GRUPPO CAMPARI’S HISTORY

Campari was founded in 1860 - the year Gaspare Campari invented thebright red bittersweet aperitif in downtown Milan.From 1888 onwards, his successor and son, Davide Campari, developed andimplemented an extensive campaign to grow the brand globally, featuring awinning marketing strategy; the creation of the first single-serve aperitif,Campari Soda, in 1932; and a patronage of the arts to enhance productpromotion.In the 1960s, Gruppo Campari’s distribution power already reached over 80countries.In the second half of the 1990s, the beverage industry was characterized bya strong M&A trend which led to the creation of corporations with globaldimensions and remarkable portfolios appealing to a broad consumerdynamic.Therefore, Campari chose to expand not only via organic growth but alsovia external growth, turning from a single-brand company as late as 1995 toa multinational company with a solid and expansive portfolio withinternational appeal today.

GRUPPO CAMPARI TODAY

Gruppo Campari today is a major player in the global branded beverageindustry, with a portfolio of over 50 premium and super premium brands,marketed and distributed in over 190 markets around the world, withleading positions in Europe and the Americas.

The Group employs around 4,000 people and has an extensive portfoliothat spans three business segments: spirits, wines and soft drinks.

Gruppo Campari is today the sixth-largest player worldwide in thepremium spirits industry*.

Shares of the parent company Davide Campari - Milano S.p.A. are listed onthe Italian Stock Exchange since 2001.

* Source: Impact’s top 100 Premium Spirits Brands Worldwide by Company, February 2015

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WORLDWIDE PRESENCE

Headquartered in Sesto San Giovanni (Milan),Gruppo Campari has its own distribution networkin 19 countries. Since 2004, it dramatically strengthenedits route-to-market from 5 to 19 in-marketcompanies which account for 90%of Group revenues. The Groupinsourced bottling activities in the coreUS and Australia markets and globallyincreased its manufacturing plantsfrom 8 in 2004 to 16 today: Italy (4),Greece, Scotland, Jamaica (3), Australia,Mexico, United States, Canada, Argentina, Brazil (2).

A strengthened route-to-market and product supply chain

2004 in-market companiesItaly, Germany, USA, Brazil, Switzerland.

Additions since 2004Austria, China, Argentina, Mexico,Ukraine, Belgium, Luxembourg, Australia,Russia, Jamaica, UK, Spain, Canada, Perù.

GROWTH STRATEGYGruppo Campari’s growth strategy aims to combine organic growth through strong brand building with shareholder value enhancing acquisitions .Spirits are the company’s core business and where it focuses its acquisition efforts. The group’s strategic thinking is driven by the desireto reach or enhance critical mass in key geographic markets.

Drive faster growth of Top 5 Spirits Brands and incubate Potential Brandswith best-in-class marketing,innovation and brandbuilding

Generate steady growthin key local brandsthrough periodicalrenewals

Leverage onrigorous costdiscipline toreinvest savingsinto strategicbrand building

Develop theGroup’s presencein high potentialmarkets

Seek acquisitionsin markets whereGruppo Campari

controls itsdistribution

Acquire local brands withstrong equity to build

new distributionplatforms

Identify Specialty Brand with strong equity and pricing

power

Maintainfinancial

discipline

Contract beverage Packer**Distribution Company*

A HISTORY OF SUCCESSFUL ACQUISITIONSGruppo Campari focuses its external growth efforts on spirits and the strategic thinking is driven by the desire to reach or enhance critical mass in key geographic markets. Campari has a significant track record of successful acquisitions, having executed 24 since 1995, for an overall value of more than € 2 billion.

1995 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

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Disposal***

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GRUPPO CAMPARI’S BRAND PORTFOLIO

VodkaAperitifs Whisky Rum TequilaLiqueurs /

Distillates /Others

GinReady

to DrinkSparkling

WinesStill

WinesSoft

Drink

Gruppo Campari has a portfolio of over 50 premium and super premium brands in the following categories

SKYY is the new world vodka, unafraid to stir

and shake things up. Unconditionally devoted to progressive thinking, SKYY Vodka revolutionized the

spirits industry withits proprietary quadruple

distillation andtriple-filtration process.

Campari is a contemporaryand charismatic classic.

Its vibrant red colorand intense aroma

Are the base for someof the most famous cocktails

around the world. Campari is a worldwide icon of

passionate Italian styleand excellence.

Wild Turkeyis an American icon.

Under the stewardshipof our Master Distillers Jimmy and Eddie Russell, our award

winning Kentucky Straight Bourbon Whiskey is revered

across the world. Our high rye mash bill, charred

barrels and longer aging guarantee a whiskeythat’s big and bold,

yet incredibly smooth.

Aperol is the perfect aperitif: bright orange in color,

light and low in alcohol witha unique bitter-sweet taste.

Its signature drink,Aperol Spritz is #1Italian Cocktail *,

the ultimate contagiouslysocial drink.

For over 265 yearswe have been cultivatingsugar cane and crafting

the finest rum on the Appleton Estate adding the warmth,

passion and the unique spiritof our Jamaica to every drop.

Appleton Estate is a truly beautiful rum – deliciousand alive, vivid and deep

with flavour, complexand aromatic.

* Source: GfK Total Single Source Panel data - Italian market release 2014.2, processed by DCM S.p.A.

IRRESISTIBLY PROGRESSIVE RED PASSION BOTTLEDBUT NEVER TAMED

3, 2, 1… APEROL SPRITZ! DISCOVER THE PLEASUREOF APPLETON ESTATE

INTERNATIONAL BRANDSGruppo Campari international renowed brands include

2014 FIGURES

2014 FIGURES

Strengthened global reach

A WELL BALANCED COCKTAIL FOR FUTURE GROWTH

Ranking based onImpact’s top 10Premium SpiritsBrands Worldwideby Company,February 2014

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Increased business scale

Strongly positioned for future growth

Strong track record in acquisitions

Empowered brand portfolio

Sales in over190 countries

90% of sales achieved in own route-to-market

Increased in-market companiesfrom 5 to 19in the last 10 years

6th largest player worldwide in the premium spirits industry *

1.5 billionrevenues in FY 2014 (doubled business scale in the last10 years)

Growth Strategy leveragingon the expansionof the international footprint of own enriched brand portfolio andon external growth through acquisitions

Half of the revenue growth achievedvia acquisitions

25 acquisitionsand 6 disposals completed

External growth strategy consistently executed over time

Portfolio of 50+ premium brands, covering the most attracting categories

Strong focuson 5 top spirits brands

Strong upsidefrom high potential brands

Marketingis our engineof growth

SUSTAINABLE CAMPARI

Camparistas are the first ambassadors of our Group

around the worldand one of the most important assets in assuring the success of

our business.Nurturing each unique talent

is crucial to embracethe challenges

and opportunities presented by the market.

Consumer safetyand worker wellbeing

are key factorsfor Gruppo Campari’s business:

this is why Health and Safetyin the workplaceand protection

of the Environmentare the milestones uponwhich our Group bases

its production activities.

Gruppo Campari’s focusis on providing the best

products possibleto our customers

and consumers, and aimsto reach this objective

by always choosing superior, top-tier business partners.

Establishing fair,transparent and

loyalrelationships enablesour Group to offer products

of the highest qualitywhile constantly deliveringa competitive advantage.

Gruppo Campariactively promotes a culture

of responsible drinking,having the deep conviction

that its brands are a wayto enjoy pleasurable

moments, celebrationsand sociable occasions.

Our Group strongly condemns excessive, inappropriateor illegal consumption

of alcohol.

In the last few years,Gruppo Campari has grown significantly both in termsof geographical expansion

and number of people employed, and it is now

directly present in several countries with different social

landscapes. For this reason,our group is committed

to promoting excellence, entrepreneurship and equal

opportunities in eachof our trading countries.

GROUP MISSIONGruppo Campari aims to remain a highly profitable and sustainable top player in the global spirits industryby combining its passion for brand building with entrepreneurial drive and functional excellence

GROUP COMMUNICATIONHomewww.camparigroup.com

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