Download - Group project
CABELA’S VS. BASS PRO SHOPSNatalie Robbins, Andrew Schoffler, Timothy Campbell
Purpose of the Site
Provides outdoor gear and supplies for camping, hunting and fishing
Place to display promotions and offers Male consumer starting around age 18
Cabela’s Website
Quick and easy to navigate Current sales are displayed on the
home page Spanish translation is available Tabs are clearly located at the top with drop
down menus and on the side when looking at products
Detailed search bar Can view recently viewed items from any page
Use of Social Media
The sites they use are located onthe home page
Use YouTube to post videos of products being used such as guns
Easy to sign up for e-mails and promotions
Mobile Commerce
Product Display
There is a zoom function for each product as well as other views of the product
Suggests other items that others have purchased after viewing that product
Customer reviews are available along with a question and answer tab for any questions about the product
International Presence
Offers shipping to multiple countries Stores located in Canada Offers a language option to choose
which language to shop in
International Company
Revenue Model
Product Catalog Revenue Model
Offers catalog orders as well as online orders
The product descriptions and pictures resemble that of a catalog
Comparison to Bass Pro
Bass Pro’s social media is not as prevalent and noticeable as Cabela’s
Bass Pro doesn’t offer as many options for shopping such as a wish list feature for future shopping
More sales and promotions were available on social media sites
Sales are more prevalent and noticeable on home page
S.W.O.T DiagramStrengths
•Accessible and fast website•Utilize social media and have links on home page•Ability to change language from English to Spanish
Weaknesses
•Very strong focus on the male consumer and not females•No videos on the product page•Only offers free shipping on orders over $99
Opportunities
• Appeal to the female customer and create a larger market for them•Add videos to product pages for products that could need demonstration•Expanding into more countries than just America and Canada
Threats
• Competitor offers a live chat line 7 days a week for any questions to be answered•Competitor offers more sales on social media sites than Cabela’s •Competitor offers a free shipping for a lower minimum purchase