tzBrhnK L GkFk dk Ne;kbh o{g, GkFk ns/ T[g-GkFk dk nzso, gzikph

T[gGkFktK d/ gSkD-fuzBQ.

6H wks GkFk dk nfXnkgB

(T) gfjbh GkFk d/ s"o T[̀s/

(n) d{ih GkFk d/ s"o T[̀s/

nze tzv ns/ gohfyne bJh jdkfJsK

1H fe;/ fBpzX dk ;ko iK T[;dk ftFk t;s{ (d' ftu'I fJe) . 10 nze

2H tkose o{g L o/yk fuso, BkfJe fpzp, ebkswe r[D, o/yk fuso;kfjs ~ d/D 10 nze

3H g?oQk ouBk L fszB ftfFnK ftu'I fe;/ fJe T[s/ g?oQk fbyD bJh 5 nzefejk ikt/ .

4H g?oQk d/ e/ T[; pko/ gzi gqFBK d/ T[s̀o 5 nze

5H Bzpo 5 T[s/ fd`sh ftnkeoD d/ nkXko s/ toDBkswe gqFB 10 nze

6H Bzpo 6 ftu wks GkFk d/ gfjbh GkFk ns/ d{ih GkFk ti'_nfXnkgB, wjZst ns/ ;wZf;nktK pko/ uko gqFB g[`S/ ikDr/,fiBQK ftu'_ ftfdnkoEh B/ d' dk T[s̀o d/Dk j't/rk. 5%2=10 nze


(SEMESTER–I)

PAPER – V: w[ZYbh gzikph(In lieu of Punjabi Compulsory)

smW : iqMn GMty ku~l AMk : 50pwT-kRm

1. pMjwbI BwSwgurmuKI ilpIgurmuKI ilpI : bxqr Aqy qrqIb 20 AMk

2. gurmuKI AwrQogRw&IsÍrW dI vMf Aqy aucwrnivAMjnW dI vMf Aqy aucwrn 15 AMk

3. pMjwbI Sbd-bxqr Aqy rcnwswDwrn Sbdin~q vrqoN dI pMjwbI SbdwvlI 15 AMk

XUint Aqy QIm:

1. pMjwbI BwSw : nwmkrx Aqy sMKyp jwx pCwx, gurmuKI ilpI : nwmkrx, gurmuKI vrxmwlw;

pYNqI A~KrI, A~Kr kRm, sÍr vwhk (a A e), lgW mwqrW, pYr ivc ibMdI vwly vrx, pYr

ivc pYx vwly vrx, ibMdI, it~pI, A~Dk[

2. gurmuKI AwrQogRw&I Aqy aucwrn ; sÍrW dI vMf Aqy aucwrn (lGU-dIrG sÍr) ; sÍr Aqy lgW

mwqrW ; ivAMjnW dI vMf Aqy aucwrn ; pYr ivc pYx vwly vrxW (h, r, v) dw aucwrn ; l

Aqy L dw aucwrn ; B,D,F,J,G dw aucwrn; pYr ivc ibMdI vwly vrxW dw aucwrn[

3. pMjwbI Sbd-bxqr Aqy rcnw: swDwrn Sbd; iek~lw sÍr (ijvyN Aw) ; sÍr Aqy ivAMjn

(ijvyN Awr) ; ivAMjn Aqy sÍr (ijvyN pw) ; ivAMjn sÍr ivAMjn (ijvyN pwr) ; pMjwbI Sbd

rcnw ; ilMg-puilMg, iek vcn-bhu vcn; in~q vrqoN dI pMjwbI SbdwvlI; Kwx-pIx Aqy

swkwdwrI nwl sMbMiDq[


(SEMESTER–I)

AMk-vMf Aqy prIiKAk leI hdwieqW:

1. pihly XUint iv~coN pMjwbI BwSw Aqy gurmuKI ilpI dI bxqr Aqy qrqIb nwl sbMiDq

5-5 AMkW dy cwr ivhwrk pRSn pu~Cy jwxgy[ AMkW dI vMf A~goN iek-iek jW do-do AMkW dy

Coty pRSnW ivc kIqI jw skdI hY[

2. dUjy XUint iv~coN gurmuKI AwrQogRw&I Aqy aucwrn nwl sbMiDq 5-5 AMkW dy iqMn ivhwrk

pRSn pu~Cy jwxgy[ AMkW dI vMf A`goN iek-iek jW do-do AMkW dy Coty pRSnW ivc kIqI jw

skdI hY[

3. qIjy XUint iv~coN pMjwbI Sbd-bxqr Aqy Sbd rcnw nwl sbMiDq 5-5 AMkW dy do ivhwrk

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skdI hY[

4. in`q vrqoN dI pMjwbI SbdwvlI nwl sbMiDq iek-iek AMk dy pMj (AwbjYkitv) pRSn pu~Cy

jwxgy[

5. pRSnW dI BwSw srl Aqy spSt r~KI jwvy[


(SEMESTER–I)

Paper – VI: PC Computing Lab


Practical based on MS-Office (MS-Word 2003, MS-Power Point, MS-Excel, MS- Access)


(SEMESTER–II)

Scheme

SEMESTER – II:


Paper - I Fundamentals of Operating System 75

Paper - II Financial Accounting 75

Paper - III Business Economics 75

Paper – IV Communication Skills in English – II (Th.35+Pr.15) 50

Paper - V Punjabi OR Basic Punjabi (Mudhli Punjabi) 50

Paper - VI Operating System Lab 75

Total: 400


(SEMESTER–II)

Paper- I: Fundamentals of Operating System


Instructions for Examiners:Eight questions are to be set. Candidates must be asked to attempt any five. Each questioncarries equal marks.The Students can use only Non-Programmable & Non-Storage type calculator in theSubject/Papers.

Introduction:Definition, evolution, need, early system, functions, single user, multiuser, multiprogramming,multiprocessing, multitasking, multithreading, batch processing, real time, time systems, timesharing systems, security, protection

Introduction to Windows Vista:Parts of window screen (Desktop, window, icons), start menu, Taskbar settings, application &document window, anatomy of a window (Title bar, minimize, maximize button, control box,scroll bars, scroll buttons, scroll boxes), Window explorer (expansion, collapsing of directorytree, copying, moving, deleting files, folder, creating folders), About desktop icons (recycle bin,my computer, network neighborhood, briefcase), folder, shortcut creation, setting of screensaver, color settings, wallpaper, changing window appearance.

Disk Operating System:Meaning of operating system, its functions, batch systems, real systems, multi programming,multitasking, single, multi user systems. Define dos, Structure of Ms-Dos (description of bootingfiles, steps to boot the system), hot & cold booting internal command ( cls, dir, date, time, vol,ver, copy con, type, ren, del, md, rd, d, path, prompt), external commands edit, attrib, backup,restore, chkdsk, diskcopy, dskcomp, deltree, edit, format, fdisk, find, label, more, xcopy, move,print, scandisk, sort, sys, doskey, tree).

Introduction to Unix:Explain the features of Unix system. Structure of Unix (Kernel, shell), Unix file system (datablocks, list, superblock, bootblock), Types of files (ordinary files, directory, special files), typesof users (0-2), simple commands (cat, Is, In, chmod, mail, who, who am I, cal pwd, date, ps,mkdir, cd , rmdir, rm , tput, clear). Piping, filters, batch processing, shell programming (Echo,read, case constructs). VI editor (opening it, inserting, modifying, deleting, saving files). Typesof shells (bourne, c, r shell. Login & logout of unix session).

References:1. Pc Software: by Rachpal Singh & Gurinder Singh2. Computer Fundamental by Peter Norton3. Fundamentals of Operating System: Silberscatz,Galvin and Gagne


(SEMESTER–II)

Paper – II: Financial Accounting


Note : (i) Eight questions will be set and the examinees will have to attempt any five. (ii) The student can use only Non-programmable & Non-storage calculator.

Meaning and importance, concepts, and conventions, Double entry system, preparation of

Journal, subsidiary books including cash books, ledger, trial balance, Errors and their

rectification.

Bank Reconciliation statement. Depreciation accounting

Trading, profit & loss A/c and balance sheet of sole proprietary concern.

Final Accounts of non-trading concern, Capital and revenue items.

Partnership Accounts : Admission, Retirement, death and dissolution of Firms (Elementary)

Recommended Books:1. Advanced Accounts, Vol. I by Shukla & Grewal.

2. Financial Accounting by D.N. Maheshwari.

3. Advanced Accounts, Vol. I by R.L. Gupta, Sultan Chand & Sons., New Delhi, 2006.

4. Financial Accounting, Subhash Sharma & M.P. Vithal, McMillan, 2002.

5. Financial Accounting, Narang, Kalyani Publishers, 2007.


(SEMESTER–II)

Paper – III: Business Economics



Meaning, Nature, Scope and Significance of Business Economics.Consumer Behaviour; utility approach, Brief Outline of law of diminishing marginal utility andlaw of equi-marginal utility, Indifference curve approach, Consumer’s equilibrium income, Priceand substitution effects, Revealed preference theory, Law of demand, Elasticity of demands andits measurement, methods of Demand forecasting.

Concept of Production function; Break-even analysis and profit forecasting in the short run. Lawof variable production; Concept of cost and revenue, Short run and long run cost curves, Conceptof total, Average and marginal revenue, Relationship between average revenue, marginalrevenue and elasticity of demand.

Price determination under perfect competition, Oligopoly, Duopoly, Monopoly and MonopolisticCompetition; Price discrimination.

Investment decisions; Capital building, Public Investment decision, Risk and uncertainty.

Welfare Economics: General Equation, Utility analysis, Consumer Surplus, Procedure surplus,Parite Optimality.

Recommended Books:

1. A Course in Business Economics, D.M. Mithani.2. Managerial Economics, Verma.3. Managerial Economics, Dean Joel.4. Advanced Economics Theory, H.L. Ahuja.5. Economics Analysis, M.L. Seth.6. Micro Economics, T.R. Jain.7. Economics, Paul Samuelson.8. Business Economics, P.L. Mehta, Sultan Chand & Sons., New Delhi, 20069. Business Economics, Raj Kumar & Kuldip Gupta, UDH Publishers, New Delhi, 2004.


(SEMESTER–II)

Paper-IV: COMMUNICATION SKILLS IN ENGLISH – II

Time: 3 Hours Max. Marks: 50Theory Marks: 35

Practical Marks: 15Course Contents:

1. Listening Skills: Barriers to listening; effective listening skills; feedback skills. Attendingtelephone calls; note taking.

Activities:a) Listening exercises – Listening to conversation, News and TV reportsb) Taking notes on a speech/lecture

2. Speaking and Conversational Skills: Components of a meaningful and easy conversation;understanding the cue and making appropriate responses; forms of polite speech; asking andproviding information on general topics.The study of sounds of English, stress and intonationSituation based Conversation in EnglishEssentials of Spoken English

Activities:a) Making conversation and taking turnsb) Oral description or explanation of a common object, situation or conceptc) Giving interviews

Suggested Pattern of Question Paper:The question paper will consist of seven skill–oriented questions related to speaking andlistening Skills. Each question will carry 5 marks. The questions will be based on the exercisesgiven in the prescribed books.

Practical /Oral TestingMarks: 15

Course Contents:1. Oral Presentation with/without audio visual aids.2. Group Discussion.3. Listening to any recorded or live material and asking oral questions for listening

comprehension.Questions:

1. Oral Presentation will be of 5 to 10 minutes duration. (Topic can be given in advance or itcan be of student’s own choice). Use of audio visual aids is desirable.

2. Group discussion comprising 8 to 10 students on a familiar topic. Time for each groupwill be 15 to 20 minutes.

Note: Oral test will be conducted by external examiner with the help of internal examiner.


(SEMESTER–II)

PAPER–V: gzikph (bkiawh)

;wK L 3 xzN/ e[b nze L 50gkm-eqw ns/ gkm-g[;seK

1H frnkB wkbk (ftfrnkBe s/ ;wki-ftfrnkBe b/yK dk ;zrqfj)(;zgH vkH ;fszdo f;zx, g'qH wfjzdo f;zx pBt?s), r[o{ BkBe d/t :{Bhtof;Nh,nzfwqs;o, 2007b/y L ;kfjs s/ b'e ;kfjs, nZyK, nu/sB dk r[D s/ ;[Gkn, ezfgT{No ns/

fJzNoB?`N, wB[`yh nfXeko.

2H gzikp d/ wjkB ebkeko (pbtzs rkorh), r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o.

b/y L ;shF r[iokb, r[ouoB f;zx, mke[o f;zx, pboki ;kjBh, ;[fozdo e"o.

3H Fpd-pDso ns/ Fpd ouBk L gfoGkFk, w[`Yb/ ;zebg

4H Fpd Fq/DhnK

5H g?oQk ouBk

6H g?oQk gVQ e/ gqFBK d/ T[`so

7H w[jkto/ ns/ nykD

nze tzv ns/ gohfyne bJh jdkfJsK

1H fe;/ fBpzX dk ;ko iK T[;dk ftFk t;s{ (d' ftu'I fJe) . 10 nze

2H tkose o{g L o/yk fuso, BkfJe fpzp, ebkswe r[D, o/yk fuso;kfjs ~ d/D 10 nze

3-4H 3-4 Bzpo T[s̀/ fd`sh ftnkeoD d/ nkXko s/ toDBkswe gqFB. 10 nze

5H g?oQk ouBk L fszB ftfFnK ftu'I fe;/ fJe T[s/ g?oQk fbyD bJh 5 nzefejk ikt/ .

6H g?oQk d/ e/ T[; pko/ gzi gqFBK d/ T[s̀o 5 nze

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ftfdnkoEh B/ gzi-gzi ~ tkeK ftu tos e/ noE ;gZFN eoB/

j'Dr/ . 5O5= 10 nze


(SEMESTER–II)

PAPER – V: w[ZYbh gzikph(In lieu of Punjabi Compulsory)

smW : iqMn GMty ku~l AMk : 50pwT-kRm

1. pMjwbI Sbd-bxqrsMXukq Aqy imSrq Sbdin~q vrqoN dI pMjwbI SbdwvlI 20 AMk

2. pMjwbI vwk-bxqrswDwrn vwk : iksmWsMXukq vwk : iksmWimSrq vwk : iksmWpMjwbI vwkW dI vrqoN dy iviBMn smwijk pRsMg 15 AMk

3. pRkwrjI pMjwbIic`TI p`qrpYrw rcnwAKwx Aqy muhwvry 15 AMk

XUint Aqy QIm:

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ipCyqrW rwhIN (ijvyN rMglw), pMjwbI Sbd rcnw; pVnwvIN rUp, ikirAw/shwiek ikirAw dy

rUp ; in~q vrqoN dI pMjwbI SbdwvlI ; ru~qW, mhIinAW, mOsmW, igxqI nwl sbMiDq[

2. pMjwbI vwk-bxqr : krqw krm ikirAw; swDwrn vwk, ibAwnIAw, pRSnvwck,

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(qy/Aqy) Aqy ADIn (jo/ik) XojkW dI vrqoN ; pMjwbI vwkW dI vrqoN dy iviBMn

smwjk/siBAwcwrk pRsMg ; Gr ivc, bwzwr ivc, myly ivc, SOipMg mwl/isnmy ivc, ivAwh

ivc, Dwrimk sQwnW ivc, dosqW nwl Awid[

3. ies XUint ivc ic~TI p~qr (in~jI/d&qrI), pYrw rcnw Aqy AKwx muhwvirAW dI vrqoN

rwhIN ividAwrQI dI BwSweI Xogqw nMU priKAw jwvygw[


(SEMESTER–II)

AMk-vMf Aqy prIiKAk leI hdwieqW:

1. pihly XUint iv~coN pMjwbI Sbd bxqr Aqy Sbd rcnw nwl sbMiDq 5-5 AMkW dy iqMn

ivhwrk pRSn pu~Cy jwxgy[ AMkW dI vMf A~goN iek-iek jW do-do AMkW dy Coty pRSnW ivc

kIqI jw skdI hY[

2. in`q vrqoN dI SbdwvlI nwl sbMiDq iek-iek AMk dy pMj (AwbjYkitv) pRSn pu~Cy jwxgy[

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(SEMESTER–II)

Paper – VI: Operating System Lab


Implementation of DOS and UNIX commands


(SEMESTER–III)

SchemeSEMESTER – III


Paper - I Functional Management 100

Paper - II Quantitative AIDS to Decision Making 100

Paper - III System Analysis and Design 100

Paper – IV * Environmental Studies (Compulsory) 50

Total: 350

* Marks of Paper EVS will not be included in Grand Total.


(SEMESTER–III)

Paper-I: Functional ManagementTime: 3 Hours Max. Marks: 100

Note: (i) Eight questions will be set and the examinees will have to attempt any five. ii) The student can use only Non-programmable & Non-storage calculator.

Financial Management (Theoretical Aspect) : Meaning, Scope & importance of FinancialManagement, Financing Decisions, Investment decisions, working capital decisions and dividenddecisions. Capital Budgeting.

Production Management : Meaning, concept and significance of Production Management,Plant-Location, Plant Layout, Inventory Management and Quality Control, Maintenance of Plant& Facilities, Waste Management & Pollution Control.

Marketing Management : Marketing concept, Nature & Scope, Consumer Behaviour, MarketSegmentation, Marketing Mix, Product Life Cycle, Sales Promotion & its tools, Meaning & Roleof Advertising, Elements.

General Management : Office Management & Secretarial Practice, Time Management, StressManagement, Total Productivity Management.

TQM : Core concepts of total Quality Management (Competitive bench marking, synergy inteam work, quality delivery process), learning from quality gurus, tools and techniques of TQM.

BOOKS RECOMMENDED :

Prod Management : 1. Production & Operation Management by S.N.Chug. 2. Production & Operation Management by N.G.Nair. 3. Industrial Engineering and Management by O.P.Khanna.

4. Principle of Practice of Management by L.M. Prasad, 2006.5. Principles and Practice of Management by C.B. Gupta, 2004.6. Philip Kotler, Kevin Keller, Abraham Kashey and Mithilushwar Jha,

Marketing Management – South Asian Perspective, 12th edition, PearsonEducation, New Delhi.

7. Pandey, I.M., Financial Management, Vikas Publishing House, Delhi,2006.

8. Chandra Prasana, Financial Management, Tata McGraw Hill, Delhi,2005.

9. Lochner, Rober H. and Matar, Joseph E: Designing for quality, London,Chapman & Hall, 1990.

10.Pika, John and Barness, Richard, TQM in Action, London, Chapman &Hall, 2001.


(SEMESTER–III)

Paper-II: Quantitative AIDS to Decision Making



Linear Programming-I: (Identification and Formulation), Introduction, Terminology of LinearProgramming. Advantages, Assumptions, Limitations, Formulation of a Linear ProgrammingProblem.

Linear Programming-II : Graphical method, Advantages & Disadvantages, Simplex method.

Transportation & Transhipment : Simple Problem involving NW method, Vogetsapproximation method.

Test for Optimability : Involving Stepping stone of MODI method.

Assignment Models : Mathematical statement, Hungarian method, (minimization &maximization objective), unbalanced assignment problem, restrictions, multiple optionalsulutions, travelling salesman problem.

Game theory (Elementary) Queuing Theory (Elementary Models) M/M/1 only, simulationtechniques.

References :

1. C.B. Gupta, An Introduction to Statistical Methods, (Vikas), 2003.2. V.K. Kapoor, Operation Research, 2006.3. N.D. Vohra, Quantitative Research in Management, 2006.4. J.K. Sharma, Operation Research, 2004.


(SEMESTER–III)

Paper-III: System Analysis and Design



Overview of system analysis and design-Business systems concepts, System development lifecycles.

System Methodologies-Structured Analysis, Structured Design, Structured Programming, E-RModels, Prototypes, CASE Tools.

Project Selection- Sources of projects requests, Managing project review and selectionpreliminary investigation.

Feasibility Study- Technical and economical feasibility, Operational Feasibility.

System requirement specification and analysis – Fact finding techniques, Data flow diagrams,data dictionaries, process organization and interactions, Decision analysis, decision trees andtables.

Data Input Methods- Data Input, Coding Techniques, Validating Input Data.

Designing Output Objective, Design of Output Reports. Design of Screens. Use of BusinessGraphics.

Design & Implementation-Modularization Module specification, System flow charts, ScreenDisplays, Data elements and record structure, File Organization, Scheme Structures, Units andIntegration testing, testing practices and plans, System controls, Audit trails, SystemAdministration plan, System backup plans, System recovery plans, Documentation & usermanuals, Project Management, System Maintenance & Evaluation. Preparation of physical sitesand User Training.

Hardware and Software Selection- Hardware acquisition, memory processes, peripherals, benchmarking, vendor selection, Software Selection- operating System languages, Languageprocesses, Data Communication Networks, Personnel estimates, Performance and AcceptanceCriteria.

System Analysis and Design Lab.Lab based on CASE Tools for System Analysis and Design.


(SEMESTER–III)

PAPER–IV: ENVIRONMENTAL STUDIES-I

Theory Lectures: 1.5 Hours/ Week Max. Marks: 50Time of Examination: 3 Hours

Section A (15 Marks): It will consist of five short answer type questions. Candidates will berequired to attempt three questions, each question carrying five marks. Answer to any of thequestions should not exceed two pages.

Section B (20 Marks): It will consist of four essay type questions. Candidates will be required toattempt two questions, each question carrying ten marks. Answer to any of the questions shouldnot exceed four pages.

Section C (15 Marks): It will consist of two questions. Candidate will be required to attemptone question only. Answer to the question should not exceed 5 pages.

1. The multidisciplinary nature of environmental studies: Definition, scope & its importance. Need for public awareness.

2. Natural resources: Natural resources and associated problems:

a) Forest Resources: Use of over exploitation, deforestation, case studies. Timber extraction,mining, dams and their effects on forests and tribal people.

b) Water Resources: Use and over-utilization of surface and ground water, floods, drought,conflicts over water, dams-benefits and problems.

c) Mineral Resources: Use and exploitation, environmental effects of extracting and usingmineral resources, case studies.

d) Food Resources: World food problems, change caused by agriculture and overgrazing,effects or modern agriculture, fertilizer-pesticide problem, salinity, case studies.

e) Energy Resources: Growing of energy needs, renewable and non-renewable energyresources, use of alternate energy sources, case studies.

f) Land Recourses: Land as a resource, land degradation, soil erosion and desertification. Role of an individual in conservation of natural resources. Equitable use of resources for sustainable lifestyles.

3. Ecosystem: Concept of an ecosystem. Structure and function of an ecosystem. Producers, consumers and decomposers. Energy flow in the ecosystem. Ecological succession. Food chains, food webs and ecological pyramids.


(SEMESTER–III)

Introduction, types, characteristic features, structure and function of the followingecosystems:a. Forest ecosystemb. Grassland ecosystemc. Desert ecosystemd. Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)

4. Social Issues and Environment: From unsustainable to sustainable development. Urban problems related to energy. Water conservation, rain water harvesting, watershed management. Resettlement and rehabilitation of people; its problems and concerns. Case studies. Environmental ethics: Issues and possible solutions. Climate change, global warning, acid rain, ozone layer depletion, nuclear accidents and

holocause. Case studies. Wasteland reclamation. Consumerism and waste products. Environmental Protection Act: Air (prevention and Control of Pollution) Act. Water (prevention and Control of Pollution) Act. Wildlife Protection Act. Forest Conservation Act.

Issues involved in enforcement of environmental legislation. Public awareness.

References/Books:1. Agarwal, K. C. 2001. Environmental Biology, Nidhi Publications Ltd. Bikaner.2. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad.3. Down to Earth, Centre for Science and Environment, New Delhi.4. Jadhav, H. & Bhosale, V. M. 1995. Environmental Protection and Laws. Himalaya Pub.5. Joseph, K. and Nagendran, R. 2004. Essentials of Environmental Studies, Pearson

Education (Singapore) Pte. Ltd., Delhi.6. Kaushik, A. & Kaushik, C. P. 2004. Perspective in Environmental Studies, New Age

International (P) Ltd, New Delhi.7. Miller, T. G. Jr. 2000. Environmental Science, Wadsworth Publishing Co.8. Sharma, P. D. 2005. Ecology and Environment, Rastogi Publications, Meerut.9. Booklet on Safe Driving. Sukhmani Society (Suvidha Centre), District Court Complex,

Amritsar10. Kanta, S., 2012. Essentials of Environmental Studies, ABS Publications, Jalandhar.


(SEMESTER–IV)

Scheme

SEMESTER – IV:


Paper - I Organizational Behavior 100

Paper - II Management & Cost Accounting 100

Paper - III Internet and Intranet 75

Paper – IV * Environmental Studies (Compulsory) 50

Paper – V Database Management System (DBMS) 75

Paper – VI DBMS Lab (Practical) 50

Total: 400

* Marks of Paper EVS will not be included in Grand Total.


(SEMESTER–IV)

Paper-I: Organisational BehaviourTime: 3 Hours Max. Marks: 100


Organizational Behaviour: Concept, Foundations of Organization Behaviour, Perception :Concept of Perception, Perceptual Selectivity, Managerial implications of Perception.

Group Dynamics: Concepts & Types of groups, reasons of formation of groups, process ofgroup formation, group cohesiveness, group conflicts, group norms Team Building.

Conflict: Meaning process of conflict, Types of Conflicts: Individual, group & OrganizationalLevel.

Change: Meaning, resistance to change, management of change.

Interpersonal Dynamics: Meaning, Significance & Process of Interpersonal relationshipTransactional Analysis.

Managerial Processes: Motivation & Leadership.

References:

1. Stephen P. Robbins, Timothy A. judge, Seema Sanghi, Organizational Behaviour (12e),New Delhi, Pearson Education, 2007.

2. Stwven L. Mcshare, Mary Ann Von Glinow, Radha R. Sharma, OrganizationalBehaviour, New Delhi, Tata McGraw Hill, 2007.

3. K. Aswathapa, Organizational Behaviour, Text, Cases and Games, Delh, HimalayaPublishing, 2007.

4. Udai Pareek, Understanding Organizational Behaviour, Oxford University Press, 2007.5. Jerald Greenberg and Robert A. Baron, Behaviour in Organizations, New Delhi, Pearson

Education, 2004.6. Sekaran, Uma, Organizational Behaviour: Text and Cases, New Delhi, Tata McGraw

Hill, 2007.7. Mirza, S. Saiya Dain, Organizational Behaviour, New Delhi, Tata McGraw Hill, 2007.


(SEMESTER–IV)

Paper-II: Management & Cost Accounting



Objective: The objective of this course is to develop understanding of accounting toolstechniques & information and their uses in management decision making.

Management Accounting: Meaning, Nature, Scope, Significance & Limitations. Distinctionbetween Financial Accounting & Management Accounting.

Analysis of Financial Statements, Ratio analysis, Cash Flow Statement.

Cost Accounting: Classification of Cost, CVP (Cost Volume Profit) Analysis, its uses andlimitations, BEP Analysis, Absorption Costing versus Marginal Costing.

Budgetary Control: Meaning, uses and limitations. Various types of budgets- cash, sales,flexible budgets and their preparation.

Standard Costing: Meaning and uses of Standard Cost and Costing, Determination of StandardCost, Variance Analysis-material, labour and sales variances.

Responsibility Accounting: Concepts & Social Accounting.

References:

1. Cost Accounting by Jawahar Lal, Vikas Publishing House, New Delhi, 2005.

2. Management Accounting by C.T. Horngren, Prentice Hall, 2001.

3. Management Accounting by S.N. Maheshwari, Sultan Chand & Sons, New Delhi, 2006.

4. Financial Management by I.M. Pandey, Vikas Publishing Company, New Delhi, 2006.

5. Cost Accounting by Jain & Narang, Kalyani Publishers, 2007.

6. Management & Cost Accounting by Khan & Jain, Tata McGraw Hills, 2007.


(SEMESTER–IV)

Paper-III: Internet & IntranetTime: 3 Hours Max. Marks: 75


Introduction to Networking-Overview of Internet works, Intranets and Extranets, Client/ServerNetworks, Inter-organizational Networks.

Internet-Concepts, Business Use of Internet, ISP, Setting Windows Environment for DialupNetworking, Dialing of Networking, Search Engine Concepts, Audio on Internet, Adding FileTypes in MS internet Explorer, Working with Netscape, Subscribing to news groups.

Web Designing tools & techniques-Website designing using HTML, DHTML Programmingtechnique.

Intranet-Introduction, Concepts, Applications of Intranets, Business value of Intranets, OfficeCommunication Systems.

Extranet-The role of Extranets and typical example.

Introduction to MS-Back Office and Lotus Notes


(SEMESTER–IV)

PAPER–IV: ENVIRONMENTAL STUDIES-II

Theory Lectures: 1.5 Hours/ Week Max. Marks: 50Time of Examination: 3 Hours

Section A (15 Marks): It will consist of five short answer type questions. Candidates will berequired to attempt three questions, each question carrying five marks. Answer to any of thequestions should not exceed two pages.Section B (20 Marks): It will consist of four essay type questions. Candidates will be requiredto attempt two questions, each question carrying ten marks. Answer to any of the questionsshould not exceed four pages.Section C (15 Marks): It will consist of two questions. Candidate will be required to attemptone question only. Answer to the question should not exceed 5 pages.

1. Biodiversity and its Conservation: Definition: Genetic, species and ecosystem diversity. Biogeographical classification of India. Value of Biodiversity: Consumptive use; productive use, social, ethical, aesthetic and option

values. Biodiversity of global, National and local levels. India as mega-diversity nation. Hot-spots of biodiversity. Threats to Biodiversity: Habitat loss, poaching of wild life, man wildlife conflicts. Endangered and endemic species of India. Conservation of Biodiversity: In situ and Ex-situ conservation of biodiversity.

2. Environmental Pollution: Definition, causes, effects and control measures of:

a) Air Pollutionb) Water Pollutionc) Soil Pollutiond) Marine Pollutione) Noise Pollutionf) Thermal Pollutiong) Nuclear Hazardsh) Electronic Waste

Solid Waste Management: Causes, effects and control measures of urban and industrialwastes.

Role of an individual in prevention of pollution. Pollution case studies. Disaster Management: Floods, Earthquake, Cyclone and Landslides.


(SEMESTER–IV)

3. Human population and the environment Population growth, variation among nations. Population explosion-Family welfare programme. Environment and human health. Human rights. Value education. HIV/AIDS. Women and child welfare. Role of information technology in environment and human health. Case studies. Road Safety Rules & Regulations: Use of Safety Devices while Driving, Do’s and Don’ts

while Driving, Role of Citizens or Public Participation, Responsibilities of Public underMotor Vehicle Act, 1988, General Traffic Signs.

Accident & First Aid: First Aid to Road Accident Victims, Calling Patrolling Police &Ambulance.

4. Field Visits: Visit to a local area to document environmental assets–river/forest/grassland/hill/

mountain. Visit to a local polluted site–Urban/Rural/Industrial/Agricultural. Study of common plants, insects, birds. Study of simple ecosystems–pond, river, hill slopes etc.

Note: In this section the students will be required to visit and write on the environment of anarea/ ecosystem/vi1lage industry/disaster/mine/dam/agriculture field/waste management/hospital etc. with its salient features, limitations, their implications and suggestion forimprovement.

References/Books:1. Agarwal, K. C. 2001. Environmental Biology, Nidhi Publications Ltd. Bikaner.2. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad.3. Down to Earth, Centre for Science and Environment, New Delhi.4. Jadhav, H. & Bhosale, V. M. 1995. Environmental Protection and Laws. Himalaya Pub.5. Joseph, K. and Nagendran, R. 2004. Essentials of Environmental Studies, Pearson

Education (Singapore) Pte. Ltd., Delhi.6. Kaushik, A. & Kaushik, C. P. 2004. Perspective in Environmental Studies, New Age

International (P) Ltd, New Delhi.7. Miller, T. G. Jr. 2000. Environmental Science, Wadsworth Publishing Co.8. Sharma, P. D. 2005. Ecology and Environment, Rastogi Publications, Meerut.9. Booklet on Safe Driving. Sukhmani Society (Suvidha Centre), District Court Complex,

Amritsar10. Kanta, S., 2012. Essentials of Environmental Studies, ABS Publications, Jalandhar.


(SEMESTER–IV)

Paper-V: Database Management System (DBMS)



Introduction, Basic Concepts & Architecture, Schemes and Instances, Data dependencies,

Database Models (Hierarchical, Network and Relational). Database language & interfaces, Data

modeling using E.R diagram.

Advanced Data Models & Emerging Trends-Object Oriented Databases

Brief Introduction to Visual Foxpro, Database Design using Visual Foxpro.


(SEMESTER–IV)

Paper-VI: DBMS Lab (Practical)


Based on Visual Foxpro, Input & Output Commands, Activate Menu and Windows, Create

Command, Iterative Commands, Procedures, Macros, File Types, Operations, Control Keys,

Numeric Functions, Logical Functions, Environment Functions.

Lab to include MIS for a typical organization, Library Management System, Bank Accounting

system, Mail Management System.

35

BACHELOR OF COMPUTER AIDED MANAGEMENT (B.CAM.)(SEMESTER SYSTEM)

SCHEME

SEMESTER – V:


Paper – I Relational Database Management System 100

Paper – II E–Commerce/Electronic Data Interchange & Distributed Database 100

Paper – III Financial Management 100

Paper – IV RDBMS–Lab 100

36

BACHELOR OF COMPUTER AIDED MANAGEMENT (B.CAM.)(SEMESTER–V)

PAPER–I: RELATIONAL DATABASE MANAGEMENT SYSTEM


Note : (i) Eight questions will be set and the examinees will have to attempt any five.(ii) The student can use only Non–programmable & Non–storage calculator.

UNIT – I

Relational Models, Languages & System, concepts, constraints,Relational Algorithm.

UNIT – II

SQL–Data definition in SQL, Views & queries, specifying constraints & indexes in SQL.

UNIT – III

Features of MS–SQL Server/Oracle, Relational database design, Introduction.

References:1. Ivan Bayross, “SQL/PLSQL: The Programming Language of Oracle, 3rd Revised Edition,

2006.2. Elmarsi & Navathe, “Fundamentals of Database Systems” 4th Edition, 2004.3. C.J. Date “Introduction to Database System”, 8th Edition, Galgotia Publications, 2004.4. Connolly & Begg “Database Systems – A Practical Approach to Design, Implementation

and Management”, 3rd Edition, Pearson Education India, 2003.5. Silberschatz, Korth, Sudershan “Database System Concepts” 4th Edition, McGraw Hill

Education, 2002.

37


PAPER–II: E–COMMERCE/ELECTRONIC DATA INTERCHANGE & DISTRIBUTEDDATABASES



UNIT – IE–Commerce

Electronic Data Interchange, Opportunities for EDI, Business issues of EDI, Planning &Implementation, EDI industry, Cases, Description of Various E–Commerce–tools available inmarket. IT strategies for E–Commerce regulatory framework for E–Commerce.

UNIT – IIDistributed Database Management

Distributed Databases and Client Server Architecture, Introduction to Distributed DBMSconcepts, Overview of Client Server Architecture, Data Fragmentation, Replication andAllocation Techniques for Distributed Database Design, Query Processing in DistributedDatabases, Concurrency Controls.

UNIT – IIIGlobel Information Technology Management

Brief Introduction to – Global IT Management, Cultural, Political and Geoeconomic Challenges,The Global Company, Global Business and IT Strategies, Global Business and IT Applications,Global IT Platforms, Global Data Issues, Global Systems Development.

References:–1. Joseph, P.T., E–Commerce – An Indian Perspective, Prentice Hall of India, 3rd Edition.2. Schneider, Gary P., E–Commerce: Strategy, Technology and Implementations, Cengage

Learning India Private Limited, Fourth Edition.3. Brahm Canzer, E–Business and Commerce: Strategic Thinking & Practice Biztantra

Publishers.4. M. Tamer Ozsu, “Principles of Distributed Database Systems”, Pearson Education, 2007.

38


PAPER–III: FINANCIAL MANAGEMENT



UNIT – I

Meaning and scope of finance function, financial goals of the firm, Time value of money & riskreturn, introduction of Indian Financial System (Introductory aspect)

Financial Decisions: Financial forecasting, Capitalization, Cost of Capital, leverage analysis.

UNIT – II

Investment Decisions: Methods of capital budgeting and leasing, sources of finance.

Working Capital Management. Net working capital, Gross working capital, Determinations ofthe size of working capital, Management of Cash, inventory, accounts receivables, Financing ofworking capital.

UNIT – III

Dividend Policy and the application of spread sheets in Financial Management.

References:

1. Financial Management by I.M.Pandey, Vikas Publishers, 2006.2. Financial Management by S.C. Kuchhal, Sultan Chand & Sons, New Delhi, 2002.3. Financial Accounting for Management by Subhash Sharma and M.P. Vithal,

McMillan, 2001.

39


PAPER–IV: RELATIONAL DATABASE MANAGEMENT SYSTEM LAB(PRACTICAL)

Max. Marks: 100

Lab based on Oracle 8/MS–SQL ServerGetting started, Creating tables, Modifying structure of tables, Setting data constraints, Updatingtables, Faces of Select Command, Logical Operators, Oracle Functions, SQL forms, SQL reportwriter, Reports using RPT/RPF SQL Menu, Procedures & Functions, Database Triggers.

40

BACHELOR OF COMPUTER AIDED MANAGEMENT (B.CAM.)(SEMESTER SYSTEM)

SCHEME

SEMESTER – VI:


Paper – I Software Engineering 100

Paper – II Computer Based Optimization Techniques 100

Paper – III Marketing Management 100

Paper – IV Entrepreneurship Development 100

41

BACHELOR OF COMPUTER AIDED MANAGEMENT (B.CAM.)(SEMESTER–VI)

PAPER–I: SOFTWARE ENGINEERING



UNIT – I

Role of Software Engineering in System Design, Software Life Cycle, Software its nature &Qualities

UNIT – II

Software Verification–Testing, Analysis, Symbolic Execution, DebuggingThe Software Production Process–Various Models of Software Development, Software Testing,

UNIT – III

Management of Software Engineering, Quality Control requirements & standards, ISO & IEEESoftware standard.

References:–

1. Pressman : Software Engineering : A Practitioner’s Approach, 3rd Ed., TMH 20042. Pankaj Jalote : An Integrated Approach to Software Engineering, Narosa Publishers,

3rd Ed., 2006.3. Ghezzi, Cario : Fundamentals of Software Engineering, 2nd Ed., PHI, 2002.4. Sommerville, Ian : Software Engineering, 7th Edition, Pearson Education, 2004.

42


PAPER–II: COMPUTER BASED OPTIMIZATION TECHNIQUES



UNIT–I

Linear Programming: Mathematical formation of linear programming problem. Solution bygraphical and simplex method, Two Phase & Big M– method, Revised simplex method, DualSimplex Method. Transportation and assignment problems, Travelling Salesmen ProblemsOptimality, Degeneracy & unbalanced.

UNIT–II

Integer, Dynamic and Goal Programming: Integer programming problem, Branch and Boundtechniques, Dynamic programming: Recursive equation approach, Characteristics, TabularMethod Deterministic & Probabilistic. Goal programming: Model Formulation, Weighted goals,Graphical Method, Interpretation & Optimal modified simplex solutions.

UNIT–III

Non–Linear Programming: General Non–LPP, Optimizing Non–Linear functions, Search &Gradient Methods, Graphical solution, Quadratic programming.

Books Recommended:1. Kapoor, V.K.: Operation Research, Sultan Chand & Co., New Delhi.2. Manmohan Gupta, P.K.: Operation Research, Sultan Chand & Co., New Delhi.3. Pronsen, Richard: Theory and Problems of Operation Research, McGraw Hill, 1983.

43


PAPER–III: MARKETING MANAGEMENT



UNIT – I

Introduction: Marketing concept, Nature and Scope, Consumer Behaviour, Marketsegmentation, marketing mix.

Product & Product Decisions: Product management. Development of new products, productlife cycle, strategy of product line, branding & packaging, pricing policies & pricing techniques.

UNIT – II

Place & Sales Force Decisions: Distribution management – Channel mix and alternativechannels, factors affecting channels, channel choice criteria, Sales Organization–Selection &Training of Sales Force, Organization of Sales Force.

Promotion Decisions: Sales Promotion – Elements, tools & objectives. Kinds of SalesPromotion, Personnel selling, meaning & role of advertising, advertising media selection,advertising theme, copy and layout, testing of advertising effectiveness.

UNIT – III

Marketing Research & International Marketing: Elements, importance & areas of marketingresearch, sales forecasting – meaning, methods. Marketing audit and sales control. Marketinginformation systems. International marketing–Meaning and decision areas.

References:1. Philip Kotler, Kevin Keller, Abraham Kashey and Mithilushwar Jha, Marketing

Management – South Asian Perspective, 12th edition, Pearson Education, New Delhi.2. Ramaswamy, V.S. Nama Kumari, S. Marketing Management and Planning, Coutral, New

Delhi, Mac Millon, 2002.3. William D. Perreavet, Jr. & E. Jerome McCarthy, Basic Marketing: A Global

Management Approach, Tata McGraw Hill, New Delhi, 2001.4. Enis, B.M. Marketing Classics: A Selection of Influential Articles, New York, McGraw

Hill, 1991.

44


PAPER–IV: ENTREPRENEURSHIP DEVELOPMENT



UNIT – IConcept:Need and significance of Entrepreneurship Development in Global contexts.Entrepreneurship Development –Concepts, Process, Experience and Strategies.Dynamics of Entrepreneurship Development.

UNIT – IIEntrepreneurship Quality / Motivation:The Entrepreneurship – Myths and misconception, qualities, characteristics and roledemanded of an Entrepreneur.

Process and experiences of developing Entrepreneurial qualities.

UNIT – IIIEnterprise Launching & Resources:Government Programmes, Policies, Incentives and Institutional Networking forEnterprise setting.

Steps of setting new Enterprise.Scanning Business Environment

Sensing Business Opportunity & identifying product.Business Plan Preparation– Procedure & Steps. MarketSurvey & Demand Analysis.Growth, Modernization & Expansion of Enterprise.

References:1. Sharma R.A.: Entrepreneurial Change in Indian Industries, Sterling, 2001.2. Dhar P.N. and Lydoll H.F.: The Role of Small Enterprise in Indian Economic

Development, 2004.3. Kenneth R. Van Voorthis: Entrepreneurship and Small Business Management, Allyn and

Bacon, Boston, 2002.