gs&f design portfolio

relate

cl i en t LLL Ranch

over v i ew SpeciaLty BeeF pRovideR

pro j ec t diRect MaiL

ob j ec ti ve intRoduce new BRand

audience conScientiouS conSuMeRS

tone LocaL, natuRaLDIRECT MAIL

DIRECT MAILpro j ec t diRect MaiL

ob j ec ti ve update oF conStRuction tiMeLineS

cl i en t the GoveRnoRS cLuB

over v i ew GoLF coMMunity & couRSe

audience cLuB MeMBeRS & ReSidentS

tone LiGht, inFoRMative

SpECIAL EvEnTcl i en t McneiLLy centeR FoR chiLdRen

over v i ew nonpRoFit chiLdcaRe FoR Low-incoMe FaMiLieS

pro j ec t BeneFit invitation

ob j ec ti ve attRact attendeeS to event

audience aFFLuent up-and-coMeRS

tone upScaLe, deRBy theMe

SpECIAL EvEnTcl i en t the Minnie peaRL canceR Foundation

over v i ew SeRviceS FoR canceR patientS & FaMiLieS

pro j ec t BeneFit invitation MateRiaL

ob j ec ti ve attRact event attendeeS

audience naShviLLe BuSineSS LeadeRS

tone Fun, RetRo

SpECIAL EvEnTcl i en t tn aSSociation oF ReaLtoRS

over v i ew advocacy & education FoR ReaLtoRS

pro j ec t taBLetop diSpLay

ob j ec ti ve ReGiSteR MeMBeRS in cLaSSeS

audience tenneSSee ReaLtoRS

tone invitinG, pRoFeSSionaL

pACKAGInGcl i en t choice Food oF aMeRica

over v i ew Food ManuFactuReR

pro j ec t RetaiL packaGinG

ob j ec ti ve ReFReSh exiStinG BRand

audience GRoceRy StoRe ShoppeRS

tone FReSh, LiveLy

IDEnTITY pACKAGEcl i en t BattLeGRound hoSpitaL FoR aniMaLS

over v i ew veteRinaRy caRe

pro j ec t StationeRy

ob j ec ti ve BRanded coRReSpondence SySteM

audience pet owneRS

tone tRuStwoRthy, caRinG

IDEnTITY pACKAGEcl i en t the Minnie peaRL canceR Foundation

over v i ew SeRviceS FoR canceR patientS & FaMiLieS



audience canceR patientS, FaMiLieS, donoRS

tone caRinG, SoothinG

IDEnTITY pACKAGEcl i en t Sweet SLeep

over v i ew GLoBaL outReach FoR oRphanS



audience inteReSted individuaLS & oRGanizationS

tone coMpaSSionate, hopeFuL

IDEnTITY pACKAGEcl i en t tenneSSee titanS

over v i ew pRoFeSSionaL FootBaLL FRanchiSe



audience nFL, Media

tone noStaLGic

CuSToM pubLIShInGcl i en t aeSthetic SuRGeRy & LaSeR centeR

over v i ew coSMetic, outpatient SuRGeRy

pro j ec t newSLetteR

ob j ec ti ve poSition aS induStRy LeadeR

audience cuRRent/pRoSpective cLientS

tone FRiendLy, invitinG

CuSToM pubLIShInGcl i en t aMeRican wateR heateRS

over v i ew ReSidentiaL wateR heateRS

pro j ec t newSLetteR

ob j ec ti ve incReaSe pRoGRaM paRticipation

audience whoLeSaLeRS, diStRiButoRS

tone noStaLGic, aLL-aMeRican

CuSToM pubLIShInGcl i en t Lp coRpoRation

over v i ew coMMeRciaL & ReSidentiaL BuiLdinG pRoductS

pro j ec t MaGazine

ob j ec ti ve ShowcaSe enGineeRed wood pRoductS

audience BuiLdeRS, LuMBeR deaLeRS/diStRiButoRS

tone knowLedGeaBLe, SophiSticated

CuSToM pubLIShInGcl i en t ohL

over v i ew thiRd-paRty LoGiSticS

pro j ec t coRpoRate newSLetteR

ob j ec ti ve connect 6,000 woRLdwide eMpLoyeeS

audience aLL ohL eMpLoyeeS

tone upBeat, inFoRMative

CuSToM pubLIShInGaudience tFca MeMBeRS

tone authoRitative, pRoFeSSionaL

cl i en t tn FueL & convenience StoRe aSSociation

over v i ew tn petRoLeuM induStRy advocate

p ro j ec t QuaRteRLy MaGazine coveR

ob j ec ti ve coMMunicate aSSociation activitieS

CoLLATERALcl i en t MiddLe tn counciL oF BoyS ScoutS oF aMeRica

over v i ew youth deveLopMent oRGanization

pro j ec t annuaL RepoRt

ob j ec ti ve SuMMaRize oRGanization accoMpLiShMentS

audience donoRS, potentiaL donoRS

tone natuRaL, adventuRe

CoLLATERALcl i en t MiddLe tn counciL oF BoyS ScoutS oF aMeRica

over v i ew youth deveLopMent oRGanization

pro j ec t coLLectoR tRadinG caRdS

ob j ec ti ve RecRuitMent/BeneFit ShowcaSe

audience ScoutS, potentiaL ScoutS

tone adventuRe, Fun

CoLLATERALcl i en t cRouch enGineeRinG

over v i ew civiL & RaiLRoad enGineeRinG

pro j ec t SaLeS kit

ob j ec ti ve ShowcaSe capaBiLitieS

audience RaiLRoadS, pRivate induStRieS, GoveRnMent aGencieS

tone authoRitative, technicaL

CoLLATERALcl i en t the GoveRnoRS cLuB

over v i ew GoLF coMMunity & couRSe

pro j ec t pReSS kit

ob j ec ti ve update oF conStRuction tiMeLineS

audience LocaL Media

tone coRpoRate, SophiSticated

CoLLATERALcl i en t aMeRican Red cRoSS, naShviLLe aRea chapteR

over v i ew eMeRGency ReSponSe oRGanization

pro j ec t annuaL RepoRt

ob j ec ti ve hiGhLiGht activitieS & FinanceS

audience donoRS, potentiaL donoRS

tone heaRtFeLt

CoLLATERALcl i en t Sweet SLeep


pro j ec t BRochuRe

ob j ec ti ve pRoMote oRGanizationaL pRoGRaMS

audience inteReSted individuaLS & oRGanizationS

tone inFoRMative, coMpaSSionate

CoLLATERALcl i en t Sweet SLeep


pro j ec t pocket FoLdeR

ob j ec ti ve enGaGe SuppoRteRS

audience Media, donoRS

tone coMpaSSionate, enGaGinG

CoLLATERALcl i en t enGineeRed GLaSS pRoductS

over v i ew innovative GLaSS pRoductS

pro j ec t caSe Study

ob j ec ti ve deMonStRate pRoduct BeneFitS

audience aRchitectS, BuiLdeRS

tone waRM, pRoBLeM SoLvinG

CoLLATERALcl i en t tn aSSociation oF ReaLtoRS

over v i ew advocacy & education FoR ReaLtoRS

pro j ec t education BRochuRe

ob j ec ti ve ReGiSteR MeMBeRS in cLaSSeS

audience tenneSSee ReaLtoRS

tone invitinG, pRoFeSSionaL

ADvERTISInGcl i en t MaRyLand FaRMS wine & SpiRitS

over v i ew upScaLe wine & LiQuoR StoRe

pro j ec t pRint caMpaiGn

ob j ec ti ve eStaBLiSh StoRe aS expeRtS

audience wine connoiSSeuRS

tone SophiSticated

ADvERTISInGcl i en t tenneSSean

over v i ew ReGionaL daiLy newSpapeR

pro j ec t outdooR caMpaiGn

ob j ec ti ve pRoMote new weBSite

audience MiddLe tn ReSidentS & viSitoRS

tone Fun, thouGht pRovokinG



pro j ec t tRanSit caMpaiGn






pro j ec t pRint caMpaiGn




a r e y o u a T e n n e s s e a n ?

LoGoS

ADVERTISING • PUBLIC RELATIONS • INTERACTIVE • DESIGN42 3 5 H i l l s b o ro P i ke • N a s hv i l l e , T N 3 7 2 15 -3 3 4 4voice (615) 385 1100 fax (615) 783 0522 web www.gsandf.com

gs&f design portfolio

Design

classes tone

event tone upscale

client mcneilly center

lowincome families objective

client battleground

event attendees tone

existing brand tone

new brand tone local