Talking about Grottini, Retail and Environments.

Grottini Retail Environments partners in a new project in the Dominican Republic: Farmacia Carol; not just a “pharmacy” but an amazing experien-ce… where the best medicine is shop-ping!

Carol: More Than Just a Pharmacy, a Destination Where Shop-ping is the Best Medicine

PROJECTS

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FROM THE TUBE

Shopping can be fun!

While facing the new challenges of the future, let’s not forget our retail roots: return to the 50’s with this video dedicated to the Hillsdale Shopping Center in California, entit-led “Shopping Can Be Fun: A New Concept in Merchandising.” (1957).

SPORT&PARTNERSHIP

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Watch the video…

Run&challenge!

New running challenges! Paolo Bravi (President of Running Team Grottini Team Mezzofondo Recanati) is one of the 9 athletes representing Italy at the upcoming 100 km. World and European Championship.

TECHNOLOGY

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What’s in a QR?

What’s the future of QR codes in Communication and Marketing? Grottini Lab leverages their potential to capture the consumer for a more integrated and immersive shopping experience.

EVENT

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Training and Awards.

Training in Italy and Coveted Awards are just part of this busy February. Learn about Visual Merchandising and Design, POPAI Italia, A.R.E. and, of course, Grottini Retail Envi-ronments.

PARTNERS

FOLLOW US ON:

February 16, 2012 Retail Interiors Conference

London, UK February 29 - March 2, 2012

GlobalShop 2012 and 2012 Design Awards

Las Vegas, US

Talking about Grottini, Retail and Environments.

PROJECTS

Carol: More Than Just a Pharmacy, a Destination Where Shop-ping is the Best Medicine

Grottini Retail Environments partners in a new project in the Dominican Republic: Farmacia Carol; not just a “pharmacy” but an amazing experience… where the best medicine is shopping!

Grottini Retail Environments adds a new route, this time heading for the Dominican Republic and for a new project dedicated to a new store just opened by the major and renowned chain in the pharmaceutical sector, Farmacia Carol. Grottini Retail Environments closely worked side byside with Nick Giammarco of G.H.A. a major American -Canadian design firm, for the store fixture engineering, project execution and graphic.A large-scale building, as for height and width, covering a 500 sm area: here’s the Farmacia Carol, an architectural and structural concept of contemporary and unconventional style, conveying strength, sim-plicity and creativity. A project that aims at creating a professional & friendly retail environment: the choice of the concept, the division of space, materials and colors are all in line with the target and the offer: not only pharmaceuticals but also cosmetics, gifts and stationery, food and drinks.All the different materials are in harmony, their peculiarities enhancing this space where design and ma-terial, aesthetic and functional performance meet.Color is focal as well, whether it is a comforting white or green or the exuberant tone of the "red entry", and it spreads all over little details like the eye-catching colored bag bean chairs. Lighting, too, supports the message, brand and experience: Through lighting, the ceiling becomes a sophisticated and complex structure, capturing the geometry of both steel lines, shadows and light.The environment conveys ease to the consumer, yet presents animation and movement through visual elements and fixtures, such as large containers, tables and booths. The environment further speaks to the consumer through graphics and imagery, delivering both information and inspiration on a parade of panels, suspended and on walls.

Talking about Grottini, Retail and Environments.

What’s in a QR?

What’s the future of QR codes in Communication and Marketing? Grottini Lab leverages their potential to capture the consumer for a more integrated and immersive shopping experience.

Once upon a time…. in 1994 in Japan, Denso Wave had an idea: QR codes (QR stands for Quick Respon-se) would solve the need of a code with quickly decodable contents and create easier warehouse inventory management.

Today we see QR codes more and more frequently, almost everywhere we look; a peaceful but ongoing invasion. These 2-D barcodes are usually connected to a multi-media content, and may contain a wide variety of information: a web address or email, a text, a business card or a video link or even a map.

In an article on mashable.com, Ekaterina Walter, social media strategist at Intel, poses challenging que-stions about the future of QR codes: will the public acquire a QR code awareness or will QR codes end up being a one trick pony for promotional campaigns? The trend toward an increasing "personal technology" suggests that the potential is there, but the question remains: Will market players be able to fully exploit all opportunities QR codes have to offer? If so, then, what to do to drive consumers from their comfort zones and create incentives try the codes?

The article also presents some of the most creative, fun and interesting "QR code marketing" examples, all clear examples of the potential of this powerful tool to enrich the product experience, and offer the consu-mer a tangible added value: the value of reinventing and enhancing the Shopping Experience, meeting consumers’ desires, and providing real-time information while engaging in social competition.

Grottini Retail Environments hasn’t missed this potential opportunity. Our Grottini Lab division speciali-zes in cutting edge technology solutions for dynamic communication applied to retail. We already use QR codes to transform and innovate the traditional shopping experience in our retail projects. Through incre-asingly creative and sophisticated applications and technologies, Grottini Lab turns QR codes into tools of communication, information and analysis, with goals that can be commercial, strategic or simply entertai-ning. With QR codes, Grottini Lab is fostering involvement and interaction with consumers.

TECHNOLOGY

Talking about Grottini, Retail and Environments.

EVENT

Training and Awards.

Training in Italy and Coveted Awards are just part of this busy February. Learn about Visual Mer-chandising and Design, POPAI Italia, A.R.E. and, of course, Grottini Retail Environments. Visual Merchandising Tools: How To Give Value At The Point Of Sale.POPAI ITALIA is back again with a new training event, for the first time dedicated to Visual Merchandi-sing, scheduled February 23rd, in Rome. The seminar titled “Visual Merchandising Tools: How To Give Value At The Point Of Sale”, was developed to meet the demands of an industry experiencing continual evolution.This training event, having Grottini Retail Environments and Arena as partners POPAI, will present both theory and practice, as well as sharing best practices with the leaders in this field. Speakers will be Pro-fessors Antonio Provenzano (Finiper) and Dora Binnella (Fenice Vision) and topics include: consumption as a language, business planning, structural elements, layout and display, and display structures.To learn more or register: http://www.popai.it/section/zoom/4536

A.R.E. Design AwardsDecember 15th, 2011 was the deadline to compete for the coveted A.R.E. Design Awards 2012. The awards are under the auspices of The Association for Retail Environments, with Grottini Retail Environments among its partners. Since 1971, the A.R.E. Design Awards program has been recognized as the most pre-stigious retail design awards with the widest exposure and visibility. Retailers, designers, and architects will all compete with their projects issued over the last year, which will be subject to evaluation based upon excellence in design, originality in the use of space and materials and quality of execution of the concept on the whole.

Prepare for a rich program of special events and awards, including the A.R.E. Sustainability Awards, the only competition wholly dedicated to sustainable retail design. Particular attention goes also to the DDI Markopoulos Award; each year DDI magazine presents this award to only one outstanding individual of vision and influence in our industry.

The very special recognition of the Markopoulos Award, was inspired by the legend of visual merchandi-sing and retail genius Andrew Markopoulos. Nominees are selected on the basis of their successful career and lifetime contribution to the field of visual merchandising and store design. Waiting to find out the winner of the 2012 edition, here are the names who made the history of the award:2011 - Denny Gerdeman2010 - Tom Beebe2009 - Ralph Pucci2008 - Alfredo Paredes2007 - Jack Hruska2006 - Michael Cape2005 - James Damian2004 - Christine Belich2003 - Simon Doonan2002 - Chuck Luckenbill2001 - Linda Fargo2000 - James Mansour1999 - Judy Bell1998 - Tony Mancini1997 - Ignaz Gorischek

Talking about Grottini, Retail and Environments.

SPORT&PARTNERSHIP

Run&challenge!

New running challenges! Paolo Bravi (President of Running Team Grottini Team Mezzofondo Recanati) is one of the 9 athletes representing Italy at the upcoming 100 km. World and European Championship.

The new year begins with excitement for Grottini Retail Environments. Paolo Bravi, athlete and president of the Grottini Team Mezzofondo Recanati, is among the athletes who have been selected by the Ultrama-rathon Federal Technical Sector, to represent Italy at the upcoming 100 km. World and European Cham-pionship race; also on the list is the current world champion, Giorgio Calcaterra. The race will be held on April the 22nd in Seregno, Italy, and will assign the individual male and female title, and host the Natio-nal teams for the European and World Cup.

Paolo is an acclaimed and decorated marathon runner known well beyond his region. An engineer, Paolo has also been president of the Grottini Team Mezzofondo Recanati since December 2010. The running association was created in 2002, thanks to the commitment of founding members Paolo Bravi and Grazia-no Morelli, and was designed to inspire Grottini’s home city of Porto Recanati with the passion and prac-tice of athletics. The group shares a philosophy with Grottini Retail Environments, making this spon-sorship and partnership a natural fit. Through team spirit and steady growth, the group was able to achie-ve their goals and is considered a landmark in the field of community running and athletics.

Paolo Bravi, was excited when learning of his selection: "Finally I’ve reached a goal I sought for so long; I owe a lot to all those who have taught me in sport and in life, both in past and present times". Now the hard part; to train and do the qualifying marathons along with his team-mates: The Ravenna, Bracciano and Trasimeno Lakes and Rome Marathons too.

Our warmest wishes of Good Luck to Paolo!See all Grottini Team records on www.mezzofondorecanati.it