CABELA’S VS. BASS PRO SHOPSNatalie Robbins, Andrew Schoffler, Timothy Campbell

Purpose of the Site

Provides outdoor gear and supplies for camping, hunting and fishing

Place to display promotions and offers Male consumer starting around age 18

Cabela’s Website

Quick and easy to navigate Current sales are displayed on the

home page Spanish translation is available Tabs are clearly located at the top with drop

down menus and on the side when looking at products

Detailed search bar Can view recently viewed items from any page

Use of Social Media

The sites they use are located onthe home page

Use YouTube to post videos of products being used such as guns

Easy to sign up for e-mails and promotions

Mobile Commerce

Product Display

There is a zoom function for each product as well as other views of the product

Suggests other items that others have purchased after viewing that product

Customer reviews are available along with a question and answer tab for any questions about the product

International Presence

Offers shipping to multiple countries Stores located in Canada Offers a language option to choose

which language to shop in

International Company

Revenue Model

Product Catalog Revenue Model

Offers catalog orders as well as online orders

The product descriptions and pictures resemble that of a catalog

Comparison to Bass Pro

Bass Pro’s social media is not as prevalent and noticeable as Cabela’s

Bass Pro doesn’t offer as many options for shopping such as a wish list feature for future shopping

More sales and promotions were available on social media sites

Sales are more prevalent and noticeable on home page

S.W.O.T DiagramStrengths

•Accessible and fast website•Utilize social media and have links on home page•Ability to change language from English to Spanish

Weaknesses

•Very strong focus on the male consumer and not females•No videos on the product page•Only offers free shipping on orders over $99

Opportunities

• Appeal to the female customer and create a larger market for them•Add videos to product pages for products that could need demonstration•Expanding into more countries than just America and Canada

Threats

• Competitor offers a live chat line 7 days a week for any questions to be answered•Competitor offers more sales on social media sites than Cabela’s •Competitor offers a free shipping for a lower minimum purchase