group e commerce ebru turanoĞlu serdar ergİn tuğrul bÖrekÇİ Ömer ersin uygur mehmet cabir...

Group E Commerce

Ebru TURANOĞLU Serdar ERGİN

Tuğrul BÖREKÇİ Ömer Ersin UYGUR

Mehmet Cabir AKKOYUNLU

METRICS

• We use Performance Dashboard to define

metrics selection process. Metric categories include market oportunity metrics,business model metrics,marketing, branding metrics and customer metrics.

The Performance DashboardS

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ics

Market Opportunity

Business Model

Customer Branding

and Marketing

Market Opportunity

Business Model Branding and Marketing

Implementation Customer

Implementation

Market Opportunity

• In the market opportunity category, we establish metrics for the attractiveness of the market opportunity for wuw.com and degree of competitive intensity.

Firstly, if we focus on market size, it is big enough for entering so approximately 1 billion $ in Turkey and projections calling for strong growth in that sector.

Market Opportunity

After, if we focus on customer segmentation, our potentially customers include over age of high school students.

On the other hand, our benefits will come from sales and advertisements which are given for our web site.

Market Opportunity

Metrics to Track;• Daily/weekly/monthly page views• Daily/weekly/monthly visitors• Average time spent on website per user• Rate of competitor entry and exit in the market• Number of mergers or acquisitions within the

market• Advertising expenditures versus competition

Business Model

• Our business model is business to customer thus we will get money from our sales and try to have benefits from advertising. Also we improve our well-know in target segmentation.

Business Model

Metrics to Track;• Total number of site members• Number of total product sales per month• Number of different products sales per

month• Total income provided by product sales• Total income / Total expenses (per month)• Number of new members per month

Marketing and Branding

• Our target that wuw.com would be have a lower user acquisition cost than the competitor and users are aware of our website.

Marketing and Branding

Metrics to Track;• User acquisition cost• Number of unique visitors versus competition• Percentage of visitors who purchase service

on the website• Percentage of visitors who return to website• Frequency of user visits

Implementation

• Our IT infrastructure allowed it to seamlessly communicate and our servers give twenty four hours service for all customers.

Implementation

Metrics to Track;• Maximum response time• Maximum number of concurrent users

Customer

• We target to have 300 new members for every month and have the highest user satisfaction and loyalty in the sector.

Customer

Metrics to Track;• User evalution of the 7C versus competition• Average time spent on website per user.• Average time to complete a task• Amount of negative feedback• User loyalty

Website Development Process

Useful steps to follow when developing a

website include• Begin by finding out what sort of information

needs people have and how they locate that information

• Try to find meaningful alternatives to the jargon associated with computing and the internet


• Finding out about people’s interests and routines can help to tailor a website in ways that will encourage access and use

• Maintain an on-going process of evaluation and gathering of feedback to ensure an appropriate pace and relevant content

• It might help to enlist the input of a website design team to work in collaboration with the website end user team


• Conduct focus groups with end users to gain an understanding of their needs

• Be prepared for the website to go through much iteration with several prototypes being developed and involve the end user group in each stage

Website Development Process•

• User-centred, participative approach

Needs analysis

Prototyping

Usability testing Implementation

Review & maintenance

Needs analysisNeeds analysisNeeds analysisNeeds analysis


Website Development Process• Different levels of support are offered for

users with varying needs• An extensive resource for local information• A forum for discussion• A starting place/platform for moving on to use

other websites


User Types• Our project’s website potential users are

seemed following;• Customers• Admin and maybe our other employees• Our delivery system partners• Prospects• Other link exchange website users


Technical Discovery• The Business objectives of website: What kind

of website it will be? Our website purpose to be kind of gift sailing website and also social group interface same time.

• Existing Technology; Nowadays Technologies allow this kind of system easily. But maybe when the customer area expanded. It will be better to use new better servers.


• User Person: According to Technical interface our design for all customer types. But generally Windows Software users. But of course it will be possible to use by Macintosh and Linux users and according to browser type we will design it especially for Explorer. But it is possible to use Google Chrome, Safari, Firefox also.


• Security requirements: This part is most important part of the technical design. We need to provide our system an our customers’ datas security. And we can classify this security items like

a)Security requirements for the network b)Security requirements for the hardware

and software c)Security requirements for information.


– Main pages developed– Customer feedback on these– Sub-pages, ecommerce pages developed– Customer feedback on these– Any other remaining site elements developed– Final phase of customer feedback– Optimization of site for search engines (to some extent this has to be

borne in mind all the way through, but the final adjustments are done at this point)


Testing • Developer will test all aspects of the project,

including Quality Assurance testing for functionality, spelling and grammatical errors, consistency of graphics, and technical specifications


Launch (The site or application goes live)• The website will be posted live on the server and any

final testing and tweaking will be completed. After the all tests, if all of the test meet the developers expectations, it is ok for the site to go live. Publishing a website can be complicated, depending on the sophistication and complexity of the site and the system required to support it. Our related department going to provide this needs.

Site Architecture

• N-Tier Architecture consists of following stages

• The Data Layer• The Business-Logic Layer• The Presentation Layer

Site Architecture

The Data Layer• Here information is stored and retrieved from

a database or file system. The data layer is responsible for maintaining information about the relationship between data.

Site Architecture

The Business-Logic Layer• This layer coordinates the application

processes commands, makes logical decisions and evaluations and performs calculations. It also moves and processes data between the two surrounding layers.

• We use a CRM module for handling different aspects of the system.

Site Architecture

Short for customer relationship management. CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related. Computerization has changed the way companies are approaching their CRM strategies because it has also changed consumer buying behavior.

Site Architecture

The Presentation Layer• The top most level of the application is the user

interface. The main function of the interface is to translate tasks and results to something the user can understand.Very important job of this layer is to reply to the user in a format that the user can understand. This is where elements of visual design come into play.Third-party plug-ins. are suitable for our website.(Macromedia’s Flash etc.)

Site Architecture

• We choose object-oriented data base for these reasons;

• Load/Storage Capacity : We handle with large amounts of data.• Type of Data: We need to store complex types of data.• Speed: Our database should be very fast at complex queries, because

there are many information about gifts as well as users’ characteristics and also updating of these data should be fastly.

• Reliability: Our data requires easy method for storage and recovery and strong security.

Site Architecture

Physical Architecture • Our Software Architecture must support the

following technical criteria:• Scalability. Multiple, simultaneous customer

sessions must be supported in the Deals on Wheels reservation system and RDBMS. Each session must be independent of all others, and the system must scale transparently to thousandss of simultaneous customers.

Site Architecture

• Maintainability Updates to software components must be made easily and centrally, with no distribution of business logic to browser platforms.

• Technical simplicity Our rental company does not want to incur the expense of training or hiring staff competent in full-fledged component environments such as J2EE or .NET. These are overkill for our limited needs. The existing staff are knowledgeable in Java, Java ServerPages, servlets, and JavaScript.

Site Architecture

• Leverage technology The Internet must be the communications medium between browser and servers and the system must use existing programmatic interfaces to legacy platforms.

Group E Commerce

Ebru TURANOĞLU Serdar ERGİN

Tuğrul BÖREKÇİ Ömer Ersin UYGUR

Mehmet Cabir AKKOYUNLU

THANK YOU …

group e commerce ebru turanoĞlu serdar ergİn tuğrul bÖrekÇİ Ömer ersin uygur mehmet cabir...

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