[group profile shaleen overseas and associates concerns ... pdf/shaleen profile-rough.pdf · [group...

[Group Profile Shaleen Overseas and associates concerns along with Past performances and Future forecast] Prepared on the basis of present financial performances and past excellence and future plans of group.

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TABLE OF CONTENT Sr. Title Page No

1. ABOUT COMPANY: 1.1- Background of SHALEEN OVERSEAS

Brief Overview of Company 1.2- Associates Companies

2-7

2. Management 8-11 3. Financial Performance (Past Three Years) 12-13 4. Products & Brands 14-25 5. Future Planning and Projections

o Brief Snapshot of Proposed Project o Chick Peas (Steps of Planning) o Masoor Dal & Tuar Dal (Steps of

Planning) o Conclusion And Recommendation Of

Project: A. Key Success Factors B. Market Overview C. Cost and Benefit Analysis D. Market and Brand Development

26-35


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1. ABOUT COMPANY

1.1 BACKGROUND: Shaleen Overseas is a business unit in central India involved in import and export of agricultural commodities and Industrial minerals since last 35 years. The company has been established by Mr. Dinesh Kumar Khandelwal and explored by his son Mr. Shaleen Khandelwal. Shaleen Overseas has ensured continuity in the production and supply of quality products at competitive prices. Continuous investment in production facility and continued expansion in product range has made us dominant Manufacturer, Exporter, Trader and Supplier. We are engaged in Import, Export and indenting of all kinds of Industrial Minerals, Grains and Pulses. We have pulse processing plants & mines in India. Our exemplary knowledge and well established reputation in the industry is a result of our dedicated and combined efforts of our manufacturing facility. All activities relating to selecting, extracting and processing takes place in-house with the help of sophisticated equipment and machinery. Our production facility is regularly improved and monitored to incorporate modification in the production process of various products. Besides, the process takes place under the supervision of technical staff who work together to meet the individual and continuously changing needs of clients and market. We are government recognized star export house. We are continuous in planning to gear up the imports and exports of minerals and agri-products, and planning to expand the business across globe by establishing overseas offices and trade houses at gulf countries, Europe and African countries. We are handling number of associate companies in same line to boost up the business growth and diversified growth of imports and exports in common commodities along with promotion of own brands and contract farming to meet demand of such goods within India and cross border transactions.


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BRIEF OVERVIEW OF COMPANY: Brief details of company and associates concern given herewith, profitability and performances of the group discussed in financials and future plans. SR. PARTICULARS DETAILS 1 NAME M/s Shaleen Overseas 2 CONSTITUTION Proprietorship 3 YEAR OF

ESTABLISHMENT 1997

4 ESTABLISHMENT HISTORY

Mr. Dinesh Khandelwal, had started business activities in mineral powder trading and powder manufacturing under banner of SANJAY TRADERS in 1975, and diversified the business by initiating manufacturing, processing and trade activities in Agri-products and strong brand building of Pulses, Rice, and spices. And had founded new brand SHALEEN OVERSEAS, and started bulk imports and exports of minerals and Agri-Products under banner of SHALEEN OVERSEAS in 1997. Mr. Dinesh Khandelwal holding 100% ownership of M/s Shaleen Overseas.

5 LINE OF ACTIVITY Local Trading, Imports and Exports

6 COMMODITY o Pulses (All ), o Spices :

(Turmeric, Red Chilies, Coriander, Mustard, Fenugreek, Cumin Seed, Black Cumin, Fennel Seeds)

o Industrial Minerals: (Bal Clay, Barytes, Bauxite, Calcite, China Clay, Dolomite, Potash Feldspar, Sodium Feldspar, Kaolin, Quartz, Talc, Pyrophyllites, Soap Stone)

7 LOCATION Regd. Office 48 Sajan Nagar, Navlakha

Square, Indore MP, 452001 INDIA.

Corporate office 356/2, Udyog Nagar, Nemawar Road,In front of Prabhu Tol Kanta, Indore, MP

Factory – current Nil Branches Mumbai, Dubai


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8 TURNOVER AND BRIEF FINANCIALS (In Lacs)

Particulars 2013-14 2014-15 2015-16 Gross Turnover 10164.98 14533.27 18181.18 PBDIT 198.62 257.34 384.27 PBT 84.65 90.25 97.82 Capital + Reserves 337.25 264.26 376.91 Secured Loans 340.43 1290.98 2084.01

Capital 713.75 720.56 840.21 Current Ratio 1.57 1.31 1.37 Debt/Equity Ratio 0.32 1.39 1.96

9 ASSOCIATE COMPANIES

o M/s SANJAY TRADERS o M/s D.S. OVERSEAS o M/s D.S. TRADEX PRIVATE LIMITED o M/s SHALEEN TRADECOM PRIVATE LIMITED

BANKERS HDFC BANK LTD.

IMPORTANT MEASURES:

1 Whether names of promoters, directors, Company, group concerns included in:-

RBI defaulters’ list dated

-No-

-No-

-No-

-No-

Willful defaulters’ list dated

ECGC caution list dated

CIBIL dated

2 i. Whether Take over norms complied

ii. Any Merger /JV/Amalgamation held :

N.A.

-NO-

3 Whether directors of the borrower Company are relatives of any member of the Bank’s Board/Senior Officer of the Bank/ Member of any other Bank’s Board:

No


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4 Whether any of the Directors of the Bank is Director of the borrower Company or is having any interest in the same:

No

5 FDI (if applicable) N.A.

1.2 ASSOCIATES COMPANIES:

A. M/S SANJAY TRADERS

The firm is proprietorship concern and was established by Mr. Dinesh Khandelwal in 1975, and had started trading in minerals, and thereafter company had installed a grinding and mixing plant at Indore and expanded business in area of Mineral Powder Manufacturing and Trading and became largest mineral trading company within central India. Further promoters diversified the business and initiated trading in pulses and spices, and achieved rapidly growing turnover and industrial repute and captured local as well as south Indian market group also has main focus on manufacturing and processing of quality Mineral Powders, and Pulses and other Agri-Products. M/s Sanjay Traders stile performing well and shifted its largest local trade activities in M/s SHALEEN OVERSEAS, and build up a star category export house under name of Shaleen Overseas and importing and exporting number of commodities as mentioned herein above.

B. M/S D.S. Overseas M/s D.S. Overseas was established by Mr. Shaleen Khandelwal in year 2013 at Mumbai- Maharashtra; with an object to import and export of goods, and had started trading in: Masoor Daal, Green Peas, Rajma, Kabuli Chana, Yellow Peas, Urad Dal, Coffe Beans, Chana, Organic Kabuli Chana, Organic Kidney Beans. Company has achieved good response from local and overseas market, and reported gross turnover of Rs. 54.56 Cr. in FY-2015-16 and boost its


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growth and profitability tremendously within 2 years and enjoying high volume sales and brand value in respective commodities.

C. M/s D.S. Tradex Private Limited

--------------------------- Domestic Trade and Asset Acquisition-------------------------

D. M/s Shaleen Tradecom Private Limited

--------------------------- Domestic Trade and Asset Acquisition-------------------------


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2. MANAGEMENT 2.1 The promoters of the group are :

1. Mr. Dinesh Khandewal : He is a well experienced businessman and has a vast experience of 38 Years in trading & processing business of Mineral powders, processing of cereals & exports of commodities. He is key person and promoter of the group companies and has 2 sole proprietorship firms and reported turnover of Rs. 18929.00 Lacs in Financial Year 2015-16 and an average turnover around Rs. 16000.00 Lacs for last three years.

2. Mr. Shaleen Khandelwal : He is young and dynamic businessman, Expert in marketing & business management, and put his efforts for achieving targeted turnover for last 5 year. He is looking all international trade and marketing of Shaleen Overseas, DS Overseas and other enterprises of the group. Shaleen has awesome knowledge of International Market and Exports, and pull the enterprise toward high volume export of local commodities with installation of proper Marketing Strategies.

3. Mr. Nikhil Khandelwal: He is also a young promoter of the group and have 3 year experience of International marketing and brand building. He has done BA (Hons) in International Business from University of London (UK) and completed MBA (Family Business Management) from S.P. Jain School of Management. He is looking all affairs related to propose planning of the group, and regularly in touch of foreign clients for expanding exports of Agri-Products and looking all strategic planning of proposed consumer packaging of export goods, and processing of Raw Pulses and Chick Pease to make them exportable and brand building. Presently all brands of the group is established by Mr. Nikhil and Mr. Shaleen and all brands are in demand and influencing Indian market for those brands.

Khandelwal family has sound business profile and expertise in trading business; and both son of Mr. Dinesh Joined the group as pillars of the business estate, continuously building their brands and enhancing presence in international market as well as local market. The group had adopted strategies of manufacturing and processing of Minerals, Agri Products and branding thereof with exports of such goods.


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DETAILS OF PROMOTER:

Name Age and Qualification

Firm/Company

Dinesh Khandelwal 52 Year Mcom. LLb.

Sanjay Traders Proprietor Shaleen Overseas Proprietor D.S. Tradex Pvt. Ltd.

Director

Shaleen Tradecom Pvt. Ltd.

Director

Shaleen Khandelwal 27 Years Bcom., MBA

D.S. Overseas Proprietor D.S. Tradex Pvt. Ltd.

Director

Shaleen Tradecom Pvt. Ltd.

Director

MANAGEMENT PROFILE:

1. MR. DINESH KHANDELWAL is key person of whole group and oversees the marketing strategies for achieving targets. He is Commerce graduate with 38 Year experience in this industry. They are also running a proprietorship firm in the name and style of M/S SANJAY TRADERS & M/S SHALEEN OVERSEAS. Through own firms; MR.DINESH JI proven his capability in local market as well as international market via cracking various trading deals and achieves heights of higher turnover in rare business activity.


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2. MR. SHALEEN KHANDELWAL: He is Commerce graduate with Masters in Business Administration. Mr. Shaleen having 5 year experience and dynamic young blood stream within the group. He has done MBA from University of London and has good knowledge of Financial Management, Marketing Strategies etc.

3. MR. NIKHIL KHANDELWAL: He is young and energetic businessmen of the group and looking all operations of international market, including all documentation and legal affairs of Exports and Imports, and dealing with all international brokers, agents and buyers. He is looking brand building of open commodities and following project of consumer packaging, and export of branded goods of Group. Presently he is handling all matters of advertising, brand making, and marketing of existing brands and proposed project of processing plants.

All promoters are very dynamic in their business and put valued efforts in accomplishment of organizational goal. His track records told the journey of success which becomes a milestone for new business and cliental making.

NAME AGE EXPERIENCE EXPERTISE DINESH KHANDELWAL

52YEARS 38 YEARS Sales, Marketing, Strategic Planning, Admin, Operations Management, Finance Control, Public relation

SUNITA KHANDELWAL

48 YEARS

15 YEARS Administration, HRM

SHALEEN KHANDELWAL

27 YEARS

2 YEARS Marketing, Production, MIS, Cost control


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SHAREHOLDING PATTERN:

NAME OF FIRM PROMOTERS & DIRECTORS

Name Shares SANJAY TRDERS DINESH KHANDELWAL 100%

SHALEEN OVERSEAS DINESH KHANDELWAL 100% D.S. OVERSEAS SHALEEN KHANDELWAL 100%

D.S. TRADEX PVT. LTD. DINESH KHANDELWAL 50% SUNITA KHANDELWAL 50%

SHALEEN TRADECOM PVT LTD DINESH KHANDELWAL 50% SUNITA KHANDELWAL 50%

All promoters are belongs from same family and looking all affairs of the company and associate concerns with 100% attention and professional management to sustain the business growth and profitability.


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3. FINANCIAL PERFORMANCE The promoters of the group have planned the operations of its associate companies in a strategic ways to boost the business expansion and diversify the business with proper tracking of operations, sales operations and management of those concerns.

Different companies have different manufacturing, Processing and trade activities, and enjoying high volume sales performance and regularly increasing its Import – Export ratio within the overall sales turnover. The companies of the group are awarded by various government and autonomous authorities for performances of group companies. Here we are giving consolidated performance of the group and individual contribution of every company of the group:

CONSOLIDATED GROUP FINANCIALS (In Lacs)

Particulars FY-2013-14 FY-2014-15 FY-2015-16 Gross Turnover 11387 15865 24388 Gross Profit 439 486 762 PBDIT 234 287 438 PBT 99 108 131 Secured Loans 472 1334 2105 Capital Account 882 998 1202 Current Ratio 1.47 1.29 1.36 DE Ratio 0.35 1.01 1.35 % Growth in Sales As per Books 39% 54% % Growth in Profitability As per Books 9% 21% % increase in Worth As per Books 13% 20%

The group is growing exponentially and increasing market coverage year to year by boosting its sales volume through expansion of export of various commodities under banner of SHALEEN OVERSEAS and DS OVERSEAS, in fact group contributed 39% growth in sales in FY-2014-15 as compared to FY-2013-14, and reported tremendous sales growth by 54% in FY-2015-16. And gross profit and PBT increasing year to year and contributing in reserves and making net worth of the group higher side year to year. Group shown 21% increase in reserves by incurring profit of Rs.131 Lacs in FY-2015-16.


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Group financials are becoming in ideal position and improving year to year with increase of sales receipts and respective profits. SHALEEN OVERSEAS and DS OVERSEAS are strong export and local trade companies of the group, which are solely responsible for this incredible sales growth and financial building. Companies of the group awarded by various government authorities, and recognized as Star Export House. Brief Financial Summary of main trading and export companies are giving herewith:

PARTICULAR SHALEEN OVERSEAS 2013-14 2014-15 2015-16 Gross Turnover 10164.98 14533.27 18181.18 Gross Profit 341.82 382.49 679.28 PBDIT 198.62 257.34 384.27 PBT 84.65 90.25 97.82 % Growth in Sales As per Books 43% 25% % Growth in Profitability As per Books 7% 8%

PARTICULAR D.S. OVERSEAS

2013-14 2014-15 2015-16 Gross Turnover 454.64 602.17 5455.6 Gross Profit 9.92 14.71 26.02 PBDIT 3.23 9.71 16.47 PBT 1.25 8.52 16.47 % Growth in Sales As per Books 32% 806% % Growth in Profitability As per Books 582% 93%

Both group companies launched its brand of Chickpiese and other Spices and Cereals brands within local market and contribute huge sales volume within the group and incur suitable profits during the year, and we are continuously increasing local as well as international market. And we are in planning to influence local agriculture market of Chhole and other Cereals market and diversify the business operations since procurement of goods from farmers to export with processing of goods and branding thereof. A wide range of brands are managed by the group and brief description given in Chapter-Products of this profile.


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4.PRODUCTS & BRANDS The group has own manufacturing and processing plant at Indore for Mineral Powder grinding, Masoor Dal, Chick Peas and Tuar Dal. We are importing Chick Pease and Masoor Daal from CANADA and Mosambe

PULSES

Pulses are annual leguminous crops yielding from one to twelve seeds of variable size, shape, and color within a pod. Pulses are used for food for humans and other animals. Included in the pulses are dry beans like pinto beans, kidney beans and navy beans, dry peas, lentils and others.

Red Lentils Black Matpe Pigeon Peas

Indian Peas Kabuli Chick Peas Green Mung Beans


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Green Peas Yello Peas Speckled Kidney Beans

Red Kidney Beans Black Eyed Beans Brow Eyed Beans

Split Red Lentils Footbal Lentils Chana Daal

T Tuar Dal Moong Dal Udad Dal


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Yellow Split Peas SPICES

A spice is a dried seed, fruit, root, bark, or vegetable substance primarily used for flavoring, coloring or preserving food. Sometimes a spice is used to hide other flavors. Spices are distinguished from herbs, which are parts of leafy green plants also used for flavoring or as garnish. Turmeric Red Chillies Coriander Mustard Fenugreek Cumin Seed Balck Cumin Fennel Seeds

RICE

IR-8 White/Parboiled

IR -36 White/Parboiled

IR-64 White/Parboiled

Swarna White/Parboiled


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FEED STUFF & OIL SEEDS

Green Millet Yellow Millet Barley

Sorghum Wheat Maize

Soyabean Meal Rapseed Meal Pigeon Peas Husk


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Lentil Husk Chick Peas Husk Soyabean Oil Seed

Sesame Oil Seed Flex Seeds INDUSTRIAL MINERALS

We are leading global supplier of complete mineral solutions. An application-focused company with a highly skilled team of professionals dedicated to develop innovative customized solutions and continuously improve performance, quality, service and logistics. Our quality products are fillers, additives, catalysts, carriers and extenders used in diverse industries.

Our organization is backed by a sophisticated state-of-the-art infrastructure, which is segregated in production house, quality testing laboratory, R&D unit, and warehouse and packaging unit. Our state-of-the-art infrastructure is upgraded from time to time, which allows us to stay at par with the industrial standard. The production unit is capable of manufacturing products in bulk quantity and within a well-defined time frame. All our products are manufactured using


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latest technology, which enable us to maintain fast and smooth production process.

Bal Clay Barytes Bauxite

Calcite China Clay Dolomite

Potash Feldspar Sodium Feldspar Kaolin


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Quartz Talc Pyrophyllite

Soap Stone


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BRANDS Company has established its brands in Pulses, Chieck Peas and Rice, and are leading brand in domestic market and in international Market.

KABULI CHICK PEAS BRANDS:


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RICE BRANDS:


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RED LENTILS BRANDS:


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5.FUTURE PLANS Promoters of the group is planning to organize the procurement, processing, Consumer packing and exports of CHICK PEAS, LENTILS, and TUAR DAL. And planning to start Contract farming at foreign countries, to increase capacity of processing and Export sales as well as local sales. Here we are discussing the future plans and proposed expansion plan of the group with supportive market scenario and favoring conditions which are permitting to execute those plans in actual to make the group worthy and Indias no. 1 export house of Agri-Products:

Brief Snapshot of Proposed Expansion

Commodity Investment Place of Execution Project Profile and Outlay Chick Peas Rs. 40 Cr. Indore (India)

Canada (Contract Farming)

Domestic Sales & Export to 40 Countries

o Installation of Processing Plant and Consumer Packing Plant.

Plant Capacity Chickpeas 20000 MT

Per Month Masoor Dal 15000 MT

Per Month Tuar Dal 15000 MT

Per Month o Contract Farming and

Importing Raw material and procurement from domestic market.

o Processing and packing of goods and selling at domestic as well as Exports.

o Third Port exports of Raw Chick Peas and Masoor & Tuar Dal.

o Projected Turnover= Rs. 800 Cr.

o Projected Outlay= 30% Growth.

Masoor Dal Rs. 35 Cr. Indore (India) SUDAN and

African Countries (Contract Farming)


Tuar Dal Rs. 25 Cr. Indore (India) SUDAN and

African Countries (Contract Farming)



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CHICK PEAS: The Promoters has planning;

1. To install new high-tech Chick peas processing plant at Indore and procure the raw chickpeas from local farmers.

2. To execute Contract Farming at Canada and import Raw Chickpeas to India for processing and refining to improve quality and make it export quality chick peas.

3. To trade in international market via sales of Raw Chick peas direct from Canada.

4. To enter in to Consumer Packing and establish brands of SHALEEN OVERSEAS (Group).

5. To invest overall Rs. 40.00 Cr. in Chickpeas project which includes: a. Investment in new plant and machinery, b. New technical collaboration, c. Making contract with foreign parties/Farmers/merchants and

Mandates, d. Working Capital Funding.

6. To invest in Processing plant and Consumer packing Plant. The strategies of this segment are promoted by contracting foreign farmers for bulk farming of Chickpeas and importing the goods in India and selling in other countries. The steps of projected planning may be: Execution of Contracts with Foreign Farmers/ Association based on CANADA Investment in Contract for Farming at CANADA Investment in Plant and Machinery of Processing Raw Chickpeas to Export Quality Chickpeas (PLANT CAPACITY= 20000 MT Per Month)


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Installation of Plant and Machinery at Indore for Processing Chick peas Investment in Consumer Packing Plant at Indore for branding of Export Oriented Chick Peas

i. Investment in Working Capital Like, procurement of Local Chickpeas from MP and other States,

ii. Investment in Import of Contract Farming produced

i. Import Of Raw Chick Peas from CANADA to INDIA, ii. Third Port Export of Raw Chick Peas from CANADA to other

Countries Processing of Imported Raw Chick Pease Open Commodity (Processed Chick Peas)

Consumer Packing of Finish good (Processed Chick Peas)

Local Sale and Bulk Export Packaged Local Sale and Export

Brand Building and robust increment in Exports and Local Sales


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MASOOR DAL & TUAR DAL: The Promoters has planning;

A. To install new high-tech MASOOR DAL & TUAR DAL processing plant at Indore and procure the raw MASOOR DAL & TUAR DAL from local farmers.

B. To execute Contract Farming at SUDAN & Other African countries and import Raw MASOOR DAL & TUAR DAL to India for processing and refining to improve quality and made it export quality MASOOR DAL & TUAR DAL.

C. To trade in international market via sales of Raw MASOOR DAL & TUAR DAL direct from Canada.

D. To enter in to Consumer Packing and establish brands of SHALEEN OVERSEAS (Group).

E. To invest overall Rs. 35.00 Cr. and Rs. 25 Cr. in MASOOR DAL & TUAR DAL project which includes:

i. Investment in new plant and machinery, ii. New technical collaboration, iii. Making contract with foreign parties/Farmers/merchants and

Mandates, iv. Working Capital Funding.

F. To invest in Processing plant and Consumer packing Plant. The strategies of this segment are promoted by contracting foreign farmers for bulk farming of MASOOR DAL & TUAR DAL and importing the goods in India and selling in other countries. The steps of projected planning may be: Execution of Contracts with Foreign Farmers/ Association based on SUDAN and African Countries Investment in Contract for Farming at SUDAN and African Countries


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Investment in Plant and Machinery of Processing Raw MASOOR DAL & TUAR DAL to Export Quality MASOOR DAL & TUAR DAL (Plant Capacity= 15000 MT Per Month each) Installation of Plant and Machinery at Indore for Processing MASOOR DAL & TUAR DAL Investment in Consumer Packing Plant at Indore for branding of Export Oriented MASOOR DAL & TUAR DAL

v. Investment in Working Capital Like, procurement of Local MASOOR DAL & TUAR DAL from MP and other States,

vi. Investment in Import of Contract Farming produced

iii. Import Of Raw MASOOR DAL & TUAR DAL from Sudan and Africa to INDIA,

iv. Third Port Export of Raw MASOOR DAL & TUAR DAL from farming place to other Countries

Processing of Imported Raw MASOOR DAL & TUAR DAL Open Commodity (Processed MASOOR DAL & TUAR DAL)

Consumer Packing of Finish good (Processed MASOOR DAL & TUAR DAL)

Local Sale and Bulk Export Packaged Local Sale and Export

Brand Building and robust increment in Exports and Local Sales


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CONCLUSION AND RECOMMENDATION OF PROJECT:

A. Key Success Factors The group is comprised by renowned and established enterprises and there are some key factors which are essential for execution and success of any project: All group companies are wealthy and have good track records in

manufacturing, processing, domestic sales and exports of Chick

Peas, Masoor Dal, and Tuar Dal.

Companies already has established brands of respective

commodities and exporting the goods to 40 countries.

The companies of the group recognized as Star Export House, and

government incentives are available with relaxed procedural

compliances and formalities for importing exporting the goods.

Companies of the group are eligible and viable for Contract

farming, and companies of the group have good track records to

make overseas contracts for farming and bulk imports of Raw

Chick peas and dals.

Promoters of the companies are very sound and experienced in

same line of business and professionally qualified.

Companies have corporate and branch offices at India, and Dubai

with experienced managerial and clerical staff.

International and domestic market trends showing higher supply

deficit of processed and branded Chick Peas and Masoor dal &

Tuar Dal.

Nil Commercial Taxation on pulses within Madhya Pradesh.


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B. Market Overview

1. Canada has developed a multi-billion dollar pulse and special crops industry. Canadian production of the eight major pulse and special crops (pea, lentil, bean, chickpea, mustard, sunflower, canary seed and buckwheat) increased from about 1 million tonnes in the early 1990s to 5.9 million tonnes in 2015, more than a fivefold increase in 25 years.

2. Canada's large and diverse agricultural land base is ideally suited for growing a range of pulse crops including pea, lentil, bean and chickpea. More than 2.3 million hectares are seeded to pulse crops each year. Long sunny days and suitable soil conditions provide Canada with a natural production advantage, which is enhanced by the use of the latest farm management technology and research. Cold winters not only protect Canadian pulses from disease and insects, but also reduce storage quality concerns.

3. Canadian pulse production peaked in 2015 at more than six million tonnes, and 2016 came in slightly lower at 5.9 million tonnes. Canadian pulse production is normally in the range of 4.5 to 5 million tonnes per year. The value of Canadian pulses exports alone reached $5.2 billion in 2016.

4. In 2010, Canada accounted for 32% of world pea production and 38.5% of world lentil production. With exports expanding rapidly along with production over the last two decades, Canada now accounts for approximately 35% of global pulse trade each year. Canada is a dominant player in world trade in peas and lentils, accounting for 55% and 50%, respectively in 2008 (the most recent year of complete FAO statistics) and a top five exporter of both dry beans and chickpeas. In 2015, Canada exported 6 million tonnes of pulses worth more than $4.2 billion.


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5. Canada’s pulse industry meets the needs of over 150 markets around the globe. Canadian pulse exporters supply whole, split or milled peas, chickpeas, bean and lentils in a variety of shipment sizes. Over the past 25 years, Canada has emerged as the world’s largest exporter of lentils and peas, and one of the world’s top five exporters of beans.

6. Pulse growers are advised to be aware of possible marketing restrictions that may arise from using certain crop protection products this season. More than 85% of Canada’s pulse production is exported to feed the world.

7. Market access is important to the Canadian pulse industry, and growers play a key role in keeping the doors open. Guidelines for specific products are available here. Growers are encouraged to review all of the following information before proceeding with their pulse crop management plans.

8. The content of this page will be updated as new information becomes available. Please check back regularly for the latest updates.

CHICKPEAS: With their high nutritional values, chickpeas serve as a super food for a healthy diet. They are considered a good source of carbohydrates, proteins and include high levels of dietary fibre, vitamins and minerals. There are two distinct types of cultivated chickpea, namely Desi and Kabuli. The desi type is grown in the Indian subcontinent while the kabuli type is grown in West Asia and the Mediterranean region. These pulses also offer numerous health benefits as they help in stabilizing blood sugar levels, weight management, improving digestion and minimising the risk of heart-attack. Chickpeas have a wide application in taste and aroma enhancing products such as sauces, dips, soups and spreads. Several factors boosting the growth of the global chickpeas market are growing population, increasing disposable incomes, changing dietary patterns, rising health awareness among the consumers and increasing consumption of chickpeas in developing countries. According to IMARC group, the global chickpeas market reached a volume of 15.4 Million Tons in 2016, growing at a CAGR of 6% during 2009-2016.


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IMARC's latest study "Chickpeas Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022" has segmented the market on the basis of key regions. Currently, India represents the largest producer of chickpeas accounting for around 70% of the global production. India is followed by Australia, Pakistan, Myanmar, Ethiopia, Turkey, Iran, Mexico, Canada and Russia. Among the top exporting countries, Australia represents the biggest exporter of chickpeas accounting for more than one-third of the total global export volumes. Australia is followed by; Russia, India, Mexico, Canada,USA, Ethiopia, Argentina, Tanzania, Iran. At present, India represents the biggest importer of chickpeas accounting for around one-fifth of the total global import volumes. India is followed by: Bangladesh, Egypt, the United States, Algeria, Pakistan, Spain, United Kingdom and Turkey.

C. Cost and Benefit Analysis The Proposed plan will have adequate and optimum Coat and benefits, and the success of project will be emerged under below facts: 1. Cost of contract farming is cheaper as compare to India. 2. Canada and Sudan and other African countries are bulk producer of

Chick peas and Import of Raw form of pulses will reduce Import cost and yield the marginal Income surplus at sales point.

3. Consumer packing also consumes cost of packing but it will establish brand and will put incremental income on over all receipts in form of brand value.

4. Refining and processing cost at India is comparatively lower than other countries and cost of production will be lower as compared to other international brands, and put tremendous profit margin under process and packaged goods.

5. Labour Cost, Cost of Export, Licensing cost, processing and manufacturing cost is much lower in India as compare to other countries, hence the benefits flow to the manufacturer in higher side as compare to cost involved in Contract farming and import of Raw Chick peas and masoor & tuar dal.


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D.Market and Brand Development

The Shaleen group already established its brand LAL BADSHAH in Indian and in overseas market, and planning to tag the packaged goods market by starting consumer packing of goods. The group has planning to establish brnad:

1. Refined and processed Chick Peas – Open Bulk Export 2. Refined and processed Chick Peas – Consumer Packing goods 3. Refined and processed Lentils and Tuar Dal Bulk Export 4. Refined and processed Lentils and Tuar Dal Consumer Packing Goods

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