grpn1 q13 investor_presentation
DESCRIPTION
Groupon's 1Q'13 Investor Presentation deck, pulled from Groupon's IR page.TRANSCRIPT
1Q13 Earnings Deck May, 2013
2
The statements contained in this presentation that refer to plans and expectations for the next quarter or the future are forward- looking statements that involve a number of risks and uncertainties, and actual results could differ materially from those discussed. The risks and uncertainties that could cause our results to differ materially from those included in the forward-looking statements include, but are not limited to, volatility in our revenue and operating results; risks related to our business strategy; responding to changes in the market; effectively dealing with challenges arising from our international operations; retaining existing customers and adding new customers; retaining existing merchant partners and adding new merchant partners; incurring expenses as we expand our business; competing against smaller competitors and competitors with more financial resources than us; maintaining favorable terms with our business partners; maintaining a strong brand; managing inventory and order fulfillment; integrating our technology platforms; managing refund risks; retaining our executive team; litigation; regulations, including the CARD Act and regulation of the Internet; tax liabilities; tax legislation; maintaining our information technology infrastructure; security breaches; protecting our intellectual property; handling acquisitions, joint ventures and strategic investments effectively; seasonality; payment-related risks; customer and merchant partner fraud; global economic uncertainty; compliance with rules and regulations associated with being a public company; and our ability to raise capital if necessary. We urge you to refer to the factors included under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the company’s Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, copies of which may be obtained by visiting the company’s Investor Relations web site at http://investor.groupon.com or the SEC’s web site at www.sec.gov. Groupon’s actual results could differ materially from those predicted or implied and reported results should not be considered an indication of future performance. You should not rely upon forward-looking statements as predictions of future events. Although Groupon believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither the company nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. The forward-looking statements reflect Groupon’s expectations as of May 8, 2013. Groupon undertakes no obligation to update publicly any forward-looking statements for any reason after the date of this presentation to conform these statements to actual results or to changes in its expectations. Additional information relating to certain of our financial measures contained herein is available in our most recent earnings release and at our website at investor.groupon.com.
Forward-Looking Statements
3
Mission: To be the world’s commerce operating system,
increasing consumer buying power while driving more business to merchants through price and discovery.
Areas of Focus
4
Having evolved from one city to over one thousand, from a few customers to over 41 million, we are now focused on our next phase of evolution, building a local platform worldwide.
There are three areas we’re focused on to capitalize on this opportunity:
Mobile
Pull
One Playbook
~60M local merchants worldwide, ~18M in our core categories,
we have only featured >500,000 to date
1
(1) Localeze/Neustar & Factual.com Business Listings
Mobile: continuing to transform our business
5
More than 40 million people worldwide have downloaded our mobile apps so far Over 7 million downloaded our mobile apps in Q1 alone
In March 2013, 45% of North American transactions were completed on mobile devices, compared with
nearly 30% in March 2012; International mobile mix is lower, but growing at a faster rate
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
January ‘11
January ‘13
October ’12
July ’12
April ’12
January ’12
October ‘11
July ’11
April ’11
March ‘13
North America Mobile Transaction Mix Monthly, January 2011 to March 2013 (% of transactions)
Pull: meeting customer demand by expanding beyond email (“Push”) to search (“Pull”)
6
IPO March 2013
Nearly 40,000 active deals in North America
In the first quarter, less than 45% of our transactions in North America came from email
Over 50% of our local transaction volume in North America comes not from new deals that we feature on any given day, but from our Deal Bank inventory
In March, over 60% of the merchant contracts we signed in North America opted to feature in our Pull marketplace, with a monthly recurring deal
~1,000 active deals worldwide
One Playbook: rolling out technology internationally that has driven improvement in North America
7
North America International World-class customer and
merchant satisfaction Customer and merchant
satisfaction below N.A., but making continued progress
(1) Shading is for illustrative purposes only; rollout of technology/tools is in various stages of progress globally. (2) Based on customer and merchant satisfaction scores per ForeSee Customer and Merchant Satisfaction Surveys, March 2013 (surveys commissioned by Groupon); North America scores
comprise the U.S. score, and International is comprised of the average of the scores of the international countries surveyed.
Sales Workbench
Lead management interface for contacting merchants
Coffee
Sales intelligence dashboard, includes return on investment calculator
SmartDeals / Deal Bank
Personalization algorithm and relevancy engine / Perpetual inventory system
Deal Wizard
Contract configuration and capacity management
Quantum Lead
Next-gen lead management system
2
2
1
Non-Financial Metrics
8
Units
Unit Sales grew 4% YoY
globally in 1Q13, to 45M
-18%
+37%
Active Customers
44%
41.0
58%
39.5
1Q12
60% 59%
41.7
42%
56%
38.0
40%
2Q12 4Q12 3Q12
40%
1Q13
60%
36.9
41%
International North America
Spend per Average Active Customer
156 151 152 151
175
149
138 129
1Q12
148
2Q12 1Q13 4Q12 3Q12
Active Deals
IPO March 2013
Nearly 40,000 active deals in NA,
up from ~1,000 worldwide at the time of the IPO
YoY by Segment
197
NA
Intl
(1) Units reflect vouchers and products ordered before cancellations and refunds. (2) Active customers reflect the total number of accounts who have purchased Groupons during the trailing twelve months. (3) Spend per average active customer reflects the total gross billings generated in the trailing twelve months per average active customer over that period. (4) Active deals reflect the number of daily featured and Deal Bank deals offered on average at the end of the quarter.
1 2
3 4
Financial Summary - Consolidated
9
1Q12 3Q12 2Q12
$1,520
$559 $638
$1,355
$568
$1,287
$569
$1,218
4Q12 1Q13
$601
$1,408
Gross Billings Revenue
Gross Billings & Revenue USD, Millions
$40
$46
$25
$(13)
$21
1Q12 3Q12 2Q12 4Q12 1Q13
Operating Income (Loss) USD, Millions
+4% Y/Y
+8% Y/Y
Expense Summary - Consolidated
10
1Q13
$119
4Q12
$135
3Q12
$182
2Q12
$282
1Q12
$222
Cost of Revenue USD, Millions
1Q13 4Q12 3Q12
$50 $71
1Q12 2Q12
$88 $61
$117
Marketing USD, Millions
1Q12
$284 $288 $300 $308 $308
3Q12 1Q13 2Q12 4Q12
Selling, General & Administrative
USD, Millions Stock Compensation and Acquisition-Related USD, Millions
$30 $27 $25
2Q12 4Q12 1Q13 1Q12 3Q12
$28 $25
21% 24% 32% 44% 37% 21% 16% 12% 10% 8%
51% 53% 51% 48% 51% 5% 4% 4% 4% 5%
% of Revenue
-10%
0%
10%
20%
30%
40%
50%
60%
$(10)
$-
$10
$20
$30
$40
$50
1Q12 2Q12 3Q12 4Q12 1Q130%
10%
20%
30%
40%
50%
$-
$10
$20
$30
$40
$50
1Q12 2Q12 3Q12 4Q12 1Q13
Financial Summary – Segment
11
1Q13
$340
4Q12
$375
3Q12
$292
2Q12
$260
1Q12
$239
North America USD, Millions
Segment Operating Income and Margin
$43
1Q13
$40
$17
$39 $41
1Q12 3Q12 4Q12
$262 $263 $277 $308 $321
1Q13 4Q12 3Q12 2Q12 1Q12
$29
1Q13
$27
$(3)
$11 $10
1Q12 2Q12 3Q12 4Q12
Segment Operating Income (Loss) and Margin
+23% Y/Y
9% 9%
(1)%
4% 4%
-9% Y/Y
17% 17% 13% 12%
5%
Gross Billings and Revenue
International USD, Millions
Gross Billings and Revenue
(1) Represents segment revenue less cost of revenue and operating expenses, excluding stock-based compensation and acquisition-related expense (benefit), net, in absolute dollars and as a percentage of segment revenue.
1 1
+42% Y/Y
$681 $719
$552 $548 $554
$726 $802
$666 $738
$801
-18% Y/Y
Gross Billings Revenue Gross Billings Revenue
2Q12
0%
5%
10%
15%
20%
25%
30%
35%
40%
$-
$50
$100
$150
$200
$250
$300
$350
$400
$450
$500
1Q12 2Q12 3Q12 4Q12 1Q131Q12 2Q12 3Q12 4Q12 1Q13
Financial Summary - Category
12
$1,520
12%
59%
56%
$1,287
31% 36%
52%
$1,218
3Q12 4Q12
13% 12%
2Q12
$1,355
13%
1Q12
65%
21%
66%
23% 28%
13%
1Q13
$1,408
Gross Billings USD, Millions
Gross Profit and Gross Margin USD, Millions
1Q13
9%
2Q12 3Q12
$379 $387
22%
68%
4Q12
16%
10%
1Q12
$440 $433
9%
17%
74%
16%
9% 10%
$356
69%
23%
74% 74%
32% 27% 34%
32% 23%
Travel & Other Goods Local Gross Margin % of Billings
(1) Gross margin is defined as gross profit as a percent of gross billings in order to eliminate the differences in gross versus net presentation of revenue.
1
1
Financial Summary – Local
13
North America USD, Millions
International USD, Millions
57%
$140 $149 $123 $119
$146
$429 $413
$356
$430 $450
33%
36% 35%
28%
32%
0%
10%
20%
30%
40%
50%
60%
$-
$50
$100
$150
$200
$250
$300
$350
$400
$450
$500
1Q12 2Q12 3Q12 4Q12 1Q13
$186 $170 $140 $124 $136
$466
$423
$328
$369 $379
40% 40% 43%
34% 36%
0%
10%
20%
30%
40%
50%
60%
$-
$50
$100
$150
$200
$250
$300
$350
$400
$450
$500
1Q12 2Q12 3Q12 4Q12 1Q13
Gross Profit Billings Gross Margin % of Billings
1
(1) Local represents deals from local merchants, deals with national merchants, and through local events (i.e., GrouponLive deals). (2) Gross margin is defined as gross profit as a percent of gross billings in order to eliminate the differences in gross versus net presentation of revenue.
2
Financial Summary – Goods
14
North America USD, Millions
International USD, Millions
$18 $15 $28 $23 $12
$78 $93
$152
$241
$165
24%
16% 18%
9% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
$(25)
$25
$75
$125
$175
$225
$275
1Q12 2Q12 3Q12 4Q12 1Q13
$53 $60 $60 $56 $47
$207 $199
$223
$301
$227
26% 30%
27%
19% 21%
0%
10%
20%
30%
40%
50%
60%
70%
80%
$-
$50
$100
$150
$200
$250
$300
$350
1Q12 2Q12 3Q12 4Q12 1Q13
Gross Profit Billings Gross Margin % of Billings 1
(1) Gross margin is defined as gross profit as a percent of gross billings in order to eliminate the differences in gross versus net presentation of revenue.
Financial Summary – Travel and Other
15
North America USD, Millions
International USD, Millions
57%
$11 $10 $9 $10 $14
$46 $43 $45
$48
$66
24% 24% 21%
20% 22%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
$-
$10
$20
$30
$40
$50
$60
$70
$80
1Q12 2Q12 3Q12 4Q12 1Q13
$31 $30 $25 $24 $24
$128
$116 $114
$132
$120
25% 26%
22%
18% 20%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
$-
$20
$40
$60
$80
$100
$120
$140
1Q12 2Q12 3Q12 4Q12 1Q13
Gross Profit Billings Gross Margin % of Billings (1) Gross margin is defined as gross profit as a percent of gross billings in order to eliminate the differences in gross versus net presentation of revenue.
1
Financial Summary – Cash Flow
16
Operating Cash Flow (TTM) USD, Millions
Free Cash Flow (TTM) USD, Millions
57% 2
$310 $330
$300
$171
$95
$(25)
$25
$75
$125
$175
$225
$275
$325
$375
$425
1Q12 2Q12 3Q12 4Q12 1Q13(1) TTM represents the trailing twelve month period. (2) Free cash flow is a non-GAAP financial measure. See appendix for a reconciliation to the most comparable U.S. GAAP financial measure, “Net cash provided by operating activities.”
$356
$393 $370
$267
$192
$(25)
$25
$75
$125
$175
$225
$275
$325
$375
$425
1Q12 2Q12 3Q12 4Q12 1Q13
1
Other Financial Highlights
17
($ millions) 12/31/11
GAAP EPS $(0.01)
EPS excluding stock-based compensation and acquisition-related expense, net
$0.03
Operating Cash Flow $9M
Operating Cash Flow TTM $192M
Free Cash Flow $(6)M
Free Cash Flow TTM $95M
Cash and Cash Equivalents
$1,166M
1Q 2013
(1) Earnings per share excluding stock-based compensation and acquisition-related expense, net is a non-GAAP financial measure. See appendix for a reconciliation to the most comparable U.S. GAAP financial measure, “Net loss per share.”
(2) Free cash flow is a non-GAAP financial measure. See appendix for a reconciliation to the most comparable U.S. GAAP financial measure, “Net cash provided by operating activities.”
1
2
2
Appendix
18
Non–GAAP Reconciliation EPS excluding Stock-Based Compensation and Acquisition-Related Expense, net (in thousands, except share and per share amounts)
19
Three Months Ended March 31, 2013
Net loss attributable to common stockholders $(3,922)
Stock-based compensation 29,907
Acquisition-related expense, net 68
Income tax effect of adjustments (9,113)
Net income attributable to common stockholders, excluding stock-based compensation and acquisition-related expense, net
$16,870
Diluted shares 658,800,417
Incremental diluted shares (1) 12,175,734
Adjusted diluted shares 670,976,151
Diluted net loss per share $(0.01)
Impact of stock-based compensation and acquisition-related expense, net and the related income tax effects
0.04
Diluted earnings per share, excluding stock-based compensation and acquisition-related expense, net
$0.03
The following is a reconciliation of earnings per share excluding stock-based compensation and acquisition-related expense, net to the most comparable U.S. GAAP financial measure, “Net loss per share”:
(1) Outstanding equity awards are not reflected in the diluted loss per share calculation for the three months ended March 31, 2013 because the effect would be antidilutive. However, those awards have been reflected in the calculation of diluted earnings per share excluding stock-based compensation and acquisition-related expense, net for the three months ended March 31, 2013 because they have a dilutive effect on that calculation.
Non–GAAP Reconciliation Free Cash Flow (in thousands, except share and per share amounts)
20
Three Months Ended March 31, 2013
Net cash provided by operating activities $8,760
Purchases of property and equipment and capitalized software (14,468)
Free Cash Flow $(5,708)
The following is a reconciliation of free cash flow to the most comparable U.S. GAAP financial measure, “Net cash provided by operating activities”:
1Q12 2Q12 3Q12 4Q12 1Q13
Net cash provided by operating activities (TTM) $356,221 $392,517 $370,194 $266,834 $191,880
Purchases of property and equipment and capitalized software (TTM) (45,932) (62,401) (69,778) (95,836) (97,221)
Free Cash Flow (TTM) $310,289 $330,116 $300,406 $170,998 $94,659
The following is a reconciliation of free cash flow (TTM) to the most comparable U.S. GAAP financial measure, “Net cash provided by operating activities (TTM)”: