guru nanak dev university amritsargndu.ac.in/syllabus/201314/artsoc/ba journalism and... · 2....

FACULTY OF ARTS & SOCIAL SCIENCES

SYLLABUS

FOR

B.A. Journalism & Mass Communication (Three Years Degree Course)

(Semester: I–IV)

Bachelor in Journalism & Mass Communication (Semester: V–VI)

Session: 2013-14

________________________________________________________________________

GURU NANAK DEV UNIVERSITY AMRITSAR

_______________________________________________________________________ Note: (i) Copy rights are reserved.

Nobody is allowed to print it in any form. Defaulters will be prosecuted.

(ii) Subject to change in the syllabi at any time. Please visit the University website time to time.

1 B.A. JOURNALISM & MASS COMMUNICATION

(THREE YEARS DEGREE COURSE) (SEMESTER SYSTEM)

Eligibility: SSC +2 of any recognized Board or University in any stream with atleast 50 % marks. B.A. Journalism & Mass Communications Degree will be provided by G.N.D.U., Amritsar under the semester system for in-depth study of the subject with practical training.

SCHEME OF EXAMINATION

SEMESTER-I Course Code Paper Theory

Marks Practical Marks

Total Marks

101 Communication Skill in English – I 35 15 50 110

111

Punjabi (Compulsory) OR Basic Punjabi / (Mudhli Punjabi)

- - 50

102 Principles of Communication - - 100 103 Reporting and Editing-I - - 100 104 Press Laws & Media Ethics - - 100 105 Computer Applications for Journalism - - 100

Practical

106 Print Media Lab. - 25 25 107 Computer Lab. - 25 25

Total 550

SEMESTER-II

Course Code Paper Marks Theory

Practical Marks

Total Marks

201 Communication Skill in English – II 35 15 50 210

211

Punjabi (Compulsory) OR Basic Punjabi / (Mudhli Punjabi)

- - 50

202 State & Politics - - 100 203 Social History – Socio – Economic Milieu of India

Since Independence - - 100

204 Mass Communication : Concepts & Processes - - 100 205 Design & Graphics - - 100

Practical

206 Communication Lab. - 25 25 207 Design & Graphics Lab. - 25 25

Total 550


(THREE YEARS DEGREE COURSE) (SEMESTER SYSTEM)

Note: Soon after the End-Term First Semester Examinations the students will undergo training for four weeks and will submit the report incorporating the work done at least two weeks before the commencement of the Third Semester End Term Examinations.

SEMESTER-III

Course Paper Marks Code Theory 301 Photo Journalism 100 302 Reporting and Editing - II 100 303 History of Broadcasting in India: Policies & Principles 100 304 Radio Journalism & Programme Formats 100 305 Development and Communication 100 ESL-221 *Environmental Studies (Compulsory) 50 Practical: 306 Reporting & Editing Lab. 25 307 Audio Lab 25 Total: 550

SEMESTER-IV Marks Course Paper Code Theory 401 Business Communication 100 402 TV Journalism & Programme Formats 100 403 TV Production: Idea to Screen 100 404 Basics of Camera, Lights & Sound 100 405 Advertising: Concepts & Principles 100 ESL-222 *Environmental Studies (Compulsory) 50 Practical: 406 Television Production Lab. 25 407 Operation & Handling of Video Equipment 25 Total: 550 * ies pypr dy nMbr fI.EYm.sI. iv@c nhIN joVy j`xgy Eqy fI.EYm.sI. iv@c "ienv`iernmYNtl st@fIz d` ivSy

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Note: Soon after the End Term Fourth Semester Examinations the each Students shall undergo a Functional Exposure Training of four weeks duration in Print Media, Radio Journalism, Television Journalism and Television Production and will submit a Functional Exposure Report containing the actual experiential learning at least eight weeks before the commencement of End Term Examination of the Fifth Semester.

3 BACHELOR OF JOURNALISM & MASS COMMUNICATION (THREE YEARS DEGREE COURSE) (SEMESTER SYSTEM)

SEMESTER – V

Course Marks Code Paper Theory 501 Event Management: Principles and Methods 100 502 Organization & Management 100 503 Research Methodologies for Media 100 504 Cyber Journalism 100 505 Public Relations 100 Practical: 506 Event Management Lab 25 507 Cyber Lab 25 Total: 550

SEMESTER – VI 601 Training 3 months 50 602 Current Affairs 100 ----- Total: 150


(THREE YEARS DEGREE COURSE) (SEMESTER – I)

101: COMMUNICATION SKILL IN ENGLISH–I Time: 3 Hours Max. Marks: 50

Theory Marks: 35 Practical Marks: 15

Contents: 1. Reading Skills: Reading Tactics and strategies; Reading purposes–kinds of purposes and

associated comprehension; Reading for direct meanings; Reading for understanding concepts,

details, coherence, logical progression and meanings of phrases/ expressions.

Activities:

a) Active reading of passages on general topics b) Comprehension questions in multiple choice format c) Short comprehension questions based on content and development of ideas

2. Writing Skills : Guidelines for effective writing; writing styles for application, resume,

personal letter, official/ business letter, memo, notices etc.; outline and revision.

Activities:

a) Formatting personal and business letters. b) Organsing the details in a sequential order c) Converting a biographical note into a sequenced resume or vice-versa d) Ordering and sub-dividing the contents while making notes. e) Writing notices for circulation/ boards

3. Listening Skills: Barriers to listening; effective listening skills; feedback skills. Attending

telephone calls; note taking.

Activities:

a) Listening exercises – Listening to conversation, News/TV b) Taking notes on a speech/lecture

4. Speaking and Conversational Skills: Components of a meaningful and easy conversation;

understanding the cue and making appropriate responses; forms of polite speech; asking and

providing information on general topics.



Activities:

a) Making conversation and taking turns b) Oral description or explanation of a common object, situation or concept c) Giving interviews

Recommended Books:

1. Oxford Guide to Effective Writing and Speaking by John Seely

2. A Course in Listening and Speaking–I by V. Sasikumar et. al., Foundation Books.

3. The Written Word by Vandana R Singh, Oxford University Press.

Suggested Books:

1. Developing Communication Skills by Krishna Menon and Meera Bannerjee. Macmillan.

2. Business Communication; Theory and Practice by Swati Samantray and R.D.Bhushan.

Sultan Chand

3. Business Communication: Techniques and Methods by Om Juneja and Aarti Majumdar.

Orient Blackswan

4. Handbook of Practical Communication Skills; Clarissa Wright (Ed). JAICO Books

5. Spoken English: A Foundation Course (Part I and II) by Kamlesh Sadanand and Sushila

Punitha. Orient Blackswan (for recorded conversation)

Suggested Pattern of Question Paper: The question paper will consist of seven skill–oriented questions from Reading and Writing Skills. Each question will carry 5 marks. The questions shall be phrased in a manner that students know clearly what is expected of them. There will be internal choice wherever possible.

i) Multiple choice questions on the language and meanings of an unseen passage. ii) Comprehension questions with short answers on content, progression of ideas,

purpose of writing etc. of an unseen passage. iii) Personal letter iv) Official/Business correspondence v) Making point-wise notes on a given speech/ technical report vi) Writing notices for public circulation on topics of professional interest vii) Do as directed (5x1=5 marks) (change of voice, narration, combination of 2 simple

sentences into one, subject-verb agreement, using appropriate tense, forms of verbs. (7x5=35 marks)



Practical /Oral Testing Marks: 15

Contents:

1. Conversation with students or examiner.

2. Listening to any recorded or live material and asking oral questions for listening

comprehension.

Questions:

1. Students may be asked to engage in face-to-face conversation with other students or

examiners on topics of general interest.

2. Students may be asked to prepare for one minute and then speak for one to two minutes on

a simple topic with examiners as the audience

3. A teacher or examiner may read out a small passage and the students may be asked to

answer a couple of comprehension questions. (recorded material may also be used)

Note: Oral test will be conducted by external examiner with the help of internal examiner. The

oral test examiner will be appointed from those teachers who are actually teaching the subject.



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102: PRINCIPLES OF COMMUNICATION Time: 3 Hrs. Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. 1. Fundamentals of Communication: Meaning & Elements/components of human

communications; Concept of Communication, Communication as a social, human & universal process. The seven C’s of Communication, Communication - Objectives, Scope & Functions, Factors responsible for growing importance of Communication, Effective communication & its Barries.

2. Process of Communication: Transmission of ideas, Facts & feelings from one person

to another-elements of Communication process (Message, Sender, Encoding, Channel, Receiver, Decoding, Acting & Feedback).

3. Forms of Communication: (a) Intra Personal Communication (b) Interpersonal Communication (c) Group Communication (Public, Crowd, Small Group) (d) Mass Communication (e) Verbal, Non-Verbal Communication & Body Language 4. Theories of Communication: (a) Hypodermic Needle Theory (b) Two-step & Multi-step Theory (c) Uses & Gratification Theory 5. Models of Communication: SMR Mode, SMRc Model, Shannon & Weaver Model,

Laswell Model, Osgood Model, Dance Model, Schramm Model, Gate Keeping Model.



Suggested Readings: 1. Communication : C.S. Rayadu,

(Himalaya Publishing House,

Mumbai)

2. Perspective Human Communication : Aubrey B.Fisher

(Macmillan Publishing Co. New Delhi)

3. Communication–Concepts & Process : Joseph A. Devito

4. Lectures on Mass Communication : S.S. Ganesh

5. The Process of Communication : David K. Berlo

6. Communication Facts & Ideas in Business : L. Brown (Prentice Hall)



103–Reporting and Editing-I Time: 3 Hrs. Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. 1. Reporting: Principles of reporting, functions and responsibilities, writing news- lead -

types of leads; body - techniques of re-writing - news agency copy. 2. Reporting: Reporting techniques - qualities of a reporter - news-elements, sources -

types - pitfalls and problems in reporting - attribution - off-the-record - embargo - pool reporting; follow-up.

3. Reporting - Crime, courts, health, civil administration, civic society, culture, politics,

education beats. 4. Editing: Nature and need for editing. Principles of editing, editorial desk, functions of

editorial desk, copy editing preparation of copy for press - style sheet - editing symbols, proof reading symbols and their significance.

5. Functions and qualifications of a sub-editor and chief-sub editor, copy selection and

copy testing. 6. Structure and functions of newsroom of a daily, weekly newspaper and periodicals,

different sections and their functions. 7. Headlining - Principles, types and techniques Suggested Readings:

1. Reporting & Communication Skill- V.S. Gupta. 2. Reporting – B.N. Ahuja 3. Editing – B.N. Ahuja 4. On editing- NBT 5. Handbook on Journalism & Mass Communication- B.R. Gupta.



104-Press Laws and Media Ethics Time: 3 Hrs. Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. 1. Press, Law, Society & Democracy

2. Constitutional Safeguards to Freedom of Press

3. Press Commissions & their Recommendations

4. Law of Libel & Defamation

5. Contempt of Court

6. Press Council Act

7. Official Secret Act

8. Right to Information

9. Social Responsibility of Press

10. Ethics, Self-Regulation & Freedom of Expression

Suggested Readings: 1. Mass Media Laws & Regulations : C.S. Rayudu, S B Nageshwar Rao 2. Press in the Indian Constitution : R.K. Ravindran 3. Principles & Ethics of Journalism : Dr. Jan R. Hakemuldar, Dr. Fay AC

de Jouge, P.P.Singh



105-Computer Applications for Journalism Time: 3 Hrs. Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. 1. Introduction to Computers - History and Generations of Computers; Types of Computers

Hardware and Software; Digital Technology Keyboard Functions.

2. MS office and its applications ; MS-word with features; MS windows; Excel; MS

Access, Presentation Manager; Important commands

3. PageMaker, Interfacing, Working with text, Page setup, Printing; Formating Techniques;

Graphics and Drawings.

4. Corel Draw Environment, Working with Objects, Outing, Clipart and Symbols; Control

of Object Outlines - Text Creation and Alignment - Bitmap Graphics - Conversions-

Graphs - COREL SHOW - Cartoons - Use of colours in publishing concepts.

Suggested Readings:

1. Fundamentals of Computer- P.K. Sinha 2. Fundamental of Computer- Rajaraman 3. Multimedia System – Jophin F. Koegel Bulford 4. Computer Graphics- Donald Hearh 5. Adobe Photoshop 7- Karlin 6. Corel Draw 9- Karlin.



106- PRINT MEDIA LAB.

Max. Marks: 25 1. Discussion and analysis of newspapers and news magazines 2. Preparing Display boards on important news events/topical issues 3. Cameras, Lens and other Accessories 4. Different kind of Shots 5. Photo editing 6. Photography for Advertising 7. Photo - Feature 8. Field assignments and their evaluation



107- COMPUTER LAB.

Max. Marks: 25 1 Word Processing-MS Office-2000, MS Word, Other word processing programs

2 Page Layout: Adobe PageMaker, MS Publisher, QuarkXpress

3 Graphics: Adobe Illustrator, Classic Art Techniques, Adobe PhotoShop, CorelDRAW,

Design for presentations, Macro Media free hand, MS PowerPoint, Web Graphics with

Adobe PhotoShop, Web Graphics with Macro Media fireworks

4. Scanning printed images. Editing photographs. Transferring photographs to pages.

5. Formatting type/font. Selecting backgrounds. Using colours. Creating tables. Working

with images. Using frames.


(THREE YEARS DEGREE COURSE) (SEMESTER–II)

201: COMMUNICATION SKILL IN ENGLISH–II Time: 3 Hours Max. Marks: 50

Theory Marks: 35 Practical Marks: 15

Contents: 1. Reading Skills: Reading Tactics and strategies; Reading purposes–kinds of purposes and associated comprehension; Reading for information given and implied; Inferential reading, critical reading and interpretation; connotation and understanding tone; paraphrasing, gist and central idea. Activities:

a) Active reading of learned passages on academic and professional topics b) Short comprehension questions on implied meanings c) Reading outcome including paraphrasing and summary writing.

2. Writing Skills : Guidelines for effective writing; writing styles for paragraphs/ short essays of expository and argumentative nature; academic and technical reports, style, arrangement, variety of illustrations, diagrams, tables, charts etc., main section, appendices, conclusion, list of references; outline, synopsis, revision. Activities:

a) Writing of paragraph/ short essay on learned and professional topics b) Organising ideas/ arguments in a logical order c) Writing a brief report on the given data, diagram, chart etc.

3. Listening Skills: Barriers to listening; effective listening skills; feedback skills. Attending telephone interviews; transcoding and note taking. Activities:

a) Listening exercise – Listening to Conversation, News/TV, group discussion, long speech b) Making notes on conversation, group discussion and lectures.

4. Speaking and Discussion Skills: Components of an effective talk/ presentation; planning and organizing content for a talk/ presentation, use of visual aids, effective speaking skills, discussion skills. Activities:

a) Making presentation to a group on a given topic. b) Participating in a group discussion. c) Making slides for PowerPoint presentation or other audio-visual aids



Recommended Books:

1. Oxford Guide to Effective Writing and Speaking by John Seely

2. A Course in Listening and Speaking–I by V. Sasikumar et. al., Foundation Books.

3. The Written Word by Vandana R Singh, Oxford University Press.

Suggested Books:

1. Developing Communication Skills by Krishna Menon and Meera Bannerjee. Macmillan.

2. Business Communication; Theory and Practice by Swati Samantray and R.D.Bhushan.

Sultan Chand

3. Business Communication: Techniques and Methods by Om Juneja and Aarti Majumdar.

Orient Blackswan

4. Handbook of Practical Communication Skills; Clarissa Wright (Ed). JAICO Books

5. Spoken English: A Foundation Course (Part I and II) by Kamlesh Sadanand and Sushila

Punitha. Orient Blackswan (for recorded conversation)

Suggested Pattern of Question Paper: The question paper will consist of seven skill–oriented questions from Reading and Writing

Skills. Each question will carry 5 marks. The questions shall be phrased in a manner that

students know clearly what is expected of them. There will be internal choice wherever

possible.

i) Short answer comprehension questions on an unseen passage on a learned topic

ii) Making summary/ précis or paraphrasing of ideas of a given passage

iii) Writing a paragraph of expository or argumentative nature on a given topic

iv) Interpreting a given data, chart, diagram etc and making a brief report

v) Transcoding (given dialogue to prose or given prose to dialogue)

vi) Making given number of slides for a presentation on a given topic

vii) Do as directed (5x1=5 marks) (change of voice, narration, combination of 2 simple

sentences into one, subject-verb agreement, using appropriate tense, forms of verbs.

(7x5=35 marks)



Practical/Oral Testing Marks: 15

Contents:

1. Oral Presentation with/without audio visual aids.

2. Group Discussion.

3. Listening to any recorded or live material and asking oral questions for listening

comprehension.

Questions:

1. Oral Presentation will be of 5 to 10 minutes duration. (Topic can be given in advance or

it can be of student’s own choice). Use of audio visual aids is desirable.

2. Group discussion comprising 8 to 10 students on a familiar topic. Time for each group

will be 15 to 20 minutes.

Note: Oral test will be conducted by external examiner with the help of internal examiner. The

oral test examiner will be appointed from those teachers who are actually teaching the subject.



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(ijvyN DUV DwV/Br Br), imSrq SbdW dI bxqr/isrjnw; AgyqrW rwhIN (ijvyN aup-BwSw),

ipCyqrW rwhIN (ijvyN rMglw), pMjwbI Sbd rcnw; pVnwvIN rUp, ikirAw/shwiek ikirAw dy

rUp ; in~q vrqoN dI pMjwbI SbdwvlI ; ru~qW, mhIinAW, mOsmW, igxqI nwl sbMiDq[

2. pMjwbI vwk-bxqr : krqw krm ikirAw; swDwrn vwk, ibAwnIAw, pRSnvwck,

AwigAwvwck; sMXukq Aqy imSrq vwkW dIAW iksmW ; suqMqr Aqy ADIn aupvwk ; smwn

(qy/Aqy) Aqy ADIn (jo/ik) XojkW dI vrqoN ; pMjwbI vwkW dI vrqoN dy iviBMn

smwjk/siBAwcwrk pRsMg ; Gr ivc, bwzwr ivc, myly ivc, SOipMg mwl/isnmy ivc,

ivAwh ivc, Dwrimk sQwnW ivc, dosqW nwl Awid[

3. ies XUint ivc ic~TI p~qr (in~jI/d&qrI), pYrw rcnw Aqy AKwx muhwvirAW dI vrqoN

rwhIN ividAwrQI dI BwSweI Xogqw nMU priKAw jwvygw[



AMk-vMf Aqy prIiKAk leI hdwieqW:

1. pihly XUint iv~coN pMjwbI Sbd bxqr Aqy Sbd rcnw nwl sbMiDq 5-5 AMkW dy iqMn

ivhwrk pRSn pu~Cy jwxgy[ AMkW dI vMf A~goN iek-iek jW do-do AMkW dy Coty pRSnW ivc

kIqI jw skdI hY[

2. in`q vrqoN dI SbdwvlI nwl sbMiDq iek-iek AMk dy pMj (AwbjYkitv) pRSn pu~Cy jwxgy[

3. dUjy XUint iv~c pMjwbI vwk-bxqr nwl sbMiDq 5-5 AMkW dy do ivhwrk pRSn pu~Cy jwxgy[

AMkW dI vMf A`goN iek-iek jW do-do AMkW dy Coty pRSnW ivc kIqI jw skdI hY[

4. pMjwbI vwkW dI ivhwrk vrqoN nwl sbMiDq 5 AMkW dw iek pRSn pu~iCAw jwvygw ijs ivc

ividAwrQI nMU iksy smwijk/siBAwcwrk pRsMg ivc vrqy jWdy pMj vwk ilKx leI ikhw

jwvygw[

5. ividAwrQI nMU iksy iek ivSy ’qy in~jI jW d&qrI ic~TI ilKx leI ikhw jwvygw[

6. ividAwrQI nMU iksy iek ivSy ’qy pYrw ilKx leI ikhw jwvygw[

7. ividAwrQI nMU iek-iek AMk dy pMj AKwxW jW muhwvirAW nMU vwkW ivc vrq ky ArQ

spSt krn leI ikhw jwvygw[

8. pRSnW dI BwSw srl Aqy spSt r~KI jwvy[



202: STATE & POLITICS Time: 3 Hrs. Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. Part-I (State and its role) 1. Defining Politics:

� as a art of government � as public affairs � as consensus � as power

2. The State- What is State? Nature of State & distinction between State, Society &

Government. 3. Role of the State-Minimal States, Developmental States, Socio-Democratic States,

Collective States & Totalitarian States. The threat to the State-The process of globalisation, privatisation & localization. Part-II (Indian Polity) 1. Making of Modern India : Freedom Struggle and its impact 2. Constitution and Governance: Union & its territories, Citizenship, Fundamental

Rights & Duties, Directive Principles of State Policy. The Union-Executive President & Vice President, Prime Minister, Council of Ministers, Cabinet, Legislature-Rajya Sabha, Lok Sabha, Functions of Parliament, Judiciary- Supreme Court, High Court and District Courts.

3. Administrative Set-Up: Ministries of the government, Union Territories, Local Govt.,

Municipalities, Panchayats. Election Commission, Electoral Reforms, Reservation of seats, General Elections. UPSC.



Suggested Readings:

1. Foundations of Politics : Andrew Heywood (Mac Millan Foundation)

2. State & Politics in India : Edited by Parth Chatterjee

(Oxford University Press)

3. Betrayal of Indian Democracy : M B Chande (Atlantic Publishers)

India-2000

4. Om Heritage Bhartiya Vidya Bhawan’s series of

Publications.



203: Social History - Socio-Economic Milieu of India Since Independence Time: 3 Hrs. Max. Marks: 100 Note: The paper will consist of three sections as follows:

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. Part-I (Economic concepts & Indian economy) 1. Economy: a) Meaning, Definitions b) Market, Command and Mixed Economy c) Economic Growth and Development 2. Nature of Indian Economy: Low per-capita income, Inequitable distribution of income

& poverty, Predominance of agriculture, Rapid population growth, Low-level of Human Development, Unemployment , scarcity of capital, Fiscal imbalance, Balance of payment, Disequilibrium, Inflation, Technological backwardness.

3. Economic Reforms: Recent economic & structural reforms, Recent trends towards

privatization & disinvestment of public sector undertakings, their impact on Indian economy, Social impact of economic reforms.

4. India & the World Economy: Globalisation, Towards a new World Economic Order,

Setting up of WTO, India & WTO, WTO–trespassing the Sovereignty of Nation States. Part-II (Indian Heritage) 1. Aspects of our Heritage: Language & Literature, Philosophy, Religion, Arts, Sciences,

Society–Our Social Heritage, Indian Culture.



Suggested Readings: 1. The Problems of Indian Economy : S.K. Misra & V.K. Puri

2. Modern Economics : Jack Harvey

3. The Indian Economy : Robert Lucas

4. Indian Economy under Reforms : Nagesh Kumar

5. Social Reforms : P.V. Rajeev

6. An Introduction to Sociology : Hen Browne



204: Mass Communication: Concepts and Processes Time: 3 Hrs. Max. Marks: 100 Note: The paper will consist of three sections as follows:- Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. 1. Mass Communication: Meaning & definitions, Characteristics & features, Scope the

concept of Mass & Mass Culture of Mass Communication. 2. Mass Communication and other forms of Mass Communication: Interface between

Intra personal & Mass Communication. 3. Functions of Mass Communication: To-Persuade, Inform, Educate, Entertain; Other

functions; Impact & Influence of Mass Media. 4. Theories of Mass Communication: (a) Authoritarian Theory (b) Libertarian Theory (c) Social Responsibility Theory (d) Soviet Communist/Workers Theory. 5. Tools of Mass Communication: (a) Newspapers, Magazines, Radio, TV, Films, Records, Internet (b) Advertising, Public Relations & Public Affairs (c) Traditional & Folk Media

Suggested Readings 1. Mass Communication & Development Dr. Baldev Raj Gupta 2. Communication Technology & Development I.P.Tiwari 3. Mass Communication in India Keval J Kumar 4. Here’s the News Paul de Maesener 5. Cinema & Television Jacques Hermabon & Kumar Shahani 6. Mass Communication Journalism in India D S Mehta 7. Mass Media Today Subir Ghosh 8. The Communication Revolution Narayana Menon 9. The Story of Mass Communication Gurmeet Singh 10. Mass Communication Theory Denis McQuail 11. Mass Culture, Language & Arts in India Mahadev L Apte 12. You & Media: Mass Communication & Society David Clark 13. Towards a Sociology of Mass Communication Denis McQuail 14. The Myth of Mass Culture Alan Swingewood 15. Introduction to Communication Studies John Fiske



205: DESIGN AND GRAPHICS Time: 3 Hrs. Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks.

• Elements of Design and Graphics, Visualization, Convergence and • Divergence - Conceptualizations Functions and significance

• Basic elements and principles of Graphics, Design Lay-Out and Production; Typeface

families - Kinds - Principles of Good Typography; Spacing - Measurement - Point System.

• Type Composition - Manual - Mechanical - Lino-Mono-Ludlow-Photo

• DTP, Use of Computer Software, Character generation

• Use of Multi-Media.

• Printing Methods - Letterpress, Cylinder, Rotary, Gravure-Screen, Offset, Plate Making.

• Types of Papers

Suggested Readings:

1. Art in Production- N.N. Sarkar

2. Newspaper & Magazine Layout- S.S. Kumar

3. Principles of Printing Technology- N. Ghosh



206: COMMUNICATION LAB Max. Marks: 25

1. Micro Communication Lab on Communication Dynamics

• Simplicity & Complexity • Has the message been received • Use of Emphasis • Formality • Humour • Emotion • Staying in control

2. Communication Skills/Perception

• Speaking • Listening • Writing • Reading

3. Verbal, Communication

• Verbal Language • Public Speaking

4. Non-Verbal Communication

• Body movement • Eye movement, posture • Silence • Sign language

5. Methodology

• Each student will prepare & present six minutes presentation on the given topic • Face the Audio System/Camera • Record & Pre-listen/Pre-view • Pre-review • This Exercise will be repeated three times



207: Design & Graphics Lab. Max. Marks: 25

1. Visualizing concepts and ideas 2. Designing, Layouting and Illustrations 3. Graphic Designing exercises 4. Composition 5. Designing of Lay-outs for various magazines/newspapers 6. Developing story books 7. Designing of Cover-Page 8. Designing pamphlets, folders, flash cards, flip charts 9. Such other exercises as the faculty incharge may deem fit 10. Evaluation of all such assignments 11. Visit to printing press of various kinds


(THREE YEARS DEGREE COURSE) (SEMESTER–III)

301: PHOTO JOURNALISM Time: 3 Hours Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section A: This section will have ten compulsory questions of two marks each. Section B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks.

1. Camera Components – Shutter Speed, Aperture, Focal Length. 2. Types of Camera – SLR, TLR, DSLR, Large Format, Polaroid. 3. Types of Lenses – Normal, Zoom, Telephoto, Wide Angle, Fish Eye 4. Essentials of Good Photography – Framing, Light Control, Role of Thirds, Depth of

Field. 5. Types of Shots & Angles & Composition. 6. Photo Editing Techniques – Cropping, Editing 7. Qualities of a Good Photo Journalist. 8. Photo Features. 9. Ethical Aspects of Photo Journalism. 10. Glossary of Photography.

Note: Paper 301 Communication Skills of B.A. (Journalism & Mass Communication)

Semester-III to be replaced by Photo Journalism-301. The reason being that this

Communication Skills paper is taught in Semester – I & II of this course as well.



302: Reporting and Editing-II

Time: 3 Hours Max. Marks: 100 Note: The paper will consist of three sections as follows:- Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks.

1. News Bureau: Functions of news bureau, special beats like embassies, ministries,

public sector undertakings, national headquarters of political parties. 2. Parliamentary Reporting: Coverage of the proceedings of Parliament and state

legislature, municipal corporations and panchayats. 3. Specialised Reporting: Interpretative, investigative, advocacy, covering sports, science

and technology, economics and commerce, book reviews, films reviews, TV programme reviews, theatre and cultural programmes reviews.

4. Edit Page: Its structure and purpose, Edits and middle, special articles, columns and

letter to editor.

5. Specialised Writing/Editing: Supplements, pullouts, features, interviews, news analysis, backgrounders.

6. Editing Skills: Editing of broadsheet, Tabloid, Magazine.

Suggested Readings:

1. News Writing – George A. Hough 2. Editing – B.N. Ahuja 3. Reporting – B.N. Ahuja 4. Reporting & Editing – V.S. Gupta



303: History of Broadcasting in India: Policies & Principles

Time: 3 Hours Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. A. Radio as a Mass Medium: Strength & weaknesses, Characteristics & edge over other

media, Radio technology, Types of Broadcast, AM & FM, Short Wave, Analogue & Digital, Studio, Mike, Recording, Editing, Transmitter, Computer.

B. History of Broadcasting: Radio came to India, Expansion of Radio, Development with five

year plans, Diversification of broadcast, Education turned Entertainment, Commercial attempt, 3-tiers of Radio Broadcast, Local Reach, Community Broadcast, Different Services.

C. Policies & Principles: Radio’s role in Nation building, Public broadcast &

Commercialisation, AIR Code, Commercial Code, News objective, Guidelines for Election Broadcast, Privatisation & Autonomy, Prasar Bharti, Convergence, Relevance of Radio & Media Policy.

Suggesting Readings:

1. Broadcast Journalism– Jan R Hakemuldaer, PP Singh

2. Satellite Invasion– S.C Bhatt

3. Broadcasting in India–H.R. Luthra

4. Broadcasting in India–P.C Joshi

5. Mass Communication in India–Kewal J. Kumar



304: Radio Journalism & Programme Formats Time: 3 Hours Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. A. Principles For Formatting: Variety is the password, Menu for everybody, Music has the

priority, Programme objectivity, Information, Entertainment & Education, Fixed point & Flexible point, Intimacy with listener, Knowing the target, Channel Identity, Special audience.

B. Writing for Radio: Writing for the ear, Spoken word, RadioTalk, News, Slogans, Interview

& Discussion, Feature & Documentary, Drama & Serial, Music Programmes, Outside Broadcast (OB), Commentary, Voice Cast, Vox Pop, Phone In, Radio Bridge, Chat Show, Radio Commercial- Types, Copy Writing.

C. Concept of Good Presentation : Link Announcement & Continuity Presentation, News

Reading, Pronunciation, Use of silence, Voice Culture, Keeping Rapport with the Listener, Presenting Music Programmes, Forming a personality for the programme/station.

Suggested Readings:

1. T.V Journalism – KM Srivastva 2. Radio Production– Robert Macleish

3. Broadcast Journalism- PC Chatterjee



305: Development and Communication Time: 3 Hours Max Marks: 100 Note: The paper will consist of three sections as follows: Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. 1. Development- Concept & Process (a) Definition & Meaning (b) Concept of development (c) Concept in Third World Context (d) Basic needs model (e) Priority areas in development (f) Process of development 2. Development & Communication-Concepts & Theories (a) Development a bottom-up approach (b) Communication a trickle-down approach (c) Four Approaches- • Development Communication • Communication for development • Communication support for development • Development support for communication 3. Development Communication (a) Concept, significance of development communication (b) Roadblocks, future of development communication 4. Media & Development (a) Mass Media as tool for development (b) Problems with use of media for development (c) Creativity in media presentation of development issues

(d) Role & performance record of each medium-Print, Radio & TV in Indian context.



5. Development Issues & Concepts (a) Concepts • Sustainability • Poverty Reduction • Social Relation (Inequality) • Human Development • Participation • Institutional Development • Structural Adjustment • Environmental Protection Suggested Readings:

1. Media & Development : M.R. Dua & V.S. Gupta

2. Mass Communication & Development : Dr. Baldev Raj Gupta

3. Mass Communication in India : Keval J. Kumar

4. Modern Media in Social Development : Harish Khanna

5. The Changing Conceptions of Development, :

An Article by S.L. Sharma in the Journal of

National Development, Vol. 1, 1980.

6. Lectures on Mass Communication : S. Ganesh



ESL 221: ENVIRONMENTAL STUDIES (Compulsory) Theory Lectures: 1.5 Hours/ Week Max. Marks: 50 Time of Examination: 3 Hours Section A (15 Marks): It will consist of five short answer type questions. Candidates will be required to attempt three questions, each question carrying five marks. Answer to any of the questions should not exceed two pages. Section B (20 Marks): It will consist of four essay type questions. Candidates will be required to attempt two questions, each question carrying ten marks. Answer to any of the questions should not exceed four pages. Section C (15 Marks): It will consist of two questions. Candidate will be required to attempt one question only. Answer to the question should not exceed 5 pages. 1. The multidisciplinary nature of environmental studies: • Definition, scope & its importance. • Need for public awareness.

2. Natural resources: • Natural resources and associated problems:

a) Forest resources: Use of over exploitation, deforestation, case studies. Timber extraction, mining, dams and their effects on forests and tribal people.

b) Water resources: Use and over-utilization of surface and ground water, floods, drought, conflicts over water, dams-benefits and problems.

c) Mineral resources: Use and exploitation, environmental effects of extracting and using mineral resources, case studies.

d) Food resources: World food problems, change caused by agriculture and overgrazing, effects or modern agriculture, fertilizer-pesticide problem, salinity, case studies.

e) Energy resources: Growing of energy needs, renewable and non-renewable energy resources, use of alternate energy sources, case studies.

f) Land recourses: Land as a resource, land degradation, soil erosion and desertification. • Role of an individual in conservation of natural resources. • Equitable use of resources for sustainable lifestyles.

3. Ecosystem: • Concept of an ecosystem. • Structure and function of an ecosystem. • Producers, consumers and decomposers. • Energy flow in the ecosystem. • Ecological succession. • Food chains, food webs and ecological pyramids. • Introduction, types, characteristic features, structure and function of the following

ecosystems: a. Forest ecosystem b. Grassland ecosystem c. Desert ecosystem d. Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)



4. Social Issues and Environment: • From unsustainable to sustainable development. • Urban problems related to energy. • Water conservation, rain water harvesting, watershed management. • Resettlement and rehabilitation of people; its problems and concerns. Case studies. • Environmental ethics: Issues and possible solutions. • Climate change, global warning, acid rain, ozone layer depletion, nuclear accidents and

holocause. Case studies. • Wasteland reclamation. • Consumerism and waste products. • Environmental Protection Act:

� Air (Prevention and Control of Pollution) Act. � Water (Prevention and Control of Pollution) Act. � Wildlife Protection Act. � Forest Conservation Act.

• Issues involved in enforcement of environmental legislation. • Public awareness. References/Books:

1. Agarwal, K. C. 2001. Environmental Biology, Nidhi Publications Ltd. Bikaner. 2. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad. 3. Down to Earth, Centre for Science and Environment, New Delhi. 4. Jadhav, H. & Bhosale, V. M. 1995. Environmental Protection and Laws. Himalaya Pub. 5. Joseph, K. and Nagendran, R. 2004. Essentials of Environmental Studies, Pearson

Education (Singapore) Pte. Ltd., Delhi. 6. Kaushik, A. & Kaushik, C. P. 2004. Perspective in Environmental Studies, New Age

International (P) Ltd, New Delhi. 7. Miller, T. G. Jr. 2000. Environmental Science, Wadsworth Publishing Co. 8. Sharma, P. D. 2005. Ecology and Environment, Rastogi Publications, Meerut. 9. Booklet on Safe Driving. Sukhmani Society (Suvidha Centre), District Court Complex,

Amritsar 10. Kanta, S., 2012. Essentials of Environmental Studies, ABS Publications, Jalandhar.



306: Reporting & Editing Lab

Max Marks: 25 1. Exercises in bureau beats-political, diplomatic 2. Visit to Parliament, State Legislature and coverage of their proceedings 3. Assignments of covering sports events, business reporting 4. Writing book reviews, film reviews, TV programmes, theatre performances 5. Re-writing the copies of stringers, editing political and foriegn copy. 6. Exercises in on-line editing 7. Writing/editing features, interviews, news analysis, backgrounders, articles, editorials

and columns.



307: Audio Lab Max. Marks: 25

1. Identifying & Working with equipment: � Microphones, its type & usage � Recording equipment & handling � Recording, Dubbing & Editing in Studio � Working with Computer

2. Production Techniques of Programme: � Recording of voice � Selection & use of Effects & Music � Dubbing & Editing � Preparation of Final Programme

3. Production of Commercial/Drama, Feature/News Reel/Music

B.A. JOURNALISM & MASS COMMUNICATION

(THREE YEARS DEGREE COURSE) (SEMESTER-IV)

41

401: Business Communication Time: 3 Hours Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. Section 1:

� Meaning, Role, Functions, Importance and essentials of Communication in Business Organizations

� Process of Business Communication � Communication Models � Barriers to effective communication,

Section 2: � Classification of Communication- o Formal & Informal o Personal, Inter-personal, Group and Mass o Vertical & Horizontal o Upward & Downward o One-way & Two-way o Verbal & Non – verbal

� Understanding – Proxemics, Kinesics

Section 3:- � Business Correspondence:

o Principles of Letter Writing o Types of Business Letters – Sales letters, Requests, Response Letters, Complaint

Letters, Adjustment letters, Inquiry appeals o Resume Writing o Report Writing

� Cross Cultural Communication � Importance of Dressing, Manners & Etiquettes in Business Communication.

Section 4:- � Importance of Communication in: o Negotiation o Conflict Management



42

402: TV Journalism & Programme Formats

Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. 1. Television for journalism

2. Understanding the medium

3. Writing for visuals

4. Piece to Camera

5. Presentation

6. Reporting

7. Interview

8. Reportage

9. Live Shows

10. Anchoring a Show

11. Programme Production

12. Packaging for a channel

13. Packaging Stories

Suggested Readings:

1. Radio & TV Journalism : KM Srivastva

2. TV Production : Gerald Millerson

3. Broadcast Journalism: PP Joshi



43

403: Television Production: Idea to Screen

Time: 3 Hours Max. Marks: 100

Instructions for the Paper Setters:

Note: The paper will consist of three sections as follows:

Section A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks.

Selection of the Programme Topic: Developing programme briefs (Objectives, Contents,

Duration etc), Researching the topic, Programme Resources, Style and format, structuring the

programme, Storyboard and Script Designing, Script Layout.

Video Recording and Editing: What is editing? Rules of editing, Editing sound: U matic, Beta

& VHS, Types of editing, Cut to cut, A/B roll, Assembly and insert editing.

Media Research Methodology: Writing support materials (Teacher guidance notes), Designing

Evaluation Tools and Techniques, Evaluation and field testing of programme, Preview and

Analysis of programme.

Suggested Readings:

1. TV Production: Gerald Millerson

2. Media Writing: Samuelson

3. Modern Radio Production: Carl Hansman Donnel.



44

404: Basics of Camera, Lights and Sound Time: 3 Hours Max. Marks: 100 Note: The paper will consist of three sections as follows:-

Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks.

Camera: (a) Video camera, Types of video camera (b) Different types of shots, camera movements, Tilt, Track, Crane movements etc (c) Lenses: Different types of lenses and their application

Lighting: (a) Lights and lighting (b) Basics of lighting, Techniques (c) Different types of lights used in videography (d) Use of filters & reflectors

Sound: (a) What is sound? Unit of sound, Voicing (b) Types of microphones, use of audio mixers for recording & editing of sound Suggested Readings: 1. Single Camera Video: Michael H. Adams 2. Modern Radio Production: Carl Hansman 3. Broadcast Technology: Srivastava



45

405: Advertising: Concepts & Principles Time: 3 Hours Max. Marks: 100 Note: The paper will consist of three sections as follows:- Section–A: This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section–B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section–C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. 1. Introduction to Advertising

(a) Definition (b) Origin & development (c) Growth of advertising in India (d) Scope ( Effects on Economy/Industry) (e) Facets of advertising ( As an act of commerce, as hidden persuader)

2. Purpose of Advertising

(a) Need for advertising (b) Functions of advertising (c) Benefits of advertising: To Seller, Buyer & Media

3. Types of Advertising

(a) Commercial & Non-commercial (b) Product & Consumer (c) Classified & Display (d) Retail & Wholesale

(e) Regional, National & Co-operative (f) Govt. advertising (g) Comparative advertising

4. Advertising as a Communication Tool (a) Communication Process & Advertising (b) Communication Principles, Theories applied to advertising



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5. Role & Effects of Advertising (a) Negative & Positive Effects (b) Advertising & Society (c) Advertising & Development (d) Role of Advertising in National Economy (e) Social/Public Advertising

Suggested readings : 1. Indian Broad Casting : H.R. Luthra (Publications Division)

2. Television Techniques : Hoyland Beltinger (Harper & Brothers)

3. Advertising Made Simple : Frank Jefkins (Rupa & Co.)

4. Ogilvy on Advertising : David Ogilvy (Pan Books)

5. Advertising Management : Aaker, Myers & Batra



47

ESL 222: ENVIRONMENTAL STUDIES (Compulsory)

Theory Lectures: 1.5 Hours/ Week Max. Marks: 50 Time of Examination: 3 Hours Section A (15 Marks): It will consist of five short answer type questions. Candidates will be required to attempt three questions, each question carrying five marks. Answer to any of the questions should not exceed two pages. Section B (20 Marks) : It will consist of four essay type questions. Candidates will be required to attempt two questions, each question carrying ten marks. Answer to any of the questions should not exceed four pages. Section. C (15 Marks): It will consist of two questions. Candidate will be required to attempt one question only. Answer to the question should not exceed 5 pages. 1. Biodiversity and its Conservation: • Definition: Genetic, species and ecosystem diversity. • Biogeographical classification of India. • Value of Biodiversity: Consumptive use; productive use, social, ethical, aesthetic and option values. • Biodiversity of global, National and local levels. • India as mega-diversity nation. • Hot-spots of biodiversity. • Threats to Biodiversity: Habitat loss, poaching of wild life, man wildlife conflicts. • Endangered and endemic species of India. • Conservation of Biodiversity: In situ and Ex-situ conservation of biodiversity. 2. Environmental Pollution: • Definition, causes, effects and control measures of:

a) Air Pollution b) Water Pollution c) Soil Pollution d) Marine Pollution e) Noise Pollution f) Thermal Pollution g) Nuclear Hazards h) Electronic Waste

• Solid Waste Management: Causes, effects and control measures of urban and industrial wastes. • Role of an individual in prevention of pollution. • Pollution case studies. • Disaster Management: Floods, Earthquake, Cyclone and Landslides.



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3. Human population and the environment • Population growth, variation among nations. • Population explosion-Family welfare programme. • Environment and human health. • Human rights. • Value education. • HIV/AIDS. • Women and child welfare. • Role of information technology in environment and human health. • Case studies. • Road Safety Rules & Regulations: Use of Safety Devices while Driving, Do’s and Don’ts

while Driving, Role of Citizens or Public Participation, Responsibilities of Public under Motor Vehicle Act, 1988, General Traffic Signs.

• Accident & First Aid: First Aid to Road Accident Victims, Calling Patrolling Police & Ambulance.

4. Field Visits:

• Visit to a local area to document environmental assets–river/forest/grassland/hill/ mountain.

• Visit to a local polluted site–Urban/Rural/Industrial/Agricultural. • Study of common plants, insects, birds. • Study of simple ecosystems–pond, river, hill slopes etc.

Note: In this section the students will be required to visit and write on the environment of an area/ ecosystem/vi1lage industry/disaster/mine/dam/agriculture field/waste management/ hospital etc. with its salient features, limitations, their implications and suggestion for improvement. References/Books: 1. Agarwal, K. C. 2001. Environmental Biology, Nidhi Publications Ltd. Bikaner. 2. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad. 3. Down to Earth, Centre for Science and Environment, New Delhi. 4. Jadhav, H. & Bhosale, V. M. 1995. Environmental Protection and Laws. Himalaya Pub. 5. Joseph, K. and Nagendran, R. 2004. Essentials of Environmental Studies, Pearson Education

(Singapore) Pte. Ltd., Delhi. 6. Kaushik, A. & Kaushik, C. P. 2004. Perspective in Environmental Studies, New Age

International (P) Ltd, New Delhi. 7. Miller, T. G. Jr. 2000. Environmental Science, Wadsworth Publishing Co. 8. Sharma, P. D. 2005. Ecology and Environment, Rastogi Publications, Meerut. 9. Booklet on Safe Driving. Sukhmani Society (Suvidha Centre), District Court Complex,

Amritsar 10. Kanta, S., 2012. Essentials of Environmental Studies, ABS Publications, Jalandhar.



49

406: Television Production Lab.

Max. Marks: 25

Focuses on a production of TV programme from conceptualisation through post-production

editing.

Familiarizes with: � Story treatment,

� Scripts,

� Storyboards,

� Budgets,

� Floor plan, sets, make-up, costume, jewelry, lights, audio, graphic rehearsals,

� Shooting schedules

� Post-Production editing



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407: Operation & Handling of Video Equipments

(Camera, Lights & Sound Lab)

Max. Marks: 25

Camera: (a) Focuses on Cameras & Recorders controls (b) Shooting techniques (c) Basic theory of Video recording

Lights: (a) Providing theory, rules & principles of quality lighting (b) Shows the creative use of back-lighting (c) Proper placement of lights & lighting equipment for principle subjects and sets both on

location and in the studio.

Sound: (a) Demonstration of various pieces of audio recording equipment (b) Creative use of sound effects & music tracts

BACHELOR OF JOURNALISM & MASS COMMUNICATION

(THREE YEARS DEGREE COURSE) (SEMESTER-V)

51

501: Event Management: Principles & Methods Time : 3 Hours Max Marks : 100 Note : The paper will consist of three sections as follows:-

Section A : This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks.

1. Role & importance of exhibitions

2. Objectives of the exhibition

3. Advantage of exhibition over other devices

4. Importance of direct contact

5. Choosing the right exhibition-Where to participate

6. Why exhibitions sell? Concept of neutral territory

7. PR for an exhibition

8. Role of the Press in promotion of an event

9. Publicity inputs or visible aids for promoting an event

10. Print & Display material

11. Stand Design

12. Trade Fair: Uses & Abuses

13. Gauging Cost Effectiveness

Suggested Readings:

1. Stephen P. Robbins & Mary Coulter, Management, Prentice Hall of India. 2. Anna Bhattacharyajee, The Indian Press – Profession to Industry. 3. P.R. Tools, Concepts Tools and Strategies- NN Sarkar 4. Handbook on Public Relations- D.S. Mehta



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502: Organization & Management Time: 3 Hours Max Marks : 100 Note : The paper will consist of three sections as follows:-

Section A : This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. I. Media organization: Meaning, Nature, Forms, Structure and Functions; Role and

Importance of Media Organizations. II. Management: Definition, Nature and Management Functions; Planning – Definition,

Process and Importance; Organisational Structure and Design – Responsibility, Authority and Accountability; Span of Control; Centralisation and Decentralisation.

III. Human Resource Planning & Process – Recruitment, Selection, Orientation, Training and Career Development.

IV. Foundations of Behaviour – Attitudes, Personality, and learning; Leadership – Importance and major types; contemporary issues in leadership – empowerment, gender leadership, leadership style across the culture; Motivating employees.

V. Control Tools and Techniques: Financial, Operational and Behavioural Controls. VI. Establishing a media organisation – Steps involved, Process, importance of

entrepreneurship and sources of finance. Suggested Readings: 1. Stephen P. Robbins & Mary Coulter, Management, Prentice Hall of India. 2. Anna Bhattacharyajee, The Indian Press – Profession to Industry. 3. M. V. Desai & Sewanti, Beyond Those Headlines: Insiders on the Indian Press. 4. Ashok V. Desai, Economic Aspect of Indian Press. 5. Jane Willis, Surviving in the Newspaper Business. 6. Conard C Fink, Strategic Newspaper Management. 7. H. R. Luthra, Indian Broadcasting.



53

503: Research Methodologies for Media

Time: 3 Hours Max Marks: 100 Note: The paper will consist of three sections as follows:

Section A : This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. Research: Definitions, Methods, Selection & Formulation of Research Problem, Hypothesis, Sampling, Research Designs, Processing & Analysis of data, Statistical Analysis, Findings, Report Writing. Survey: Meaning, Concept, Utility, Planning, Organising & Conducting survey, Public Opinion Survey, Readership Survey. Data: Meaning, Kinds-Demographic, Socio-Economic, Socio-Psychological data. Tools of Data Collection: Questionnaire, Schedule, Interview, Case study, Observation, Content Analysis etc. Media Research: Measuring Impact, Evaluation, Monitoring, and Feedback. Market Research: Principles of Market Research, Theories of Segmentation & Positioning, Pre-Testing, Post-Testing. Suggested Readings: 1. Social Research : S.R. Vajpayee 2. Doing Your Research Project : Judith Bell 3. Research Methodology–Methods & Techniques : C.R. Kothari 4. Research Methodology in Social Sciences : Sandhu & Singh 5. Communication & Research for Management : V.P. Michael 6. Research in Mass Media : S.R. Sharma & Anil Chaturvedi 7. Research-How to Plan, Speak & Write About It : Clifford Hawkins & Marco Sorgi



54

504: CYBER JOURNALISM

Time : 3 Hours Max Marks : 100 Note : The paper will consist of three sections as follows:-

Section A : This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. 1. Cyber Journalism: What is Cyber Space? What is Information Super Highway? Internet

and Information Revolution, Fundamentals of Cyber Media, Comparison of Cyber Media with Print, TV, Radio mediums, Advantages & Disadvantages of Cyber Journalism.

2. Writing for Web Media: Basic rules, Do’s & Don’ts, Writing News stories, Features &

Articles on the Web, Interviewing on the Web, Why Print & Electronic Media networks are going on the Net? Impact of Web Journalism, Recent Trends.

3. Presentation & Layout of Web Newspapers & Magazines, Advertising on the Web,

Circulation of Web Newspapers, Future of Web Journalism 4. Analysis of important Indian News-Based Web-sites, Trends in Cyber Reporting &

Editing, Impact of globalisation on Web Journalism, Cyber Laws, Concept of e-governance.

Suggested Readings:

1. Cyberspace Aur Media : Sudhir Pachauri 2. Fundamentals of Information Technology : Deepak Bharihoke 3. Multimedia Systems : Ramesh Agarwal & Bharat Bhushan Tiwari 4. IT in the New Millenium : V.D. Dudeja 5. IT : S L Sah 6. Electronic Media & the Internet : Y K D’souza



55

505: PUBLIC RELATIONS Time : 3 Hours Max Marks : 100 Note : The paper will consist of three sections as follows:-

Section A : This section will have ten compulsory questions of two marks each and to be answered in not more than 50 words. Total weightage of this section being 20 marks. Section B: This section will have 12 short answer type questions, out of which eight questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks. Section C: This section comprises 4 long, essay type questions, out of which two are to be attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks. 1. Role of Public Relations in Corporate Image Building 2. Functions of Public Relations 3. PR as distinguished from Marketing, Sales Promotion & Advertising 4. PR Techniques 5. Relationship & Duties of the PR Practitioner-Value of IPR Code & the International Codes

of Conduct 6. Functions of PR Department & Manager-Advantages & Disadvantages 7. PR consultancy-Its advantages & disadvantages 8. PR programme planning 9. Evaluating results of PR work 10. Press Relation & its principles 11. The News Release-Seven point formula & its importance 12. Writing techniques, Press Event & Organising them 13. Internal PR-Media & Techniques 14. Employee Relations 15. Exhibition PR & its Planning 16. Uses & kinds of Exhibition PR 17. Role of Photography In PR 18. Importance of Marketing Research for the PR Practitioner Suggested Readings:

1. PR concept, Tools, Stragies – NN Sarkar 2. Handbook on Public Relations – D.S Mehta 3. Public Relations Management – C.S. Raydu 4. Practical Public Relations – Sam Black 5. Business Public Relations – S.R. Sardana 6. Public Relations – Jaishree Jethwaney



56

506: EVENT MANAGEMENT LAB

Max. Marks: 25

Designing & Development of print & display material for an exhibition along with publicity &

promotional material for the event.



57

507: CYBER LAB

Max. Marks: 25

INTERNET: � Hardware & Software,

� Web Search Engines,

� Net Surfing,

� Searching,

� Creating E-mail Accounts,

� Sending & Receiving Mails,

� Downloading sites,

� Hypertext Transfer Protocol (HTTP),

� Hypertext Mark-up Language (HTML)


(THREE YEARS DEGREE COURSE) (SEMESTER-VI)

58

TRAINING 601 Training - 3 Months. Max. Marks: 50

The student will have to attend three months compulsory training in a reputed institute

related to Media Industry. On the completion of the training each student will submit his

performance report and the certificate from where he has got his training. Then Viva Voce

will be conducted by the external examiner appointed by G.N.D University, Amritsar.

Every student will be assigned a project at the end of the Fifth Semester and it will be

pursued by him/her under the supervision of an internal supervisor. After the completion of

training a comprehensive viva will be conducted.


(THREE YEARS DEGREE COURSE) (SEMESTER-VI)

59

602: Current Affairs

Time: 3 Hours Max. Marks - 100 Instructions for the Paper Setters: Note: The paper will consist of three sections as follows:

Section A: This section will have ten compulsory questions of two marks each and to be

answered in not more than 50 words. Total weightage of this section being 20 marks.

Section B: This section will have 12 short answer type questions, out of which eight

questions are to be attempted. Each question carries six marks. The answer must not exceed 250 words. Total weightage of this section being 48 marks.

Section C: This section comprises 4 long, essay type questions, out of which two are to be

attempted in not more than 800 words. Each question carries 16 marks. Total weightage of this section being 32 marks.

This paper would cover:

- Current news, event of last six months.

- News pertaining to national, international politics, sports, business and other issues of importance.

- All the general issues of national importance in detail like female foeticide, global warming, depleting water level, issues related to media, RTIetc..

- Terminology or jargon from various newspaper pages, published in last six months. These terms can be from various fields like politics, economics, science& media.

- Abbreviations, personalities in news, achievers etc.

guru nanak dev university amritsargndu.ac.in/syllabus/201314/artsoc/ba journalism and... · 2....

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